Technology

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It goes without saying that Nvidia is the dominant force within the GPU market. The RTX 4000 series has taken the market by storm, with its flagship graphics card (the RTX 4090) providing the best performance on gaming PCs to date.

With the long-awaited RTX 5000 series announcement now on the horizon, all eyes will be shifting toward Nvidia’s hotly-anticipated RTX 5090 and what DLSS 3’s successor has to offer. Team Green's upscaling method has been a formidable tool for RTX 4000 series users - particularly for those not using the high-end overkill (and overpriced) 4090.

The RTX 4090 is an absolute beast of a GPU, but it's not the one I'd personally pick (yes, because it's insanely expensive). (Image credit: Future)

While I love AMD and FSR 3.1, especially with what it's done for handheld gaming PCs like the excellent Asus ROG Ally X, it would be quite naive of me to suggest the upscaling method is superior to Nvidia’s rival offering. DLSS 3 with Frame Generation has been shown to push in-game frame rates above and beyond usual standards at higher resolutions with ray-tracing enabled.

However, this should by no means be the only factor when deciding which GPU you should buy. There are plenty of games that run great on AMD’s Radeon GPUs (particularly the RX 7900 XT and XTX) and this should continue to be the case for years to come.

Upscaling methods shouldn’t be the easy way out for game devs

Now, I will acknowledge that we’re more than likely heading in the direction of DLSS, FSR, and XeSS becoming prominent factors in the future of PC gaming. The expectation is that DLSS 4 will be driven by AI for the RTX 5000 series (you’d better not make this generation-exclusive again, Nvidia) just as AMD confirmed for the upcoming FSR 4 - a departure for Team Red, since previous versions notably didn't use AI for upscaling.

If Moore's Law continues to hold true, there's only so much that future series releases from Nvidia or AMD can do to step up GPU capabilities generation-on-generation, so it makes sense to look towards AI as the next big step. While this stands as a benefit for all PC gamers (and consoles that may use upscaling, like the PS5 Pro's PSSR feature), I'm already concerned that this could give game developers more leeway to release poorly optimized games with the thin promise of future patches.

Dragon's Dogma 2 was just one of many recent games to be plagued with optimization issues on PC at launch. (Image credit: Capcom)

This has been happening for a long time; even just in recent memory, Hogwarts Legacy, Star Wars Jedi: Survivor, Dragon’s Dogma 2, and Starfield have all suffered from poor optimization on PC at launch. We’re then left with no choice but to use the aforementioned upscaling methods and frame-gen software, but once again, there's only so much that can be done to paper over the cracks.

Upscaling tools should not be the deciding factor for your GPU choice

When faced with upscaling methods that barely improve frame rates in poor-performing titles, this is when your GPU’s power and hardware specifications matter most. Considering how costly Nvidia’s graphics cards are compared to AMD’s, and the closeness in power between the RTX 4080 Super and the RX 7900 XTX, the easy choice is the latter.

This is AMD’s current flagship GPU, coming with a hefty 24GB of VRAM against the 4080 Super's 16GB, and is still one of the best graphics cards - I truly believe dismissing a potential purchase of this GPU solely because of missing out on DLSS, is a poor choice. It may appear that Team Red is losing the upscaling battle to Nvidia (and now Sony with PSSR), but it remains faithful to ensuring all GPUs can take advantage of upscaling technology thanks to FSR's open-source design.

For those gaming on mid-range or budget GPUs, AMD’s decision to allow FSR 3 to be utilized on a wide range of graphics cards, including Nvidia’s and even integrated graphics on Intel chips, goes a long way in showing where its loyalties lie - providing improvements for all gamers (I’m looking at you again, Nvidia).

Even if you shelled out hundreds for an RTX 3090, Nvidia says you still can't use DLSS 3 - sorry! (Image credit: Future)

While it’s important for me to mention that AMD GPUs cannot use DLSS since they have no tensor cores, it does not give Team Green the excuse to make its upscaling methods exclusive to new GPU ranges. Despite Nvidia’s claim that the improved Optical Flow Acceleration stood as the main reason for DLSS 3’s exclusivity on RTX 4000 cards, it didn’t take PC players long enough to find a way to use it on older hardware (like this workaround on NexusMods from ‘Nukem’).

Now if Nvidia does allow DLSS 3’s successor to be used with older GPUs, the point remains. You should not let this be the dealbreaker for your next GPU upgrade, especially if the prices of AMD’s high-end graphics cards continue to fall…

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On October 29, we reported that the American College of Sports Medicine (ACSM) had published the annual survey of its predicted top fitness trends for 2025. The research provides “valuable data for fitness professionals, business owners and exercise enthusiasts,” designed to “help inform critical business decisions and professional development plan”, according to the ACSM report. These trends varied by region, but we’ll largely be discussing the United States-orientated trends in this article.

While wearable technology (such as the best fitness trackers) remained at the top spot, “mobile exercise apps” aka the best fitness apps came in at number two and “data-driven training” at number three. These two often go hand-in-hand, with apps and wearables providing easy ways to record granular information about your training, from heart rate to explosive power, and use those metrics to guide you into training more effectively.

Wearables, apps and (by extension) data-driven training have gotten smarter, frighteningly so. In-app AI chatbots can draw from your personal data recorded via the app, often with an attached wearable, and recommend the next steps to your training. You can use virtual pacers to race against yourself. Within apps like PUSH and Garmin Connect, training plans can take your last few sessions’ worth of performance into account and adjust themselves automatically.

One category that didn’t make the top 10 this year is “personal training” which fell to number 15. While still prevalent in many countries and popular enough to squeeze its way into the top 20, its sharp fall from the top 10 “warrants attention” according to the report, which also noted “employing certified exercise professionals only appears as a top 10 trend in Portugal and Australia”.

Cause and Effect

(Image credit: Future / PUSH)

Looking at the highest trending topics, it’s easy to see correlation and causation. According to the US National Strength and Conditioning Association, hiring a personal trainer (PT) can cost anywhere from $25-$100 a session. This is presumably on top of a gym membership or day rate, which you’ll need to access the space.

When you can get a YouTube channel that shows you the moves for free, or an AI-powered fitness app that provides you feedback for $8.99 a month, it’s hard for many people undergoing a cost of living crisis to justify hiring a PT as anything other than a major luxury, like a massage or a spa day.

To say that you can get the full experience of in-person personal training from an app on your phone would be an insult to the hard-working personal trainers who are fantastic coaches, motivators and experts in their field. However, there’s no denying that personal training, once the bastion of the fitness industry, is losing popularity, and PTs are having to diversify their revenue streams to make it in 2024. This income can come from offering online classes, writing books to better market themselves as experts, creating their own training app or social media community, or becoming part-time content creators.

Very few PTs are likely to have signed up knowing they’ll need to be effective writers, programmers, salespeople or on-camera talent: there was a time when all you needed was to be very good at training people, but those days are long gone. The most successful PTs now are the most effective brand-builders and content marketers, not necessarily the best coaches.

Now that data-driven apps and wearables can provide passable programming and even feedback via a chatbot, the fitness industry has become the latest in a long line of sectors to be hit hard by automation and AI. I’m not sure what the answer is for all those talented PTs and coaches out there, but I don’t envy them trying to maintain an analog business in a world that, with the advent of AI, has become truly digital-first.

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A new rumor suggests Samsung's upcoming One UI 7 software update could add a new Galaxy AI feature that's already available as part of Apple Intelligence in iOS 18.1: notification summaries.

This comes from well-known tipster @chunvn8888 (via SamMobile), but there's not much to go off here. All that's said is Galaxy AI has had a notification summary feature added, which Samsung is calling AI notification.

The update hasn't been publicly announced, which leads us to believe it's currently being tested as part of One UI 7. We're expecting a beta version of One UI 7 to be made available to Samsung phone users before the end of the month.

If it is indeed added to the Galaxy AI suite of features, there's a good chance it'll work on a variety of different phones: we've seen Galaxy AI features make their way to phones such as the Galaxy S22 after originally launching with the Galaxy S24.

AI everywhere

Galaxy AI now has notification summary feature, it's called AI notification.November 2, 2024

The idea of notification summaries in Apple Intelligence is that AI will read all of your messages for you and pick out the most important points – saving you time as you won't have to check them all individually.

While the feature has only just been made available, it's not been an unqualified success so far. TechRadar's John-Anthony Disotto found the experience a little freaky and unnerving, and it doesn't work well for personal messages – like break-up texts.

It's perhaps for the best then that you can turn it off, or customize it on an app-by-app basis. There are perhaps certain types of apps and notifications better suited to being summarized than others.

Samsung seems to think the feature is very much worthwhile, and potentially useful for Galaxy phone owners. If it does appear as a Galaxy AI feature soon, it'll join tools such as Sketch to Image and AI-powered audio transcription.

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New research from Barracuda has revealed threat actors are now using OpenAI in impersonation campaigns that target businesses across the globe.

The attack uses an email which impersonates OpenAI and sends an ‘urgent message’ to the victims recommending they update their payment information for their subscription, all through their handy direct link - a textbook phishing technique.

The operation was far reaching, with one email being sent to over 1,000 users. The first red flag was the sender's email address, which did not match the official OpenAI domain (e.g. @openai.com). Instead, it was sent from info@mta.topmarinelogistics.com.

AI powered

Worryingly, the email passed DKIM and SPF checks, meaning it was sent from a server that is authorized to send emails on behalf of the domain. The language in the email is common for phishing attacks, pressuring the user to take immediate action and creating fear and urgency.

This is far from the only AI related malicious campaign reported in the last few months. Earlier in 2024, a Microsoft report found 87% of UK organizations are more susceptible to cyberattacks thanks to the increasing use of AI tools.

That’s not to mention the rise in deep fake and convincing AI voice scams that have been targeting businesses and consumers. Already businesses around the world have lost millions to deep fake fraud, and almost half have been targeted at some point by this type of scam.

The introduction of machine learning algorithms that can uncover and leverage software flaws means that AI is leading to a dramatic increase in the number of attacks.

Despite this, research indicates that 90% of cyberattacks will still involve some element of human interaction, like with phishing attacks, so making sure everyone in your organization is trained to spot the signs of an attack is the best protection for a business.

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