MailerLite is an email marketing platform built for small businesses, creators, and freelancers who want professional results without a steep learning curve. It covers the essentials — newsletter campaigns, automation workflows, landing pages, sign-up forms, and pop-ups.
Since the last couple of years, the platform has added a ton of meaningful updates: an AI writing assistant, a Smart Sending feature that optimizes delivery times for individual subscribers, and an MCP server that lets you control MailerLite through AI tools like Claude or ChatGPT.
There's also been a push toward improving monetization. MailerLite now lets you sell digital products, run paid newsletter subscriptions, and offer bookings directly through the platform. These aren't the deepest implementations you'll find, but for small operators who want everything in one place, they reduce the need to stitch together separate tools. The free plan still gives you a workable starting point, though the subscriber limit has dropped from 1,000 to 500 in 2026.
My experience with MailerLiteMailerLite makes a solid first impression. Setup takes minutes, while the interface holds up well even as you start working with automations and segmentation. The drag-and-drop editor is one of the better ones we've tested at this price point. The AI writing assistant added in late 2023 is a useful drafting aid when you're stuck — it won't write campaigns for you, but it takes the edge off a blank page.
It mostly earns its reputation from making mid-tier features feel accessible. Automation workflows, A/B testing, and subscriber segmentation are all present without being buried. For a small business or solo creator, that combination is hard to argue with at these prices. The one structural caveat: Growing Business users max out at 50,000 subscribers, so larger lists move to Advanced or Enterprise territory.
There are more limitations worth flagging before you sign up. There's no built-in spam testing, so you'll need a third-party tool like Litmus if deliverability is critical to your workflow. The free plan's 500-subscriber cap is also more restrictive than several competitors, which may push new users toward a paid plan earlier than they'd expect. At least the 14-day trial of premium features gives you a fair window to evaluate before committing.
MailerLite: Plans and pricingPlan
Starting rate (billed monthly)
Starting rate (billed annually)
Subscriber count
Free
$0/month
$0/month
Up to 500
Growing Business
$10/month
$9/month
500-50,000
Advanced
$20/month
$18/month
500-500,000
Enterprise
Custom
Custom
100,000+
MailerLite has a free tier but with limited features. This tier supports a maximum of 12,000 monthly emails to 1,000 subscribers. It gives you access to basic features like a drag & drop email editor and email automation builder. You can also create sign-up forms and landing pages on this tier.
If you want more advanced features, you'll need a premium tier, and MailerLite offers three such tiers; Growing Business, Advanced, and Enterprise. The Growing Business plan costs $10 / £10 / AUD$15 per month for up to 1,000 subscribers and increases according to the number of subscribers. For example, 10,000 subscribers on this plan will cost $54 / £50 / AUD$79 per month and 50,000 subscribers will cost $239 / £210 / AUD$350 per month. This plan gives you access to sophisticated features like dynamic emails and auto-resend campaigns.
The Advanced plan costs $21 / £21 / AUD$30 per month for 1,000 subscribers and increases according to the number of subscribers. For example, 10,000 subscribers on this plan will run you $87 / £85 / AUD$125 per month and 50,000 subscribers will cost $289 / £270 / AUD$450 per month. This plan gives you a dedicated account manager, a dedicated IP address, and 24/7 live chat & email support among other features.
While the Advanced plan can be scaled up to 500,000 subscribers, businesses with over 100,000 subscribers can also opt for the Enterprise plan, which might offer better terms. You’ll have to contact MailerLite’s sales team for a custom quote.
MailerLite offers a 30-day free trial for each of its premium plans. You’ll also get a significant discount if you pay annually instead of monthly.
The MailerLite pricing tool shows how much the service will cost for your circumstances. (Image credit: MailerLite )MailerLite: FeaturesYou can create email marketing campaigns with MailerLite using a drag-and-drop editor, rich text editor, or custom HTML editor. With a paid plan, you have access to 63 templates. They’re OK designs, but most of MailerLite’s competition offers more variety.
However, MailerLite goes beyond email newsletters with a robust set of tools for creating landing pages, forms, pop-ups, and even entire websites using a drag-and-drop editor. There are also strong campaign reports that can show you how many people have opened your emails based on their location.
You can optimize campaigns with A/B split testing, time zone delivery, personalization, and segmentation. We particularly like how easy it is to tweak and resend a campaign to people who didn’t open the email the first time.
MailerLite has an intuitive drag-and-drop email editor. (Image credit: MailerLite )MailerLite: Interface and useWe found MailerLite particularly intuitive to use. Its simple interface and well-designed editors meant we spent less time learning the product and more time actually marketing. MailerLite is organized so that features like automation workflows, the landing page editor, and segmentation aren’t a distraction when you don’t need them.
However, in our testing, MailerLite performed rather poorly in deliverability, achieving around 80% deliverability with a 20% chance of being flagged as spam. In comparison, Sendinblue achieved a 95% deliverability rate.
MailerLite has a relatively powerful email marketing automation system. (Image credit: MailerLite )MailerLite: SupportMailerLite provides direct support through email and live chat. Free-tier users have access to email support from Monday to Friday. Users on the Growing Business plan have access to 24/7 email support, while users on the Advanced and Enterprise plan have access to 24/7 live chat and email support.
Apart from direct support, every user can access MailerLite’s official Knowledge Base, which contains a plethora of articles concerning all the platform's features. For example, you can find manuals on how to integrate MailerLite with third-party apps or how to create and send email campaigns. There's also something called the MailerLite Academy, which provides free online courses for users to learn about email marketing.
If you need help with your email marketing efforts, MailerLite has a directory of vetted experts that you can hire for a fee.
MailerLite has context-sensitive help available on every page that can help with your current task. (Image credit: MailerLite )MailerLite: SpecsSpec
Details
AI writing assistant
Drafts copy in 30+ languages
MCP server
Connects to Claude, ChatGPT, others
Smart Sending
AI-optimized per-subscriber send times
Automation workflows
Multi-trigger, visual builder included
Monetization tools
Products, subscriptions, bookings built in
Should I buy MailerLite?Attribute
Notes
Score
Features
Solid core set with useful AI additions; automation depth lags behind ActiveCampaign
4/5
Performance
Deliverability has improved since 2023; but no native spam testing
3.5/5
Design
One of the cleanest editors in its price range; easy to pick up
4.5/5
Value
Competitive pricing and a usable free tier despite the tighter subscriber cap
4/5
Buy it ifThe developers of MailerLite have done a marvelous job of streamlining and simplifying marketing processes, making for a highly intuitive product that’s easy to use. Though professional marketers might find the reporting and automation tools lack a few of the more advanced features of tools like Infusionsoft, most small businesses, freelancers, bloggers, and beginners will find MailerLite has more than enough power and versatility for their email marketing campaigns.
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Wix Email Marketing is the built-in email tool for Wix website owners, accessible from the Marketing & SEO section of your dashboard. It launched as Wix ShoutOut in 2014, passed through a stint as part of the Wix Ascend Business Suite, and became a standalone product in 2023 after Ascend was discontinued. Now, it's a focused product that handles campaign creation, contact management, and basic automation.
The free plan lets you send up to 200 emails per month with Wix branding on all outgoing messages. Paid plans start at $10/month on annual billing (or cheaper with one of our Wix promo codes) and add more send volume, scheduling, AI-assisted copywriting, and the option to remove Wix's logo from your emails.
The platform won't replace a dedicated email marketing platform for a business with complex needs, but for anyone already building on Wix, the setup friction is minimal. Wix consistently ranks as our best website builder pick year after year, so this is an advantage worth considering. All paid plans also come with a 14-day money-back guarantee, which our previous review didn't mention.
(Image credit: Wix)My experience with Wix Email MarketingGetting started is fast if you're already on Wix. The tool sits in your existing dashboard, pre-configured and ready to use without any separate account setup. The drag-and-drop editor is clean and familiar, with around 20 templates organized by campaign type: newsletters, promotions, and product announcements among others. Certain elements are tied to the template structure, so fully custom designs can feel constrained.
The AI copywriting feature, available on paid plans, generates subject lines and email body text from a short prompt. The output tends to be generic without specific business details, so it works better as a first draft than a finished result.
Automation is functional but limited: Wix configures triggers automatically based on your site type, so an ecommerce store gets order confirmations and cart abandonment flows, while a blog gets post notification emails. Building multi-step customer journeys or custom logic isn't supported.
Analytics gives you open rates, click rates, and delivery stats in real time, but there's no A/B testing, no heat maps, and no revenue attribution unless you're on the Advanced plan with a Wix Store. For a small business sending a few hundred emails per month, that coverage is usually adequate. Once you need to optimize campaigns using performance data, the reporting here won't give you much to work with.
Wix Email Marketing: Pricing & plansPlan
Starting rate (billed monthly)
Starting rate (billed annually)
Monthly email limit
Free
$0
$0
200
Essentials
$12/month
$10/month
500
Core
$29/month
$24/month
5,000
Advanced
N/A
$49/month
1,000,000
As of 2026, Wix Email Marketing offers a free plan and three paid tiers that are separate from Wix website builder plans. The free plan covers 200 emails per month with the drag-and-drop editor and templates. All outgoing emails carry Wix branding, with no scheduling available on this tier. The Essentials plan ($10/month annually) removes branding, adds scheduling, and unlocks AI copywriting.
Core ($24/month annually) raises the monthly send limit to 5,000 and adds multiple sender addresses and shareable web campaign links. The Advanced plan, available only on annual billing at $49/month, raises the cap to one million emails per month.
All paid plans include a 14-day money-back guarantee on the initial paymen, and Wix prices by email volume rather than subscriber count, so a large contact list with infrequent sends won't push you to a higher tier. These email marketing plans are separate from Wix's website plans, so budget for both if you're building a full setup.
Wix Email Marketing: FeaturesWix Email Marketing features an easy-to-use drag-and-drop email editor, much like its website builder. Users can pick from about 20 ready-made templates for different needs or start fresh. They can customize colors, fonts, and backgrounds to fit their brand. The platform includes AI tools to create catchy email text quickly. It also supports multimedia like videos, images, buttons, and product listings linked to your ecommerce site. All templates work well on both desktop and mobile, ensuring a consistent look.
The service allows for basic automation of triggered emails based on customer actions. Wix sets up relevant automations automatically based on your website features. For example, store owners get payment confirmation emails, while bloggers receive notifications about new posts. Analytics tools track delivery rates, open rates, and clicks in real time. This helps users see what content works best and improve future campaigns. The platform allows customer segmentation for focused messaging. However, advanced options are limited compared to specialized email marketing services. Business users can add company details, taglines, and logos to their emails for consistent branding.
(Image credit: Wix)Wix Email Marketing: SetupSetting up Wix Email Marketing is easy, especially for existing users. You can find the tool in the Email Marketing section of the dashboard under Marketing & SEO. Start by choosing a pre-designed template or creating a campaign from scratch. The template library has options for promoting products, sending newsletters, or announcing special offers. The system guides you step-by-step with clear instructions and visuals, making it user-friendly for beginners.
The creation process is simple: first, design the email using the drag-and-drop editor. Then, select recipients either individually or by segments. You can preview and test the email if you want. Finally, publish and send or schedule the campaign.
A key feature for Wix owners is automatic contact collection. The system gathers contacts from your website, including ecommerce customers and form submissions, making it easier to build your email list. But the platform also suggests filtering out inactive contacts before sending campaigns to maintain good deliverability rates.
Wix Email Marketing: SupportWix Email Marketing uses the same customer support system as Wix. There is no dedicated support for the email tool. All users can access the Help Center, which has detailed articles on using email features, from creating campaigns to maintaining lists. The Email Marketing page also has a thorough FAQ section. This section answers common questions about file types, sharing options, and usage rights.
For direct help, Wix provides 24/7 customer support for all paid plans. Users can submit tickets, request callbacks, or use chat support in over ten languages. Subscribers to the higher-tier Business Elite plan ($159/month) get priority support, faster response times, and a direct phone service hotline.
Wix Email Marketing: SpecsDrag-and-drop editor
Around 20 templates, mobile-ready
AI copywriting
Subject lines and email body copy
Automation triggers
Site type and action-based
Contact segmentation
Filter by behavior, location, and tags
Analytics
Open, click, and delivery rate tracking
Should I buy Wix Email Marketing?Attribute
Notes
Score
Features
Covers the basics well, but no A/B testing or complex automation
3.5/5
Performance
Reliable delivery with real-time campaign tracking
4/5
Design
Clean editor, good template variety, mobile-ready output
4/5
Value
Free plan is generous; paid pricing is fair for Wix users
4.5/5
Buy it ifWix Email Marketing is an easy-to-use tool, helping cement Wix's position as one of the best small business website builders. Its biggest strengths include a simple interface, smooth integration with websites, and fair pricing.
Even free users can start email marketing campaigns with ease. AI content creation helps those who struggle to write engaging copy. Plus, automated setup processes make it friendly for marketing newbies. For existing site owners, it’s a great way to begin email marketing without a steep learning curve. The platform has enough features for basic promotional needs.
However, Wix Email Marketing has some drawbacks compared to dedicated services like Mailchimp or AWeber. Advanced users may find its automation options limited. Creating complex customer journeys or triggered campaigns can be a challenge. While customization meets basic needs, it lacks the depth seen in specialized platforms. The free plan is good for testing, but email limits on lower-tier paid plans could hinder growth. The jump from 500 emails on the Essentials plan to 5,000 on the Core plan is a big price jump for scaling.
All in all, Wix Email Marketing is best for small to medium-sized businesses already using Wix. It’s great for those who value ease of use and integration over advanced features. It works well for businesses starting their email marketing journey. However, companies with more complex needs or larger subscriber lists might find it lacking.
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