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Cinc is making waves in the real estate CRM space with its feature-rich all-in-one platform. This cloud-based solution equips agents and teams with sleek IDX websites, powerful marketing automation, and intelligent contact management tools — all under one virtual roof.

From my experience demoing the product, Cinc's intuitive interface makes it easy to capture and nurture leads through the sales funnel. The system automatically enriches contact data, enabling highly targeted email and SMS campaigns. AI-powered insights help prioritize the hottest opportunities.

That said, Cinc's wealth of capabilities can feel overwhelming at first. Plan to invest time in onboarding and training to reap the full benefits. Also, smaller teams may find the price tag steep compared to more basic CRM platforms. But for agents serious about scaling their business, Cinc's robust feature set and glowing user reviews suggest it's a worthwhile investment.

Cinc CRM core capabilities Image 1 of 5

In CINC CRM, you can store all your leads, customers, and prospects and sort them by priority. (Image credit: CINC)Image 2 of 5

Take your CRM experience to the next level with three specialized mobile apps. (Image credit: CINC)Image 3 of 5

Use CINC’s ready-made IDX site to save time and money on web development. (Image credit: CINC)Image 4 of 5

Use CINC’s VoIP dialer to call contacts straight from your CRM. (Image credit: CINC)Image 5 of 5

Leverage CINC’s proprietary SMS-based artificial intelligence tool to nurture leads. (Image credit: CINC)

Cinc is an easy-to-use and mobile-friendly real estate CRM platform suitable for teams of all sizes. It has the essential capabilities you'd expect in a CRM system. This includes contact management to organize and store customer information, lead capture to automatically identify and save potential leads, and lead management features to nurture prospects throughout the sales cycle.

But where Cinc shines is its focus on mobile-first access for field agents. The platform offers three mobile apps that allow agents to close deals on the go, gather open house data, and put listings out to the world. Having tested the mobile apps myself, I found them intuitive and convenient for staying productive out in the field. The built-in VoIP phone service is also a nice touch for making calls.

On the sales enablement side, Cinc provides pipeline management to track opportunities and deals. The activity dashboard gives a useful overview of ongoing processes and incidents. Basic reporting and analytics are included to surface key metrics.

One area that could be improved is the website customization. While Cinc does include a premade IDX website for listings, the customization options are limited compared to some competitors. The email marketing tool gets the job done for sending campaigns, but advanced automation would be welcome.

On the plus side, Cinc offers impressive customer support. The company offers phone, email and chat support, plus an extensive knowledge base. From my research, the support team seems to be responsive and helpful.

While it may not have all the bells and whistles of enterprise real estate CRMs, Cinc covers the fundamentals well. For small real estate teams looking for a simple and mobile-friendly CRM they can pick up quickly, Cinc is a compelling option. Just be aware of the limitations around website customization and marketing automation as the business scales.

How easy is Cinc to use?

CINC’s user-friendly interface is constructed around your pipeline, displayed on the main dashboard. (Image credit: CINC )

Getting started with Cinc CRM is a quick and painless process. After requesting a demo, the Cinc team provides an interactive walkthrough of the platform's key features. Since it's a cloud-based solution, no installation is required; you can dive right in.

While the website customization options are more limited compared to some competitors, Cinc makes up for it with extensive training resources. The Cinc Academy knowledge base provides detailed self-serve guides, while periodic live and recorded webinars dive deeper into specific topics. For a more hands-on approach, in-person networking events and intensive classroom training sessions are also available.

Cinc claims that the average agent can set appointments worth over $7,500 in commissions during these training workshops. At the very least, it's clear that it has invested in helping users quickly master the platform and start generating real results.

Every aspect of the CRM is supported by interactive walkthroughs, so you're never left guessing how to accomplish a task. Between the knowledge base, webinars, and in-person training, Cinc provides all the resources needed to get up to speed efficiently, regardless of your learning style.

While Cinc doesn't specify an exact timeframe for reaching proficiency, the breadth and depth of their educational resources should have new users feeling confident navigating the platform's core functions in short order. The intuitive interface also goes a long way in flattening the learning curve.

Cinc CRM offers an accessible and well-supported user experience. What it may lack in website customization, it more than makes up for in its array of practical training resources designed to help agents turn the CRM into a lead-generating machine with minimal ramp-up time. For teams looking to start capitalizing on Cinc's robust feature set from day one, they won't be disappointed.

Integrations

Cinc makes it straightforward to connect its CRM with a wide range of applications. It offers pre-built integrations and connectors for many popular real estate apps, including BombBomb, Callingly, BrokerMint, and Realty.com. If a native integration isn't available, you can still link Cinc with over 6,000 other tools via Zapier.

For situations that require custom integrations, Cinc provides a robust API. Developers can use it to sync data bi-directionally and build tailored solutions. The documentation seems quite comprehensive from what I could tell after perusing their developer portal. That's good news if you have unique integration needs not covered by the pre-built connectors and Zapier.

In terms of data syncing reliability and performance, there isn't a ton of information available online. A few comments I came across in user reviews suggest that Cinc's integrations are generally solid, and data transfers happen quickly without major issues. Personally, I haven't encountered any issues either.

Cinc also incorporates some helpful quality-of-life features for simplifying the integration process. The integration library allows you to explore available connectors and provides setup guides for each. You can also view and manage all your active integrations from a centralized dashboard in the CRM.

How good is Cinc customer support?

Cinc provides multiple channels for customers to access support, including phone, email, and live chat. Its US-based support team is available Monday through Friday from 9:30 am to 7 pm Eastern Time and on Saturdays from 9:30 am to 2 pm ET. The company lists dedicated phone numbers and email addresses to reach their sales and support teams directly.

Live chat reps answer within a few minutes. They are friendly and knowledgeable, more than happy to offer step-by-step instructions to guide you through key tasks.

Cinc also offers a variety of self-service support resources. An online knowledge base, called Cinc Academy, contains detailed articles and video tutorials covering all aspects of using the platform. There's also a community forum where users can ask questions and share best practices.

In reading through reviews on sites like Capterra and G2, I found a lot of praise for their support team. More than a few reviews highlighted the strong relationships they've built with Cinc's support reps and account managers, which shows that the company is willing to go the extra mile for good, long-term customer relationships.

While I wasn't able to find data on Cinc's average first response and resolution times, the general consensus from customers is that their support is prompt, knowledgeable, and goes above and beyond. However, I'd love to see them extend their live support hours and share more specific data on support KPIs, which could help create a more accessible and transparent customer experience.

Cinc pricing and plans

Plan

Solo

Ramp

Pro

Select

Price

Custom pricing

Custom pricing

Custom pricing

Custom pricing

Best For

Individual agents needing basic CRM tools

Small to medium teams seeking collaborative solutions

Large teams requiring extensive features and support

Enterprise teams needing even more user seats

Features

Basic lead routing

CRM tools and functionality

Limited integration options

Many more integrations

Team collaboration

Advanced lead routing

Advanced video messaging

Custom integrations

Dedicated account manager

50+ user seats

Same features as Pro plan

No new additions

Limitations

Limited team tools, higher ad spend required

Higher cost, still limited customization

Requires consultation for pricing

No new feature additions

Cinc offers a variety of pricing plans to accommodate different-sized real estate teams, from individual agents to large brokerages. The details of each pricing tier aren't publicly disclosed, but here's what I was able to uncover.

The Solo plan is designed for an individual agent and includes core features like a CRM, marketing automation, a mobile app, landing pages, seller marketing tools, basic lead routing, and some integrations. Meanwhile, SMBS with up to 4 users can opt for the Ramp plan, which has all the functionality of the last plan with lead routing and additional integrations.

Larger teams of up to 49 agents would look at the Pro plan, while the Select plan handles brokerages of 50+ users. Both come with the full set of Cinc platform capabilities. All plans have access to Cinc's lead generation products, which include paid leads from Google and Facebook, as well as their proprietary List Cast and remarketing tools. Optional add-ons, like a power dialer or artificial intelligence, can raise costs.

I don't love the lack of transparency around pricing. You have to contact Cinc for a custom quote based on your team size and needs. Sources suggest that pricing is also generally quite high compared to other CRMs, likely due to the lead gen features.

Bottom line, Cinc's pricing model offers flexibility for different-sized businesses, but be prepared to spend at least $600 monthly even for the Solo plan. You'll have to crunch the numbers carefully to determine if the platform's lead management, marketing automation, and AI capabilities justify the steep price tag for your business.

Cinc CRM review: Final verdict

After thoroughly testing Cinc CRM, I think it's a feature-rich platform well-suited for real estate teams serious about scaling their business. Cinc takes an all-in-one approach, combining essential CRM capabilities with sleek IDX websites and AI marketing automation. The intuitive interface and strong mobile apps make it easy to stay productive on the go.

That said, Cinc's extensive feature set can feel overwhelming initially. Plan to invest time in their training resources to fully capitalize on everything the platform offers. The price point may also be steep for smaller teams compared to more basic CRMs.

But for established teams ready to level up their lead generation and relationship management, Cinc is a compelling choice. The system automatically enriches contact data, enabling highly targeted email and SMS campaigns. AI-powered insights help prioritize the hottest opportunities. And the responsive customer support team is there to help you succeed.

While areas like website customization and advanced marketing automation have room for enhancement, Cinc nails the fundamentals. If you're a growth-focused real estate team looking for an accessible yet comprehensive CRM to serve as a centralized operational hub, Cinc is well worth consideration.

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RealOffice360 is a simple CRM designed to help real estate agents streamline their business and boost productivity. Its intuitive interface makes it easy to get up and running quickly.

Some standout features include automated reminders to keep in touch with clients, the ability to build customized pipelines and processes, and AI-powered communications. Lead capture tools pull in prospect information from various sources to create a centralized database. A mobile app provides agents with fast access on the go.

In testing out the CRM platform, I found it reasonably priced for the functionality, and the interface was very user-friendly. Some areas for improvement are the email marketing capabilities and the limited third-party integrations currently. But overall, RealOffice360 offers a solid set of core CRM features tailored for busy real estate professionals looking to better manage client relationships and grow their business.

RealOffice360 core capabilities Image 1 of 4

The RealOffice360 CRM contact pages highlight associated details, tasks, and properties. (Image credit: RealOffice360)Image 2 of 4

You can edit deal stages and easily add new properties to your pipeline. (Image credit: RealOffice360)Image 3 of 4

Increase your chances of closing deals by setting workflow tasks. (Image credit: RealOffice360)Image 4 of 4

Integrating with real estate lead capture websites can increase your lead pool. (Image credit: RealOffice360)

RealOffice360 provides a robust set of client management capabilities. Its all-in-one contact database lets users easily add and manage real estate clients. Contacts can be imported from various sources like Google, Outlook, iPhone, Excel, or other CRM software. The system also allows categorizing contacts with group labels and favorites to keep the database well-organized.

The client profile in RealOffice360 acts as a central hub, housing notes, communications, files, property details, and even family information all in one place. I particularly like the smart follow-up reminders for important dates like client birthdays, home purchase anniversaries, and wedding anniversaries — this enables agents to effortlessly keep in touch with past clients.

Another strength is the CRM's client communication features. It syncs emails, enables bulk emailing, provides an AI assistant to help craft professional emails, and supports customizable email signatures. Having all client interactions and touchpoints logged in one system is invaluable.

Beyond contact management, RealOffice360 CRM offers capable deal tracking functionality. Users can manage the full sales cycle, from lead capture and follow-up to commission calculations and tax handling. The visual sales pipeline with drag-and-drop controls makes it simple to advance deals to close.

Rounding out the feature set are tools for daily task management and scheduling via the built-in calendar and to-do lists. The system also provides email marketing, note-taking, data storage, and more.

But while RealOffice360 covers the CRM essentials and requirements for real estate quite well, the feature set feels a bit limited compared to some more mature mainstream players that offer deeper customization, extensibility, and third-party integrations.

How easy is RealOffice360 to use?

The drag-and-drop feature easily updates deal stages for contacts and properties. (Image credit: RealOffice360)

RealOffice360 shines in its simplicity and intuitiveness. The software takes a streamlined approach, stripping away unnecessary complexity to provide a clean and modern interface that is easy to navigate. Even users with minimal technical skills can quickly get up to speed and start managing their client relationships effectively.

But RealOffice360 also allows you to tailor the CRM to your specific workflow and preferences. You can create custom fields, views, and pipelines to match how you do business. The flexibility means you're not forced into a rigid one-size-fits-all system. Instead, the CRM adapts to you, enhancing your work style.

The thoughtful UI design carries through to mobile, with a responsive interface that is just as intuitive on a smartphone as on a desktop. Whether you're in the office or on the go, you have full access to your client data, communications, and deal pipeline. Updates sync seamlessly so your whole team is always on the same page.

Onboarding is refreshingly painless thanks to the software's inherent simplicity. RealOffice360 provides a library of concise tutorial videos that walk you through the key features and configuration options. In my experience, most users can dive right in and learn by doing, with the videos there as a fallback for any stumbling points. The time from setup to full productivity is remarkably short compared to more complex CRM systems.

As your business evolves, RealOffice360 scales smoothly alongside you. The well-organized settings allow you to adjust your account as needed, without technical headaches. You can add new users, tweak permissions, and expand your usage while maintaining the same core interface your team is familiar with.

Sure, RealOffice360 may lack some of the advanced features found in higher-end CRM suites. But those bells and whistles often come at the cost of usability. For the vast majority of small to midsize real estate businesses, RealOffice360 delivers exactly what's needed in a package that's intuitive, accessible, and easy to adopt.

Integrations

RealOffice360 has been putting in more effort into making the CRM integrate with other business software, which is important for any modern CRM. The product supports pre-built integrations with popular apps like Gmail, Outlook, Slack, QuickBooks, and more, allowing data to flow seamlessly between systems.

RealOffice360 also has an open API that enables developers to build custom integrations. While the API documentation could be more comprehensive, it does cover the core CRM objects and allows pulling data into 3rd party apps. The API supports both REST and Webhooks for real-time notifications.

For non-technical users, RealOffice360 offers integration with Zapier, a leading iPaaS. This opens up connections to 1000s of apps without needing to write code. Setting up Zaps was relatively intuitive when I tested it. RealOffice360 has provided Zapier triggers for common events like new lead created, deal updated, etc., which can then kick off actions in other apps.

One area I'd like to see RealOffice360 improve is the breadth of its pre-built integrations. Several CRMs that I've reviewed have marketplaces with hundreds of apps that integrate out of the box. RealOffice360's selection is more limited currently. Expanding this, as well as creating more comprehensive docs for the API, could make the platform even more extendable.

How good is RealOffice360 support?

RealOffice360 offers a few key channels for users to get assistance, such as email, chat, and self-service.

Live chat support is available, allowing customers to get quick answers to their questions or concerns directly through the platform. This is a convenient option that can provide more immediate help compared to other methods.

In terms of self-service resources, RealOffice360 maintains a fairly comprehensive online knowledge base. This searchable support hub contains helpful articles, tutorials, and FAQs across a range of topics. It's a good first stop for users looking to troubleshoot issues on their own or learn more about certain features.

RealOffice360's documentation doesn't specify average first response or resolution times, which would be helpful to know. Responsiveness and the speed at which issues get resolved are important factors in evaluating support quality.

From the user reviews I came across, it seems that support does earn some praise. Several customers mentioned that the support team was helpful and ensured their problems were solved. Of course, a broader set of testimonials would paint a clearer picture.

One potential limitation is that live support via chat and email is only available on weekdays from 11 am-7 pm EST. Round-the-clock coverage would be better for users in different time zones or those who need assistance outside regular business hours.

The free plan also has a slower 48-hour maximum response time, compared to higher tiers. While understandable, it's something for free users to keep in mind.

RealOffice360 pricing and plans

Plan

Essentials

Premium

Team

Price

$12/user/month

$25/user/month

$50/user/month

Best For

Solo agents starting with CRM tools

Agents needing advanced marketing features

Teams requiring collaboration and shared data

Features

Unlimited contacts

Task calendar

Deal tracking

Customizable workflows

Bulk email

AI assistant features

Collaborative calendars

Team management

Shared pipelines

Limitations

Limited to basic CRM functions

Advanced features at higher cost

Additional users cost extra

The first thing that stands out to me about RealOffice360 is their very generous 14-day free trial, which doesn't even require a credit card to get started. This makes it easy and risk-free to fully test drive the platform before making any financial commitment.

Once you're ready to upgrade, their paid plans start at a very reasonable $12 per month for solo agents on the Essentials plan. This gets you access to their core CRM features for managing your contacts, properties, and transactions.

Stepping up to their Premium plan at $25 per month unlocks some powerful automation capabilities, like email syncing and customizable workflows, that can really streamline your business. For an individual agent, this tier likely provides the best bang for your buck.

Small teams will appreciate the affordability of RealOffice360's Team plan, which supports 2 users for $50 per month, with additional seats at $30 each. So a team of 5 could get everyone up and running for around $140 monthly. The inclusion of team-oriented features at this level, like shared calendars and pipelines, adds a lot of collaborative value.

Larger brokerages with many agents have access to volume pricing starting at $125 per month for unlimited users. This allows bigger firms to take advantage of RealOffice360's capabilities at scale.

Other factors that enhance RealOffice360's pricing attractiveness are the lack of any long-term contracts or cancellation penalties, and the ability to save up to 20% by opting for annual billing. All in all, RealOffice360 delivers robust CRM functionality at price points that should fit comfortably within most real estate businesses' budgets.

RealOffice360 CRM review: Final verdict

After an in-depth evaluation, RealOffice360 emerges as a solid CRM contender purpose-built for real estate professionals. Its intuitive interface and streamlined feature set make it easy to adopt and use on a daily basis to manage contacts, properties, and deals.

A major strength lies in RealOffice360's ability to facilitate collaboration among real estate teams. The software allows assigning properties, tasks, and commissions to specific team members, ensuring clarity and accountability. The visual deal pipeline is also a standout, enabling agents to easily track and advance sales opportunities.

RealOffice360's customer support is another bright spot. The company offers live chat and phone support on weekdays, along with a searchable online knowledge base for self-service.

However, RealOffice360 does have some room for improvement in terms of customization and integration. The platform provides limited ability to personalize data fields, reports, and pipeline views. Additionally, while it offers essential integrations with email and calendar tools, the breadth of third-party app connections trails some competitors. Security-conscious firms may also find the lack of two-factor authentication problematic.