There's a long tradition of brands doing weird things for publicity, and for every Elon Musk stunt that makes you want to push every Tesla into a lake there's a brand that gets it right. And I think Zig-Zag is in the latter category, because it's come up with a rather inspired idea.
If you're not familiar with Zig-Zag, it's a very famous brand of rolling papers – so famous that their product inspired the cover of Dr Dre's 1992 album, The Chronic. And to remind you of that fact (and of course to ensure that you don't forget about Dre), the company has decided to make an – ahem – smokin' record player just in time for the Grammys…
(Image credit: Zig-Zag) The Zig-Zag Record Player: key featuresThe Zig-Zag Record Player is, as you'd expect, a record player with Zig-Zag branding. It's a suitcase design with the classic logo on top, and it has built-in stereo speakers so you can have music wherever you go. In addition to the turntable there's also a USB port so you can also play digital files without lugging all your vinyl around.
It's a three-speed belt-driven turntable – ideal for all your, er, rap 78s – and it has RCA outputs and a headphone jack too. There's Bluetooth streaming to headphones or powered speakers, and there's even a handle so you can carry it around.
According to Chisto.com, "Nothing beats the sound of spinning a vinyl whilst you’re chilling at dwelling. If you’re restricted on house however maxing out on chill vibes (particularly throughout Dry January), then you definitely want this... It’s the last word improve out of your standard transportable speaker that units the temper in any room with out the cumbersome setup of your typical document participant." Now, I don't know what many of those words mean, in that order, but I think they liked it…
The Zig-Zag Record Player is available now for $99, which is around £79 or AU$159, if you can find it.
You might also likeThe rise of artificial intelligence is coming at the expense of increased cybersecurity threats, and businesses are struggling to adapt, new research has claimed.
A report from Sophos revealed nine in 10 (89%) IT leaders worry that flaws in generative AI system could harm their businesses’ cybersecurity strategies.
Despite this, almost all (99%) IT leaders now consider AI capabilities essential when selecting a cybersecurity provider in the perfect example of fighting fire with fire.
AI’s role in cybersecurityArtificial intelligence has given threat actors new powers, turning unskilled attackers into more sophisticated code creators, while making it harder for analysts to trace the origin of threats.
One in five respondents hoped AI will help them improve protection from cyberthreats, with 14% hoping for reduced employee burnout.
It all comes at a cost, though, with four in five believing that new AI tools embedded into their cybersecurity solutions will increase the cost of tools. Still, 87% believe the savings will outweigh the initial costs.
“We have not actually taught the machines to think; we have simply provided them the context to speed up the processing of large quantities of data,” Sophos Global Field CTO Chester Wisniewski said, adding firms should “trust but verify” GenAI tools.
An overwhelming majority (98%) of the companies surveyed now have some form of AI embedded into their cybersecurity infrastructure, but 84% are worried about the pressure to reduce workforces due to an over-reliance on the tech.
Wisniewski added: “The potential of these tools to accelerate security workloads is amazing, but it still requires the context and comprehension of their human overseers for this benefit to be realized.”
Looking ahead, Sophos calls for IT leaders to evaluate AI vendors for things like the quality and source of their training data, to establish measurable outcomes they hope to achieve from AI, and to adopt a human-first approach.
You might also likeLast week, DeepSeek, a Chinese AI startup, announced its R1 reasoning model, a breakthrough that changes the world of AI. DeepSeek’s model matches or even surpasses the quality of leading LLMs, but at a fraction of the training and running cost. This essentially commoditized what was once the exclusive domain of tech giants. Along with the model, DeepSeek released a detailed playbook describing how others can replicate their success, dramatically lowering the barriers to entry.
Apple Just Saved BillionsFor the last few years, Apple has been criticized for lagging behind in the “LLM wars.” Analysts and journalists pointed out that while companies like OpenAI, Google, and Meta poured billions into building state-of-the-art large language models (LLMs), Apple seemed to be on the sidelines. In fact, some industry insiders went as far as to call Apple’s approach “complacent.” Yet, as it turns out, it just paid off in a way no one expected.
This breakthrough means Apple can now develop competitive AI models without the multi-billion-dollar investments previously required. By staying out of the early stages of the AI arms race, Apple may have saved billions.
Goodbye, OpenAI PartnershipApple’s perceived weakness in AI pushed it to form a partnership with OpenAI, a move that raised eyebrows across the tech world. Critics questioned the necessity of this alliance, with some calling it a “panic move” to compensate for Apple’s lack of in-house AI capabilities. Elon Musk, for instance, openly criticized the partnership, calling it “creepy spyware” and warning against potential privacy risks.
Now, Apple has a way out. With DeepSeek’s methodologies in hand, Apple no longer needs to rely on OpenAI for cutting-edge AI. They can cheaply develop their own models tailored to their ecosystem without external dependencies. This not only gives Apple the freedom to leave the partnership if they choose but also provides significant leverage in renegotiating terms.
Efficient compute is a key advantage for AppleOver the past year, it’s become clear that LLMs alone won’t be the ultimate differentiator in AI. Instead, the real value lies in data, user context, UI, and distribution. Apple already excels in these areas, with a massive ecosystem of devices and services that seamlessly integrate into users’ lives. But now, thanks to DeepSeek’s breakthrough, Apple has an even greater advantage.
DeepSeek’s R1 model is designed for efficient inference, meaning it can run on standard hardware rather than requiring expensive, specialized GPUs. This aligns perfectly with Apple’s strengths. Apple’s devices—from iPhones to Macs—are already optimized for high performance and energy efficiency. With this new capability, Apple can deploy powerful AI models directly on their devices, ensuring user privacy and reducing reliance on cloud-based solutions.
There have long been rumors that Apple was studying how to run LLMs locally, and now that vision can become a reality. DeepSeek’s innovations make it possible for Apple to deliver state-of-the-art AI experiences without compromising on efficiency or security. For Apple’s users, this means smarter devices that protect their data while delivering unmatched performance.
Markets ReactDeepSeek’s announcement had an impact across the tech industry. Nvidia, a company synonymous with AI hardware, saw its stock plummet by 17%, wiping $589 billion off its market value. Investors reacted to the realization that LLMs no longer require the kind of specialized hardware that Nvidia’s business depends on.
Apple, on the other hand, remained unaffected. Its stock actually grew. Whether it’s caused by investors just moving their investments within a tech sector or whether investors also see that Apple might benefit more than any other company is a question for them. Whatever the reason it is, we live in exciting times and the times become more and more exciting for Apple as well.
Checkout our comprehensive list of the best AI tools.
This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro
New research has revealed the growing need for data sovereignty, influenced by ongoing geopolitical tensions and market competition investigations.
A report from cloud computing giant OVHcloud found half (51%) of British businesses now consider data sovereignty as a crucial part of their data management strategies.
Moreover, three in four (77%) IT decision-makers now say that data sovereignty is more important than it was three years ago.
Data sovereignty is at the heart of building customer trustExactly why businesses are so keen on data sovereignty varies, though – two in five (40%) see it as a compliance issue, but more than one-third (36%) said that it involves data access, handling, and storage. A further 28% said sovereignty is related to data portability.
Data sovereignty has gained popularity in recent years following America’s battle with China and investigations into the dominance of American hyperscalers over global cloud markets - in 2024, AWS confirmed it would be supporting European data sovereignty, choosing Germany as its first location.
“Having a robust data sovereignty strategy means that you know who controls your data, where it is, who has access to it, and which regulations it’s subject to," noted OVHcloud multi-cloud evangelist Matt Tebay.
Of the 500 IT decision-makers surveyed, 41% said it’s just something they need to comply with, however, 42% added data sovereignty is important to their customers, and therefore an asset to their business.
“Organisations are increasingly realizing that it’s not simply a cost and regulatory burden, but can build better customer trust, enhance governance, and provide a layer of security and transparency to customers," Tebay added.
“Clearly, the intersection of customer trust, technology, regulation, and commercial considerations can make for a challenging journey, but it’s an important one and like all journeys, the first step is the most important.”
You might also likeOpenAI has released a new version of ChatGPT, built bespoke for the US government.
ChatGPT ‘Gov’ can be fed "non-public, sensitive information” on secure self-hosted cloud computing platforms, allowing agencies to comply with cybersecurity requirements.
Government workers will be able to create and share custom GPT models for specialised tasks, with the Gov version also deploying an admin console for CIOs and IT teams.
Chat with the GovOpenAI claims over 90,000 users from upwards of 3,500 federal, state, and local government agencies have sent over 18 million messages on Chat GPT since 2024 as part of their day-to-day work across AI tools training, basic coding, translation services, and much more.
Visually, the service is similar to ChatGPT enterprise, with the main difference being that ChatGPT Gov can be hosted on internal Microsoft Azure commercial cloud, or Azure Government community cloud infrastructure.
As always, there are legitimate concerns around the security of using AI within government, particularly when entering sensitive information, to which OpenAI refers users to its Usage Policy, which ChatGPT Gov is also subject to.
Demonstrations made to the press by OpenAI solutions engineer Aaron Wilkowitz showed ChatGPT Gov create a five-week plan for a Trump administration employee, which was then analysed by the GPT after the addition of numerous notes. Wilkowitz also demonstrated its translation abilities by having it draft a memo of job plan and then translating it into multiple languages.
ChatGPT Enterprise is currently being subject to Federal Risk and Authorization Management Program (FedRAMP) testing before it can be used on the types of sensitive data it could be fed if adopted. OpenAI CPO Kevin Weil said (via CNBC) that while there wasn’t a timeline in place for ChatGPT Enterprise’s FedRAMP approval, OpenAI is working with the new administration to cut through some of the red tape.
“I know President Trump is also looking at how we can potentially streamline that, because it’s one way of getting more modern software tooling into the government and helping the government run more efficiently. So we’re very excited about that,” Weil said.
OpenAI’s CEO Sam Altman reportedly donated $1 million to President Trump’s inauguration fund, alongside OpenAI’s partner company Microsoft, which provides many of the systems, software, and cloud services that the government needs to function.
You might also likeIt's been quite the week for DeepSeek, the Chinese-made open-source AI model that's shot to the top of the app store charts while simultaneously raising privacy concerns. Now the DeepSeek R1 model is available within the Perplexity AI search engine, on US servers and with no censorship.
Announcing the news, Perplexity CEO Aravind Srinivas (via Search Engine Journal) described it as a "phenomenal experience", while also acknowledging that there are limits on query volume – limits Perplexity is working to increase.
And uncensored! https://t.co/vGUG0w1zlo pic.twitter.com/ceGYpLON50January 28, 2025
Perplexity is able to add DeepSeek R1 because it's open-source and freely available to anyone who wants to use it, and the move gets around two key concerns: first that China might censor the results DeepSeek returns, and second that the model would send user data back to the Chinese government.
Srinivas promises that Perplexity has tweaked R1 to keep results uncensored, and that all user interactions are kept secure on US-based servers. The CEO even used the classic test case, a search about Tiananmen Square, to show the AI is uncensored inside Perplexity.
You'll have to go Pro You can get at DeepSeek R1 from the Perplexity iOS and web apps (Image credit: Future)To be able to access the DeepSeek R1 model, you'll need to have signed up for a Perplexity Pro account – that'll set you back $20 (about £16 / AU$32) a month or $200 (about £160 / AU$320) a year. A subscription also gives you access to other models, like OpenAI o1.
For the time being at least, you're also going to have to use Perplexity on the web or through the iOS app – the feature hasn't arrived on Android yet. If you do use Perplexity on Android, you can try out the new Perplexity Assistant feature instead.
The arrival and instant success of DeepSeek has seriously disrupted the AI landscape, with US companies such as Nvidia and OpenAI politely praising their new rival while also scrambling to compete with the new R1 model – which can match the best models from the likes of ChatGPT for free, while using less processing power and less energy.
There's no doubt lots more to come from DeepSeek, and from its rivals (and partners). You can find plenty of experts weighing in on what's next, and the best place to keep up to date with the latest developments is at our DeepSeek live blog.
You might also likeXbox has teamed up with soft drink brand Fanta to give true Fanta lovers the chance to own an exclusive Fanta-themed Xbox Series X or a colorful Xbox Wireless Controller.
The competition will run across the UK until March 25 and in other regions in Europe. To enter, all you need to do is buy an eligible Fanta product and scan its QR code using the Coca-Cola mobile app. There are loads of prizes up for grabs, including 1 month Xbox Game Pass Ultimate membership.
I’m far more interested in the exclusive Xbox Series X console bundle, however, which decks out the monolithic system in a glorious neon yellow print complete with its own Fanta branding. The bundle also includes a matching Xbox Wireless Controller, with a yellow face plate and blue details.
You could also win one of a handful of Fanta-themed Xbox Wireless Controllers, with designs inspired by popular flavors like tangy lemon and fruit twist.
The competition’s fine print reveals that, in the UK, there will be a total of 1600 Xbox Game Pass Ultimate memberships up for grabs. It’s important to note that they will only be valid for new members and will require a debit or credit card to sign up, which is a bit of a shame.
There will be 15 Xbox Wireless Controllers, available via weekly prize draws, plus two Xbox Series X Console bundles as part of a grand draw. Thankfully, unlike the incredible Final Fantasy 14 Xbox Series X that was up for grabs in a previous promotion, it does seem like this custom console actually works.
All things considered, it seems like a pretty solid giveaway and I will definitely be trying my chances at winning next time I find myself craving a sweet orangey treat.
You might also like...Generative AI (gen AI) isn’t just a tech trend; it’s reshaping industries at every level. From personalizing shopping experiences to enhancing fraud detection in finance, we’re beginning to see its transformative potential. But what’s next? Enter enterprise AI.
Enterprise AI is set to blend business strategy with advanced technology, driving continuous transformation across organizations. By combining AI tools like gen AI, machine learning, and robotic process automation (RPA) with orchestration, enterprise AI optimizes operations, boosts productivity, and upholds high standards of quality, security, and governance. This approach enables businesses to apply gen AI strategically across their operations, maximizing its potential impact.
As we look toward 2025, companies investing in enterprise AI will benefit not only from gen AI but from a comprehensive suite of AI tools purpose-built to reshape the workplace. With enterprise AI as a true vehicle for realizing the promise of gen AI, we anticipate three major trends that will define how industries leverage AI to meet future demands.
Welcome to workplace 5.0Workplace 5.0 takes the era of automation further, emphasizing and strengthening the collaboration between humans and technology. Industry 5.0 is where humans, AI, robotics and digital-integrated activity combine.
Central to this is orchestration: with business process management (BPM) and other tools, organizations can integrate human and digital workflows end-to-end. The key to successful operations is no longer simply orchestrating human work but integrating work as a whole. This will bring together workflows, inputs, outputs and the resources that drive the work, humans, gen AI and enterprise agents to create a smarter, more collaborative, engaging and productive work environment.
Enterprise AI will allow us to move on from the individual efficiency gains we have seen through the likes of ChatGPT, to a grown-up implementation of gen AI where leaders have the opportunity to revolutionize the end-to-end processes on a large scale. This shift will lead to more human-centric work, making enterprises more creative, adaptive and customer-focused.
Human-centric collaboration with enterprise AI agentsThe next evolution of gen AI’s integration with the enterprise is to make interactions feel more lifelike. This will be achieved through experiential interfaces, enabling humans to communicate with enterprise agents in natural language. We’ll see this manifest in the form of copilot-like interfaces, which are posed to dramatically enhance productivity, drive innovation and transform industries such as healthcare, manufacturing and financial services.
While AI agents are not new, 2025 will mark the rise in more advanced business agents with specialized knowledge on specific industries. These enterprise agents are not meant to replace human workers, but rather to function as coworkers that support and enhance performance. They will autonomously handle delegated tasks, continuously learning and improving through agentic AI.
Previously, these tools required coding and a structured approach to building applications. Now, gen AI has levelled the playing field, allowing people to turn their ideas into reality through natural language prompts.
Mitigating risks with enterprise AI governanceAs generative AI tools advance quickly, there’s growing concern about their potential to create privacy and security risks. With the possible consequences of a rogue agent (rogue AI) such as business/supply chain disruption, reputational damages and customer loss, it’s worth considering these concerns.
To navigate this, organizations will need enterprise-grade guardrails, succinct integrations of gen AI into critical workflows and a robust AI governance model that prioritizes transparency, documentation, and bias prevention. This ensures AI solutions enhance, not jeopardize, the business.
Enterprise AI: turning potential into impactEnterprise AI will be the game-changer for organizations ready to get the most out of generative AI, applied strategically and effectively across their entire operations. As we look ahead to 2025, companies that embrace enterprise AI will gain unparalleled access to gen AI’s benefits—not just in isolated applications, but through integrated processes combining RPA, orchestration, machine learning, and more. This convergence will enable organisations to turn the potential of gen AI into tangible results, achieving the scale and impact that early AI applications only hinted at. The era of delivering on AI’s promise across the enterprise has arrived.
We've compiled a list of the best Enterprise Resource Planning (ERP) software.
This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro
New AI chatbot DeepSeek is taking the technology world by storm, and has even dethroned ChatGPT from top spot on the iOS App store.
There's certainly a lot of speculation about the potential DeepSeek holds, as well as what this could mean for some of the biggest players in tech right now. Plenty of both new and existing firms have invested billions of dollars into Large Language Models in the last few months alone - but DeepSeek has the opportunity to cause chaos in the venture capital world.
Having caused the biggest drop in the US stock market in history, the chatbot is understandably a huge talking point - but what are the experts’ predictions?
Will the hype last?There’s no denying that DeepSeek arriving on the scene has been disruptive, and although the expert opinion isn’t unanimous, the significantly lower development cost is definitely turning heads.
If you're confused about what DeepSeek is, or why its causing so much of a stir, check out our article here explaining all you need to know,
The pressure is certainly on for US tech firms to respond, but it may not be as destructive as it seems.
We heard from 10 experts in the technology industry;
Steve Povonly, Senior Director of Security Research & Competitive Intelligence at Exabeam:
"The release of Chinese-developed DeepSeek has thrown US tech markets into turmoil; this is both justifiable and also perhaps, a bit overblown. The emergence of a technology that ultimately optimizes chip usage and efficiency is likely to apply pressure on existing large chip vendors, which is a very good thing. As the adage goes: "Pressure yields diamonds" and in this case, I believe competition in this market will drive global optimization, lower costs, and sustain the tailwinds AI needs to drive profitable solutions in the short and longer term."
Mike Follett, CEO and Founder of Lumen Research:
“Last week, Sam Altman and Elon Musk were AI monopolists. Now, it is clear that competition will reduce costs and loosen the grip hold of the biggest players. This represents an opportunity for marketers enabling them to build agents designed for specific problems, at a speed, scale and at a price that drives ROI.”
Nigel Green, CEO of deVere Group:
“This is a wake-up call for markets. The assumption that tariffs could contain China’s technological ambitions is being dismantled in real time. DeepSeek’s breakthrough is proof that innovation will always find a way forward, regardless of economic barriers.”
“By restricting China’s access to high-end semiconductors, Washington sought to slow its progress in AI. Instead, it has fueled an acceleration in domestic innovation, forcing Chinese firms to find alternatives. DeepSeek’s achievement is a direct result of this shift.
“Rather than being crippled by US sanctions, Beijing has cultivated AI models that require significantly less computing power, diminishing its reliance on American technology and eroding US leverage over global supply chains.”
The valueAleksandr Yampolskiy, CEO of SecurityScorecard:
“DeepSeek is trained on 14.8 trillion diverse tokens whereas OpenAI is trained only on 13 trillion. It also costs radically less to train DeepSeek at $6M while OpenAI costs allegedly $100M, making DeepSeek 16.6X more efficient.”
“We are living in fascinating times. While "constraints in capital" may seem like a challenge, history has shown us (and DeepSeek has demonstrated) that these constraints often spark innovation and creativity. Security for AI will only become more critical. In a world where the lines between deepfake and human-generated content blur, and where biased information can shape our opinions, the need for robust security and ethical practices will grow exponentially.”
Dr. Kjell Carlsson, Head of AI strategy at Domino Data Lab:
“Deepseek’s success serves as a powerful reminder that the value of AI lies not in the size of your infrastructure or the exclusivity of your models, but in how effectively they are leveraged to deliver impact. By developing cutting-edge generative AI models without relying on the latest, most expensive hardware, Deepseek has demonstrated that agility and strategy can outpace raw computational power. Their achievements also highlight the vulnerability of incumbents in the generative AI space—proving that open-source innovation continues to be a powerful equalizer, enabling challengers to match and even surpass established players years into the revolution.”
“For companies seeking to maximise value from AI, the lesson is clear: success hinges on flexibility and capability, not exclusive partnerships or infrastructure scale. Rather than locking into specific LLM providers or focusing solely on hardware access, organisations should prioritise building the end-to-end capabilities to source AI innovations, design solutions tailored to their unique needs, and operationalise them effectively. This approach ensures that businesses remain agile, competitive, and prepared to harness the next wave of AI advancements, wherever they emerge.”
Bradford Levy, Assistant Professor of Accounting, University of Chicago Booth School of Business:
“DeepSeek has sent shock waves through the tech industry – directly challenging tech giants like Meta, Microsoft and Open AI."
“Until now, it’s been assumed their expertise in designing and operating large-scale distributed systems are essential for training state of the art models. But the development of R1 suggests otherwise – if these models can be trained using 90% fewer chips, the implications for valuation models are massive."
“This opens the door for smaller, more agile players to compete, potentially driving more innovation. With limited resources, they proved that scrappy, innovative teams can shake up the industry, even on a shoestring budget."
“While impressive, we should remain skeptical of any claims made by those with a vested interest in their own success. Before jumping to conclusions about the broader AI landscape, we need more time to test these models and understand how they achieved these numbers.”
The revolutionProfessor Geoff Webb, Department of Data Science & AI, Faculty of Information Technology, Monash University:
“The emergence of DeepSeek is a significant moment in the AI revolution. Until now it has seemed that billion dollar investments and access to the latest generation of specialised NVIDIA processors were prerequisites for developing state-of-the-art systems.”
“This effectively limited control to a small number of leading US-based tech corporations. Due to US embargoes on exporting the latest generation of NVIDIA processors, it also locked out China.”
“DeepSeek claims to have developed a new Large Language Model, similar to Chat GPT or Llama, that rivals the state-of-the-art for a fraction of the cost using the less advanced NVIDIA processors that are currently available to China. If this is true, it means that the US tech sector no longer has exclusive control of the AI technologies, opening them to wider competition and reducing the prices they can charge for access to and use of their systems.”
“Looking beyond the implications for the stock market, current AI technologies are US-centric and embody US values and culture. This new development has the potential to create more diversity through the development of new AI systems.”
“It also has the potential to make AI more accessible for researchers around the world both for developing new technologies and for applying them in diverse areas including healthcare.”
The risksAditya Sood, VP of Security Engineering and AI Strategy at Aryaka:
"Open-source AI models like DeepSeek, while offering accessibility and innovation, are increasingly vulnerable to supply chain attacks triggered during large-scale cyberattacks. These attacks, where adversaries exploit the reliance on third-party dependencies, pre-trained models, or public repositories, can have severe consequences. Adversaries may tamper with pre-trained models by embedding malicious code, backdoors, or poisoned data, which can compromise downstream applications. Additionally, attackers may target the software supply chain by manipulating dependencies, libraries, or scripts used during model training or deployment. This can lead to systemic AI functionality corruption."
Renuka Nadkarni CPO at Aryaka:
"The sudden popularity of DeepSeek comes at a price. There are two dimensions of this. First, threat actors are likely to adopt this new tool now that it's widely available. Second, DeepSeek was a victim of a large-scale malicious attack. This means that their system could be compromised and subject to several of the known AI model attacks. Known AI model vulnerabilities, data risks, and infrastructure threats come into play here."
“While the unavailability of the service is an easy and visible attack on its infrastructure, the bigger concern lies in the undetected attacks on its model and data. These hidden threats could compromise benign users and enable other malicious activities."
The scepticsDan Goman, CEO, Ateliere Creative Technologies:
"The market’s reaction to the latest news surrounding DeepSeek is nothing short of an overcorrection. While the enthusiasm around breakthroughs in AI often drives headlines and market speculation, this feels like yet another case where excitement has outpaced evidence. Investors should be cautious about blindly jumping on the hype train without asking the tough questions."
"In summary, while Deepseek’s story is intriguing, it’s imperative to separate fact from speculation. The market needs to temper its enthusiasm and demand more transparency before awarding DeepSeek the crown of AI innovation. Until then, skepticism remains a healthy and necessary stance."
You might also likeI've been waiting for Dyson to release a handheld vacuum, and my patience has finally paid off: today, the brand unveiled the Dyson Car+Boat, and it looks set to outshine the rest of the best handheld vacuums currently on the market.
The Car+Boat looks like someone took a Dyson stick vacuum and shrunk it in the wash. You can't really tell from the press photos, but this thing is dinky. That pint-sized build packs a punch though – this handheld model has a lot in common with the best Dyson cordless vacuums from the wider range, including powerful suction, useful detail tools, advanced filtration and a long battery life. Unfortunately, the similarity also extends to the price – its list price is $279.99 / £249.99, which is cheaper than the cheapest Dyson stick vacuum, but much more expensive than your average car vacuum.
Before I get too far into it, I'll be clear that despite being called the Car+Boat, this is not a wet-dry vacuum. It's just a regular handheld vacuum, aimed at people who might own a boat. Dyson is nothing if not aware of its target market. Other things its designed to tackle include dirt, debris, allergens, pet hair, upholstery and bedding.
(Image credit: Dyson)Let's start with battery life, which is the bit that I'm probably most excited about. Most cordless handheld vacuums offer you a maximum of 30 minutes of cleaning, but sometimes it's more like 15 minutes. Here you have a full 50 minutes, which is up there with the best full-sized cordless vacuums on the market – and, in fact, longer than you'll get with the Dyson V8 .
That accounts for the fact that cleaning cars, furniture and, uh, boats, is fiddly. It takes time to do it properly, and there's nothing more annoying than running out of juice once you've wedged yourself into a footwell. With nearly an hour of cleaning, you have time to get into every nook and cranny.
Dyson also promises top-notch suction. The proof will be in the testing (a full review is in the works) but the specs look promising – the motor spins at 110,000rpm, same as on the V8, which is the oldest Dyson stick vacuum in the current lineup. There's a fully sealed filtration system that can capture 99.99% of particles as small as 0.3 microns (the same as all but the very newest and most expensive Dyson stick vacuum). That includes dust mites, pet dander and other allergens.
(Image credit: Dyson)The Dyson vacuum attachments are similar to those you'll get with a full-sized stick vac, too. There's a Mini Motorized Tool for pulling up stubborn dirt and sticky hair, a 2-in-1 Combination Tool (pictured above) that combines a dusting brush and wide nozzle, and a Crevice Tool for edges and narrow gaps.
While this is the only dedicated handheld in the current Dyson lineup, its not the first handheld from the brand. Most recently, there was the Dyson Humdinger, which has just been discontinued in the US, and which left the UK lineup back in 2022. Of course, any of Dyson's cordless stick vacuums can be used in handheld mode by removing the floor wand and adding a detail tool, but the main vacuum unit tends to be too bulky and heavy to be an ideal choice as a car vacuum.
The Dyson Car+Boat will go on sale in the US and UK direct from Dyson from 4 February, at a list price of $279.99 / £249.99 [US release date and pricing has been updated from a previous version of this article]. It will also be available from various third-party retailers.
You might also like...The IT industry is undergoing seismic change as businesses adapt to a rapidly evolving technological landscape. Emerging trends such as generative AI, sustainable computing, and secure enterprise infrastructure are pushing organizations to rethink their approaches to scalability, energy efficiency, and innovation. These shifts are not merely incremental—they are transformative, reshaping the foundation of IT strategy for years to come.
Bold leaders are tasked with solving unprecedented challenges, including meeting increasing demand for compute power while maintaining operational sustainability. The rise of AI-driven workloads is placing new pressures on IT infrastructure, requiring companies to adopt architectures capable of delivering high performance at scale.
Simultaneously, the need for energy-efficient solutions is accelerating innovation in both hardware design and data center management, ensuring these systems remain cost-effective and environmentally responsible. Moreover, decision-makers must ensure their strategies align with growing concerns over data sovereignty, addressing regulatory demands while protecting sensitive assets.
From maximizing data center efficiency to adopting renewable energy solutions, companies face both challenges and opportunities as they prepare for the demands of tomorrow. The trends discussed here demand a holistic approach that balances innovation with responsibility, ensuring that technology not only meets current needs but also paves the way for a sustainable and secure future.
1. From Experimentation to Execution: Generative AI Inference Takes Center StageGenerative AI is transitioning from merely experimental AI tools to fully integrated solutions that provide substantial business value. While the past year focused on chatbot use cases, largely using public data, the future lies in applying generative AI to private, secure datasets to create even more valuable tools. Enterprises in sectors like finance, insurance, and ecommerce are poised to adopt these technologies to extract meaningful insights from proprietary data.
Deployment flexibility will be critical. As AI workloads expand into diverse environments — on-premises, edge, and air- gapped hosting facilities — latency-sensitive applications will demand infrastructure closer to users, deployed in existing data centers and PoPs. Moreover, inference is no longer a standalone workload. Supporting tasks like retrieval-augmented generation (RAG) and app integration will require robust, general-purpose compute alongside AI-specialized resources, emphasizing efficiency and scalability.
2. Powering the Future: Renewable Energy Growth Plus Efficiency GainsAs compute demands surge, so does the need for power. However, overloaded grids and geographic power constraints are forcing industries to seek new solutions. Renewable energy sources like solar, wind, and geothermal are gaining traction as smaller, regionally distributed data centers emerge. These projects will take more time than is available to meet the immediate demands of IT infrastructure growth.
Efficiency, however, cannot wait. To avoid bringing new non-renewable energy sources online or prolonging their life in the short-term, hardware optimization will play a pivotal role in reducing power requirements. Replacing older, power- hungry systems with modern, efficient processors can dramatically cut energy use, making existing infrastructure more sustainable. This efficiency shift is critical to balancing the need for more energy with responsible environmental stewardship.
3. The Rise of Density: Maximizing Every Rack and Data Center’s PotentialGiven the rapid increase in demand for AI compute, density at scale has become the new benchmark for efficiency in computing. Solutions are being built not at the node level, but at the rack and data center level. This means that organizations are moving toward maximizing workloads per rack by fully utilizing available hardware. Unlike legacy systems, where resources were often underutilized due to inefficiencies, modern architectures are designed to eliminate waste and improve average utilization at rack and data center scale without the negative side-effects of unpredictability.
The challenge of optimizing density at the solutions level is not limited to AI-only workloads. Certain AI workloads, particularly inference, are driving infrastructure changes to accommodate mixed-use environments, where general purpose compute density matters as well. In software engineering organizations, more efficient virtualization and containerization technologies combined with more efficient containers and power aware coding practices will enable better partitioning of resources, allowing enterprises to achieve higher utilization rates without compromising performance.
4. Sovereignty and Security: Enterprise AI on the RiseData sovereignty and security will heavily influence AI deployment strategies in 2025. Enterprises are increasingly aware of the value of their proprietary datasets, treating them as competitive assets. This shift will mean that AI inference workloads run not only on public hyperscale clouds, but also in more secure environments like private clouds, on- premises data centers or privately hosted facilities.
The risk of data breaches and tampering with AI algorithms underscores the need for secure, isolated infrastructure. As enterprises compete on AI-driven innovation, the ability to safeguard intellectual property and sensitive information will become a cornerstone of success. Furthermore, this trend will expand the role of enterprise-owned compute resources, creating a more decentralized and secure AI ecosystem. This sovereignty and security requirement combined with the need to place computing resources closer to users will disperse computing resource and give rise to a more compute heavy edge architecture.
SummaryThe trends outlined here reflect a fundamental shift in how businesses harness technology to drive efficiency, cybersecurity, and innovation. Generative AI is advancing from experimentation to execution, energy optimization is becoming non- negotiable, and maximizing data center density has emerged as the new benchmark for scalable infrastructure. At the same time, the emphasis on data sovereignty and security will ensure enterprises remain in control of their competitive assets.
Organizations that succeed in this rapidly evolving environment will prioritize agility, leveraging AI-driven insights to optimize operations while addressing pressing concerns such as resource constraints and regulatory compliance. These efforts will not only improve performance but also position companies as leaders in the drive toward a sustainable future.
Forward-thinking businesses will explore partnerships that enable them to expand capabilities while minimizing risks, ensuring sustained growth in the face of uncertainty. Investments in cutting-edge architectures, renewable energy integration, and secure AI deployments will form the backbone of IT strategies in 2025 and beyond. By aligning innovation with accountability, businesses can unlock lasting competitive advantages while fostering resilience in the face of constant change.
Organizations ready to embrace these shifts will not only overcome today’s challenges but also set the stage for sustained leadership in a rapidly evolving technological landscape.
We've compiled a list of the best data visualization tools.
This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro
For 5,000 lucky workers, the four-day working week just got one step closer.
The 4 Day Week Campaign has revealed 200 companies have now signed up for a permanent four-day working week with no loss of pay for staff.
There’s representation from a few different sectors in this pledge, with 18 Arts and Design firms, alongside Engineering & Manufacturing (12) Recruitment & HR (12), Entertainment (9), Accountancy, Banking & Finance (8) and Property Development, Trades & Construction (6) all signing up.
Win-winThe trend amongst tech companies in 2024 was generally the opposite, with firms such as Amazon leading the charge in rolling back hybrid working to issue return to work orders.
But four-day work week campaigners hail the change as a ‘win-win’, with increased productivity for employers, and happier and better rested employees. In fact, South Cambridgeshire District Council mandated the policy, and still have over 600 staff working the split, and the council claims this has improved services all round.
It’s no secret that the UK is in the middle of a productivity crisis, and the Labour Government has so far turned to AI for a boost, but studies have shown that companies benefited from increased performance and productivity thanks to lower levels of burnout and stress amongst employees.
“British workers put in some of the longest fulltime working hours in Europe, but we still have one of the least productive economies”, says the campaign group.
“A four-day week also benefits society in general. Shifting the economy to a 32-hour working week with no loss of pay could shrink the UK’s carbon footprint by up to 127 million tonnes per year.”
Elsewhere in the world, Panasonic did trial a four day work week back in 2022 in a bid to reduce the strain on Japanese workers.
Considering the success and popularity of hybrid work, the four day work week could be the natural next step.
You might also like