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• A video of an iPhone 17 Pro dummy unit in orange has leaked
• This shade is far more eye-catching than most Pro iPhone colors
• Viewers are very mixed on whether it's a good color or not

Leaks suggest that – along with understated black, white, and dark blue shades – the iPhone 17 Pro and iPhone 17 Pro Max might be sold in orange, and now a video has given us our best look yet at a dummy unit in that color.

Shared by leaker Majin Bu, you can see that this is quite a striking shade, and far more colorful than Apple’s Pro models tend to be. Whether it’s a good color is more debatable – Bu says it “looks so good”, but many of the replies to their post are a lot more negative.

@AnxiousHolly, for example, said “this looks hideous”, while @black0nder said “the worst color in iPhone history”. But @YSL_Laurentttt said “Let that be official and I’m getting the 17 Pro”, and @vernons said “if it really looks like that, it could be the winner in this year's upgrade.” So, this really does seem to be a love-it-or-hate-it shade.

iPhone 17 Pro orange looks so good pic.twitter.com/N9ehzP6ldnAugust 7, 2025

A good move

Whatever you think of this specific color choice, though, we’d say it’s a positive sign that Apple might offer such a shade, as it could mean the company is getting more comfortable with the idea that its Pro phones don’t always have to be sold in smart, understated shades.

We’ve long been calling for more colorful premium phones, so perhaps Apple is finally listening. But whether we’ll see more might depend on how well this orange shade sells.

And that’s assuming Apple really does launch an iPhone 17 Pro in this color. For now, we’d take this rumor with a pinch of salt, but we should find out soon, as the iPhone 17 series is likely to land in early September, with one leak pointing to September 9.

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Enterprise cloud demands have evolved beyond the early drivers of adoption. Now, more than ever, businesses must be prepared to scale at a moment’s notice. Meeting unexpected user demand while maintaining service levels is an ongoing challenge. At the same time, cloud computing workloads are becoming increasingly specialized, requiring optimized solutions across CPUs, DPUs, and AI accelerators to fully harness cloud-native architectures and frameworks.

As a result, cloud spending has become a critical operational priority. According to Flexera, nearly half of all workloads and data are now in the public cloud. In fact, 72% of IT decision-makers (ITDMs) are prioritizing cloud optimization as a key organizational initiative to drive cost savings.

These trends highlight the importance of right-sizing cloud solutions. Enterprises must ensure that their infrastructure is optimized for their specific business needs and workload requirements. The right cloud strategy delivers flexibility, security, performance, and cost efficiency, all of which are fundamental to maintaining a competitive edge.

Why the Time is Now

Cloud computing has long been the backbone of modern digital infrastructure, primarily built around general-purpose computing. However, the era of one-size-fits-all cloud solutions is rapidly fading in a business environment increasingly dominated by AI and high-performance computing (HPC) workloads. Legacy cloud solutions struggle to meet the computational intensity of deep learning models, preventing organizations from fully realizing the benefits of their investments.

At the same time, cloud-native architectures have become the standard, as businesses face mounting pressure to innovate, reduce time-to-market, and optimize costs. Without a cloud-optimized IT infrastructure, organizations risk losing key operational advantages—such as maximizing performance efficiency and minimizing security risks in a multi-cloud environment—ultimately negating the benefits of cloud-native adoption.

Moreover, running AI workloads at scale without an optimized cloud infrastructure leads to unnecessary energy consumption, increasing both operational costs and environmental impact. This inefficiency strains financial resources and undermines corporate sustainability goals, which are now under greater scrutiny from stakeholders who prioritize green initiatives.

Beyond performance gains, security is yet another critical consideration when selecting cloud-optimized hardware that often goes underappreciated. Cloud-optimized hardware often provide a strong suite of advanced security features, such as confidential computing. These technologies ensure that sensitive data remains encrypted while in use, reducing the risk of physical DIMM (Dual In-line Memory Module) attacks or virtual threats in hyperconverged infrastructure environments.

As the risks of data breaches continue to escalate – both in financial and reputational terms – organizations must recognize that leaving cloud environments unprotected is no longer an option. The rise of sophisticated cyber threats, from rogue hackers to nation-state-sponsored actors, makes enhanced cloud security a non-negotiable priority.

Your 2025 cloud optimization playbook

Furthermore, as industries push forward with the adoption and deployment of AI tools, IT leaders must ensure that their cloud infrastructure can support compute-intensive workloads while balancing cost, security, and efficiency considerations. While each organization's computing needs are unique, IT teams embarking on hardware modernization should consider the following:

Performance: Are your cloud instances equipped for the level of compute performance your business requires? Cloud infrastructure must support a range of workloads, from web front-end applications to in-memory analytics and heavy transactional processing.

Cost and efficiency: Can you reduce your cloud footprint by running the same workloads on fewer servers? Prioritizing instances with high compute density allows businesses to run more VMs or containers per server, achieving significant cost and energy efficiency benefits.

Security: Does your cloud instance provide the level of data protection you require? Confidential computing helps mitigate security risks by protecting data in use, reducing vulnerabilities in virtualized environments.

Ecosystem: Opting for processors powered by industry-standard x86 architecture simplifies cloud environments, making it easier to develop, maintain, and migrate applications with minimal disruption.

Unseen optimization, tangible impact

For IT decision-makers, understanding the cost implications of each 'unit of work' is crucial when selecting cloud instances. Traditional infrastructure forces enterprises to choose between overprovisioning resources – leading to unnecessary expenses – or under provisioning, which can cause performance bottlenecks. Cloud-optimized hardware changes this equation by enabling businesses to achieve more with fewer resources while maintaining high levels of performance, security, and efficiency.

As cloud technologies continue to evolve, enterprises that prioritize modernization will reap the benefits of seamless scalability, improved sustainability, and a resilient digital foundation for future innovation. In a world where agility is critical, cloud optimization is no longer a luxury—it is a business imperative for staying competitive in 2025 and beyond.

We list the best IT management tool.

This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro

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