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Founded in Athens in 2012, Moosend has grown into a platform used by over 100,000 businesses worldwide.
A few things make it stand out: contact-based pricing (rather than per-send billing), 32 automation triggers available on every paid plan, and consistent praise for live chat support that actually responds quickly. Importantly, it's one of the few platforms where automation and reporting are included from the base tier, rather than held back for higher plans.
We've been reviewing business software at TechRadar Pro since 2012, with new email marketing tools evaluated every year. This Moosend review draws on hands-on testing, platform walkthroughs, and analysis of several hundred verified user reviews to give you an honest picture of what the platform gets right and where it falls short.
My experience with MoosendGetting started takes less time than most comparable tools. An onboarding checklist walks you through importing contacts, setting up your sending domain, and creating your first campaign, with live chat accessible throughout. For a platform at this price, the initial setup is notably friction-free.
That said, the editor has some rough edges. A few interface elements appear greyed out until you hover over them, and the campaign editor works slightly differently from the automation email editor, so habits from one don't always carry over to the other. Neither issue slows you down significantly, but they're worth knowing upfront.
Moosend review: Features(Image credit: Moosend)At this price point, Moosend's feature set is hard to fault for small business use. All paid plans include unlimited email sends, a drag-and-drop editor with 130+ templates, an AI writer for copy and subject lines, landing pages, subscription forms, and an SMTP server. Nothing is locked behind a higher tier just to drive upgrades.
The automation builder is where Moosend earns its reputation. It offers 32 triggers, 30+ filter criteria, and 11 action types, which is more than most platforms at similar pricing. Eighteen pre-built "recipes" cover common journeys, including welcome sequences, cart abandonment, birthday campaigns, and re-engagement flows, so you don't need to build from scratch. There's also a Perfect Timing feature that uses subscriber behavior to estimate the best send time per contact.
Reporting covers click maps, geolocation, device breakdowns, and revenue attribution. You can share reports with teammates via a no-login link. One gap worth noting: you can't filter out bot clicks or Apple Mail Privacy Protection opens, which matters if you need clean engagement data for deliverability analysis or compliance.
Moosend claims a 98% deliverability rate and supports SPF, DKIM, and DMARC configuration with clear documentation. The integration catalog runs to around 80 native connections, covering WooCommerce, Shopify, Salesforce, and Zapier, among others, though you'll need Zapier for anything outside the mainstream stack.
Moosend review: User experience(Image credit: Moosend)The interface is clean and sensibly organized. Campaigns, Automation, Audience, and Growth tools sit clearly in the left-hand navigation, and most everyday tasks are reachable in two or three clicks. The platform is available in seven languages, and the drag-and-drop editor responds quickly without the lag you sometimes get from browser-based builders.
There are a few quirks that surface over time. The "More" tab in the navigation functions as a catch-all for miscellaneous settings, which can make finding less-used features a guessing game. The editor occasionally behaves unpredictably when rearranging content blocks. These are minor annoyances rather than fundamental problems, but they do add up in a busy workflow.
Moosend review: Customer supportLive chat is Moosend's most consistent strength in support. Users report typical response times of five to thirty minutes, with agents working through issues rather than redirecting to help articles. Chat transcripts get sent to your inbox automatically, which is a useful touch for keeping records.
The knowledge base is organized across 13 categories — covering campaigns, automation, integrations, deliverability, and billing — with video tutorials alongside written articles. The main limitation is availability: support runs Monday to Friday only, and there's no phone option on any plan. If you run into an urgent issue over a weekend, you're working from documentation alone. Dedicated account managers are reserved for Moosend+ and Enterprise customers.
Moosend pricing and plansPlan
Contacts
Monthly price (paid monthly)
Monthly price (paid annually)
Pro
500
$9
$7
Moosend+
Custom
Custom
Custom
Enterprise
Custom
Custom
Custom
Moosend+ and Enterprise are custom-priced plans that add optional add-ons, including transactional emails, dedicated IPs, SSO & SAML, and an account manager.
Moosend charges by subscriber count, which works in your favor if you send frequently. At 5,000 contacts, you're looking at $48/month on monthly billing or $38/month on annual. The full Pro feature set (automation, landing pages, forms, analytics, AI writer) is available from the starting price without needing to upgrade. There's a 30-day free trial with no credit card required.
The important caveat is transactional email. Order confirmations, password resets, and shipping notifications aren't included on the Pro plan and require either the Moosend+ custom plan with the transactional email add-on or an Enterprise package. If your business depends on transactional messaging, this affects your total cost significantly and should be confirmed before signing up.
Moosend review: SpecsSpec
Details
Email templates
130+ pre-built, fully customizable
Automation triggers
32 available on all paid plans
Deliverability rate
98% (as claimed by Moosend)
Native integrations
~80 connections
Security
GDPR and ISO-27001 compliant
Should I buy Moosend?Attribute
Notes
Score
Features
Strong automation and reporting for the price
4.5/5
Performance
98% deliverability; real-time analytics
4/5
Design
Clean interface with some editor inconsistencies
3.5/5
Value
Among the most affordable at this feature level
4.5/5
Buy it if…Our testing process focused on the tasks a typical SMB marketing team would handle week to week: building campaigns, setting up automations, managing a contact list, and checking deliverability configuration. I also contacted the live chat support team directly during standard business hours and reviewed the knowledge base for coverage depth and ease of navigation.