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Sony WF-1000XM6: Two-minute review

The all-new Sony WF-1000XM6 an impressive set of earbuds with a formidable set of features – especially formidable for tech journos such as me, who are obliged to stick within some sort of length limit for these reviews – but as Sony seeks to recapture class-leading greatness with its 1000X series lineup, I can't help but wonder whether at some point we'll reach a case of diminishing returns.

Here, for example, Sony once again provides us a smaller earpiece. It's 11% thinner but somehow contains a 1.5x larger antenna for better connection stability, an extra mic per bud to equal eight in total, and two processors. One of these is called the QN3E (to take care of the eight mics and facilitate a new auto ambient sound mode) and the other is the V2, to enable 32-bit audio support (with Sony's LDAC codec) using the new 8.4mm unique driver and introduce a new 10-band EQ tab with a 'Find your EQ' tech plus new 'gaming' EQ preset.

But how many mics per bud is enough to facilitate fantastic ANC? And how much do we need our earbuds to shrink before the listener decides enough is enough – because they're actually not sure it's made the product that much better?

But before I answer those questions, know that for sound quality alone, the Sony WF-1000XM6 are a very good set of earbuds.

Some of the best earbuds on the market then? Well, Sony has certainly sought to stuff these buds with every upgrade it can (and every feature you can possibly imagine) using its own proprietary technology.

But there's the rub; the company that brought us 360 Reality Audio with head-tracking would absolutely love for you to use it, but the format is no longer supported on nearly as many of the big music streaming sites as it used to be – Deezer dropped it in 2022; Tidal gave up its support for the 3D format in 2024.

And in terms of hi-res Bluetooth chops, LDAC is of little use to iPhone owners, although Sony's DSEE Extreme upscaler is here again and it does make Spotify streams sound a lot better.

So what's excellent about the WH-1000XM6, what's less so, and are they worth their refreshingly approachable asking fee? The design of the buds is now pill-shaped, and while the earpieces are thinner, the units are also taller with a little notch halfway up to help them fit.

Because they're slightly more raised from their charging nest and covered entirely in a matte plastic for better traction, they boast what Sony calls "easier pick up" from their case – and I can confirm that while I wasn't convinced about the overall fit in the ear, I didn't drop them while first grabbing them half as much as I did the older XM5.

Sadly, the active noise cancellation didn't live up to my expectations in real-world testing. That said, the battery life, at eight hours from the buds and up to 24 with the case – and yes, that is with noise cancellation deployed – isn't bad at all.

Do I love them? Having spent over two weeks with them, I like them a lot, and that new antenna does provide rock-solid connection that never falters. I also liked the new Background Music Effect perk much more than I thought I would – it's a great focus aid, allowing you to push the music back just slightly, so you can hear yourself think.

Also, Sony's Quick Attention feature, wherein you simply cover the left earbud to lower music and quickly filter in ambient sound around you, is a winner, although this isn't new for Sony – we've loved it on the Sony WH-1000XM6 and previous headphones too.

Ultimately for me though, the noise cancellation isn't the class-leading triumph it is billed as, and competing options such as the Bose QuietComfort Ultra Earbuds 2nd Gen (and Apple AirPods Pro 3, if you've got an Apple source device) are offering better access to spatial audio formats and that cocoon of silence noise-nixing you may prioritize.

Add in the Technics EAH-AZ100 as an alternative – offering triple device multipoint, clearer calls and a more comfortable fit – and ultimately, while the WF-1000XM6 are talented and capable earbuds in many respects, there are other buds I would still nudge you to reach for, at this level.

(Image credit: Future)Sony WF-1000XM6 review: Price and release date

• Released on February 12, 2026
• Priced $329 / £250 / (about AU$480)
• Available in Black or Platinum Silver

Thankfully, Sony's kept a lid on price increases here here. The older flagship Sony WF-1000XM5 launched in July 2023 for $299.99 / £259 / AU$499, so the WF-1000XM6 are only slightly more expensive in the US, and are actually cheaper in the UK.

That said, Sony's hand has been somewhat forced, because Apple's AirPods Pro 3 came with a $249 / £219 / AU$429 price tag when they hit shelves back on September 19, 2025 – ie. cheaper or the same as the AirPods Pro 2's $249 / £249 / AU$399 price tag in the UK and US (although in Australia, they did come with a more expensive launch price).

Other direct competition at this level? The closest rivals are most pressingly the aforementioned AirPods Pro 3, followed by premium offerings such as the Technics EAH-AZ100, which are $299 / £259 / AU$478 or the Bose QuietComfort Ultra Earbuds (2nd Gen) for $299 / £299 / AU$450. I might even mention the Bowers & Wilkins Pi8 although those are a fair bit pricier, at $399 / £349 / AU$599.

So as you can probably deduce, Sony has actually gone in quite aggressive with the asking fee here.

(Image credit: Future)Sony WF-1000XM6 review: Specs

Drivers

8.4mm dynamic with 'soft edge, hard center'

Active noise cancellation

Yes

Battery life

8 hours (buds, ANC on); 24 hours (case)

Weight

6.5g per bud

Connectivity

Bluetooth with LE Audio and LDAC; USB-C and wireless charging

Waterproofing

IPX4

Sony WF-1000XM5 in the center, with WF-C710N on the left; WF-1000XM5 on the right (Image credit: Future)Sony WF-1000XM6 review: Features

• 10-band EQ tab with 'Find My EQ' and new Gaming preset
• DSEE Extreme upscaler, LDAC, LE Audio and 360 Reality Audio
• Background Music Effect is surprisingly useful
• …but the noise cancellation isn't the smash-hit it's billed as

Sony has once again stuffed these earbuds with all the perks and extras it knows, but a lot of them will be a case of "Yes, we know about that – what's new?" to fans of Sony's WF-1000XM lineup.

So what is new? The 10-band EQ tab (it used to be limited to five) is one upgrade, plus a specific Gaming EQ preset. Sony's more recent Sound Connect app is also newly used with the flagship lineup (this used to be the Sony Headphones app, until October 2024) but Sound Connect was already around for the budget-friendly Sony WF-C710N, which landed April 2025 – so anyone who owns those will be familiar with the 'Find My EQ' tab.

If you're not one of them, I can tell you that it's still good here: you tap on various sound profile bubbles and the software continues to supply more, based on your preferred listening choices, until it presents a personalized profile you can save as a preset.

But again, it's something that is also available in much cheaper Sony earbuds. It's also not a hearing test, as such (there are no diminishing tones to engage with; no analysis of your hearing and curation of a truly unique profile with augmented tones for you) and while you may not want a full hearing test, it's worth stating that competing options I've mentioned do offer it, for similar money. And if you're hoping for a huge app overhaul from the older Headphones app, you won't get it sadly.

For me, this companion app isn't the most intuitive. For example, the home screen is essentially a list of tabs – you can assign elements to be placed at the top of this, from the depths of the device settings, although for me this sometimes just further complicates things – but along the bottom are four smaller tabs labelled 'My Device' (the one you're brought to upon launching it); 'Scene', which attempts to work out what you're doing physically and also suggests profiles that can be deployed at specific times, such as 'Gym' or 'Commute Home', if you feel you need them; 'Discover' for your listening history (Sony likes to offer logs and 'badges' for listening) plus the option to deploy a gentler Safe Listening experience; and lastly, 'Menu'.

Now, you'd think 'Menu' is where all the good stuff lives, but this is basically just a home for the support bot, a 'Help' function, backups and 'About this app' info.

This means that what you need to do in order to get to any tweakable features is to scroll down to a small tab at the bottom of the 'My Device' toggle labelled 'Device Settings' and from there into the minutiae of customization tabs.

It just feels like a lot of taps. It also presents many chances for newbies to venture down the wrong route, to a dead end, and then wonder how to get back to what I like to call 'that long list I had before'. A reshuffle of the app might be sensible, to bring the user more quickly to the perks they actually want to find quickly.

(Image credit: Sony)

At the top of these Device Settings is 'Noise Canceling/Ambient Sound', but although Ambient Sound has a manual incremental 20-step slider, a 'sensitivity setting' which can be either Standard, High or Low, an auto toggle, and an option to toggle on Voice passthrough (to filter in voices while still suppressing noise), your actual noise cancellation options are still just 'on' or 'off', which feels a little disappointing, especially given the extra mic per-bud onboard here.

Sony hasn't listed a figure for the noise-nixing power in decibels, but the company is keen to tell us that the WF-1000XM6 are the "best noise-cancelling" earbuds it's ever released.

Sadly, I need to manage your expectations here, because although certain sounds are indeed dulled when I deploy ANC, when I switch to the AirPods Pro 3 and it's a different level. Want that bubble of silence feeling where the noise drops and extraneous sounds simply melt away? The kind of ANC that makes you genuinely surprised at how noisy your immediate surroundings have become, when you remove them? Sadly, the Sonys are fairly good, but they're not that good – Bose and Apple both have them beat.

Call handling? This is also a bit of a let down – and not just because it's been so hyped by Sony in these new buds. Although Sony couldn't wait to extol the talents of the new mic on each bud, the new wind-nixing structure around them, plus a new AI algorithm with beamforming and bone conduction sensors to aid with both ANC and call-handling on those four mics per earpiece… in practice, callers said I sounded "muffled" when using them for voice calls, especially when compared to my regular Technics EAH-AZ100.

While I'm on the comparison, Sony's answer to Technics' excellent Sidetone tech, to amplify your own voice in calls, is an on/off toggle called 'Capture Voice' in the app, but I couldn't detect much difference either way when trying to use it. And because I had to really screw the earpieces quite far into my ears to get a secure fit (more on this later), I think I would have benefitted from more of a boost here.

(Image credit: Sony)

All of this aside, a lot of things are really enjoyable about the WF-1000XM6 – and Background Music Effect is top of the list. To find it, you have to scroll down that thin tab at the bottom of the 'My Device' tab, labelled Device settings > Sound Quality/Volume > Listening Mode > Background Music – see what I mean about decent features being somewhat hidden away?

Only then will you be able to select from 'My room', 'Living room' or 'Cafe', which spreads and pushes your music just a little further away from your ears each time. I thought it'd be gimmicky; I was wrong. If you're someone who sometimes turns the TV on just for a bit of background noise to focus, or simply can't concentrate if lyrics are too prominent in your ears, say, this feature is for you.

I also like that the on-ear controls are now fully customizable, once you've delved into Device settings > Controls > Change the touch sensor function > Custom. The one caveat is that if you set a long-press of the left earbud to be volume decrease (which is always my preference) you lose Quick Attention, which is one of my favorite Sony-specific earbuds features because it's so useful – if someone starts talking to you or there's been an announcement about the late arrival of your train, say, simply press and hold the left bud and music is pushed low while ambient passthrough is boosted.

Other pleasing notable mentions go to the app's ability to corral my Apple Music subscription to the fold so I can see some playback information in the My Device tab, the 'Optimal Earbud Tips' wearer test (it's quite strict, you know) and the option to prioritize either a stable connection or audio quality. And I should probably mention that thanks to that bigger antenna, I never once experienced any dropouts in connection with this iteration (which was an issue with the older Sony WF-1000XM5 when I reviewed them, initially).

I've also long been a fan of Sony's DSEE Extreme upscaler, which takes your lossier music streams and does remarkable things to add detail and nuance. Here, it is very well implemented; I had to check more than once that I hadn't switched over from Spotify to one of the more audiophile-friendly streaming platforms, and that is something I don't say lightly.

There's also multipoint to two devices and Auto Switch, for handing off the audio from your buds to your Sony Linkbuds Speaker when you come home – but that's the only Sony speaker currently supported, so is pretty niche as an option.

Spatial audio? Ah. Yes, it's technically here, because you can have 360 Reality Audio – if you can find any content presented in the Sony-made format, given that Tidal and Deezer both dropped support a little while ago…

• Features score: 4 / 5

(Image credit: Future)Sony WF-1000XM6 review: Sound quality

• Crisp bass that neither bloats nor overstates itself
• Plenty of texture through upper mids
• Beaten for dynamic nuance and detail across the frequencies

Switching all sound profiles to 'standard', with a neutral EQ and making sure I've selected the connection profile that prioritizes audio quality (rather than a stable Bluetooth connection) in the Sony WF-1000XM6, I cue up Sevdaliza's Mad Woman. The clock chimes in the opening of the song simmer beautifully initially, with razor-sharp leading edges of notes from the buds. And that note goes all the way down to the abyss without issue too, which is more than can be said for entry-level (and even most mid-range) earbuds.

I'm just missing an extra ounce of build and intentional distortion through the belly of the note that I know to be there – and it's confirmed when I switch to the Technics EAH-AZ100, which have no trouble revealing it.

If you've heard Harry Styles' new track Aperture, it's a similar idea; the timing ticks along beautifully and the Sony buds never shy away from a bass drop, but I can't help but notice when they gloss over a marginal inflection or pop within a gloriously imperfect synth note – because that wants to be remembered as such, and the buds aren't quite recreating it perfectly.

I'm being hypercritical, of course. The sound here is very good indeed – in fact, in instrumental works such as Nicholas Gunn's Campfire there's an expansive and emotive soundstage wherein each musical strand is held together in a cohesive and rewarding mix.

Human breath feels three-dimensional and, for want of a better word, real. It's just that when the flute comes in, I'm missing an iota of excitement as the soundstage builds in intensity and the shaker comes in.

That said, I'll caveat all of this with one potential reason: I did struggle to get the Sony WF-1000XM6 to fit perfectly, even after a week with them… but that's for the next section. If you can achieve a secure fit and seal, I do think there'd be very little in it between them and the best-sounding earbuds in their class.

• Sound quality: 4 / 5

(Image credit: Future)Sony WF-1000XM6 review: Design

• On-ear controls are reliable and the headshell is grippy
• Divisive fit and ear-tip material – although plenty of tips are provided
• Case magnets feel a little weak

Sony has once again reworked the shape of its earbuds and I have to say that the company's commitment to tweaking and amending the fit in the pursuit of excellence is commendable. These earbuds are 11% thinner than the older model and are very much pill-shaped from above, but they are taller.

That means – and there's no pretty way to say this – they stick out of your ears a little more (as well as from their taller case), and there's a little notch or nub halfway up the housing, to nestle into your outer ear.

Far from being disappointing to me, this initially quite bulbous-looking fit can work very well (see the 'concha fit' style pioneered by the aforementioned Technics EAH-AZ100), however, in this thinner shape, I found that getting a secure fit did involve a fairly rigorous push and twist into the ear, to get them to 'lock in', as it were.

I worry that in the pursuit of a positive 'they're smaller!' goal, Sony hasn't quite achieved the aim of a better fit – although fit is a very personal thing.

FutureFutureFutureFuture

I eventually achieved the best fit using the 'S'-sized small tips (not the XS, which is unusual for me), backed up by Sony's in-app ear-tip fit test tech, but after several hours of listening, the lower part of my antihelix and on to my antitragus did ache a little.

I also think there's a small chance that the shape of these buds affects the efficacy of the noise cancellation – their thinness perhaps means they didn't fill my outer ear fully, quite where they should? It's hard to know for sure, but as someone who's testing more buds than I can count, it felt a little off.

One good aspect of the taller buds, along with the fact that there's no shiny plastic involved in the design, is that I never once dropped an earbud while getting them out of the case, and that is a comment often levelled at the older XM5 buds.

The ear-tips are again memory foam in style, and while I like them a lot and found them very easy to switch out (particularly thanks to the little colored bands on the bottom, so you don't mix them up), unlike silicone options you do need to give them a moment to re-form if you inadvertently squish them while fitting.

The case is much more angular and a little taller, but maintains a USB-C charger and reset button on the back (it'll also charge wirelessly) plus a solo green LED light on the front. It can charge wirelessly too.

My only point on the case is the magnets that snap the case lid shut; given the extra height and bulk on the top, it feels as if they could be stronger. I did an initial drop-test and it did stay shut, but I didn't feel as confident of this happening consistently as I have with other class-leading buds.

In terms of battery life, their claim of eight hours from the buds with ANC and 24 from the case equals that of the AirPods Pro 3, which means it's good – but this is a standard rather than outstanding figure. In testing, I got a little less from them, at seven hours before they needed charging – but my testing does often involve boosting the volume above 50% and scrolling through features and profiles.

• Design score: 4 / 5

(Image credit: Future)Sony WF-1000XM6 review: value

• Stuffed full of features and far from the most expensive buds around
• …but the ANC isn't class leading, and spatial audio might be hard to access

Do you want the best noise-cancelling earbuds on the market for noise-blocking power? If so, the WF-1000XM6 are not my first choice – but that's not at the top of everyone's list, and doesn't mean you should discount them.

For sound, there's plenty to celebrate. These earbuds offer an expansive and pleasing soundstage with neutrality and plenty of options to further tweak the sound to your liking. If pushed, I could've used a little more energy and oomph to allow for an extra ounce of dynamic nuance, but it's my job to nitpick and I maintain that for sound, they're still bang on the money. Buy them, and you won't be disappointed in the WF-1000XM6 sonically.

But do you want device- and streaming-service agnostic spatial audio profiles with dynamic head-tracking? That's more of an issue sadly, since 360 Reality Audio isn't what it once was (Deezer and Tidal no longer support the format) and as such, you might feel you're missing out – where options such as the Bose QuietComfort Ultra Earbuds (2nd Gen) do offer that, in various guises and in conjunction with tweakable ANC.

• Value: 4 / 5

(Image credit: Future)Should I buy the Sony WF-1000XM6 review?

Attributes

Notes

Rating

Features

Stuffed to the gills with perks, but the ANC isn't class-leading – and spatial audio is hard to come by

4/5

Sound quality

Neutrality and faithfulness in spades, but they could use just a little oomph injection at times

4/5

Design

The tweaked taller shape may work for you, or it may not, but they do well in most areas

4/5

Value

Plenty to celebrate and competitively priced, but there are a few compromises you need to make

4/5

(Image credit: Future)Buy them if…

You really need a good quick attention feature
I've tried literally scores of wireless earbuds that claim to offer an effective way to quickly hear external sounds without the faff of removing your buds or fully going into a transparency mode. I maintain that Sony's Speak to Chat (simply speak, and the music pauses and ambient sound filters in) and Quick Attention (cover the left bud for the same thing) features are the best in the business.

You want a rock-solid connection
Thanks to that larger antenna, I never once had Bluetooth connectivity dropouts using these earbuds in any situation, and you can prioritize the connection stability over audio quality – well done, Sony.

You're fed up of dropping your buds on the floor
Often grab your buds a hurry? Sony's worked hard to make sure there's enough traction on the earpieces and within the design of the case so that you won't lose a bud underfoot as you try to pluck them out of their battery nests, and it really works.

Don’t buy them if…

You want the absolute best noise cancellation around
It pains me to say this, because I really did want Sony to challenge the likes of Bose and Apple here. Sadly, in my tests it didn't quite match up to what was promised.

You need them for super long-haul flights
The battery life is far from bad here, but it hasn't been upgraded from the older set. And compared to direct rivals it can be bettered – the Technics EAH-AZ100 lasted over an hour longer, in my tests.

You want easy-to-find head-tracked spatial audio
At the time of writing, you can still get 360 Reality Audio on Amazon Music Unlimited, but it's safe to say that support for this Sony tech is on the wane.

Sony WF-1000XM6 review: Also consider

Sony WF-1000XM6

Apple AirPods Pro 3

Bose QuietComfort Ultra Earbuds (2nd Gen)

Technics EAH-AZ100

Price

$329 / £250 / AU$TBC

$249 / £219 / AU$429

$299 / £299 / AU$450

$299 / £259 / AU$478 (approx.)

Drivers

'Unique' 8.4mm dynamic with 'soft edge, hard center'

'Custom high-excursion' Apple driver with new multiport acoustic architecture

10mm

10mm free-edge dynamic

Active noise cancellation

Yes

Yes

Yes

Yes

Battery life

8 hours (buds, ANC on); 24 from case

8 hours (buds, ANC on; 10 hours with ANC off); 6.5 hours (buds, heart rate sensor on); 24 hours (case)

6 hours (earbuds, ANC off; 4 hours with it on) case not specified

12 hours (earbuds, ANC off); 17 hours (charging case)

Weight

6.5g per bud

5.6g per bud

7.7g per bud

5.9g per bud

Connectivity

Bluetooth with LE Audio and LDAC

Bluetooth 5.3

Bluetooth 5.3 with aptX Lossless / Adaptive

Bluetooth 5.3 with LDAC and LC3 compatibility

Waterproofing

IPX4

IP57 case and earbuds

IPX4 earbuds only

IPX4 earbuds only

Apple AirPods Pro 3
No LDAC, but these will take your heart-rate, offer a pretty comprehensive hearing test and (provided you've got an iPhone) translate various languages for you. Also, the ANC is some of the most effective I've ever heard, and Dolby Atmos head-tracked spatial audio is excellent. iPhone owner? You'll be hard pushed to beat these… 
Read my in-depth AirPods Pro 3 review for the full scoop.

Bose QuietComfort Ultra Earbuds (2nd Gen)
This is the better pick over the XM6 for device- and streamer-agnostic immersive audio profiles, wonderful noise cancellation, and a colorful look (if you like). Some wearers may find the buds a touch big (though they're secure and fit excellently), but if profiles that combine bubble-of-silence ANC as a backdrop for wonderful spatial audio experiences sounds like your bag, you've found the best buy in the business.
See our full Bose QuietComfort Ultra Earbuds (2nd Gen) review for more. View Deal

Technics EAH-AZ100
An option with slightly better stamina that also offers slightly better sound quality – and just costs slightly more. You'll still get LDAC higher-resolution Bluetooth support if you've got a device that supports it, but here, you also get multi-point to three brand-agnostic devices (rather than the standard two) and for me, the fit is also just that bit better. And Technics' sidetone tech (to better hear your own voice in calls) makes them the better bet for call handling.
Get the full picture in our Technics EAH-AZ100 review.

(Image credit: Future)How I tested the Sony WF-1000XM6

• Tested for two weeks
• Tested at home, on a plane, on long train journeys, and while running (occasionally in the rain)

I used the Sony WF-1000XM6 for two weeks to complete this review. My testing process involved listening to new music on Tidal, Qobuz and Apple Music as well as podcasts and plus streamed TV shows from my Apple iPhone 15 Pro (I'm catching up on Married at First Sight UK, please don't judge me) on long train journeys to and from London. I also paired simultaneously to my MacBook Pro and both connections were easy and solid.

I listened at home, on a quiet train, on admittedly half-hearted runs in the constant UK rain, and I even taught myself to make natural soy wax candles from YouTube videos with the WF-1000XM6.

I've been testing audio products full-time since 2019, firstly at TechRadar's sister publication What Hi-Fi? as a staff writer, then as senior writer and now audio editor here at TechRadar.

My background as a professional dancer means I never tire of listening to music, and my still-insatiable need to move to what I'm hearing is what drives me to search for faithful timing, neutrality, precision, clarity, energy, and good old fashioned fun in recorded audio.

• First reviewed February 2026

• Read TechRadar's review guarantee
• Learn more specifically about how we test earbuds at TechRadar

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For ecommerce users, 7.1 delivers substantial improvements in selling capabilities and product management. The platform now supports up to 10,000 products per page (compared to 200 in version 7.0) and 250 variants per product (up from 100), while introducing nested category navigation and optimized mobile scrolling for longer product descriptions. Product waitlists, previously available only on specific templates, are now accessible across all websites.

Support

Security and support options have been strengthened through Squarespace's dedicated security team implementing enhanced technical and organizational measures updated in January 2025. The platform maintains a risk-based security approach with continuous monitoring, red team exercises, and threat modeling for new system developments, ensuring robust protection for both company and customer assets.

Integration capabilities have also evolved, though 7.1 maintains Squarespace's philosophy of relying primarily on native tools rather than extensive third-party integrations, which some users find limiting compared to competitors but ensures better stability and support.

Partner program

The platform's recent major update arrived in September 2025 with the launch of Squarespace for Pros, unveiled during Circle Day 2025. This professional-grade experience introduces Finish Layer Design Tools with interactive block animations, customizable transforms (opacity, rotation, offset), and the ability to import external fonts for complete brand consistency.

It also includes integrated practice management for project oversight and client collaboration, plus expanded Circle partner program benefits representing Squarespace's most significant investment to date in supporting professional designers and agencies. However, you should be aware that upgrading from classic editor sections to Fluid Engine is irreversible and may break custom CSS implementations.

Note: Upgrading to the 7.1 version of Squarespace is entirely optional for now. While new users get introduced to Squarespace 7.1 by default, existing website owners can choose to keep the legacy version of the website builder, along with all its existing features and support.

Features

Squarespace provides a wide range of features for different website needs. (Image credit: Squarespace)

Squarespace has always offered some of the best website templates on the market, making it a firm favourite amongst creatives such as artists and photographers. Anyone looking for a stunning website should seriously consider Squarespace.

Owain Williams, Website Builder Editor

Squarespace provides a wide range of features for different website needs. At the heart of the platform is a powerful drag-and-drop editor with a smart grid system. This helps keep your design elements aligned. You’ll also find over 180 professionally designed templates. These templates are great starting points for creating stunning websites. They feature a modern, minimalist design with plenty of white space and room for photos.

If you want to sell online, Squarespace offers strong ecommerce tools in its Business plans. You can sell physical and digital products, offer subscriptions, and create discounts. It even helps with abandoned cart recovery emails and social media sales. The platform supports various payment methods, such as PayPal, Stripe, and Square, and includes automatic tax calculations. However, these ecommerce features come at a higher price compared to some competitors.

In 2023, Squarespace introduced Blueprint AI, which streamlines website creation. This AI system guides users through five simple steps to create a personalized website. It also generates content with its AI text generator. We found this feature helpful for beginners facing the "blank page" anxiety. Still, the AI-generated templates seem basic compared to Squarespace's professionally designed options.

The platform has specialized tools like Acuity Scheduling for booking appointments, available for $16 a month. It also offers portfolio collections for showcasing work and various blocks to enhance user experience, like search and archive functions. While Squarespace includes many built-in features, it mainly relies on its own tools. This limits extensive third-party integrations in most areas. Squarespace’s pricing ranges from $16 to $52 per month (billed annually). Although it's a premium price, the quality of design and features usually justify the investment for users.

Tools

Over the years, Squarespace has stacked on a bunch of different tools and add-ons to make its website builder more lucrative. (Image credit: Squarespace)

Over the years, Squarespace has stacked on a bunch of different tools and add-ons to make its website builder more lucrative. This includes everything from SEO features to help you optimize your content strategy to AI tools for assistive design suggestions.

Blogging

Squarespace is well known for being one of the best blogging sites around. So, if you’re into blogging, you’ll be glad to hear that Squarespace provides a full set of blogging features such as built-in blog pages, a comment section, and content promotion tools. However, if you’re making a blog as a means of making money, Squarespace shouldn’t be your first choice. First off, to get hold of ecommerce features, you’ll have to purchase the “Business” plan or up, and it will set you back $23 per month (if you subscribe for a year) or $36 for one month.

Ecommerce

The Business plan (and up) will also let you integrate a shopping cart into your website with ease, as well as sell physical products, digital downloads, online services, and subscriptions. However, if we take the 3% transaction fee on sales and the plan’s initial price tag into account, this solution doesn’t seem particularly pocket-friendly.

Also, Squarespace isn’t as strong as some of its competitors (like Shopify) when it comes to shipping and payment options – for instance, manual payment isn’t an option, and you can’t sell in multiple currencies.

SEO and marketing

Squarespace also offers superb Search Engine Optimization (SEO) features, which will help you get your site in front of your core audience. There are multiple options for social media marketing, email marketing, and custom post designs. Not only are these tools powerful, but they are easy to use - this makes it one of the best small business website builders on the market.

AI tools

Although Squarespace’s AI offering isn’t quite as advanced as some competitors such as Wix and Hostinger, it does offer a host of helpful AI-powered tools that will make creating your website a breeze.

The list starts with the option to use AI to get your initial website set up. If you select this option Squarespace will ask you a few questions such as the name of your site, which sections and pages you want on your website, which colors and fonts you want to use, and then use your answers to build your site.

Like with most AI website builders, the results are a little generic and will need some editing. Luckily, Squarespace also offers some AI tools to help you do this. For example, you can use an AI copywriter to help you complete your site's written content. A similar tool can be used to create product descriptions, which can be a lifesaver for large online stores.

Finally, Squarespace also offers AI-powered branding and email marketing tools, helping you make the right impression and get you in front of the right people.

Integrations

Squarespace doesn’t take too kindly to third-party tools – while there’s a decent variety of versatile tools it’s not up to scratch – so, you might feel like you’re stuck with Squarespace's ecosystem.

Website editor

We should also talk about Squarespace’s up-to-date, drag-and-drop editor called Fluid Engine, a superior version to their old editor. As soon as you add an element or change something on the template you’re using, it will become visible straight away. It also offers a decent level of customization choices, so you can adjust your template to suit your needs and desires.

The only major drawback is that you can’t place elements (such as images or text) wherever you want them to be - you can position them in pre-built places bounded by grid lines. Also, while you’ll be prompted to save your site after each change, you won’t enjoy the convenience of the autosave functionality.

Ease of use

Of all the website builders we have tested, Squarespace ranks as one of the easiest to use. (Image credit: Squarespace)

Of all the website builders we have tested, Squarespace ranks as one of the easiest to use. Its drag-and-drop editor balances simplicity and functionality. This makes it great for beginners but still offers depth for experienced users. The clean, minimalist interface removes clutter. It shows only the tools you need, like the option to add a new section, which appears when you hover over an existing section.

Getting started with Squarespace is easy. During onboarding, you answer a few questions about your website's purpose and goals. This helps the platform tailor its recommendations to your needs. The 14-day free trial lets you explore without rushing into a paid plan. We liked that no credit card is needed to start the trial, allowing risk-free experimentation.

Squarespace emphasizes user experience (UX) principles, evident in how the platform works and the sites it creates. The editor uses a smart grid system to align elements. This helps beginners create visually balanced pages. Real-time previews show how your changes affect your site, making the design process dynamic. However, some users notice lag or unresponsiveness with larger, content-heavy websites.

The platform includes accessibility features through its All in One Accessibility Widget. This makes your website more usable for people with various disabilities, including visual, hearing, motor, and cognitive impairments. Yet while customization is simple, Squarespace has limits. Once you pick a template, you can't switch to another without rebuilding your site. And some advanced customizations need CSS or JavaScript knowledge, which is only available on higher-tier plans.

Pricing

Plan

Monthly cost (paid monthly)

Monthly cost (paid annually)

Basic

$25

$16

Core

$36

$23

Plus

$56

$39

Advanced

$139

$99

Pricing last verified: 12/02/2026

The site builder’s price tag is on par with similar all-in-one solutions on the market, and it provides plenty of bang for the buck. However, if you only wanted a pocket-friendly site builder without other components of Squarespace, we’re sorry to say you won’t find this here.

If you’re in for an all-in-one solution, you can choose between four plans ranging from $16 to $99 per month, if you opt for an annual billing option, that is. If you choose a one-month-only option, the price will spike significantly.

While Squarespace doesn’t offer a forever-free edition of its site builder, there is a 14-day free trial with all four plans, and no credit card details are required. It is also worth mentioning that you can often save on your subscription by using Squarespace promo codes and/or signing up for a longer period of time.

As for payment methods, Squarespace accepts all major credit/debit cards (Visa, Mastercard, and American Express included), JCB, Diners Club (in USD only), and SEPA direct debit (in EUR only). As you already suspect, you can’t pay via PayPal or Bitcoin (BTC).

For a more detailed review of the plans available on Squarespace, you can read our full Squarespace pricing guide.

Integrations

Squarespace takes a curated approach to integrations, offering built-in connectivity to carefully selected platforms rather than an open marketplace of third-party apps. The platform provides what it calls "Connected Services," which are seamlessly integrated into the core Squarespace experience.

This includes essential tools for payment processing (Stripe, PayPal, Square), shipping carriers (FedEx, UPS, USPS), social media platforms (Facebook, Instagram, YouTube, Vimeo), and marketing services (Google Analytics, Mailchimp, Facebook Pixel). We find that this approach ensures reliable performance and support, though it may feel limiting compared to platforms that offer thousands of third-party integrations.

But for automation enthusiasts, Squarespace also supports Zapier integration, which opens up connectivity to over 1,000 additional 3rd-party apps and services. Through Zapier, users can create automated workflows (called "Zaps") that trigger when specific events occur on their Squarespace site, such as new form submissions, newsletter signups, or product purchases. Common automation scenarios include adding new form submissions to Google Sheets, creating CRM entries in Salesforce or HubSpot, sending notifications to Slack, or adding contacts to email marketing platforms like ConvertKit.

Finally, Squarespace offers API access for developers looking to build custom integrations, though this requires technical expertise. API key generation is possible through the platform's developer settings. It uses OAuth 2.0 authentication and provides REST endpoints for managing content, products, orders, and inventory.

Developers can access endpoints for site-level configurations, e-commerce functionality, and content management, enabling custom solutions for businesses with specific integration needs. This is useful for connecting Squarespace to enterprise systems like ERPs, CRMs, or custom fulfillment services that aren't available through the standard integrations.

Security

Squarespace websites are all kept on secure with SSL certificates, two-factor authentication (2FA), and protection against distributed denial of service (DDoS) attacks. (Image credit: Squarespace)

Squarespace websites are all kept on secure with SSL certificates, two-factor authentication (2FA), protection against distributed denial of service (DDoS) attacks, and a login activity panel. While the activity log won’t protect your site by itself, it’ll help you discover if any logins were made from suspicious or unknown devices.

Squarespace’s security staff is monitoring all Squarespace sites round-the-clock for threats and vulnerabilities to make sure your site is properly protected. Still, if you discover a vulnerability, you can report it to the security staff and they’ll conduct their investigation on it.

Customer support

You can seek assistance from Squarespace’s support staff via live chat, email, and X (Twitter). (Image credit: Squarespace)

If you get stuck somewhere during your Squarespace journey, you can seek assistance from their support staff via live chat, email, and X (Twitter). Sadly, phone support isn’t available.

Live chat is available Monday to Friday, 4 AM to 8 PM, ET, and once you contact the staff, someone will get back to you in a matter of minutes. In contrast, email support is available 24/7, but the response time can sometimes be sluggish.

As for self-service, you can visit the Help Center which contains a well-supplied knowledge base, video guides, and an avidly active community forum you can conveniently browse by topics.

Alternatives

Wix

As we noted earlier, Wix is an awesome alternative for those who want to build their site on a tight budget or entirely free — it even offers a forever-free edition of its site builder for personal use. Plus, it’s super simple to use, packed with features, and provides automatic backups.

Discover more about Wix in our Wix review.

WordPress.com

If you’re searching for a cheap yet endlessly customizable site builder, WordPress is the solution of choice. Since it’s an open-sourced software, it has thousands of themes, templates, plugins, how-to guides, and a committed community that can lend you a helping hand. While it’s not as beginner-friendly as Squarespace or Wix, it makes up for it with a fabulous level of flexibility and freedom.

Read our WordPress.com website builder review to learn more.

Shopify

Shopify is built for ecommerce from the ground up, so if an ecommerce solution is what you’re looking for, it might be the best choice. Squarespace offers all essential ecommerce features, but it’s still better suited for a professional site or a blog.

You can learn more in our full Shopify review.

Hostinger

With plans starting at just $1.99/mo (intro rate), Hostinger offers many of the same tools as Squarespace, including a full AI website builder. Although it doesn't offer the same level of design prestige, websites built on Hostinger still look clean and professional, making it a great choice for small businesses.

You can see how the two stack up in our Hostinger vs Squarespace guide.

How we tested Squarespace

To test the Squarespace website builder, we started by setting up an account. We then got hands-on with the tools and features available when building a website on the platform. This included exploring the various available website templates, SEO and marketing tools, and testing the drag-and-drop website editor.

We also reviewed the available plans, comparing their pricing and what they include. Finally, we researched what level of help and support is available to users and how the platform protects users’ websites from security threats.

You can learn more about how we test website builders with our full guide.

Summary

Squarespace is a splendid, simple-to-use site builder with terrific templates and it gets better each time a new version crops up. Hitting high marks in all major areas, Squarespace site builder qualifies as an amazing all-arounder in the market, and it’s also fit for small and mid-sized online stores.

Their website builder comes packed with tools and features such as email marketing, an SSL certificate, and options for mobile responsive templates - giving you everything you need to launch and grow your website in one convenient space.

However, Squarespace keeps its users on a short leash with a low level of customization and the inability to switch between templates without starting from scratch. Also, the lack of auto-save features makes it less convenient than some of its competitors.

Squarespace: FAQsDoes Squarespace have a free plan?

No, unlike some other website builders, Squarespace doesn’t have a free plan. However, it does offer a free 14-day trial. This offers you the opportunity to test out the platform to make sure it is the right one for you.

Does Squarespace charge a transaction fee on sales? 

It depends on the plan you pick.

The Business plan ($23/mo paid annually) is the cheapest plan which offers the full range of ecommerce functionality but charges a 3% transaction fee for physical products and services sold via the site. Both the Commerce plans (Basic ($27/mo paid annually) and Advanced ($49/mo paid annually)) charge a 0% transaction fee.

So, at just $4 extra a month, most ecommerce businesses would benefit from investing in the Commerce plan. But you will need to do the math to decide which one works best for you.

Can I get a discount on a Squarespace plan? 

Yes, we keep track of all the latest Squarespace voucher codes.

Is Squarespace better than Wix?

Well, it depends on what you’re looking for in a site builder. Wix offers more templates overall, but the ones you’ll get with Squarespace look better. Also, Wix has a forever-free edition, while with Squarespace you can make use of a 14-day free trial, and that’s about it.

Both site builders are easy to use, offer robust ecommerce features, and provide superb value for money. However, Wix is cheaper while Squarespace has more additional tools for growing your site.

Is Squarespace good for beginners?

Yes, Squarespace is one of the best site builders for beginners. Its intuitive, drag-and-drop editor is backed by simple-to-follow guides in case you get stuck. And if that doesn’t do the trick, you can rely on rather responsive customer support staff.

What are the downsides of using Squarespace?

The primary drawbacks of using Squarespace are the shortage of customization capabilities, the absence of auto-save features, and the lack of phone support. Also, there are cheaper options around and some of them offer a free edition of their site builders too.

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