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If your business is looking for the best social media management tools to boost its online presence then Sendible is an ideal candidate, offering a complete package that delivers all of the tools for managing social media campaigns via its simple and easy-to-use platform. 

Sendible has a variety of tools for getting the job done, including the ability to schedule and queue your posts, along with managing calendars in order to create controlled campaigns. The overall design and usability is intuitive, there’s a strong emphasis on reporting capabilities, and Sendible also comes reasonably priced.

• Sign up for a Sendible plan

While rivals such as Hootsuite, Buffer, HubSpot, and Zoho Social all have their own pros and cons, Sendible is designed firmly for the social media savvy era, and even comes with a 14-day free trial to help get a sense of the software. 

Sendible users can also choose from a selection of different packages, ranging from very basic freelance options, which include a barebones set of features, through to a full-on White Label edition aimed at businesses trying to get a social media foothold.

Let's dive into our Sendible social media manager review.  

• How we test, review and rate on TechRadar

(Image credit: Sendible)Sendible: Plans and pricing

Plan

Starting rate (paid annually)

Starting rate (paid monthly)

Creator

$25/month

$29/month

Traction

$76/month

$89/month

Scale

$170/month

$199/month

Advanced

$255/month

$299/month

Enterprise

$638/month

$750/month

Sendible has a range of plan and pricing options, making the suite well suited to different sizes of business user. Currently, pricing seems to be either US-, EU-, or UK-centric, though there are portals for the UK, the US, and European markets, too.

You can choose to pay monthly or yearly, with a 15% saving offered to those who pay for the full twelve months in one go. To illustrate typical package prices we’ll use monthly costs here, which start off with the Creator package, billed at $29 per month after a free trial and aimed at freelance workers, offering one user and six social profiles.

Next up, there is the Traction package, which also comes with a free trial and is then billed monthly at $89. Sendible says Traction is ideal for startup agencies and brands. The tier allows 4 users and 24 social profile options. 

Sendible’s Scale edition is its most popular, with the option for 7 users and 49 social profiles, along with custom and automated reporting, a content and hashtag library, and campaign management tools, billed at $199 per month.

(Image credit: Sendible)

Then, Sendible's Advanced edition includes 20 users and 100 social profiles for larger agencies, advanced permissions, bulk posting with custom tags, live report sharing, and white label as a paid add-on. The tier costs $299 per month, but there’s a free trial option too, if you want to get a sense of the features.

Finally, the Enterprise edition offers support for 80 users and 400 social profiles for $750 per month, flexibility that is clearly going to be useful for businesses that are on the up. While this level can be expensive, the number of features is impressive, as we'll get into now. 

• Best small business software of 2024

(Image credit: Sendible)Sendible: Basic features

Sendible has several core areas, all of which should appeal to businesses looking to get a strong hold on social media campaigning. 

The main areas of interest are Publishing, Collaboration, and Analytics, offering the ability to closely monitor how campaigns are going via a neat dashboard-style design. We found the software very easy to understand and use. 

Usefully, each of the plans outlined above adds in features and functions that are suited to the particular target market. In theory, this means your business will only pay for what it's using, rather than having lots of unused tools. 

The Creator edition includes unlimited scheduling, planning and publishing, monitoring and replying, plus reporting tools. 

Sendible provides a useful overview of which features each tier gets, and we recommend checking this if there is something specific you will likely need. For example, cloud integrations are reserved for the top two tiers. 

(Image credit: Sendible)Sendible: Professional features

Speaking of the top tiers, when we move up to Traction, users get all of the above plus team collaboration, post assignment and approval, user management, and a personalised demo to get the ball rolling. 

Similarly, the Scale tier includes everything in Traction alongside automated client reporting, a content and hashtag library, and custom approval flows, as well as personalised onboarding.

Finally, Advanced and Enterprise editions include everything in the Scale plan along with an optional white-labelling add-on, the ability to manage client permissions, merge tags, and the benefit of a dedicated account manager. This alone can be highly useful in a charged and rapidly expanding social media management department.

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(Image credit: Sendible)Sendible: User interface

Sendible can help tackle pretty much every social media management challenge, and is therefore compatible with all of the usual suspects, including Twitter (or X), Facebook, Instagram, YouTube, and basically everyone else.

To do that effectively Sendible has created a great little user interface, which is both easy to use and powerful, too. Some of its social media rivals can feel a little outdated, or feature-heavy, but Sendible has clearly been designed with ease-of-use in mind. 

(Image credit: Sendible)

Central to the effective nature of Sendible is its dashboard area, home to all of the core tools needed during daily activities. The dashboard is also crucial for setting up and managing campaigns, with menu options for scheduling and queuing posts. You can also dip into published items, check how the activity levels are going, and, subsequently, monitor the outcome. 

Overall, Sendible is all very straightforward, even in the beefier package editions, and we really appreciated how quickly everything fell into place, allowing space to get on with, well, actual work. 

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(Image credit: Sendible)Sendible: Support

Not everyone is ready or able to hit the ground running when they embark on a social media marketing journey. In that respect, we like the way Sendible packs in plenty to help both the newbie and seasoned pro, as well as lone freelancers, while also delivering plenty of support for those higher up the ladder, offered in multiple formats across Sendible's website. 

We also like the ease of dipping in and seeing how fellow users have been faring with their Sendible suites, which is often a great way of pinpointing potential problem areas. That’s especially so if you’re working within a collaborative environment, or have new staff who might not be familiar with the way things tick.

As you’d expect, Sendible support staff can also be contacted directly, with the support center delivering plenty of options on that front.

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Sendible: The competition

Sendible covers an awful lot of bases on the social media management front, and there's also something to suit any kind of budget. 

However, to make sure your business gets exactly the right social media tool, it's worth checking out the likes of Hootsuite, Buffer, Loomly, Circleboom, and Zoho Social, all of which are perfectly decent competitors worthy of investigation.

Our guide to the best social media management tools also helps quickly see the pros and cons of each platform. 

(Image credit: Sendible)Sendible: Final verdict

Sendible offers a good selection of different package options for those with ambitions to raise their social media profile. For campaign purposes, it’s got all of the tools, especially if you work for an agency or a business. 

Crucially, Sendible includes rock-solid reporting capabilities, which many will find to be key in seeing how much of a return they’ll be getting on their monthly, or annual, investment.

It’s easy to see why Sendible Scale is the most popular, as the tier contains a host of great tools that will appeal to many, while not breaking the bank as some of its rivals can do on the higher-level packages.

• Sign up to Sendible

Agorapulse is a software package that lets you take better control of your social media management tasks. It can be used by medium-sized businesses and upwards, along with agencies that focus solely on social media activity.

It’s engineered to work seamlessly with popular social media tools, including the likes of X (Twitter), Instagram, Facebook, LinkedIn and YouTube. As of 2026, TikTok, Pinterest, Threads, Bluesky, Reddit, and Google Business profiles are also supported.

The great thing with Agorapulse is that it can amalgamate numerous social media management tasks and bring them all under one roof. That means it can be used to create and post content, make better contact with end users, and also keep tabs on how well content posts are performing.

Especially with the new AI features that have been rolled out across all plans, it's a compelling yet reasonably-priced option for managing your social media marketing workflow.

• Sign up for a Agorapulse plan.

Plans and Pricing

(Image credit: Agorapulse)

Plan

Starting rate (paid annually)

Starting rate (paid monthly)

Free

$0/user/month

$0/user/month

Standard

$79/user/month

$99/user/month

Professional

$119/user/month

$149/user/month

Advanced

$149/user/month

$199/user/month

Custom

Tailored pricing

Tailored pricing

Agorapulse offers a 30-day free trial (no credit card required) so you can explore its full feature set before committing to anything. There's also a permanent free plan for individuals, though it's limited to three social profiles and a modest post-scheduling cap, making it more of a tasting menu than a long-term option.

If you're ready to go beyond the basics, Agorapulse's paid tiers are now structured around four plans: Standard, Professional, Advanced, and Custom. Pricing is per user per month though, which is worth keeping in mind if you have a larger team.

The Standard plan starts at $79/user/month (billed annually) with unlimited post scheduling, a unified inbox, basic reporting, and the full suite of AI writing tools. It's a solid entry point for solo social media managers or small teams getting started.

Professional ($119/user/month annually) adds approval workflows, ad comment moderation, Instagram product tagging, and a link-in-bio tool. It's the sweet spot for growing teams that need tighter collaboration controls. Stepping up to Advanced ($149/user/month annually) brings bulk scheduling, shared content calendars, advanced ROI and ads reporting, and competitor benchmarking.

At the top end, the Custom plan is designed for large teams and enterprises. It includes unlimited social profiles, AI-powered reply suggestions, SSO, custom roles, multi-step approval workflows, and priority support with a dedicated Customer Success Manager. That said, you'll need to contact the Agorapulse sales team for a tailored quote if you want to be on the Custom plan.

(Image credit: Agorapulse)AI features

Agorapulse has made AI a core part of the platform rather than an afterthought, with most new features available across all paid plans. Its primary AI Writing Assistant helps you generate captions and post copy directly inside the publishing composer. Then the Organization Context AI lets you set your brand's tone and direction so every piece of AI-generated content stays on-brand.

The platform also introduced AI-generated alt text in 2025, covering Facebook, LinkedIn, Bluesky, X (Twitter), Instagram, and Threads. It works in 38 languages, which is a nice touch for internationally active teams. Separately, AI summaries are built into the reporting section, giving you a plain-language digest of your key performance data.

On the engagement side, Best Time to Publish uses AI to surface smart scheduling recommendations based on when your audience is most active. The Custom plan goes a step further with AI reply suggestions, which draw on your past conversations to propose contextually relevant responses in the inbox.

Most recently in January 2026, Agorapulse launched a ChatGPT and Claude integration via a self-hosted Model Context Protocol (MCP) server. This lets you create and manage social content, track engagement, and organise your calendar directly from within ChatGPT or Claude. It's one of the more forward-thinking integrations in the social media management space right now and available to all plan users.

Basic features

The same goes for engagement tools, with the ability to manage Google My Business reviews, provision for an advanced social inbox, social CRM tools, comment monitoring and an automated inbox assistant all forming part of the potent feature set. Agorapulse also bristles with plenty of reporting tools, particularly on the higher-end packages with lots of functionality that assist you with working out your return on investment (ROI).

One of the surefire appealing aspects of Agorapulse is that it can be used on several different levels, depending on need. The software can also be boosted, with all paid plans being fully scalable with user count based pricing.

Core features

Meanwhile, the core feature set within Agorapulse centers around publishing, engagement and reporting. As you’d expect, the Free edition is thinner around the edges, with only 10 scheduled posts allowed at any time. This is compared to the unlimited capacity of the Standard or Professional editions. There’s plenty of publishing power too, with the likes of content labelling, and a unified calendar adding more muscle to the package.

If you commit to the Advanced edition, you’ll see the features and functionality explode with an unlimited asset library and bulk scheduling, along with the ability to assign and approve posts. Calendar sharing is more substantial here too.

(Image credit: Agorapulse)Premium features

It’s really worth considering some of the premium add-ons that you can get in order to increase the potential of Agorapulse. You can choose from the likes of Power Reports, shared calendars, and Competitive Benchmarking, all of which add extra weight to the software. If you’ve gone for the Custom edition, this can be tailored even more to suit individual needs.

(Image credit: Agorapulse)Interface and in use

Mounting successful social media campaigns can mean juggling lots of plates at the same time in order to get the job done effectively. Luckily, Agorapulse has developed an interface that is perfectly suite to time-poor executives, who need to dip in and out again, sometimes on the go. Indeed, the app side of things offers another helping hand with this, allowing you to co-ordinate campaigns no matter if you’re working in the office, remotely or on the move.

Support

For many business making their first foray into the world of social media management it’s the levels of support that often make the difference in signing up, or not. Agorapulse offers plenty of help on that front. There’s a dedicated support portal, which shares a similar setup to many others in this field, complete with searchable help topics and tutorials.

Lookout too for a raft of additional customer support options including email, live chat, and video depending on your plan. The options become more extensive as you move to the more expensive packages, but help is never far away no matter which of the editions you adopt. The enterprise-focused Custom edition really tops it off though, with one-to-one training as well as a dedicated account manager.

(Image credit: Agorapulse)Competition

The social media management marketplace is a hotbed of activity, with plenty of options aimed at helping businesses get more from their campaigns. As an alternative to Agorapulse, you can take your pick from hugely popular options that include SocialPilot, Buffer, eClincher, Sendible, Statusbrew, Loomly and Hootsuite, all of which are very decent competitors worthy of consideration.

Verdict

Agorapulse will meet the social media management needs of any type of business, but it’s best suited to larger concerns and agencies, which can fully exploit its potential.

The reporting capabilities in particular make Agorapulse a potent provider of data. If you’re running concerted social media campaigns, this software will be able to give you lots of information to justify your return on investment.

When combined with the bevy of new AI features that are accessible to free and paid users alike, its offer is hard to beat. Still, the per user pricing is something to be wary of if you have a large team but your social channels aren't mature enough to justify the added costs.

• You can signup to Agorapulse here.

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Any business hankering after the best social media management tools should investigate Zoho Social, which offers the ability to co-ordinate all of your social campaigns from one place, lets any type of business to schedule posts, keeps track of the results, and compiles comprehensive reports.

Zoho Social's other benefit is working alongside other products in Zoho's portfolio, meaning a business should be able to exploit its power even more efficiently by integrating with Zoho Workspace, Campaigns, and CRM. 

Being able to work in a one-stop environment will be ideally suite to many companies, especially those who are looking to make workflow activities more efficient. Add on great iOS and Android apps and Zoho is an attractive tool. 

• Sign up for Zoho Social

Of course, there is still competition in the social media management space from the likes of Hootsuite, Buffer, HubSpot, and Circleboom, but for companies that have already bought into the Zoho suite, or are considering doing so, Social is one of the strongest options. 

Let's dive into our review of the Zoho Social social media manager. 

• How we test, review and rate on TechRadar

Zoho Social: Plans and Pricing

(Image credit: Zoho)

Plan

Starting rate (paid annually)

Starting rate (paid monthly)

Free

$0/month

$0/month

Standard

$10/month

$15/month

Professional

$30/month

$40/month

Premium

$40/month

$65/month

Agency

$230/month

$320/month

Agency Plus

$330/month

$460/month

Zoho now offers six plans rather than three, starting with a permanent Free tier that stays active once your 15-day trial ends. It covers one brand and six social channels, with a handful of AI credits to get you started.

From there, the Standard plan is $10/month (billed annually) and expands channel support to 11 platforms. The Professional plan ($30/month annually) adds advanced scheduling tools like bulk scheduling, CustomQ, and RSS feeds. The Premium plan ($40/month annually, $65/month monthly) steps things up with SmartQ, a full reporting dashboard, Zoho CRM/Desk integration, and an Inbox for managing interactions — now including WhatsApp and Telegram.

For agencies, the Agency plan ($230/month annually) supports 10 brands and up to 140 channels across five team members, while Agency Plus ($330/month annually) doubles that capacity to 20 brands and up to 280 channels. Both agency tiers include branded reporting and client access features.

(Image credit: Zoho Social)Zoho Social: AI features

Zoho has been quietly weaving AI into Social through its in-house assistant, Zia, which is powered by ChatGPT. The headline feature is Compose with Zia, which lets you generate captions, hashtags, and post copy from a short prompt. It's a practical time-saver if you manage multiple channels and need to keep a steady content rhythm without starting from a blank page every time.

Every plan comes with a monthly AI credit allowance that refreshes each billing cycle. Free users get 5 credits, Standard and Professional accounts each receive 40, and Premium, Agency, and Agency Plus plans bump that up to 80 credits per month. That should be more than enough for occasional use on lower tiers, though heavy users on Standard or Professional may find themselves rationing credits toward the end of the month.

If you're on the Agency or Agency Plus plan, you also get access to Reply with Zia inside the Inbox. This feature helps you draft or rephrase replies to customer messages across connected channels. It's the kind of feature that makes the premium agency pricing feel more justified, especially for small teams that handle large volumes of DMs.

Overall, Zia is a solid but not spectacular AI implementation, meaning that it handles the basics well without overreaching. What we'd like to see in future updates is AI-assisted scheduling recommendations beyond SmartQ, plus maybe a repurposing tool that adapts a single post across multiple channel formats automatically. Still, for a platform at this price point, having generative AI baked into every plan is a meaningful advantage for Zoho.

Zoho Social: Basic features

Even in its most basic incarnation, Zoho Social comes packed with a practical array of features and functions, and of course there is the 15-day free trial to get your head around what works for your business. 

Standard works for one brand and 10 channels, one team member, and includes compatibility with Facebook Pages, Facebook Groups, X (formerly Twitter) Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile listings, and more. Recently, Zoho Social has also added in support for YouTube, WhatsApp Business, Telegram Business, Threads, Mastodon, TikTok, Pinterest, and Bluesky.

There’s a neat dashboard interface that helps to monitor posts, carry out multi-channel publishing, schedule your content, and compile a publishing calendar. 

Power tools include a link shortener, activity logging, user tagging, and the production of summary reports. An image editor also proves mighty handy if you don't want to splurge on Adobe Photoshop or similar. 

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(Image credit: Zoho Social)Zoho Social: Professional features

The Professional tier ramps things up a bit, offering one brand and 10 channels, and a one team member allowance. Users also get all of the Standard features plus a ream of others, including livestreaming, notifications, repeat posting, a media library, rescheduling of posts, RSS feeds, messages, the ability to pause and resume content, and the muting and blocking of accounts where needed.

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(Image credit: Zoho Social)Zoho Social: Premium features

Zoho has added a Premium edition to its portfolio, which is even better suited to larger businesses. You get all of the regular Professional features alongside a pile of extras, including the ability to export posts, collaborate between three team members, and use a dedicated reporting dashboard. 

In fact, the reporting capabilities of this package are pretty formidable, and there’s the added advantage of being able to use Social in tandem with Zoho CRM and Zoho Desk. It can also handle lead generation, so there is plenty of opportunity to get a decent return on your investment.

Zoho says the Premium option is its most popular and it's easy to see why, there's a good mix of high-end enterprise features without a huge cost. 

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(Image credit: Zoho)Zoho Social: User Interface

Zoho Social has been designed to offer a full suite of tools aimed at improving your social media management fortunes. 

Zoho is certainly a comprehensive solution, no matter which of the three packages you decide to go for, and the core structure of Zoho Social focuses on the structuring of campaigns and the subsequent monitoring of your social activity. 

Collaboration is a priority too, helping team members work together and make sense of analytics and the production of those all-important reports, which can then be fed higher up the chain. 

Setting up and scheduling posts is quick and easy, and there’s the ability to collaborate using a publishing calendar, create content queues, and also curate content as and when it's needed. 

(Image credit: Zoho Social)

In our testing, we found that Zoho Social has been nicely designed, meaning that it’s simple to monitor all of your social media activity, with a listening dashboard, live stream, and the ability to send direct messages.

The collaborational aspect of Zoho Social is particularly impressive, offering the ability to define workflows, have team discussions, and assign roles and permissions proving to be the most practical aspects. The same goes for the useability of the analytical tools: lookout for comprehensive stats, the ability to produce custom reports, and also the ability to receive scheduled reports for your regular meetings.

Capping things off, the iOS and Android apps are a pleasure to use, making on-the-go social media tasks that much easier. 

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(Image credit: Zoho Social)Zoho Social: Support

All Zoho Social packages come with the same 24/5 email support, which should prove substantial enough for most needs. The Zoho website also comes with a very decent level of help files, tutorials, and supporting information designed to answer many common queries.

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(Image credit: Zoho Social)Zoho Social: The competition

The social media management marketplace is a hive of activity, with plenty of options aimed at helping businesses get more from their campaigns, which is ultimately good news for your search. 

Alongside Zoho Social you can take your pick from key players, including Buffer, Sendible, Loomly, Hootsuite, and Circleboom, all of which are very decent competitors worthy of consideration.

It's worth checking out our guide to the best social media management tools to quickly see the pros and cons of each offering. 

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Zoho Social: Final verdict

Zoho Social has managed to pack in a great deal of features and functions into each one of these three social media management packages, which will make the suite instantly attractive to businesses of all shapes and sizes, although you’ll really want to head in the direction of the Premium editions to get the best set of tools. 

That’s especially so if you’re looking for detailed analytics and the ability to produce power-packed reports. Indeed, the Agency editions take that a step further and, while there is added cost involved, there’s no doubting the additional muscle these premium-priced products come with.

If you're already a Zoho customer across its CRM, Desk, Mail, Books, and Assist offerings, then tacking on Social is the best thing to do. 

• Sign up to Zoho Social

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