Feed aggregator

If you feel it is time to upgrade your shared hosting to one of the best VPS providers, Bluehost looks like a good place to start. With its managed VPS offering, you potentially get the benefit of the performance boost that comes with a VPS without the headache of supporting the website software yourself.

To find out if Bluehost’s managed VPS option is as attractive as it looks, we’ve evaluated it, comparing the plans and pricing options, the server infrastructure, and features. We also assessed performance of Bluehost VPS hosting with benchmark tools, and spent some time with its site building tools, which are aimed at anyone launching a small business website.

How does a managed VPS differ?

(Image credit: Christian Cawley)

A Virtual Private Server plan typically comes in two flavors: managed, and self-managed. The former means the host will provide assistance with issues such as setup or implementing updates of security software, while the latter leaves everything up to you.

If you have experience of managing web servers on a day-to-day basis, the self-managed option is probably more appropriate. For everyone else, a managed VPS is the smart alternative, particularly if you’re scaling up from shared or cloud hosting.

NOTE: Bluehost offers self-managed VPS and managed VPS plans. These are closely positioned on the site’s menu, so be careful which one you select!

Bluehost plans and pricing

(Image credit: Christian Cawley)

Three managed VPS plans are available from Bluehost: Standard NVMe 4, Enhanced NVMe 8, and Ultimate NVMe 16. Each plan is more expensive than the previous, with a growing server hardware spec. The names relate to the spec – for example, Standard NVMe 4 reflects a server with 4GB RAM. All servers have virtual CPU cores (as expected with a VPS) and NVMe storage.

Plans are available as a monthly rolling deal, or for 12 or 36 months with appropriate discounts. These plans come with free cPanel (depending on selected term), and Let’s Encrypt SSL is included. A premium SSL certificate is available, but at extra cost, as is Sitelock security. Unmetered bandwidth, and two dedicated IPs are included in the price, and all plans have a 30-day money-back guarantee.

Building a website with Bluehost

Creating a website means first manually attaching the domain with the hosting, something that may seem unfamiliar if you're used to shared hosting, as it doesn't typically require customer input.

(Image credit: Christian Cawley)

Two options are available for building a website. You can install WordPress and use the included WP builder, or employ Sitejet. This is a cPanel-based solution that is useful for a quick start, but (certainly based on its implementation at Bluehost) results in somewhat generic sites. However, the website editor offers good control over the layout, and compared with WordPress, Sitejet is a simpler solution for quickly creating an attractive website for your business.

Speed and performance

We installed a WordPress site on our Bluehost VPS and ran a couple of benchmarking tests, first with WordPress Benchmark (a plugin you can install in WordPress) and then with YABS (Yet Another Bench Script).

WordPress

CPU & Memory

Operations with large text data

7.87

Random binary data operations

9.15

Recursive mathematical calculations

8.92

Iterative mathematical calculations

10

Floating point operations

9

Filesystem

Filesystem write ability

8.54

Local file copy and access speed

8.77

Small file IO test

9.95

Database

Importing large amount of data to database

8.44

Simple queries on a single table

10

Complex database queries on multiple tables

10

Object cache

Persistent object cache enabled

0

WordPress core

Shortcode processing

8.19

WordPress Hooks

10

WordPress option manipulation

9.84

REGEX string processing

8.92

Taxonomy benchmark

9.8

Object capability benchmark

9.78

Content filtering

5.7

JSON manipulations

10

Network

Network download speed test

10

Overall

8.8

Bluehost support for VPS customers

Various support options are available, from a dedicated telephone team to live chat. There is also an AI-powered chatbot, although I found this didn’t provide accurate information regarding Bluehost’s VPS plans.

I ran into some problems with the hosting. The instructions for this did not match what I was seeing, so I spoke to a support assistant (following a brief and fruitless chat with the BLU chatbot, which left a lot to be desired when I asked it about setting up a website, too). Unfortunately, the agent seemed too concerned with delivering cookie cutter answers than delivering a swift answer to my specific concerns.

Bluehost also provides a searchable knowledge base and a free WordPress course in conjunction with Yoast, the SEO company that is part of “the Bluehost family.”

Final verdict

Bluehost’s features and helpful customer support make its Managed VPS plans extremely attractive. I’ve used VPS hosting several times over the years, and seen it evolve from the self-managed options to the state where more hosting companies offer managed options.

Meanwhile, the testing demonstrates that Bluehost’s Managed VPS is ideal for WordPress hosting. While there is a considerable difference in price between the two options, its Managed VPS is priced as a logical progression from its higher performance WordPress shared hosting for their business. That makes it a smart option for anyone looking for first-time VPS hosting.

Feature-packed web hosting with no frustrating limits or restrictions.

AI is reshaping security faster than culture, controls, and training can keep up.

When it comes to best web hosting and website management, there is no shortage of options. The vast majority of companies out there offer affordable services that are good enough to get the job done. For us, Kinsta is the standout choice for agency hosting.

Kinsta is a cloud-based hosting solution providing services for WordPress websites. They provide access to high-performance servers and features such as staging environments, automatic backups, enterprise-level Cloudflare integration, and more.

Kinsta also includes quality security features such as DDoS protection, SSL certificate with wildcard support, and malware scanning and removal.

• Want to try Kinsta? Check out the website here

From the main website, you can access Kinsta’s official blog. It’s easy on the eye and filled with a myriad of articles, most of which are related to WordPress and software development. In addition to this, Kinsta offers a fresh and video-packed YouTube channel and relatively active presence on Instagram, Twitter and Facebook.

(Image credit: Future)Kinsta features

Kinsta offers high-end CPUs, as well as global availability, thanks to its infrastructure built on a powerful cloud network. By using these top-of-the-line CPUs, you are guaranteed that your website will be up and running faster than ever before.

To further improve your website's speed, Kinsta also offers a global content delivery network with over 300 locations worldwide. This allows Kinsta to deliver fast pages and serve cached assets from your visitors’ closest location.

Kinsta also comes with built-in application performance monitoring (APM), a custom-designed tool specifically for WordPress sites. We used this feature to identify potential issues or bottlenecks slowing our site during our hosting service test.

Kinsta's DevKinsta feature provides a comprehensive development environment that makes it easy to develop applications locally on your computer. DevKinsta includes many helpful features, such as version control that allows developers to roll back to previous versions of their code if needed, easy debugging with Xdebug integration, and deployments to production servers with just one click.

With the new Kinsta Cloudflare integration, we leveraged a wildcard SSL certificate to secure our subdomains with a single certificate. A wildcard SSL certificate secures both a root domain and its subdomains. This contrasts with other certificate types, which require listing each subdomain on the certificate.

As part of its Cloudflare integration, Kinsta offers customers a unique benefit - reserved IP addresses. Reserved IPs are unique IP addresses assigned to each Kinsta customer site. These IP addresses are reserved exclusively for that customer and ensure that other sites on Cloudflare's network will not share the DNS A-record IP address. In some cases, this can cause problems if a service blocks a spam site that shares the same Cloudflare IP address as your site.

We were also impressed by the Kinsta Brotli Compression Tool (a lossless compression format supported by all major browsers that achieves higher compression ratios than gzip).

Kinsta also released a tool called Edge Caching. This is an incredibly powerful tool for WordPress websites that can significantly reduce the time it takes to serve cached HTML to site visitors. Edge Caching is included free with all Kinsta plans, and no additional plugins are required.

Kinsta’s Edge Caching works by saving your website/page cache to Cloudflare’s global network of over 260 data centers. When site visitors load your website, cached responses are delivered from the location closest to them, helping reduce latency and improve loading times.

With the help of the Early Hints, you can further enhance site speed. Early hints is a modern web standard that defines a new 103 HTTP status code. Enabling this web standard on your site gives your site visitors’ browsers the chance to download certain resources in advance or in parallel with others. This results in faster page rendering.

A curiosity of Kinsta’s hosting, but one that we found made sense, is the apparent lack of a temporary URL for checking that the site runs accurately. However, this feature can be easily turned on and off and lasts around 60 minutes when enabled. Given that a site doesn’t need to be seen by the public or crawlers before launch, this is useful.

For web hosting services in Australia, Kinsta CDN is available in six Australian cities, namely Adelaide, Brisbane, Canberra, Melbourne, Perth, and Sydney.

(Image credit: Future)Is Kinsta easy to use? 

We find Kinsta easy to use - from signing up to navigating through the dashboard. The web host provides you with an intuitive dashboard that makes hosting your website easy. The dashboard let us quickly access all the features and settings in one place, which makes it simple to manage our website’s performance and security.

With Kinsta, you can set up and manage multiple websites from one account. Kinsta also has a number of helpful features that make managing your website easier. All these features are designed so that even those who aren’t tech-savvy can easily manage their website without too much hassle.

As a fully managed WordPress hosting provider, Kinsta's prices are higher than other web hosts (Image credit: Future)Kinsta plans and pricing

Kinsta offers plans ranging from $35/month to $ 1,700/month. All plans include free wildcard SSL, CDN, staging, and unlimited migrations. Kinsta offers two pricing models for its plans: visit-based and bandwidth-based. In visit-based plans, the plan is defined by the monthly sum of unique IP addresses seen each 24-hour period. While bandwidth-based plans are defined by the amount of data in gigabytes (does not include content served by CDN and Edge Cache, and does not count bandwidth used by staging sites)

But what do you get when you purchase one of these plans? The Single plan starts at $35/month and includes 1 WordPress site, 10 GB of storage, 125 GB of free CDN, and 35,000 visits per month or 20 GB server bandwidth. The Single plans scale with each step up, providing more site visits or server bandwidth, storage, and CDN bandwidth. Each Single site plan denotes the support amount of visits or bandwidth . The plans go up to 1,250,000+ visits or 500GB+ server bandwidth, 15 GB+ storage, and 1,000 GB CDN bandwidth.

Multiple-site plans support multiple WordPress installs. Each plan name denotes the number of WordPress installs supported. Each multiple-site plan supports multisite network and site cloning. For WP 2 ($70/mo), you get 2 WordPress installs, 70,000 visits or 40 GB server bandwidth, 250 GB of CDN bandwidth, and 20 GB of storage. As the plans increase in price, so do the resources, site visits, and number of WordPress installs. The WP 40 plan ($450/mo) supports 40 WordPress installs, 60 GB of storage, 1,500 GB of CDN, and 75,000 monthly visits or 500 GB server bandwidth.

Kinsta also offers an Enterprise Plan for multiple sites, which starts at $675/month and includes 60+ WordPress installs, 100+ GB of space, 1,250,000+ visits or 750GB+ server bandwidth, and a 30-day backup retention.

All the above plans come with unlimited free migrations and a 30-day money-back guarantee, so if you are not satisfied with the service, you can request a refund. Select plans on Single and Multiple-site tiers also include a one-month free trial.

Agency Hosting

Kinsta’s Agency program is targeted, price-wise, at established digital agencies. The Agency 20 plan ($284/month with annual billing), which we tested, offers support for 20 WordPress installs, so potentially 20 clients. It also includes an extra site, for your agency. 500,000 visits or 250GB server bandwidth , 50GB of storage, and 1,000GB CDN storage make this an attractive starting point, but Agency 40 ($375/month with annual billing) and Agency 60 ($563/month under the same terms) are also available, with corresponding increases in installs.

These plans also include white labelling and access to beta tools. Backups, advanced caching, and migrations are also included with these packages, along with that all-important developer support. Several tools are available here, from easy site cloning to Git integration and access to the Kinsta API.

Kinsta speed and experience

Kinsta argues that users will almost certainly see “faster page load times, along with back-end (WordPress dashboard) speed” when hosting with them. Faster than what, we asked ourselves. Faster than the average speed, faster than lightning, or faster than Superman?

In any case, we ran tests on Kinsta's Single plan and Agency 20. One test was to create a benchmark of core WordPress performance metrics, and the other was to measure their performance under load.

Latest results

Show more

WordPress benchmark test

Single Site

Agency

CPU & Memory

Operations with large text data

6.68

6.62

Random binary data operations

8.27

8.22

Recursive mathematical calculations

7.32

7.3

Iterative mathematical calculations

8.62

8.54

Filesystem

Filesystem write ability

9.74

9.41

Local file copy and access speed

9.61

9.42

Small file IO test

10

10

Database

Importing large amount of data to database

9.18

8.92

Simple queries on single table

9.92

9.79

Complex database queries on multiple tables

8.63

7.94

Object Cache

Persistent object cache enabled

0

0

Network

Network download speed test

10

10

Overall

Your server score

8.2

8

Kinsta performed well on its core benchmarks and maintained these scores across both its Single and Agency plans. We noted especially high scores in file and database performance, which bodes well for WordPress sites, especially those with high transaction rates, such as eCommerce stores, membership-based sites, or large-scale enterprise websites.

Siege test (Single Site Plan)

Concurrent visitors

5

9

15

Transactions

9954

6681

2025

Availability

99.67

99.2

100

Elapsed time

299.9

299.17

299.33

Data transactions

32.69

24.17

7.32

Response time

0.16

0.38

2.21

Transaction rate

30.19

22.33

6.77

Throughput

0.11

0.08

0.02

Concurrency

4.87

8.51

14.93

Successful transactions

9054

6681

2025

Failed transactions

30

54

0

Longest transaction

2.25

2.36

2.39

Shortest transaction

0.13

0.13

1.15

Siege test (Agency Plan)

Concurrent visitors

5

9

15

Transactions

8484

13580

3846

Availability

96.37

96.36

94.94

Elapsed time

299.43

299.19

299.3

Data transactions

91.72

145.90

42.4

Response time

0.17

0.18

0.18

Transaction rate

28.33

45.39

12.85

Throughput

0.31

0.49

0.14

Concurrency

4.87

8.11

2.32

Successful transactions

8164

13068

3846

Failed transactions

320

513

205

Longest transaction

1.33

39.76

0.08

Shortest transaction

0.09

0.08

0.11

Under increasing load, Kinsta was a mixed bag in performance. However, we noted that although some transactions failed, Kinsta's servers seemed to handle load balancing well. That means its servers should be well-optimized to ensure that your website visitors encounter more or less similar experiences, rather than facing wildly varying transaction times. This is highly crucial to high-performance websites and not something you fix on your own.

Kinsta security

Kinsta is one provider that offers quality security measures (in our opinion), including SSL (Secure Sockets Layer) certificates. An SSL certificate is a type of digital certificate that provides encryption and authentication for data sent over the internet. It helps protect user information, such as credit card numbers and passwords, from unauthorized access by malicious third parties.

More essentially, sites at Kinsta are containerized. That means everything required to run your site is within your container, including the entire tech stack. This isolation means that as long as you can secure your website, nothing else that's happening to other sites on Kinsta can affect you.

Kinsta uses Cloudflare's infrastructure to provide wildcard SSL certificates with 128-bit or higher encryption as well as 2048-bit RSA keys. Kinsta says its servers are also constantly monitored 24/7 for any signs of suspicious activity or hacking, which is good to know. Kinsta also offers a 99.9% SLA-backed uptime guarantee.

There's also a Malware Security Pledge in which Kinsta's dedicated Malware team will help restore a site in the event of an attack. The team monitors all sites, and its services are free for all Kinsta customers.

Customer support

You'll find plenty of how-to guides in Kinsta's knowledgebase (Image credit: Future)

Kinsta offers knowledgeable sales representatives who can help you find the hosting plan that best fits your website or project.

If you want a deeper dive into all of Kinsta’s features, consider scheduling a personalized demo with one of its experts. This is an excellent way to get familiar with Kinsta's powerful dashboard and hosting features, as well as ask any questions that come up during the process.

We had a few questions about our website and contacted Kinsta through its question form on the website. They got back to us the next day with answers tailored specifically to our hosting dilemma.

Kinsta’s support team is available 24/7/365 via live chat in the MyKinsta dashboard, so you can quickly get help. You can also open tickets here if you ever have any issues with your site. Additionally, Kinsta has beefed up localization in its customer support by making help available in 10 languages.

As noted, we also tried Kinsta’s Agency 20 plan, arranging for a site to be migrated via a backup. The support operative who took ownership of this task completed it within a couple of hours, a timescale that included not just scanning the ZIP file for potential issues, but also fully migrating it and testing the site.

We later ran into an issue trying to point a domain at the hosting. This requires a bit more clicking and settings configuration than with other hosts (switching nameservers is just one aspect of this), but while I found this baffling at first, the support team member who walked me through it helped me solve it within 15 minutes.

Kinsta also offers free webinars to its customers (Image credit: Future)

There are more than a few self-help options including regularly updated documentation, free e-books, free webinars, a newsletter and a blog we mentioned before, and everything is dedicated to bringing knowledge about WordPress to its users. In addition to this, Kinsta’s YouTube channel is filled with step-by-step guides and the new ones are coming out on a week-to-week basis at the very least.

As an alternative, you can reach Kinsta’s “timely and knowledgeable” support via email and chat.

Kinsta alternatives

Much like Kinsta, Flywheel is a fellow US-based host specialized in “top-of-the-line” managed WordPress hosting solutions. Both of them strive to be beginner-friendly, offer well-rounded, feature-packed packages and are on the high-priced side of the spectrum. However, Kinsta’s least expensive solution starts at a whopping $30, half as much as what is offered by Flywheel. Therefore, if the price is the key criterion (since both hosts are competent) for you, you could save some bucks by going with Flywheel.

Bluehost is one of the most popular hosting options on the market today, even when it comes to managed WordPress hosting. In comparison with Kinsta, Bluehost has a myriad of hosting types and options besides WordPress and its WordPress plans are well-structured and suitable for newcomers. If you are, however, looking for premium managed WordPress options, you might find yourself at home with Kinsta.

DreamHost is a US-based provider supplying WordPress-optimized hosting solutions and related services, including a domain registration, which is something you won’t get with Kinsta. Another thing they don’t provide is a website builder and you’ll have that as an option with DreamHost. What is more, in addition to offering more hosting options, DreamHost has more pocket-friendly plans, so you’ll save some money as well.

Although HostGator does not specialize in WordPress hosting, it has a few rather attractive solutions on the offer. Nonetheless, if you are looking for a premium fully managed WordPress hosting (and you are ready to shell out the money) Kinsta might be a better pick. If you would rather have something simpler and more on the affordable side, HostGator is an excellent choice.

WP Engine is also a great alternative as it offers a wide range of services, from shared hosting to managed WordPress hosting and dedicated servers. WP Engine is known for its fast speeds and reliable uptime, as well as its excellent customer service and support team.

SiteGround is another great option if you’re looking for an alternative to Kinsta. This provider offers a variety of hosting plans that range from shared hosting to VPS and cloud solutions. SiteGround also has excellent customer service and support, which makes it a great choice if you need help getting started or have questions about how to use their services.

Is Kinsta right for you? 

Kinsta offers a range of features to help businesses get up and running quickly and easily, including easy scalability, managed updates, automated daily backups, and 24/7 support.

Kinsta offers a range of features to help businesses get up and running quickly and easily, including automatic scaling, managed updates, automated daily backups,SSH access, WP CLI, a powerful API, Application Performance Monitoring, and 24/7/365 support in 10 languages, with a response time within a minute and 98% client satisfaction.

Kinsta also prides itself on its performance and reliability - It’s caching technology ensures websites load faster than ever before; this helps keep visitors on your site longer which can lead to increased conversions.

Kinsta FAQsIs Kinsta only for WordPress?

Kinsta is mainly known for managed WordPress hosting but also offers other types of hosting including static and database hosting

Do I need a security plugin with Kinsta?

Technically, you don't need a security plugin at Kisnta. Their servers are robust, and they have proactive monitoring and malware removal services. However, we prefer to err on the side of caution and advise you to assess your site's security requirements in case you need anything beyond what Kinsta covers.

Marc Benioff says we're in another 'SaaSpocalypse', but companies that can change direction to accommodate agentic AI will be fine.

The Even Realities G2 glasses have a spectacular design. I just wish they actually felt useful.

The Galaxy S26's AI-powered Circle to Search tool just leveled up to full-outfit detection, and my bank account may never recover.

It's no secret that Jonathan Bailey has returned for Bridgerton season 4 part 2 — but how many Bridgertons benefit from it as a result certainly is.

Looks aside, there's plenty that joins these two fourth-gen. Samsung earbuds — but plenty separates them as well.

007 First Light's gameplay director, Andreas Krogh, has revealed what games inspired IO Interactive's action-adventure James Bond game.

Save $139 on this Ryzen 5 7600X processor, ASRock B650 motherboard, and 16GB DDR5 combo right now, plus get a free 240mm MSI liquid cooler.

YouTube fixed a bug that meant only non-English comments on live streams would send and be delivered, but its work isn't over yet.

While the apps are among the 87 most popular free VPNs in Russia, users aren't limited to the country. RKS Global researchers tells TechRadar the potential risk.

Omnisend is a platform for e-commerce business owners to market to their customers. You can use it to send bulk messages via email or SMS to entice subscribers to buy your product.

Omnisend began in 2014 as an email marketing platform named Soundest. Three years later, it changed its name, and in 2018, it added SMS marketing features. In 2019, Omnisend became one of the top-five marketing apps on Shopify and in 2020, the company opened a U.S. office.

This platform serves over 100,000 customers worldwide and employs over 180 people at three offices.

Omnisend: Plans and pricing

Plan

Starting Rate

Free

$0/month

Standard

$16/month

Pro

$59/month

Custom

Contact sales

Omnisend offers four tiers: Free, Standard, Pro, and Custom. The Free plan lets you send up to 500 emails per month to a maximum of 250 contacts, and includes access to the full Omnisend feature set — a generous offering for new or small stores. However, all outgoing emails carry the Omnisend branding until you upgrade.

The Standard plan starts at $16/month for up to 500 contacts and scales automatically as your list grows. It gives you 12x your contact count in monthly email sends, unlimited web push notifications, and live chat support. The Pro plan starts at $59/month and unlocks unlimited email sends, a monthly SMS credit equal to your plan cost (e.g., $59/month gets you roughly $59 in SMS credits), advanced reporting, and priority support. Larger teams with high-volume needs can also reach out for a custom enterprise quote.

Pricing at Omnisend is contact-based rather than email-volume-based, which means your monthly cost will rise automatically as your subscriber list grows. New subscribers can save 30% on their first three months by paying upfront at signup.

How does Omnisend use AI?

In 2025, Omnisend launched a comprehensive AI suite aimed at reducing the manual workload of email marketing while improving personalization at scale.

Their centerpiece is the AI Email Writer, a generative tool that drafts complete, branded email campaigns based on a short prompt. The system draws on your brand's tone of voice, logo, fonts, and colors to produce output that feels consistent with your existing marketing without requiring manual style configuration.

Alongside the Email Writer, Omnisend introduced a Subject Line Generator that produces multiple high-converting subject line options based on historical performance data from millions of campaigns. There's also a Preheader Generator that works in tandem, helping you optimize the short preview text that appears alongside subject lines in email clients. Both tools support A/B testing.

On the personalization side, Omnisend added an AI-Powered Product Recommender that analyzes each subscriber's browsing and purchase history to automatically insert relevant products into emails. Initially available for automation workflows, the feature is being extended to standard campaign sends. It works with Omnisend's existing Dynamic Content Personalization system, which already supported showing or hiding content blocks based on subscriber attributes.

Perhaps the most useful AI addition for growing teams is the AI Segment Builder, currently in beta. Rather than building audience segments by manually configuring filters, you can describe the audience you want in plain language. For example, "customers who bought jeans last winter" or "subscribers who haven't opened an email in three months" will generate the corresponding segment automatically.

AI tools are available across all plans, including the free tier.

Omnisend: Features

(Image credit: Omnisend)

Omnisend is one of the more feature-complete marketing platforms in the ecommerce space, covering email campaigns, SMS, web push notifications, automation workflows, segmentation, forms, and landing pages — all from a single dashboard. Its depth is especially apparent for Shopify, WooCommerce, and BigCommerce users, who benefit from native one-click integrations that automatically pull in product catalogs, order data, and customer behavior without any manual setup.

Email marketing sits at the core of the platform. You get a drag-and-drop builder with roughly 350 pre-made templates, a Product Picker that lets you insert store items directly into emails, and built-in discount code generation that syncs automatically with your connected store. Omnisend also supports campaign A/B testing, a Campaign Booster that automatically resends to non-openers with a fresh subject line, and a click map that visualizes engagement by geography.

Moreover, Omnisend ships with a solid library of pre-built workflows like welcome series, cart abandonment, browse abandonment, post-purchase follow-ups, birthday messages, and more. All of these workflows can be customized via a no-code editor. Each workflow also supports multi-channel branching, so a single automation can send an email, wait for a response, then trigger an SMS or push notification depending on how the subscriber behaves.

But the platform could stand to improve its reporting flexibility for Standard plan users, who have less access to segment-level analytics and historical data compared to higher tier subscribers. The template editor also has some design constraints that more experienced marketers may find limiting.

Omnisend: Interface and in use

(Image credit: Omnisend)

Getting started with Omnisend is straightforward. You can register using an email address, a Shopify account, or a Google login. Then the onboarding flow walks you through connecting your ecommerce store right away. Once connected, Omnisend begins pulling in your product catalog and customer data automatically, so you can start building campaigns without any manual data entry.

This platform also received a notable interface refresh in May 2025, with a redesigned sidebar, updated icons and typography, and a general reduction in the number of clicks required to complete common tasks. Now, the experience feels cleaner and more modern than it did at launch.

Navigation is divided into logical sections like Campaigns, Automations, Audience, Forms, and Reports — with most features discoverable without consulting documentation. That said, the email editor can still feel a little rigid for users who want to build highly custom layouts, as some content blocks limit design flexibility.

For new users, the learning curve is fairly gentle. Pre-built automation templates and guided setup flows do most of the heavy lifting, and the platform's help documentation is thorough.

More advanced features like dynamic content personalization and custom segmentation take a bit more time to master, but they don't require technical skills. Overall, Omnisend strikes a reasonable balance between being approachable for beginners and capable enough for growing ecommerce teams.

Omnisend: Support

One of Omnisend's most frequently praised qualities is the accessibility of its customer support. Unlike many competing platforms that restrict live support to paid subscribers, Omnisend offers 24/7 live chat support to all users, including those on the free plan. This is a meaningful differentiator for small stores or early-stage businesses that want a safety net while they're learning the platform.

For paid users spending $400 or more per month, Omnisend assigns a dedicated Account Expert who can assist with onboarding, migration from other platforms, and ongoing campaign strategy. This tier of support is primarily relevant to larger operations, but it's a reassuring option to know exists. Standard and Pro subscribers also get priority access to the support queue and access to a growing library of on-demand video training, live workshops, and email marketing guides.

Beyond direct support, Omnisend maintains a comprehensive help center, an active community forum, and a blog that frequently covers best practices, platform updates, and ecommerce strategy. User reviews across platforms like G2 and Capterra consistently highlight the support team's responsiveness as a standout feature, which is a useful signal for businesses that depend on fast resolution when something goes wrong.

Omnisend: The competition

There’s no shortage of email and SMS marketing platforms competing with Omnisend, but two notable examples are MailChimp and Klaviyo.

MailChimp is an effective email marketing platform tailored for broad usage, while Omnisend is designed primarily for e-commerce users. Klaviyo is built primarily for e-commerce businesses like Omnisend and offers similar features, but it's more expensive.  

Omnisend: Final verdict

(Image credit: Omnisend)

If you own an online store and want to market products to existing customers or potential customers as easily as possible, Omnisend is an ideal tool. You can create different types of campaigns and send them using email, SMS, or push notifications. Afterward, you can get detailed reports to monitor the performance of your campaigns and make adjustments where needed.

Yet while the 2025 update helped modernize the interface, we still think Omnisend's editor needs some UI improvements to compete with other modern no-code tools in this space.  

We've listed the best online marketing services.

Minisforum's UM750L Slim mini PC delivers fast everyday performance in a compact, space-saving design, and you can save 20% off the regular price.

Maximum-severity Cisco flaw is being actively abused, and FCEB agencies were given just a few days to patch.

The Roli Piano Learning System promises to make learning the piano at home easier than ever before. But just how easy can it be to pick up and play a new instrument?

A new survey shows that our gadgets make us feel in control, but our expert calls that concerning.

Home to Ted Lasso, Slow Horses, the MLS and MLB and, in the US, F1, here's how to watch Apple TV from anywhere with a VPN.

Alex Hutchinson, creative director of Assassin's Creed 3 and Far Cry 4, has discussed what went wrong with the launch of Skull and Bones, suggesting it was down to a lack of experience from the development team.