Feed aggregator

SpyFu helps marketing professionals, SEO experts, and business owners with deep insights into the SEO industry. At its core, SpyFu specializes in competitor analysis and helps find those keywords that competitors are ranking for, along with the ads they have run on Google AdWords. This key feature helps identify lucrative keywords and ad strategies that can be adopted or improved. Plus, SpyFu offers detailed SEO audits and even tracks keyword rankings over time to optimize website content effectively. 

And if that’s not enough, it also offers backlink analysis which gives you insights into the quality and quantity of backlinks leading to a competitor's site. This comprehensive approach not only helps in understanding competitors' SEO strategies but also in identifying opportunities for improving your ranking and traffic. Our team at Tech Radar did extensive research on this tool and went deep with its features and capabilities to test its limits. 

In this article, you’ll find the A to Z of SpyFu and we’ll also give our take on whether this is the right tool for you or not. We’ll also cover the pricing, use case, support, and many other important metrics of this tool in this guide. 

• You can sign up to SpyFu here.

SpyFu: Plans and pricing

(Image credit: SpyFu)

Plan

Starting rate (paid annually)

Starting rate (paid monthly)

Basic

$29/month

$39/month

Pro + AI

$89/month

$119/month

Team/Agency

$187/month

$249/month

SpyFu offers three pricing tiers designed to accommodate different business needs. The Basic plan starts at $29 per month when paid annually and includes 10,000 row search results, 100 domain overview PDFs, six months of historical data, and tracking for 5,000 weekly keyword rankings. This makes it ideal for individuals and small businesses just starting with competitor research.

The Pro + AI plan costs $89 per month annually and unlocks unlimited searches, unlimited data exports, over 10 years of historical data, and 15,000 weekly tracked keywords. You also get API access, custom branded reporting, and access to RivalFlow AI for one website. We found this plan offers the best value for growing businesses and SEO professionals.

The Team/Agency plan runs $187 per month annually and includes everything in Pro + AI, plus support for five user accounts, 50,000 weekly tracked keywords, and RivalFlow AI for 10 websites. All plans come with a 30-day money-back guarantee, so you can test the platform risk-free.

SpyFu: FeaturesAI tools and features

SpyFu has added several AI-powered features to set it apart from traditional SEO tools. The most notable is RivalFlow AI, an AI-driven content optimization tool that analyzes your pages against higher-ranking competitors to identify content gaps. It doesn't just point out what's missing, it generates new copy that you can add to your existing pages. This helps you answer questions your content currently misses, which can boost your rankings in both traditional search and AI-powered search results.

You'll also get access to SpyFu's ChatGPT integration through SpyFu GPT. This custom GPT streams SpyFu's entire API directly into ChatGPT, letting you access real keyword data, domain statistics, and competitor insights without leaving the ChatGPT interface. This solves a major problem with using ChatGPT for SEO work since the AI no longer has to make up keyword data, which it often got wrong before.

The platform also includes AI Brand Monitoring through SpyGPT. This tool searches through millions of ChatGPT responses to show you where your brand gets mentioned, where competitors appear instead of you, and what questions people ask that trigger these mentions. As AI search becomes more prominent, knowing how LLMs talk about your brand gives you an edge in optimizing your content strategy.

These AI features are integrated into the Pro + AI and Team/Agency plans. The Basic plan includes limited ChatGPT integration (3 chats only) but doesn't include RivalFlow or full AI brand monitoring capabilities.

Competitor analysis and insights 

(Image credit: SpyFu)

SpyFu's competitor analysis tool pinpoints the details of your competitor's various SEO strategies. This includes actionable data on profitable keywords, search strategies, ad variations, and even their backlink sources. Plus, you can gain access to detailed metrics on thousands of keywords per competitor. Not only that, but you can also uncover high-level metrics and details such as seasonal variations in search volume, the profitability of keywords based on estimated clicks and CPC, and the potential ROI of targeting specific keywords. 

During our tests, we loved how SpyFu generated the search rankings for specific keywords. Under this, it delivers a detailed view of the keywords driving traffic to competitor sites, including long-tail keywords that may be less obvious targets. Along with this, tracking the changes in SERP position further assists this process and even offers a timeline of competitors' SEO wins and highlights potential vulnerabilities in their strategies. 

If that’s not enough, you can gain insight into your competitor's marketing strategies through historical data, which offers a deep report about your competitors' PPC strategies over time, including changes in messaging, targeting, and budget allocation. Additionally, it also reveals where competitors are getting their backlinks from. All of this identifies potential high-value sites for your own backlink efforts and offers insights into the types of content and partnerships that could enhance your site’s authority.

Keyword research and tracking

(Image credit: SpyFu)

SpyFu's keyword research and tracking capabilities are quite accurate and among the best, we have tried so far. It offers insights into keyword difficulty, expected click-through rate (CTR) for organic versus paid search, and the distribution of searches across devices. This helps you form strategies that are both effective and efficient in targeting the right audience. 

Plus, you can also view up to a decade of keyword performance data, which can help you identify emerging trends and avoid declining ones. This historical perspective can guide your content strategy and keyword selection well ahead of the competition. We even love how we get near real-time feedback on the impact of SEO efforts as SpyFu’s rank tracking updates daily. This lets you set alerts for significant ranking changes and maintain your competitive edge.

Backlink analysis and domain comparisons

(Image credit: SpyFu)

In terms of backlink analysis and domain comparisons, SpyFu excels by offering a detailed look at the quantity and quality of backlinks. These include insights into the domain authority of linking sites and the context of each backlink. This helps you prioritize efforts to secure backlinks that will have the most significant impact on your SEO. 

Moreover, SpyFu also gives detailed comparisons against competitors’ domains. This reveals gaps and opportunities in competitors' keyword strategies, backlink profiles, and ad spending so you can strategically decide where to focus your resources for the best return on investment.

Reporting and strategic planning

Finally, SpyFu's reporting and strategic planning tools are designed to process complex data into actionable insights. These customizable reports help you identify your SEO and PPC performance, competitor comparisons, and market analysis. Apart from that, exporting detailed datasets presents a further analysis in external tools or integration with in-house data. This makes SpyFu an essential tool for businesses aiming to blend its insights with other market intelligence or financial data for strategic planning. 

SpyFu: Interface and in-use

SpyFu's interface is user-friendly and efficient and caters to seasoned SEO professionals and newcomers. Its clean, intuitive dashboard provides easy accessibility to its features. Plus, the menu makes its key features easily accessible with just a few clicks.

We are also big fans of how the platform offers detailed insights through visualizations such as graphs, charts, and tables. These visual aids are not just decorative but are designed to present complex information easily. This makes it easier to get actionable insights without feeling overwhelmed by raw data.

Another commendable feature of SpyFu's design is its responsive interface. The platform performs consistently across various devices and screen sizes, so you can access vital SEO and PPC insights whether you're at the desk or on the move.

SpyFu: Support

SpyFu's customer support impressed us with its highly responsive, knowledgeable, and comprehensive approach. It blends multiple support channels, including email, phone, and live chat, so you can get immediate and convenient assistance whenever you want it. 

It's worth mentioning that the support team is an expert in both the platform and wider digital marketing strategies. This means you can receive technical support and actionable strategic advice to enhance your overall marketing efforts. 

For those who want to navigate common challenges independently, SpyFu also offers support through tutorials, FAQs, and case studies. In fact, it even has a community forum and multiple social media pages where you can exchange insights and strategies and learn from the experiences of other digital marketers.

SpyFu: The competition

When it comes to competitive intelligence and keyword research capabilities, SpyFu is one of the best tools in the digital marketing community. With its Basic monthly plan priced at $39 and the Pro + AI plan at $89, it is a cost-effective option for both beginners and seasoned marketers. It lets you go deep into SEO and PPC without the financial burden often associated with similar platforms.

For instance, platforms like SEMrush and Ahrefs start their pricing at $119.95 and $99/ month for their base plans. However, these can quickly escalate based on usage and the need for additional features. This makes SpyFu a more attractive option for those requiring comprehensive analytics on a tighter budget.

Moreover, SpyFu's offerings go beyond just cost savings. It specializes in delivering deep analyses of competitors' SEO and PPC strategies. Many tools only touch this niche superficially. 

We also noticed that SEMrush and Ahrefs provide a broad spectrum of SEO, content marketing, and backlink analysis tools. On the other hand, SpyFu is mainly focused on competitive intelligence, which lets you uncover actionable insights and strategies to improve your marketing efforts. Hence, If you prioritize strategic overviews and competitor insights over a broader array of SEO tools, SkyFu can be the ideal choice for you.

Its subscription plans also deserve mention for their flexibility. Many digital marketing tools lock you into annual contracts or complex tiered systems, but that's not true with SpyFu. Its subscription model helps you scale up or down based on immediate needs, so you don't have to pay more than you need at any given time. In contrast, SEMrush and Ahrefs require upfront payment, which deters smaller businesses or individual consultants who don't prefer long-term financial commitments.

Lastly, SpyFu's user-centric design and straightforward interface cater to a broad audience. It doesn’t have a steep learning curve as more comprehensive tools like SEMrush or Ahrefs have due to their technical depth. Therefore, you can quickly leverage SpyFu to gain competitive insights even with limited SEO knowledge.

SpyFu: Final verdict

Having thoroughly reviewed SpyFu, we found it exceptional as an SEO and PPC analysis tool. Its focus on competitor intelligence, keyword research, and affordable pricing model stand out, making it an attractive option compared to its higher-priced competitors.

We are also impressed with its user-friendly interface, which accommodates both beginners and seasoned experts. Plus, the flexibility of monthly subscriptions helps you adapt your plans based on changing needs.

Overall, SpyFu might not offer the broad variety of digital marketing tools found in more expensive platforms like SEMrush or Ahrefs. However, it excels in its niche, providing targeted, actionable insights that can significantly impact a business's online visibility and marketing success. If that sounds like something you want to achieve, you should get your hands on SpyFu as soon as possible.

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Majestic SEO offers a suite of SEO tools that focus on backlink analysis. It is widely used for its huge index of the web that lets you explore your websites’ and web pages’ backlink profiles. All these tools are vital for understanding how websites are interconnected through links and can be pivotal in developing SEO strategies.

If you're interested in learning more about Majestic SEO’s features, usability, and impact on SEO results, you've come to the right place. We'll explore its extensive range of functions, evaluate its user-friendly interface, and assess its effectiveness in boosting your website's search engine rankings. Let's get started with our in-depth review of the platform and see if it's the ideal choice for your website.

• You can sign up for Majestic SEO Tools here.

Majestic SEO: Plans and pricing

(Image credit: Majestic)

Plan

Starting Rate (paid annually)

Starting Rate (paid monthly)

Lite

$41.67/month

$49.99/month

Pro

$83.33/month

$99.99/month

API (100M units)

$333.33/month

$399.99/month

API (300M units)

$666.66/month

$799.99/month

API (1B units)

$1333.33/month

$1599.99/month

Majestic's pricing structure starts at $49.99/month for the Lite package and scales up to $399.99/month for API access with 100 million analysis units. You can save money by paying annually, too - Lite drops to $41.67/month and Pro falls to $83.33/month.

The Lite plan works well if you're running a small operation or just getting started with backlink analysis. You'll get access to the Fresh Index, which updates several times daily, plus essential tools like Site Explorer, Keyword Generator, and Trust Flow metrics. It supports one user and includes 1 million analyzable backlinks with 5,000 analysis depth. The plan caps you at 60 report units per month, which should cover basic campaign tracking and keyword list management.

Step up to Pro at $99.99/month (or $83.33/month annually) and you'll unlock the Historic Index alongside the Fresh Index. This tier adds comparison tools, flow metric history, backlink tracking over time, and access to experimental features. You also get 20 million analyzable backlinks, 30,000 analysis depth, and 300 report units monthly. Pro still includes just one user account, but you can share campaigns and set up email alerts for link changes.

The API plan targets agencies and developers who need maximum power. At $399.99/month for 100 million analysis units (or $333.33/month annually), you get everything from Pro plus full API access to integrate Majestic's data into your own platforms. This tier supports 5 users, a major upgrade from the single-user limitation on other plans. You can scale up to 300 million (10 users) or even 1 billion analysis units (20 users), with scalable pricing options depending on your usage.

All plans include a 7-day money-back guarantee for new customers, though this applies only to first-time Lite and Pro subscribers. Payment options include credit cards, PayPal, and bank transfers for annual Pro and API plans.

Majestic SEO: Features

Let's dive into the key features of Majestic SEO and see what makes it a go-to choice for improving your website's search rankings. 

Site Explorer

(Image credit: Majestic SEO)

By using this feature, you can see how well a website is doing with its backlinks. Basically, Site Explorer examines the links, giving detailed reports on the number and quality of backlinks, the variety of linking domains, and their original source. With this feature, understanding how links are set up on your website and your competitors' websites becomes super easy.

Site Explorer also shows how a website's backlink profile has changed over time. This is to help those users who want to track link-building progress and spot trends. Users can even find specific types of links, like educational or government links, which can be super helpful with niche marketing strategies.

Trust Flow and Citation Flow

Trust Flow and Citation Flow are different measurements that evaluate the trustworthiness and impact of web pages based on their inbound links. Trust Flow assesses a page's credibility by examining the caliber of links that direct to it.  It operates on the premise that links from reputable and authoritative sites contribute more positively to a site's trustworthiness than links from lesser-known or potentially dubious sources.

On the contrary, Citation Flow measures a URL's influence by counting the number of sites linked to it. This indicates the popularity of a page based on the number of inbound links, regardless of their quality. While a high Citation Flow can come from links from any site, including low-quality ones, such as third-party movie streaming sites, it can still be harmful if the linking sites have low Trust Flow.

These metrics can work together to boost a page's impact, but calculating them can be a tough task. That’s why accurate measurement and enhancement of Trust and Citation Flow become important for better SERP rankings. Majestic does that for you and calculates these metrics using unique algorithms.

In a nutshell, Citation Flow is determined by the number of links a page receives without considering the link’s quality. Meanwhile, the Trust Flow is influenced by the quality and trustworthiness of the links. In the end, it boils down to understanding and optimizing these metrics for improving a page's search engine ranking and online presence.

Link Context

(Image credit: Majestic SEO)

We were amazed by how this tool examines the content and the context in which these links are placed. By understanding the types of content that link to a site and the context of these links, users can gain insights into how their site is perceived. This also lets users do a detailed evaluation of link quality, as links surrounded by relevant, high-quality content are generally more valuable. It further categorizes links based on their location on the page, such as main content, sidebars, footers, and more. 

Keyword Checker

What sets Majestic's Keyword Checker apart is its integration with the platform's extensive backlink database. This means that users can not only see how popular a keyword is but also how effective it is at attracting quality backlinks and driving web traffic. It gives users a clear picture of which keywords are performing well in real-world situations, helping them optimize their content. On top of that, it also presents different metrics like search volume, frequency of appearance in Majestic's database, and keyword competitiveness.

Plus, the tool also presents insights into how keyword trends have changed over time. This historical context is crucial for adapting to evolving search behaviors and staying competitive. By understanding this factor, you can ensure that your content doesn't lose its relevance and remains effective in reaching its target audience in the long run.

Author Explorer (Beta)

With the E-E-A-T update, Google has been emphasizing more strongly on demonstrated expertise, as do AI search platforms like ChatGPT and Gemini.

Majestic now offers Author Explorer (Beta) as a Pro+ feature. This tool analyzes author profiles and their backlink attributions, which could be very handy for tracking content authority.

Majestic SEO: Interface and in-use

Majestic SEO's user interface stands out for its clarity and efficiency, making it accessible to users of all skill levels. The design focuses on simplifying the complex data of backlink analysis, ensuring that information is easy to find and understand. Navigation is intuitive, with clear labels and a logical layout that guides users seamlessly through its features.

Whether you're exploring detailed reports or tracking your site's Trust Flow and Citation Flow, the interface minimizes confusion and maximizes productivity. Its dashboard provides a quick overview of key metrics at a glance, while advanced features are just a few clicks away. This balance between depth and usability makes Majestic SEO a user-friendly tool for conducting thorough SEO and backlink analysis without the need for extensive technical knowledge.

While the interface of Majestic SEO is user-friendly and efficient, there's some room for improvement. On top of it, there are occasional inconsistencies in the reporting of link indexing dates, with older links sometimes appearing as newly indexed. Additionally, the backlink history charts offered by Majestic can at times, present confusing data. That said, It remains a dependable option, even with its limitations. It is particularly valuable for professionals looking for thorough backlink analysis. 

Majestic SEO: Support

Majestic makes it easy to get help with a variety of support options. You can find various services to help you navigate efficiently in the Tools section. If you have any questions about your account or billing, Majestic's support team will assist you. Additionally, the FAQs section is updated regularly to provide quick solutions to common issues. There is also a glossary to explain important SEO terms related to Majestic. And for those who prefer visual learning, the “How To” videos section offers helpful tutorials. Along with this, users and developers who use the API pack can access detailed guides in the API Reference Guide to better understand and utilize Majestic's tools. 

Majestic SEO: The competition

The size of Majestic’s link connection database sets it apart from alternative SEO tools such as Serpstat, which is similarly priced, making it likely that Majestic will produce more accurate results when analyzing your site. Majestic also easily beats out more basic SEO tools such as SEO Spider and Yoast SEO which aren’t capable of producing the kind of detailed insights that this product can.

Majestic SEO: Final verdict

Overall, Majestic SEO is a great tool for link analysis. It has a great set of features for SEO experts and website owners to improve their link's profile. Be it the Site Explorer, Backlink Checker, or even the Keyword Checker, it delivers accurate data that is both valuable and super helpful. 

By using its many tools and metrics, you can improve your site’s performance in competitive spaces, and considering the value it provides, we feel the pricing reflects good value for money.

That said, Majestic SEO is not an AI-forward all-in-one toolkit like Semrush or Ahrefs. Their capabilities are fine-tuned for link analysis and there have been no new AI feature roll-outs as of now. If you're looking for a one-stop SEO solution that helps with more than link-building and competitor research, this might not be it.

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Moz was originally founded in 2004 and is currently one of the most popular brands in SEO. It offers a complete suite of tools that help website owners and search marketing experts boost their traffic through different features, including keyword research, site audits, rank tracking, link building, page optimization insights, etc. 

It's widely popular among the SEO community for both its paid and free tools. In fact, its metrics are so respected and widely accepted that it has become a vital criterion for analyzing websites.

In this Moz Pro review, we will take a close look at its extensive features and scrutinize its best and worst parts. We will also cover its pricing plans, free and paid products, and rate their usefulness. So, let’s get started.

• You can sign up to Moz Pro here.

Moz Pro: Plans and pricing

(Image credit: Moz)

Plan

Starting rate (paid annually)

Starting rate (paid monthly)

Starter

$39/month

$49/month

Standard

$79/month

$99/month

Medium

$143/month

$179/month

Large

$239/month

$299/month

Enterprise

Contact sales

Contact sales

Moz Pro offers five pricing tiers designed to accommodate businesses at different stages of growth. It also provides a 20% discount when you commit to annual billing, making it more cost-effective for long-term users.

The Starter plan begins at $49 per month ($39 monthly when billed annually). It's perfect for solopreneurs or small businesses managing a single website, with support for 50 tracked keywords, 20,000 pages crawled weekly, and access to Moz AI tools, MozBar Premium, and basic SEO features. If you're just dipping your toes into professional SEO, this entry point offers solid value.

For small businesses requiring more robust capabilities, the Standard plan costs $99 per month ($79 annually). This tier supports three websites, tracks 300 keywords, crawls 400,000 pages per week, and includes backlink analysis plus unlimited scheduled reports. It's the natural starting point for most small businesses with established online presence.

The Medium plan at $179 per month ($143 annually) represents Moz's most popular option. It accommodates growing teams with 10 websites, 1,500 tracked keywords, 2 million pages crawled weekly, three user seats, branded reports, and report templates. We've found this tier hits the sweet spot for agencies and mid-sized companies.

Large businesses and agencies benefit from the Large plan at $299 per month ($239 annually). This package includes 25 websites, 3,000 keywords, 5 million crawled pages weekly, and all Medium plan features with substantially higher data limits.

At the top end, there's a custom enterprise plan that delivers the platform's most advanced features, suitable for larger agencies and in-house marketing teams managing extensive portfolios.

Moz offers a 30-day money-back guarantee for new subscriptions, allowing you to test the platform's full feature set before fully committing.

Moz Pro: Features

Moz AI

Moz Pro has integrated artificial intelligence throughout its platform to enhance SEO analysis and decision-making. All subscription plans now include access to Moz AI tools, which leverage machine learning to provide more accurate and actionable insights.

The platform's AI-powered keyword suggestions help you discover relevant opportunities based on search behavior patterns and industry trends. Rather than simply showing raw search volume data, Moz's AI analyzes semantic relationships and user intent to surface keywords that align with your content strategy. This two-layer approach combines a machine learning classification model with a rules-based system to deliver particularly granular intent metrics.

Brand Authority Score is another AI-driven feature that measures your domain's strength and credibility. It continuously analyzes various signals to help you understand how your brand stacks up against competitors in search results.

The Keyword Explorer tool uses AI to cluster related terms and identify content gaps that your competitors might be missing. This saves considerable time during the research phase, as the system automatically organizes keywords by topic and semantic relevance. You can also use AI-powered SERP analysis to understand which content formats and approaches are currently winning for your target keywords.

Keyword Research and Analysis

Moz offers a very in-depth keyword research and analysis feature. With a vast database of over 500 million keyword suggestions and comprehensive metrics like search volume, difficulty score, and SERP analysis, you can effortlessly identify promising keywords for your projects. The platform's Keyword Explorer tool is particularly impressive as it provides valuable insights to steer your SEO strategy. Furthermore, by monitoring keyword rankings over time, you can assess the effectiveness of your strategy and make the necessary changes.

Site Audits and Performance Monitoring

Moz's website checker carefully examines your site, pinpointing problems ranging from major errors to small flaws that can be improved. It looks at crawlability, HTTPS status, and page loading speed and gives you a list of problems ranked by their impact on your site's SEO. The performance tracker keeps an eye on your site's condition and alerts you if a new issue arises. This helps you stay proactive while monitoring your website’s progress.

Backlink Analysis and Link Building

Backlinks are the backbone of SEO, and MozPro's backlink analysis tools are probably among the best in the industry. We've used the platform to find really good opportunities for backlinks and check the strength of our current backlinks. 

You can even use Moz's backlink analysis tools to review your link profile, spot and disavow damaging links, and uncover new link-building chances. Similarly, Link Explorer provides details on the strength and quality of backlinks, helping you create a strong link profile.

Rank Tracking and Reporting

It goes without saying how crucial it is to monitor your website's search engine ranking. Moz Pro stands out in this aspect by providing accurate keyword ranking monitoring, tracking changes over time, and offering valuable insights into your website's visibility and performance. Additionally, Moz’s reporting functionality shines bright with its customization and in-depth metrics. With this, you can create reports focusing on specific keyword groups, time frames, or competitors. 

Moz Pro: ProductsMoz Pro

(Image credit: Moz Pro)

Moz Pro improves keyword research, site audits, and rank tracking. It provides valuable information about backlink profiles and competitor strategies, along with tools for optimizing pages and creating custom reports. With its extensive keyword database, Moz Pro helps you with strategic planning and prioritizing efforts for maximum return on investment. Plus, its useability goes well with both beginners and professionals, thanks to its educational resources and excellent customer support. Overall, as an SEO tool, it boosts your website’s visibility and drives organic traffic with actionable insights and features. 

Moz Local

(Image credit: Moz Pro)

If you're looking for a tool to manage your local SEO and boost your business's online presence, then Moz Local might be what you need. With this tool, you can create and handle your business listings on Google, Facebook, and other platforms effortlessly. It has many useful features like Continuous Listings Sync, Automatic Duplicate Removal, and Profile Optimization. Moreover, Moz Local offers a Review Management System to track and respond to reviews from one convenient dashboard. It also provides detailed reports and insights to monitor your business's online performance. 

STAT

(Image credit: Moz Pro)

STAT by Moz helps you stay ahead of your competition. It gives you detailed information about search engine results and lets you track your rankings daily. With STAT, you can monitor an unlimited number of keywords and competitor sites worldwide. Plus, the customizable alerts help you keep up with the latest trends. Starting at $720 per month for 6,000 keywords, STAT might suit agencies dealing with big projects. With that in mind, you should also consider looking at its other features like tracking local and mobile search results, expert support, and an easy-to-use API. 

Moz API

(Image credit: Moz Pro)

Moz designed this tool specifically to help out the developers, SEO & PR agencies, enterprise marketing teams, app developers, and mergers & acquisitions professionals. It gives you access to Moz's huge index of over 44 trillion links. With this API, you can get all sorts of detailed link data, like a number of linking root domains, anchor texts of URLs, and even the number of followed, unfollowed, and external links. On top of that, the Moz API also delivers smart metrics related to Domain Authority (DA )and Page Authority (PA). These metrics help you figure out the value and ranking potential of a domain or brand. What we love about Moz’s API is that it’s really versatile. You can build SEO or inbound marketing tools, add link metrics to websites, or even gather internal intelligence for making important strategic decisions. 

Moz Data

(Image credit: Moz Pro)

Moz Data offers a wide range of tools, APIs, and custom solutions to enhance SEO and AI models. It includes a large link index and a growing database of keywords and search engine results (SERPs). Along with that, it provides access to over 45.5 trillion links, 8.7 trillion URLs, and over a billion domains. 

Additionally, Moz Data offers about 1.25 billion monthly keyword volumes and over 800 million keyword suggestions. Pair this with the insights you get into more than 25 billion historical SERPs and 440 million new SERPs each month, and you’re all set to maximise the output. Digital marketers, AI developers, digital PR experts, and  M&A specialists who analyze markets and competitors find such data important for optimizing content and SEO strategies.

Free SEO Products

Moz Pro has a great set of free SEO tools that can help improve different parts of your content strategy. You can use Domain Analysis to see important SEO metrics like Domain Authority and top pages. Plus, you can explore over 1.25 billion keywords with Keyword Explorer to find the right keywords that can bring more traffic to your website. Similarly, Link Explorer gives you access to over 40 trillion links for detailed backlink data. Along with that, the Competitive Research feature helps you understand your competition in organic search. 

Moz offers a range of free tools that can take your SEO game to a whole different level. These tools are top-notch when it comes to analyzing links, tracking rankings, scoring keyword difficulty, optimizing local searches, and much more. Let's take a quick look at the free SEO tools provided by Moz.

• Domain Analysis: Get valuable SEO insights such as Domain Authority (DA), top pages, and more for any domain.
• Keyword Explorer: Discover and prioritize the best keywords for your website using Moz's extensive keyword database.
• Link Explorer: Uncover content and link building opportunities, and compare your site to competitors for effective link building.
• MozBar: A Chrome extension that allows you to analyze search, social, and page metrics of any website you visit.
• My Online Presence: Evaluate how your business appears on local search engines and directories, and enhance it with Moz Local.
• Free Domain Analysis: Instantly access SEO metrics like top pages, ranking keywords, and competitive analysis for any website.
• MozCast: Keep track of Google algorithm changes and monitor day-to-day fluctuations.

Moz Pro: Interface and in-use

Moz Pro's dashboard layout may not be as intuitive as SemRush or Ahrefs, but it still lets you assess website performance and identify areas for improvement quickly. Its Menu offers a wide range of features and options, but it is organized and easy to navigate. When you log in, you will find a customizable dashboard that gives you an overview of your projects, key metrics, and direct access to various SEO tools. Meanwhile, when you set up a new project, Moz provides helpful tips for selecting search engines and keywords.

Moz's suite includes specialized tools for keyword research, link analysis, site audits, and rank tracking, each with a user-friendly interface for managing and analyzing data. Furthermore, it goes on to integrate educational resources into the tool interface, giving you immediate access to learning materials to enhance your SEO strategies.

Moz Pro: Support

Moz offers highly informative resources covering every area of the service. If you’re new to SEO marketing, start with the Beginner’s Guide to SEO. From there, it’s easy to learn more in the SEO Learning Center which has guides available organized around twelve topic areas, or by posting questions in the Moz community which connects you with 500K+ digital marketers.

If you need some more help, you can also contact the support team directly via the help portal through the website. Moz has teams in Seattle and Vancouver, but the hours of operation or the response time is not listed. Unfortunately, there’s currently no option for either direct phone, direct email, or live chat support.

Moz Pro: The competition

With many platforms focused on a certain area of SEO, Moz Pro brings to the table a deep range of functions for keyword and competitor research, SEO crawling, backlink profiles, and more. It’s really one of the most comprehensive services for any company interested in SEO marketing.

Alternatively, this depth does contribute to a steeper learning curve than some others. If you’re new to SEO and especially with relatively small-scale needs, a more targeted and affordable service could be the better option.

Moz Pro: Final verdict

Moz Pro is an excellent SEO tool for businesses looking to enhance their online presence. It offers a wide range of features similar to SpyFu, Majestic, KWFinder, etc. Although softwares like SpyFu may be more user-friendly, Moz Pro stands out with its renowned and valuable metrics, making it a preferred choice for marketers. Plus, its USP is offering many free tools that have created a long-standing reputation of Moz in the SEO industry.   

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In 2026, theme parks are a massive part of society. There are attractions all over the globe, competing to build the biggest and best rides to entertain thrill-seekers. They've become so successful that even Disney’s newest CEO comes from a park background, solidifying their importance in modern culture.

But back in 1955, the idea of a large-scale theme park like Disneyland in Anaheim, California, was seen as ridiculous, impossible, even. Such a feat had never been attempted before, and many people thought Walt Disney's dream was simply that, and could never be realized.

It's genuinely fascinating to watch all this unfold through Disney+'s new documentary Disneyland Handcrafted. I've been to a couple of Disney parks in my life, and I'll admit I might take them for granted at times. But imagine being there to witness the first-ever Disney park, built in just over a year? It's a remarkable achievement, and it's no wonder it's gone down in history.

I loved witnessing so many iconic attractions from start to finish, like the water ride Jungle Cruise and Mark Twain, which, at the time, was the first functional steamboat built in the US in 50 years.

There are some anxiety-inducing moments, too, as workers are seen climbing to great heights without the safety equipment we have today. The construction site for Disneyland looked nothing like modern-day ones, and it's so special to have all this archive footage preserving the process.

Disneyland Handcrafted is a love letter to Walt Disney's ambition and to the way he embraced television to spread the word about his theme park. He gave progress reports and marketed its development in a way that was groundbreaking back then, leveraging new technologies and ideas.

So many people worked hard to build Disneyland, from its attractions to Sleeping Beauty's castle, a huge structure that I'm constantly in awe of even now. Immersion was everything to make Disneyland a success; without an effective theme, it would've all fallen apart.

But Walt's team of designers, builders, and more were able to bring it all together, including the first iteration of Main Street, an iconic Disney-themed land, which resembles American small towns during the early 20th century.

Even though it's all laid out in front of us, it still seems unbelievable that they were even able to pull all this off. It's an incredibly hopeful documentary that proves how far determination and hard work can take you, even if people around you doubt you can do it.

Disneyland Handcrafted is sure to give you a new appreciation for theme parks, even beyond the Disney umbrella. So much work goes into funding, design, marketing, and building attractions.

Disneyland's opening was not perfect, as they ran into issues such as a plumber's strike, which forced a choice between working water fountains and toilets, leaving guests without drinking water. But the fact that it even existed back then is monumental, and improvements were made based on the all-important first visit. Over time, it's gotten even better, blossoming into the park we know and love today.

There are a few small issues with Disneyland Handcrafted. It doesn't provide a complete timeline or a deep dive into certain areas, as its short runtime limits it. However, there is enough to keep you engaged and plenty of new things to uncover, which may encourage you to go off and read more about it.

Walt himself doesn't appear much either, beyond important television broadcasts, which could disappoint some fans. But personally, I did enjoy the fact that it focused on all the people who worked hard on the Anaheim site every day, lifting heavy equipment and following blueprints that probably felt overwhelming at first. Together as a community, they really did build something beautiful.

Disney+ is home to plenty of great behind-the-scenes looks at the parks. We Call It Imagineering focuses on how Disney Parks are designed and built in the modern day, taking you behind the scenes of the biggest attractions and new ideas.

There's plenty to explore, and as a huge fan of Disney movies and parks, it's incredible getting to see the process and how it's changed over time. Disneyland Handcrafted is a must-watch for anyone keen to see where it all began, and it's streaming now on Disney+ and YouTube.

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Disneyland Handcrafted takes us back to the very first Disney park and how it came to be.

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