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Amazon Fire TV Omni QLED (2025): Two-minute review

The Amazon Fire TV Omni QLED (2025) is an interesting TV for one reason: it uses Amazon’s new AI-powered Alexa+, which is a more contextual, conversational, and higher-functioning version of the company’s voice assistant.

Otherwise, some features have been sacrificed in the Amazon Fire TV Omni QLED (2025) that made the Amazon Fire TV Omni Mini-LED, Amazon’s previous flagship TV, appealing, such as a mini-LED backlight and 144Hz support for gaming. Both are features we regularly look for in the best TVs. Despite those omissions, the new Omni QLED is priced relatively high for what it offers, with competing TVs from Hisense, TCL, and Roku delivering better bang for the buck.

On the plus side, Amazon’s built-in voice assistant is very well-implemented, and there’s even a mic mute for privacy. Also, you can expect to find the Amazon Fire TV Omni QLED priced considerably lower during the company’s regular sales events.

Amazon Fire TV Omni QLED (2025) review: Price and release date

Amazon's remote is similar to the ones included with other Fire TV devices (Image credit: Future)

• Release date: November 2025
• 50-inch: $479.99
• 55-inch: $589.99
• 65-inch: $849.99
• 75-inch: $1,199.99

The Amazon Fire TV Omni QLED (2025) was released in November 2025 and replaces an earlier version of the TV with the same name. Having just been released in time for Black Friday, it ended up priced a few hundred dollars below list price during that time, with the 50-inch model’s price dropping to $279.99 and the 65-inch model to $749.99.

The Amazon Fire TV Omni QLED (2025) is currently only available in the US.

Amazon Fire TV Omni QLED (2025) review: Specs

Screen type:

QLED

Refresh rate:

60Hz

HDR support:

Dolby Vision, HDR10+ Adaptive, HDR10, HLG

Smart TV:

Fire TV

HDMI ports:

4x HDMI 2.0

Built-in tuner:

ATSC 1.0

Amazon Fire TV Omni QLED (2025) review: Benchmark resultsAmazon Fire TV Omni QLED (2025) review: Features

The Omni QLED's connections include four HDMI 2.0 ports (one with eARC) (Image credit: Future)

• Hands-free Alexa+ allows for deeper control
• Can be used with Alexa smart home ecosystem
• Amazon Ambient Experience

The Amazon Fire TV Omni QLED Series supports both the Dolby Vision and HDR10+ adaptive high dynamic range formats, but the big feature on this TV is Amazon’s new Alexa+, a souped-up version of Alexa that allows for a higher level of flexibility and control.

For example, I’m able to not only ask for movie recommendations but also issue more basic commands like opening an app. I can even ask for things like the Philadelphia Eagles’ upcoming NFC schedule or what the weather outside is like. And I can do all this without picking up the remote control since Alexa+ is hands-free on this TV. The mic can be muted (there’s a slider under the front of the TV) if you’re worried about privacy, but otherwise, it can be used just like any other Alexa device. Alexa+ is free for Prime members but $19.99 a month if you don’t have Prime.

Since this TV has Alexa+ built in, it can be incorporated into an Alexa ecosystem. I found there were some limitations on what I could do using an Amazon Echo speaker, but I was able to turn on the TV and open apps through my Echo in my kitchen.

The other feature worth noting is the Ambient Experience. Every TV seems to now have some version of this feature, most likely due to the popularity of Samsung’s The Frame TV, and it’s also recently arrived on Amazon Fire TV devices.

Amazon’s Ambient Experience is a pretty cool feature that allows you to choose from a number of dynamic and static screens that will play when the TV is in standby mode. You can also customize it to have certain widgets displayed for time, temperature, and more. There are 2,000 free images to choose from, and you can also upload photos to display a personal photo reel. Amazon’s Omnisense sensors let the TV automatically display images when you walk into the room, and they even provide an interactive component.

Apple AirPlay is available for wireless casting from a phone or tablet to the TV, and so is Matter Casting.

• Features Score: 3.5/5

Amazon Fire TV Omni QLED (2025) review: Picture quality

The Omni QLED has good overall picture quality but average brightness (Image credit: Future)

• Limited brightness
• Full-array local dimming on all but the smallest size
• Average color gamut coverage

The picture quality of the Amazon Fire TV Omni QLED Series doesn’t quite measure up to the Amazon Fire TV Omni Mini-LED, but then again it’s also cheaper. In Filmmaker Mode, we measured HDR Peak Brightness at 510 nits, compared to Omni Mini-LED’s 973 nits in the same picture preset. In Standard mode, the Omni QLED’s peak brightness was 598 nits, and fullscreen brightness was 528 nits.

Full-array local dimming, a feature that improves contrast, is provided on all sizes except the smallest (50-inch). I like to test this using images that show a black background with lighter objects on parts of the screen. With these, the TV did a good job – I didn’t notice any light blooming on the black areas.

The Omni QLED Series’ measured UHDA-P3 color gamut was 93.7% when we tested it, and 71.6% for BT.2020, both of which could be better. (Our target UHDA-P3 coverage is 95% for TVs.)

The TV’s Delta-E in Filmmaker Mode was 7, which is a worse-than-average result for picture accuracy for that preset. (The closer to zero, the better, with many TVs measuring under 3dE in Filmmaker Mode on this test.)

In real-world use, the Omni QLED Series’ picture wasn’t as bright as other TVs I’ve tested, but the picture was still crisp and vibrant, whether I was watching the animated Coco (one of my favorites for testing), an action movie, or sports.

• Picture quality score: 3.5/5

Amazon Fire TV Omni QLED (2025) review: Sound quality

Fire TV's Live TV streaming portal (Image credit: Future)

• Limited bass
• No Dolby Atmos support
• Dialogue boost and volume leveler

The sound quality on the Amazon Fire TV Omni QLED Series is not going to make you skip getting one of the best soundbars. There are only 12 watts each for the speakers and the sub, so even though it can get loud, it tends to lose definition at louder volumes.

Also, there’s not much bass. You won’t get any rumble, just a mid-low-end boost. I found it to be a strange experience when testing with Deadpool & Wolverine and watching a big fight scene where none of the punches, or the score for that matter, had much weight to them.

Dolby Atmos isn’t supported, either, which is another reason to upgrade the sound with a soundbar (preferably one with a subwoofer).

I do appreciate that there’s a five-band EQ in the settings. Also in the settings are a Dialogue Boost, Dolby Dialogue Enhancer, and Volume Leveler (the last two in the TV’s advanced settings). The first two help with making dialogue clearer by boosting the frequency at which voices sit. The latter is similar to a Night Mode and works well enough at bringing up quieter parts while making louder parts quieter.

• Sound quality score: 3/5

Amazon Fire TV Omni QLED (2025) review: Design

The Omni QLED uses the type of support feet typically found on more budget-oriented TVs (Image credit: Future)

• Basic looks
• Hidden privacy slider for built-in mic
• Four HDMI ports, one with eARC

On the surface, the Amazon Fire TV Omni QLED looks like a typical budget-level TV, though its bezels are at least thin. You’ll need a Philips head screwdriver for connecting the support feet to the TV (with included screws), but that takes a very short time to install.

There’s a slider hidden on the TV’s bottom edge to mute the built-in Alexa mic for privacy. Onboard controls are limited to the slider and button to control inputs, power, and navigate some basic settings.

The Fire TV Omni QLED has four HDMI ports, one with eARC. Also on hand is an optical port, coaxial, USB, headphone jack, and an IR transmitter port.

Amazon’s remote looks the same as the one it includes with its Fire TV streaming sticks. It has a talk button if you don’t want to use the built-in mic on the TV and buttons at the bottom for Prime, Netflix, Disney+, and Peacock, along with the usual suspects. It feels pretty good in the hand with its convex back. The only other thing worth mentioning is that it takes two AAA batteries instead of being rechargeable.

• Design score: 3/5

Amazon Fire TV Omni QLED (2025) review: Smart TV and menus

The Amazon Fire TV home page (Image credit: Future)

• Very Prime-oriented even outside of the app
• Plenty of live and free content
• Menu diving is mostly easy, though some HDR settings are hard to find

Since the Amazon Fire TV Omni QLED Series naturally uses the Fire TV interface, be prepared for a very Amazon Prime-centric experience. The top half of the home page consists of a rotating preview banner that autoplays both suggested content and ads that are more often than not Amazon-related.

Scrolling down past the streaming service tiles, you’ll see rows such as “Continue Watching,” “Sponsored,” and an assortment of recommendations. All the apps one could want are a download away, but a good number of the preloaded ones are Amazon ones, like Amazon Kids+ and Luna.

Plenty of content is built in – there’s a whole guide’s worth of live TV, including free channels like NFL Live, CBS, Fox, ABC News Live, NBC News Now, and more in the US.

Menu diving on the Amazon Fire TV Omni QLED was initially confusing for me since the layout of categories is a bit different than on other interfaces. That said, it was easy to navigate after a few times using it. The one gripe I do have is that while I can cycle through most of the modes in the settings, any HDR-related adjustments only become available and selectable while watching content. Even though the TV picks the right mode automatically (if auto picture mode is enabled), it would be nice to have some control over choosing the picture mode I want before starting a movie.

• Smart TV & menus score: 4/5

Amazon Fire TV Omni QLED (2025) review: Gaming

The Amazon Luna app gives you plenty of cloud gaming options (Image credit: Future)

• 60Hz refresh rate
• Game Mode
• Luna app for cloud gaming

The Amazon Fire TV Omni QLED isn't anything special for console gaming. Unlike the Fire TV Omni Mini-LED, which supports up to 144Hz, this TV tops out at a 60Hz refresh rate, so you’re not going to get the smooth performance that next-gen consoles are capable of.

I do appreciate that, if TV Mode is set to Auto, it will automatically change to its Game Mode setting. This mode does a good job of letting the colors pop. I found the image to look good when using my PlayStation 5, even if the 60Hz refresh rate was a hurdle for performance.

The one somewhat bright spot is that Amazon’s Luna app provides access to cloud gaming, some of which is free or included for those with Amazon Prime. I appreciated that I could use either my phone or an external controller, which can be paired when booting up a game, for playing any of the games. I also appreciate that there was a healthy selection of games to purchase, alongside the free offerings.

• Gaming score: 3/5

Amazon Fire TV Omni QLED (2025) review: Value

The Omni QLED's included accessories (Image credit: Future)

• Cheaper than similar TVs
• Sacrifices some features
• Other options with Fire TV built-in

As I mentioned before, I consider the Amazon Fire TV Omni QLED Series to be an okay deal at $849.99 for a 65-inch model. Of course, this is Amazon, so you’re more likely to see regular discounts.

How does it compare? It comes with some compromises compared to other TVs that I consider to be its competition. I’ve tested two other mid-range TVs that punch well above their weight. The TCL QM6K is one that immediately comes to mind. The price of the 65-inch model is currently selling for less than the Amazon Fire TV Omni QLED reviewed here, and it supports a 144Hz refresh rate, Dolby Atmos audio, and uses a mini-LED backlight with “Halo Control technology” to minimize blooming.

There’s also the Hisense U65QF, which is also sells for less than Amazon’s TV. Like the TCL, it supports a 144Hz refresh rate and Dolby Atmos audio, and it also uses a mini-LED backlight. And with a Fire TV interface, you basically get the same smart features as the Amazon Fire TV Omni QLED.

• Value score: 3/5

(Image credit: Future)Amazon Fire TV Omni QLED (2025)

Attributes

Notes

Rating

Features

Hands-free Alexa, plus the souped-up, context-aware Alexa+ for deeper and smarter smart home integration

.3.5/5

Picture quality

Brightness is average and the accuracy could be better, but it at least has full-array local dimming (except the smallest size)

3.5/5

Sound quality

Sound quality is pretty limited with not much bass. The decent volume leveling and dialog boost are a nice touch

3/5

Design

Design is mostly what one would expect for a budget TV

3/5

Smart TV and menus

Be prepared for an Amazon-heavy experience with this TV, with some advanced picture settings tricky to access in menus

3.5/5

Gaming

Refresh rate is capped at 60 Hz but features the Luna app for cloud-gaming

3/5

Value

Good overall picture quality, but competition offers equally good performance and superior gaming features for the price

3/5

Should I buy the Amazon Fire TV Omni QLED (2025)?Buy it if...

You have Prime
If you have Amazon Prime, then the souped-up Alexa+ is free. It’s definitely a unique experience turning off the TV through an Amazon Echo elsewhere in the house.

You use Alexa
The TV’s Alexa integration is something you can really take advantage of if you’re already bought into the Alexa smart home ecosystem.

Don't buy it if…

You’re a console gamer
The TV’s refresh rate is capped at 60Hz, so you won’t be getting the most out of your Playstation 5 or Xbox Series X game console.

You want Dolby Atmos
If you want a TV that supports Dolby Atmos, you’ll have to look elsewhere, or you could just buy a soundbar to use with this TV.

Also consider...

Amazon Fire TV Omni QLED (2025)

Hisense U65QF

TCL QM6K

Roku Pro Series

Price (65-inch)

$849.99

$999

$999

$1,199

Screen type

QLED

QLED w/ mini-LED

QLED w/ mini-LED

QLED w/ mini-LED

Refresh rate

60Hz

upt to 144Hz

Up to 144Hz

120Hz

HDR support

Dolby Vision/HDR10+ Adaptive/HDR10

Dolby Vision IQ, HDR10+, HDR10, HLG

Dolby Vision IQ/HDR10+/HDR10

Dolby Vision IQ/HDR10+/HDR10

Smart TV

Fire TV

Fire TV

Google TV

Roku

HDMI ports

4 HDMI 2.0

4 (2x HDMI 2.1)

4 (2x HDMI 2.1)

4 (2x HDMI 2.1)

Hisense U65QF

The Hisense U65QF is very affordable for a mini-LED TV. It’s packed with features like Dolby Atmos, a 144Hz refresh rate, and Dolby Vision IQ. It also has Alexa built in, though not Alexa+. Finding the video settings does take some deep menu diving, and the Prime-focused interface is a bit of an acquired taste.

Read our full Hisense U65QF review

TCL QM6K

The TCL QM6K is excellent value and cheaper with discounts than the Amazon Fire TV Omni QLED Series, though it doesn’t have quite the audio quality or Alexa integration. What it does have is great picture quality with vibrant colors, good contrast, and minimal blooming.

Read our full TCL QM6K review

Roku Pro Series

The Roku Pro Series is another budget mini-LED TV that’s priced around the same as the Amazon Omni QLED, but beats it when it comes to features and design. With both 120Hz support and an ultra-low input lag, it’s also a superior gaming TV and has a more streamlined and pleasing smart interface.

Read our full Roku Pro Series review

(Image credit: Future)How I tested the Amazon Fire TV Omni QLED (2025)

• I used the Amazon Fire TV Omni QLED Series for several weeks
• Tested with TV, movies, music, and games
• Benchmark measurements conducted by Future US testing lab

I used the Amazon Fire TV Omni QLED Series as my main TV for several weeks. I used it with TV, movies, and games. I tested the various features to see if they work as advertised. I also spent time listening to the audio as well as paying attention to the picture quality.

I’ve tested a lot of tech gear over the years, from laptops to keyboards and speakers, and so have been able to use my expertise towards giving an honest and fair opinion, not to mention a critical eye, to any product I test.

You can read an in-depth overview of how we test TVs at TechRadar at that link.

• First reviewed: January 2026
• Read TechRadar's reviews guarantee

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