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Hootsuite has been building its reputation as one of the best social media management tools since 2008. If you need social media management or analytics, it's one of the oldest options available in the market. However, it's worth noting that recent concerns about its contracts with the US Department of Homeland Security and ICE, which include its social listening features, have caused a stir in the industry.

Hootsuite's current incarnation lets you manage multiple social media accounts, all from within one interface that allows quick and easy administration. On top of that, Hootsuite can schedule content for later publishing on Facebook, Instagram, Pinterest, LinkedIn, YouTube, and X.

• Sign up for a Hootsuite plan

There’s a limited free trial that’ll help you get started and explore its potential, but paid-for plans are the only way to keep using the platform long-term, which you'll find outlined in detail throughout this review.

We've spent hours testing social media management platforms like Circleboom, Buffer, and HubSpot. Each of them is promising, but offers something different in terms of core usability.

Let's dive into our Hootsuite social media manager review now.

• Best small business software of 2024

Hootsuite: Plans and pricing

Plan

Starting Rate (Paid Annually)

Renewal Rate (Paid Annually)

Standard

$199/month

$249/month

Advanced

$399/month

$499/month

Enterprise

Contact sales

Contact sales

Hootsuite has something to offer all sorts of social media managers and in any kind of business environment. There’s even a 30-day trial available for those who want to dip their toes into social media management tools.

But if you’re looking to use it long-term, Hootsuite's paid plans start at $199/month per user for teams that require up to 10 accounts.

(Image credit: Hootsuite)

Going deeper, the Advanced plan costs $399 per month per user, while the beefy Enterprise package requires contacting sales for a quote but delivers hefty performance and high-end customization.

Interestingly, Hootsuite is currently running a promotion that gives you 10% off if you skip the trial completely. But compared to its rivals, Hootsuite's plans are more on the moderate-to-expensive side, suitable for growing organizations and enterprises only.

• Best business intelligence platform of 2024

(Image credit: Future)Hoosuite: Basic features

As is the case with any software program, the Standard edition of Hootsuite will offer much less in the way of features and functions compared to the Advanced or Enterprise plans.

The Starter plan offers unlimited post scheduling, timing recommendations, Canva integrations, and a hashtag generator, plus a variety of other features. The limitations are that you can only work with 10 social accounts. If you want to add more, you'll need to upgrade to the $399/month plan for unlimited social accounts.

While many people enthuse about Hootsuite, a frequent bone of contention for some is the way the Hootsuite interface looks, feels, and behaves. It’s been improved over the years and the latest edition is perhaps the best to date, but it can be an acquired taste, especially compared to upstart rivals that focus on UI.

Nevertheless, setting up a Hootsuite account is easy using an email and password combination to get going. Once you're into the interface, adding social networks is a slick procedure and these can be managed via a central dashboard.

Hootsuite also offers up a full range of tools for monitoring and managing each social network. A real benefit is the ability to integrate any one of over 150 apps into your workspace, which further boosts the appeal.

(Image credit: Future)Hoosuite: Professional features and AI

Hootsuite's entry-level Standard plan lets you plug into 10 social media accounts, with the ability to schedule unlimited posts and to access all communications in one inbox.

Those with more muscular social media requirements will prefer the Advanced edition, which comes with the ability to integrate with unlimited social accounts, plus extended functionality like custom reporting and approval workflows.

Hoosuite also adds on extra "social listening" analytics, employee advocacy, an advanced inbox, and review management. Take a look at Hootsuite's website to check which plans it has available now.

• Best of the best: TechRadar's definitive buying guides

Hootsuite has significantly enhanced its platform with AI through OwlyWriter and the newly launched OwlyGPT in 2025. You'll find these tools integrated throughout the platform, designed to speed up content creation and eliminate writer's block.

OwlyWriter AI helps you generate social media captions in seconds. You can create posts from scratch by providing a simple prompt, or paste a URL and let it summarize articles into engaging social content. The "Get Inspired" feature generates endless post ideas based on keywords you provide, perfect for filling your content calendar. OwlyWriter can also identify your top-performing posts and suggest fresh ways to repurpose them.

OwlyGPT takes things further with new capabilities introduced in 2025. It can now generate original images to accompany your posts (currently in beta). Just describe what you need and it creates graphics automatically. The tool also personalizes output by analyzing your past posts and mimicking your brand voice, ensuring consistency even when multiple team members create content. OwlyGPT uses Talkwalker's social listening technology to incorporate real-time insights from live social feeds, making your content more relevant and timely.

The platform provides various copywriting formulas like HOOK, AMP, WIIFM, and AIDA to boost engagement and conversions. You get 300 AI tokens that renew monthly on paid plans, with each caption creation using one token. This gives you plenty of capacity for regular content generation without running out.

All Hootsuite plans include OwlyWriter AI at no extra cost. The AI integrates seamlessly with Hootsuite's scheduling, approval workflows, and compliance tools, so you maintain control over what gets published.

(Image credit: Hootsuite)Hootsuite: Analytics and reporting

There’s a whole area within Hootsuite that will let you tackle analytics, especially if you’ve gone for a beefier package. Depending on your tier, Hootsuite offers options for taking a deep dive into your social media stats, all of which can subsequently be compiled and readied for detailed reporting.

Hootsuite helps "prove" your social media ROI, useful in e-commerce or with cash-strapped startups and scale-ups. The service also offers ways to boost your engagement by tracking engagement across time.

If you’re looking for visual data to take back to your bosses, Hootsuite is great with graphic reporting. Advanced plan users will really appreciate the quality and power of the reporting potential in the higher-end editions. You’ll struggle to get that same impressive reporting in cheaper editions, though.

On top of these features, Hootsuite offers specific tools for monitoring social media, including getting customer feedback and protecting a brand from negative publicity. By putting all social media data in one place, keeping track becomes much easier.

(Image credit: Hootsuite)Hootsuite: User interface

Having that central dashboard at your disposal makes Hootsuite a breeze to the administrator, even when working with multiple accounts. There are some quirks, which may not suite everyone’s taste, but the platform feels stable on the whole.

The Enterprise plan is a good one to chose if you have staff members who might feel the benefit of the 24/7 priority support that comes as part of the package. (Hootsuite also publishes online documentation and guides for many of its features.)

There's a lot more to the interface than initially meets the eye, too, including some great integrations with Dropbox, Google Drive, and others, which offer a more seamless experience for busy social media executives. The software can also be used in conjunction with many of the Microsoft business apps, adding additional appeal especially to corporate users.

While the UI might not be as flashy as some of its rivals, Hootsuite gets the job done and we had very few problems finding our way around the online website or apps.

• Best online marketing service of 2024

(Image credit: Hootsuite )Hoosuite: Support

You'll really want to invest in the Enterprise plans if you think your staff will need the benefit of 24/7 support. That may mean more of an outlay, but to keep staff going if they get stuck along the way is often worth a little more expense.

Hootsuite also has a dedicated help center that makes a good place to start if you’re looking for assistance with the package. Yet unsurprisingly, some of the best ways to contact support involve using social media companies like Facebook and Twitter.

(Image credit: Hootsuite)

(Image credit: Shutterstock)

• Best content marketing tool of 2024

Hootsuite: The competition

Not everyone will want all of the extra functionality provided by a business-focused edition of Hootsuite. There are plenty of alternatives in the social media arena however, with the likes of Sprout Social, Buffer, Sendible, Loomly, and Zoho Social all being perfectly decent competitors worth considering.

There's not enough space to go into loads of detail about all of these offerings, so we recommend checking out Hootsuite's feature list, seeing if what you need is there, and then checking out its rivals should that feature be absent.

One thing we would say is that lots of Hootsuite's rivals don't offer the full range of services, especially in the Enterprise plan, and so it can be seen as something of a Swiss army knife.

(Image credit: Hootsuite)Hootsuite: Final verdict

Hootsuite continues to have plenty of appeal to all levels of social media managers, though anyone at the lower end of the business spectrum will find it a bit on the costlier side.

You’ll get more done with the beefier plans too ($399+) and the Enterprise edition packs in everything needed to handle social media for a global organization. We appreciate the depth of features on offer here, but feel conflicted about the removal of the free and more budget-friendly plans that were available before.

• Sign up to Hootsuite

Farmers in the U.S. have grown cannabis since the 1600s — but policymakers are still figuring out how to regulate two famous types of Cannabis sativa. A historian calls the plant "incredibly cryptic."

(Image credit: Nicholas Kamm)

A new report from the U.S. Government Accountability Office calculates the cost of efforts to fire civil rights staff, and questions the department's ability to enforce federal civil rights laws.

(Image credit: Bill Clark)

Things are looking bleak for a fix in Congress for ACA premiums that doubled, on average, this month. And Republicans are making arguments against the law that haven't worked in years past.

(Image credit: J. Scott Applewhite)

Despite issues with her heart, this octogenarian still competes in triathlons. She's proof that preventive medicine paired with smart lifestyle choices help seniors stay active longer.

(Image credit: Shawn Green)

The Trump administration says it's reviewing thousands of cases to look for potential fraud. A judge ordered a temporary pause, saying refugees cannot be arrested "without warrants or cause."

(Image credit: Zaydee Sanchez for NPR)

Eight years ago, Joann Moschella was injured after her bicycle was hit by a car. That's when her unsung hero appeared, dressed in a furry lavender bunny suit.

Israel says it has allowed Gaza's Rafah border crossing with Egypt to reopen, a key step in the Israel-Hamas ceasefire agreement. No one has crossed yet.

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Gaza's Rafah border crossing with Egypt reopened on Monday for limited traffic, a key step as the Israeli-Hamas ceasefire moves ahead, according to Egyptian and Israeli security officials.

(Image credit: Mohammed Arafat)

Dyson Clean+Wash Hygiene: two-minute review

The Clean+Wash Hygiene is the second in Dyson's hard floor cleaner line. Like its range-mate, the Dyson WashG1, it stands out for not using suction at all, but instead harnessing a mixture of 'agitation, hydration and separation' to get your hard floors squeaky clean.

The absence of suction means this cleaner is significantly lighter than most true wet-dry vacuums, and it also means it can operate relatively quietly. On test, I couldn't see a compromise in performance, either: I was very impressed with how effectively the Clean+Wash Hygiene picked up all kinds of messes, including chunky particles like oats, using just its cleverly designed roller.

Liquid waste is separated from solid, and one USP here is that all the waste is stored in the floorhead itself. Dyson says this is good news for longevity, because there are no pipes to get grimy or blocked up. I did find the emptying process a little fiddly, and the floorhead was drippier than other hard floor cleaners I've used.

There's a self-clean cycle that runs fresh water through the system. It will likely require you to empty the dirty water tank and refill the clean one mid-cycle, but otherwise it's effective at removing dirt from the roller. Dyson has also an added hot air drying here – it's noisy but again, effective. Even after the muckiest of cleaning task, my roller looked good-as-new afterwards.

Bar some minor quibbles, I was impressed with this cleaner. Whether it's worth the asking price is another thing – I've tested some of the best wet-and-dry vacuums on the market, and there's little that stands out as truly exceptional here, unfortunately.

That's the short version; read on for my full Dyson Clean+Wash Hygiene review.

(Image credit: Future)Dyson Clean+Wash Hygiene review: price & availability

• List price: £429.99
• Available: Now in the UK, US and AU to follow
• Launched: December 2025

The Dyson Clean+Wash Hygiene went on sale in the UK in December 2025, at a list price of £429.99. It's due to become available in the US and in Australia in 2026, but I don't have any specifics or pricing yet – based on UK pricing, it might be around $600 / AU$850.

That's in the premium band for a hard floor cleaner, and although the build quality is excellent and plenty of thought has clearly gone into the design, I don't think it does quite enough to justify the price tag. For that kind of money I'd expect to see the option of suction, and special features like dirt detection, automatic adjustment, and even foam / steam functions.

• Value for money score: 3 out of 5

Dyson Clean+Wash Hygiene specs

Cleaner size (H x L x W):

43.1 x 9.6 x 11 inches / 109.6 x 24.4 x 28cm

Dock size (H x L x W):

9.4 x 11 x 10.1 inches / 24 x 28 x 25.7cm

Weight (empty):

8.4lbs / 3.8kg

Clean water tank volume:

0.75L

Dirty water tank volume:

0.52L

Max runtime:

45 mins

Dock cable length:

5.9ft / 1.8m

Dyson Clean+Wash Hygiene review: design

• Streamlined and relatively lightweight, and can lie flat
• Waste is stored in the floorhead, and separated into solids and liquids
• Self-clean function and hot air drying on the dock

The Dyson Clean+Wash Hygiene is a lightweight hard floor cleaner with a handful of interesting design features. Rather surprisingly given this brand's heritage, there's no suction here – instead, it uses hydration and agitation to remove dirt from hard flooring.

The roller spins at speed, and is continually fed with fresh water, as the dirty stuff is scraped off. It can handle mixed solid-and-liquid spills, and to a certain extent also dust and other dry debris (although it won't be as effective as a regular stick vacuum here).

(Image credit: Future)

The roller is densely packed with fibers to make it as absorbent as possible, and Dyson has added wiry bristles that stick out a bit, for extra scrubbing power. There's also an anti-tangle comb behind the roller to prevent hair wrap. On one side the roller goes right up close to the edge of the floorhead, but on the other there's a decent chunk of casing. The roller can be removed for rinsing as required.

One of the areas where Dyson tends to shine in its floorcare range is maneuverability, but I didn't find the Clean+Wash Hygiene quite as nimble as I expected. Don't get me wrong, it's far from cumbersome – it's streamlined in design and pivots smoothly, but it felt a little less agile than something like the Dyson WashG1. I was impressed that it could lie completely flat to the ground, until the whole thing is just 4.44 inches / 11.3cm tall. A small wheel on the back of the handle helps it maneuver smoothly in this mode.

(Image credit: Future)

The dirty water compartment is integrated into the floorhead itself – similar to the mopping floorhead on the Dyson V15s Detect Submarine. The thinking is that because the dirt has nowhere to really travel, there's no tubing to get clogged up. Liquid ends up in a dirty water tank, and solid waste is filtered out into a separate tray. The two compartments are removed as one, but getting them apart and then back together again is a little fiddly compared to other wet-dry vacuums I've tested... not to mention messier.

(Image credit: Future)

There are three hydration modes to choose from, and a Boost mode to add extra water for tackling dried-on dirt. Dyson proudly claims the 750ml clean water tank will cover an area of 350 sqm, leaving such a fine sheen of moisture that your floors will be dry within 60 seconds. There are no other special modes, such as automated setting adjustment.

(Image credit: Future)

One major upgrade on the Clean+Wash Hygiene compared to the WashG1 is that Dyson has introduced hot air drying on the dock. So after mopping, you run a self-clean cycle which runs fresh water over the roller. Then it's dried using wafts of warm (185F / 85C) air, saving you from having to remove it and put it out somewhere to dry.

• Design score: 4 out of 5

Dyson Clean+Wash Hygiene review: performance

• Efficient, relatively quiet cleaning of liquid and solid spills
• Floorhead a little drippy, and self-clean cycle uses a lot of water
• Mop drying rather noisy but effective

I started by filling up the clean water and embarking on a whole-floor clean. The roller saturated fairly quickly without any pre-wetting, and left an very light, even sheen of water on my vinyl flooring. It's easy to toggle modes, and the screen spells out remaining cleaning time so you'll never unexpectedly run out of battery.

Because there's no suction, it's relatively quiet in operation, and the runtimes are long too. The Clean+Wash Hygiene can last up to 45 minutes per charge.

Cleaning

To assess its capabilities more closely, I tested how the Dyson Clean+Wash Hygiene handled a range of tricky cleaning challenges. I started with soy sauce mixed with oats. It gobbled up all the oats in one forward and backward pass in Med mode – impressive, given there's no suction here.

(Image credit: Future)

Then I decided it was time to bring out the big guns. I smeared maple syrup, crunchy peanut butter and Marmite (a super-sticky, viscous spread) on a vinyl floor. This time it struggled a bit. I unleashed Boost mode, and it took about 20 seconds of back-and-forth to clear the mess. That's a decent result – this test is purposefully very tricky. Plus, there was no sticky residue left behind.

Like every wet-and-dry cleaner I'm aware of, this machine is only suitable for perfectly flat floors. It can't deal with uneven surfaces such as flagstones, and it won't get into the cracks between tiles either – although it does do a better job of this than some, thanks to those bristles in the roller.

Maintenance

After my mopping session, it was time to clean out the waste. Although I see the logic in separating liquid from solid waste, and I acknowledge the potential long-term maintenance benefits, the emptying process does feel fiddlier than usual.

Unlike on the WashG1, you can't get your hand inside the dirty water tank to clean it out. The design of the tank also makes it very difficult to see when it's filling up, although it will inform you on screen.

I also found the floorhead had a tendency to drip or leak dirty water when handled. No wet-dry vacuum is perfect in this respect, but this Dyson machine seems especially bad for it, perhaps because the waste compartments are relatively complicated in design, with lots of separate elements.

(Image credit: Future)

Next, I embarked on a self-clean cycle. This starts by flushing the system with fresh water to get rid of lingering dirt. Almost immediately, the machine paused and asked me to refill the clean water tank. After relaunching, it paused again and asked me to empty the dirty water.

I'd recommend doing both these things before launching a self-clean cycle, and again afterwards, to avoid annoying disruptions. The process uses more than half a tank of fresh water, so it'll almost certainly be required.

(Image credit: Future)

Flushing complete, the dock then begins to dry the roller with hot air. This part is surprisingly noisy too, although it only lasts around half an hour. (On other machines I've used, the drying lasts longer but is much quieter, and on some advanced models you have the option of short-and-noisy or long-and-quiet.) Afterwards, I inspected the roller and it was almost completely dry, with no dirt to speak of.

• Performance score: 4 out of 5

Dyson Clean+Wash Hygiene: Scorecard

Attribute

Notes

Rating

Value

Well-built and solid quality, but little in terms of features to justify the premium price.

3 / 5

Design

Streamlined, lightweight and can lie flat. Slightly fiddly and messy waste disposal setup.

3.5 / 5

Performance

Effective at cleaning solid and liquid spills, even without suction. Self-clean works well too.

4 / 5

How I tested the Dyson Clean+Wash Hygiene

I used the Dyson Clean+Wash Hygiene for a couple of weeks on my hard floors. Aside from day-to-day use, I ran a series of dedicated cleaning tests to see how it coped with different kinds of messes, including liquid-solid spills, sticky and viscous substances. I compared my findings with other hard floor cleaners, and assessed if this model offered strong value for money.

Read more about how we test

• First reviewed January 2026