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RealOffice360 is a simple CRM designed to help real estate agents streamline their business and boost productivity. Its intuitive interface makes it easy to get up and running quickly.

Some standout features include automated reminders to keep in touch with clients, the ability to build customized pipelines and processes, and AI-powered communications. Lead capture tools pull in prospect information from various sources to create a centralized database. A mobile app provides agents with fast access on the go.

In testing out the CRM platform, I found it reasonably priced for the functionality, and the interface was very user-friendly. Some areas for improvement are the email marketing capabilities and the limited third-party integrations currently. But overall, RealOffice360 offers a solid set of core CRM features tailored for busy real estate professionals looking to better manage client relationships and grow their business.

RealOffice360 core capabilities Image 1 of 4

The RealOffice360 CRM contact pages highlight associated details, tasks, and properties. (Image credit: RealOffice360)Image 2 of 4

You can edit deal stages and easily add new properties to your pipeline. (Image credit: RealOffice360)Image 3 of 4

Increase your chances of closing deals by setting workflow tasks. (Image credit: RealOffice360)Image 4 of 4

Integrating with real estate lead capture websites can increase your lead pool. (Image credit: RealOffice360)

RealOffice360 provides a robust set of client management capabilities. Its all-in-one contact database lets users easily add and manage real estate clients. Contacts can be imported from various sources like Google, Outlook, iPhone, Excel, or other CRM software. The system also allows categorizing contacts with group labels and favorites to keep the database well-organized.

The client profile in RealOffice360 acts as a central hub, housing notes, communications, files, property details, and even family information all in one place. I particularly like the smart follow-up reminders for important dates like client birthdays, home purchase anniversaries, and wedding anniversaries — this enables agents to effortlessly keep in touch with past clients.

Another strength is the CRM's client communication features. It syncs emails, enables bulk emailing, provides an AI assistant to help craft professional emails, and supports customizable email signatures. Having all client interactions and touchpoints logged in one system is invaluable.

Beyond contact management, RealOffice360 CRM offers capable deal tracking functionality. Users can manage the full sales cycle, from lead capture and follow-up to commission calculations and tax handling. The visual sales pipeline with drag-and-drop controls makes it simple to advance deals to close.

Rounding out the feature set are tools for daily task management and scheduling via the built-in calendar and to-do lists. The system also provides email marketing, note-taking, data storage, and more.

But while RealOffice360 covers the CRM essentials and requirements for real estate quite well, the feature set feels a bit limited compared to some more mature mainstream players that offer deeper customization, extensibility, and third-party integrations.

How easy is RealOffice360 to use?

The drag-and-drop feature easily updates deal stages for contacts and properties. (Image credit: RealOffice360)

RealOffice360 shines in its simplicity and intuitiveness. The software takes a streamlined approach, stripping away unnecessary complexity to provide a clean and modern interface that is easy to navigate. Even users with minimal technical skills can quickly get up to speed and start managing their client relationships effectively.

But RealOffice360 also allows you to tailor the CRM to your specific workflow and preferences. You can create custom fields, views, and pipelines to match how you do business. The flexibility means you're not forced into a rigid one-size-fits-all system. Instead, the CRM adapts to you, enhancing your work style.

The thoughtful UI design carries through to mobile, with a responsive interface that is just as intuitive on a smartphone as on a desktop. Whether you're in the office or on the go, you have full access to your client data, communications, and deal pipeline. Updates sync seamlessly so your whole team is always on the same page.

Onboarding is refreshingly painless thanks to the software's inherent simplicity. RealOffice360 provides a library of concise tutorial videos that walk you through the key features and configuration options. In my experience, most users can dive right in and learn by doing, with the videos there as a fallback for any stumbling points. The time from setup to full productivity is remarkably short compared to more complex CRM systems.

As your business evolves, RealOffice360 scales smoothly alongside you. The well-organized settings allow you to adjust your account as needed, without technical headaches. You can add new users, tweak permissions, and expand your usage while maintaining the same core interface your team is familiar with.

Sure, RealOffice360 may lack some of the advanced features found in higher-end CRM suites. But those bells and whistles often come at the cost of usability. For the vast majority of small to midsize real estate businesses, RealOffice360 delivers exactly what's needed in a package that's intuitive, accessible, and easy to adopt.

Integrations

RealOffice360 has been putting in more effort into making the CRM integrate with other business software, which is important for any modern CRM. The product supports pre-built integrations with popular apps like Gmail, Outlook, Slack, QuickBooks, and more, allowing data to flow seamlessly between systems.

RealOffice360 also has an open API that enables developers to build custom integrations. While the API documentation could be more comprehensive, it does cover the core CRM objects and allows pulling data into 3rd party apps. The API supports both REST and Webhooks for real-time notifications.

For non-technical users, RealOffice360 offers integration with Zapier, a leading iPaaS. This opens up connections to 1000s of apps without needing to write code. Setting up Zaps was relatively intuitive when I tested it. RealOffice360 has provided Zapier triggers for common events like new lead created, deal updated, etc., which can then kick off actions in other apps.

One area I'd like to see RealOffice360 improve is the breadth of its pre-built integrations. Several CRMs that I've reviewed have marketplaces with hundreds of apps that integrate out of the box. RealOffice360's selection is more limited currently. Expanding this, as well as creating more comprehensive docs for the API, could make the platform even more extendable.

How good is RealOffice360 support?

RealOffice360 offers a few key channels for users to get assistance, such as email, chat, and self-service.

Live chat support is available, allowing customers to get quick answers to their questions or concerns directly through the platform. This is a convenient option that can provide more immediate help compared to other methods.

In terms of self-service resources, RealOffice360 maintains a fairly comprehensive online knowledge base. This searchable support hub contains helpful articles, tutorials, and FAQs across a range of topics. It's a good first stop for users looking to troubleshoot issues on their own or learn more about certain features.

RealOffice360's documentation doesn't specify average first response or resolution times, which would be helpful to know. Responsiveness and the speed at which issues get resolved are important factors in evaluating support quality.

From the user reviews I came across, it seems that support does earn some praise. Several customers mentioned that the support team was helpful and ensured their problems were solved. Of course, a broader set of testimonials would paint a clearer picture.

One potential limitation is that live support via chat and email is only available on weekdays from 11 am-7 pm EST. Round-the-clock coverage would be better for users in different time zones or those who need assistance outside regular business hours.

The free plan also has a slower 48-hour maximum response time, compared to higher tiers. While understandable, it's something for free users to keep in mind.

RealOffice360 pricing and plans

Plan

Essentials

Premium

Team

Price

$12/user/month

$25/user/month

$50/user/month

Best For

Solo agents starting with CRM tools

Agents needing advanced marketing features

Teams requiring collaboration and shared data

Features

Unlimited contacts

Task calendar

Deal tracking

Customizable workflows

Bulk email

AI assistant features

Collaborative calendars

Team management

Shared pipelines

Limitations

Limited to basic CRM functions

Advanced features at higher cost

Additional users cost extra

The first thing that stands out to me about RealOffice360 is their very generous 14-day free trial, which doesn't even require a credit card to get started. This makes it easy and risk-free to fully test drive the platform before making any financial commitment.

Once you're ready to upgrade, their paid plans start at a very reasonable $12 per month for solo agents on the Essentials plan. This gets you access to their core CRM features for managing your contacts, properties, and transactions.

Stepping up to their Premium plan at $25 per month unlocks some powerful automation capabilities, like email syncing and customizable workflows, that can really streamline your business. For an individual agent, this tier likely provides the best bang for your buck.

Small teams will appreciate the affordability of RealOffice360's Team plan, which supports 2 users for $50 per month, with additional seats at $30 each. So a team of 5 could get everyone up and running for around $140 monthly. The inclusion of team-oriented features at this level, like shared calendars and pipelines, adds a lot of collaborative value.

Larger brokerages with many agents have access to volume pricing starting at $125 per month for unlimited users. This allows bigger firms to take advantage of RealOffice360's capabilities at scale.

Other factors that enhance RealOffice360's pricing attractiveness are the lack of any long-term contracts or cancellation penalties, and the ability to save up to 20% by opting for annual billing. All in all, RealOffice360 delivers robust CRM functionality at price points that should fit comfortably within most real estate businesses' budgets.

RealOffice360 CRM review: Final verdict

After an in-depth evaluation, RealOffice360 emerges as a solid CRM contender purpose-built for real estate professionals. Its intuitive interface and streamlined feature set make it easy to adopt and use on a daily basis to manage contacts, properties, and deals.

A major strength lies in RealOffice360's ability to facilitate collaboration among real estate teams. The software allows assigning properties, tasks, and commissions to specific team members, ensuring clarity and accountability. The visual deal pipeline is also a standout, enabling agents to easily track and advance sales opportunities.

RealOffice360's customer support is another bright spot. The company offers live chat and phone support on weekdays, along with a searchable online knowledge base for self-service.

However, RealOffice360 does have some room for improvement in terms of customization and integration. The platform provides limited ability to personalize data fields, reports, and pipeline views. Additionally, while it offers essential integrations with email and calendar tools, the breadth of third-party app connections trails some competitors. Security-conscious firms may also find the lack of two-factor authentication problematic.

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As a realtor-focused customer relationship management (CRM) platform, Chime, now known as Lofty, aims to streamline the entire lead-to-deal process. Its intuitive interface and all-in-one feature set make it a compelling option for realty businesses looking to grow their pipelines and close more sales.

Chime's key capabilities span lead generation, contact management, and deal tracking. The platform offers an IDX website builder, AI-powered marketing automation, and a mobile app for on-the-go access. While these comprehensive features may come with a learning curve, they enable realtors to qualify leads, prioritize follow-ups, and gain visibility into team performance metrics.

During my review, I found it to be a robust CRM platform for realty teams wanting to consolidate their tech stack. Regular product updates, good user feedback, and a niche focus provide strong evidence of Chime's customer-centric approach. For growing realtor businesses, Chime warrants strong consideration.

Chime CRM core capabilities Image 1 of 4

You can easily navigate across Chime CRM’s extensive feature list from desktop and mobile. (Image credit: Chime CRM)Image 2 of 4

Chime CRM’s ad targeting tool works across many major platforms, including Google and Facebook. (Image credit: Chime CRM)Image 3 of 4

To increase your close rate, let Chime CRM’s Smart Suggestions recommend the next best step. (Image credit: Chime CRM)Image 4 of 4

Conveniently, your IDX website builder is in the same place as your customer data. (Image credit: Chime CRM)

Chime's core CRM capabilities strike me as quite robust, well-suited for the needs of most real estate businesses. It covers all the essential features you'd expect in a comprehensive CRM system.

For contact management, Chime offers solid lead generation and capture tools. The AI Assistant can automatically match new leads to appropriate listings and set up customized property alerts based on their behavior. This intelligent lead nurturing helps keep prospects engaged.

I was impressed by Chime's pipeline tracking capabilities as well. The platform provides a good overview of your sales pipeline, with visual reports on the status of deals. You can create customizable "Smart Plans" to automate workflows and keep transactions moving smoothly.

Another standout is Chime's forecasting algorithm, which uses agent performance data and historical trends to predict future sales. As an analyst, I always appreciate a CRM that offers strong reporting and analytics. Chime lets you monitor key metrics like volume, closings, and revenue in real-time.

For agents frequently in the field, Chime's mobile app is indispensable. It provides access to critical CRM features on the go, including the ability to contact leads and use the built-in Power Dialer.

If I had to critique Chime, I'd say the depth of its sales analytics could be stronger compared to some enterprise-grade CRMs. But for most real estate teams, it likely provides ample insights to optimize performance.

Overall, Chime appears to be a well-rounded CRM platform. By combining essential contact management, deal tracking, and reporting capabilities with industry-specific features, Chime positions itself as a solid contender in the real estate CRM space. While it may have some room for improvement, Chime's core functionality is more than enough for most agencies.

How easy is Chime CRM to use?

Having the property market at your fingertips with the IDX website builder can help win deals more quickly. (Image credit: Chime CRM)

Chime CRM shines with its clean and intuitive UI that even CRM novices can navigate with little training. The well-organized layout and ample white space make it simple to find the tools and data you need. Performing essential tasks like updating contacts or placing a call only requires a few clicks.

Chime's mobile app brings the desktop version's core functionality to your smartphone, enabling agents to work efficiently on the go. This accessibility is a huge plus for busy real estate professionals constantly juggling client meetings and property showings.

The CRM offers a solid range of customization options, letting you tailor dashboards, reports, and workflows to match your unique business processes. However, it may take some time to fully explore and configure these features to optimize your setup.

To smooth the onboarding process, Chime provides helpful training videos that walk new users through the basics of the platform. These resources can significantly reduce the learning curve and help your team hit the ground running.

That said, given its extensive capabilities, it's realistic to expect an adjustment period as you get acquainted with all the bells and whistles. Mastering advanced features and fine-tuning automated sequences will likely require some trial and error.

In my experience, most users can become comfortable with Chime's core functions within a couple of weeks. But reaching peak proficiency and fully customizing the system to your needs may take a month or two of consistent use.

While not without a learning curve, Chime CRM's thoughtful design and educational resources make it an accessible, user-friendly choice for real estate teams. With a bit of practice and exploration, you'll be leveraging this powerful tool like a pro in no time.

Integrations

Chime offers several pre-built integrations out of the box with popular real estate tools and services. This includes lead capture and parsing integrations with Zillow, Trulia, and Realtor.com, email integrations with Gmail and Exchange, calendar sync with Google Calendar and Outlook, and transaction management tie-ins with Brokermint, Dotloop, and Skyslope.

The CRM also integrates with marketing automation and video tools like BombBomb, MailChimp, Cloud CMA, and Dubb. Based on my experience, most of the key applications real estate teams would need seem to be supported natively.

For more custom integrations, Chime does offer an API. However, documentation on its full capabilities is limited. The main use case highlighted is accessing queue and agent availability data from the Chime support desk. While useful, this is a fairly narrow integration scenario.

Where Chime really shines is its support for iPaaS tools like Zapier. Using Zapier, you can connect Chime with 1000s of other web apps and automate data syncing and workflow steps between them. I found several examples of real estate teams using Zapier to integrate Chime with tools like ClickFunnels for lead capture and Roomvu for lead qualification.

So while Chime's custom API is lacking, the combination of pre-built integrations with key industry tools and extensive Zapier support make it a very extensible platform overall. It should meet the integration needs of most real estate businesses without heavy technical lifting.

How good is Chime CRM support?

Chime CRM provides several live support channels, including phone and email, but it seems to lack a live chat option based on my research. While they do offer a knowledge base with articles and tutorials, there doesn't appear to be an active user forum or community for peer-to-peer support.

Where it really struggles is in the quality and responsiveness of the customer service. Many user reviews mention slow response times, with support agents often just reading from scripts rather than providing personalized assistance. Some customers report waiting weeks to get critical account issues resolved.

Chime touts a 96% customer satisfaction rate on its website, but that figure seems suspect given the numerous complaints I came across on sites like TrustRadius and G2. On TrustRadius, Chime's support is ranked poorly compared to other major CRM brands. One reviewer called their service "awful" and said it made the platform nearly impossible to use.

Reddit contains several threads with users venting frustrations about Chime's "atrocious" and "joke" of a support experience. Agents apparently say anything to get people off the phone without actually resolving problems. Tax issues and account lockouts are cited as common issues that linger unaddressed.

I think Chime has built a powerful CRM product, but they have seriously dropped the ball when it comes to backing it up with quality customer service. For a tool that is so critical to a business's operations, I would have major concerns about relying on Chime based on these support shortcomings.

Response and resolution times are clearly well below industry standards, and the lack of live chat and community forum options is disappointing for a modern SaaS company. Until Chime makes major investments in expanding and upleveling their customer service, I would be hesitant to recommend them over competing CRM platforms with better reputations for support.

Chime CRM pricing and plans

Plan

Core

Premier

Business

Price

$499/month

$700/month

$1500/month

Best For

Individual agents starting with CRM tools

Small teams needing enhanced collaboration

Larger teams requiring comprehensive features

Features

Basic lead management

Email marketing

Mobile app access

API access

Advanced reporting

Team collaboration tools

Dedicated customer support

AI-driven insights

Custom integrations

Limitations

Basic features only, limited support

Limited advanced features, higher cost

Complex setup, requires training

Chime offers three main pricing plans to suit different types and sizes of real estate teams. The pricing model is subscription-based, with a monthly fee that varies depending on the plan and number of users.

The starter "Core" plan is priced at $499 per month and is designed for solo agents and small teams just getting started with a CRM. It includes core CRM features like lead management, marketing automation, and reporting.

The most popular "Premier" plan starts at $700 per month for up to 15 users. Additional users can be added for $25 each per month. This plan unlocks advanced capabilities like custom dashboards, API access, and dedicated support.

For larger teams, the "Enterprise" plan starts at $1500 per month for up to 100 users, with each additional user costing $12/month. It offers the full suite of Chime features plus extras like white-labeling and a dedicated success manager. The Enterprise plan also has a one-time $2000 setup fee.

On top of the base subscription fees, there can be additional charges for certain premium add-ons and integrations, like advanced analytics or third-party data enrichment services. The costs for these extras are not openly published.

Chime does not offer a free plan but does provide a 14-day free trial on all plans so potential customers can test drive the platform before committing. Discounts may be available for annual contracts paid upfront, but the details are not public.

Overall, while not the cheapest option on the market, Chime's pricing seems reasonable given the comprehensive feature set and strong track record with real estate professionals. The tiered plans provide flexibility to accommodate different team sizes and budgets. But the lack of transparent pricing for enterprise-grade features and add-ons is a bit disappointing.

Potential buyers will definitely want to take advantage of the free trial and get a custom quote to determine the true long-term costs for their specific needs before signing up. For smaller teams and solo agents, there may be more affordable alternatives to evaluate as well.

Chime CRM review: Final verdict

Lofty, also called Chime, is a robust real estate CRM platform that combines essential contact and deal management features with advanced marketing automation and analytics tailored for the industry.

In reviewing it firsthand, I was impressed by the breadth and depth of its feature set. The platform offers all the core CRM functionality you'd expect, like contact management, task assignment, and pipeline tracking. But it really shines in its real estate-specific tools, such as the ability to create IDX websites, intelligently match leads to listings, leverage targeted online ads, and automate personalized lead nurturing.

Chime's interface is clean and intuitive, with solid customization options to adapt it to your workflow. The built-in onboarding and training resources also help flatten the learning curve. Integrations are another strength, with an extensive library of pre-built connections and a flexible API. However, customer support gets mixed reviews on responsiveness.

That said, Chime (or Lofty) is best suited for growth-focused real estate teams and brokerages seeking a fully-featured industry-specific CRM to manage their businesses. Budget-conscious solo agents may find it a bit overkill.

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