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Developed by Zoho, a company renowned for its suite of productivity applications, Zoho CRM has been one of the best CRM platforms available since its inception in 2005.

With a user base exceeding 250,000 businesses worldwide, Zoho has established itself as a reliable and feature-rich platform for sales management, marketing, and customer support activities. It's a versatile CRM that can be tailored to meet specific organizational needs. Some key functionalities include lead and deal management, sales automation, and advanced analytics, all powered by an intelligent AI tool called Zia.

Throughout this review, I will share my detailed analysis of Zoho CRM, exploring its key features, functionalities, and how it can benefit businesses in managing customer relationships effectively.

Zoho CRM core capabilities

(Image credit: Zoho)

When reviewing Zoho’s CRM platform, I found a robust set of features that cover the essential needs of most organizations. The platform provides a centralized database for managing contacts and accounts, making it easy to store and access customer information. I was able to quickly import my existing contacts via CSV file and map the fields to match Zoho's system. The interface for viewing and editing contact records is clean and intuitive, with the ability to log activities, tasks, notes and attach files.

Zoho CRM's lead management tools allow you to customize the lead lifecycle stages to match your sales process. You can capture leads from various sources, including web forms, social media, and manual entry. As leads progress, you can convert them into contacts, accounts and opportunities with one click. I appreciate the ability to create multiple sales pipelines for different products or business units. The drag-and-drop deal pipeline view gives a nice visual overview of where each opportunity stands.

Forecasting is another core feature, with the ability to generate revenue projections based on the deals in your pipeline. Being able to create multiple pipelines for different products or services was particularly useful. I could easily track deal progress, set probability percentages, and generate accurate sales forecasts. Zoho uses a weighted probability based on deal stage to predict the chances of closing. This provides more accurate forecasts than relying on gut feel or arbitrary percentages. You can also adjust the forecast categories and timeframes to suit your needs.

While the built-in reports cover most standard KPIs and metrics, I did find the report builder a bit cumbersome to use compared to some other CRMs I've tried. It gets the job done but requires a bit of a learning curve to master. On the plus side, the dashboards are attractive and you can lay them out with a variety of chart types and widgets to visualize your key data points.

Zoho CRM seamlessly connects with other Zoho applications, creating a cohesive ecosystem for business operations. Additionally, it offers integrations with popular third-party tools like Google Workspace, Microsoft 365, and various marketing automation platforms. You also have access to a custom API to build your own integrations from scratch with code.

Zoho particularly shines when it comes to mobile access. The mobile app is full-featured and works seamlessly to keep data in sync, even when offline. This is a big advantage for sales reps who spend much of their time on the road, which is increasingly common in the age of hybrid work. The app is intuitive and makes it easy to pull up customer information, log calls, and update deals and tasks from your smartphone.

Things get a little more interesting when you factor in Zoho’s newly-introduced AI-powered sales assistant called Zia. Zia offers predictive lead scoring, anomaly detection in sales trends, and even suggests the best times to contact leads based on past interactions. I found these AI-driven insights to be generally accurate and helpful. However, it's worth noting that the full potential of Zia is only unlocked in the higher-tier plans, which can increase costs considerably.

While it may lack some of the advanced features or depth of customization of the market leaders, Zoho CRM meets the needs of most small to mid-sized companies and sales teams. However, it would be interesting to see how well the CRM stacks up once the AI features have had a chance to develop a bit.

How easy is Zoho CRM?

(Image credit: Zoho)

In the last few years, Zoho has made significant progress in improving the user interface and overall usability of its CRM. I found the new interface to be clean and intuitive, with a logical layout that made it easy to access key features and information. The home screen provides a comprehensive overview of important metrics and tasks, allowing me to quickly grasp the status of my sales pipeline and prioritize my activities for the day.

I also appreciated the ability to tailor the interface to my specific needs, from rearranging the menu bar to creating custom fields and layouts. However, it's worth noting that while basic customizations are straightforward, more complex modifications may require a steeper learning curve.

Onboarding is relatively straightforward, thanks to the detailed instructions provided on the website and the inclusion of sample data to help new users get started. I found the step-by-step guide particularly helpful in setting up my account and configuring initial settings. That said, the sheer number of features and options available can be overwhelming at first.

Zoho offers a wealth of training resources to help users become proficient with the system. Its knowledge base is extensive, featuring detailed tutorials, training videos, and live and on-demand webinars. I found these resources to be well-organized and easy to follow, which significantly reduced the time it took me to become comfortable with the platform's core functionalities.

In terms of the learning curve, I found that mastering the basic features of Zoho CRM was relatively quick. Within a few days, I was able to navigate the system confidently, manage contacts, and track deals. However, becoming proficient with more advanced features, such as complex automation workflows or in-depth reporting, required more time and practice.

While the CRM is generally user-friendly, there are still areas where it could improve. For instance, some users have reported that creating multi-module reports can be challenging and may require additional training or support. Also, while the AI features like Zia are powerful, they may take some time to learn and be fully leveraged. Higher-tier plans offer more advanced features and customization options, which can increase the complexity for users. However, these plans also come with additional support options, including onboarding assistance and dedicated account managers.

Zoho CRM integrations

Before we talk about third-party integrations, it’s important to acknowledge the level of functionality that you can extract simply from using Zoho’s own suite of productivity software — all of which integrate seamlessly with its CRM. With more than 40 different applications, including Zoho Webinar, Zoho Social, Zoho Books, and Zoho Surveys, it’s incredibly easy to extend functionality without having to rely on third-party providers.

Apart from that, Zoho also offers 600+ ready-to-use integrations for popular apps like QuickBooks, Google Workspace, Slack, Shopify, RingCentral, and DocuSign, among others. I found the process of setting up these pre-built integrations to be straightforward. Most integrations can be activated with just a few clicks, with clear documentation and setup guides for each integration.

However, for those looking to create custom integrations or connect with less common applications, Zoho CRM offers a robust API. The REST API documentation is comprehensive and well-organized, covering various aspects such as authentication, rate limits, and available endpoints. As I delved into the API documentation, I appreciated the clear examples and explanations provided, which would be helpful for developers of varying skill levels.

Zoho is also uniquely committed to making sure that developers have everything they need to build their own integrations. The Developer Console offers up a lot of different resources, including documentation, courses, ebooks, and webinars — to help developers at every stage of the integration process.

In terms of reliability, the experience is mostly consistent. Data is accurately and efficiently synchronized, minimizing the risk of discrepancies or delays. However, there is mention of users encountering some minor issues with workflow rules and alerts not functioning as expected, if you look at the different reviews available online.

How good is Zoho CRM customer support?

Speaking of customer support, Zoho can be a bit of a mixed bag. On one hand, Zoho offers a variety of support channels, including phone, email, and live chat, which provide flexibility in how users can reach out for assistance. But the quality of support received can be wildly inconsistent, depending on the agent you’re paired with at the time. Response times can also vary from time to time, leaving users frustrated.

Zoho does provide a robust self-service resource center, which includes a knowledge base, user guides, tutorials, and community forums. I've found these resources to be quite comprehensive and well-organized, making it easier for me to find answers to common questions and troubleshoot issues on my own. The step-by-step tutorials and user guides have been particularly helpful in navigating the various features and functionalities of the platform.

That being said, there have been instances where the self-service resources fell short in addressing more complex or specific issues I encountered. Thankfully, Zoho provides dedicated onboarding specialists who guide new users through the setup process and help customize the platform to their specific needs. Additionally, there are regular webinars and training sessions to help users make the most of the different features and capabilities.

On platforms like G2 and Capterra, Zoho CRM's customer support ratings hover around 4 out of 5 stars, indicating a generally positive sentiment. However, there are also a fair number of reviews that echo uncertainty and frustration given the inconsistent quality and slow response that many users have to deal with from Zoho. It's worth noting that Zoho offers a premium support option for an additional fee, which includes priority response times, dedicated account management, and personalized training sessions.

Zoho CRM pricing and plans

(Image credit: Zoho)

Plan

Free

Standard

Professional

Enterprise

Ultimate

Price

Free for 3 users

$14/user/month

$23/user/month

$40/user/month

$52/user

Best For

Small teams and startups

Small to medium-sized businesses

Medium-sized businesses with advanced needs

Large enterprises with complex sales processes

Large enterprises with extensive customization needs

Features

Lead management; Contact management; Deal management

Sales pipeline management; Email templates; Custom fields

Advanced reporting; Marketing automation; Sales forecasting

AI assistant; Zoho apps integration; Customizable workflows

Customizable dashboards; Advanced security features; Dedicated support

Limitations

Limited to 3 users, basic features

Limited automation and reporting capabilities

Limited customization options for dashboards

Requires a minimum of 25 regular user licenses for Lite users

No significant limitations, but may require additional setup for advanced features

Zoho CRM operates on a per-user pricing structure, which means that the cost is directly tied to the number of users you have. The pricing starts at $14 per user per month for the Standard plan, which includes features like lead and account management, sales pipeline management, and basic reporting — it’s a good starting point and makes Zoho one of the best CRM for small businesses.

This is followed by the Professional plan priced at $35 per user per month, which adds more advanced features like sales signals, forms integration, and inventory management. The Enterprise plan at $50 per user per month includes AI-powered tools like Zia, multi-user portals, and mobile SDKs. Finally, the Ultimate plan at $65 per user per month enhances the package with advanced data visualization and business intelligence.

In addition to these traditional plans, Zoho CRM also offers two bundle options: CRM Flex and CRM Plus. CRM Flex allows you to hand-select additional Zoho apps to add to your CRM suite, with prices adjusting accordingly. CRM Plus, on the other hand, includes a comprehensive suite of eight Zoho apps, including Zoho Desk, Zoho Campaigns, and Zoho Analytics, for $57 per user per month. This bundle offers significant savings compared to purchasing each app separately.

Zoho offers a 15-day free trial for its CRM, which allows you to test the platform and its features before committing to a paid plan. Additionally, Zoho CRM offers a free version for up to three users, which includes basic features like lead and account management, making it one of the best CRM for start ups. You also get a 34% discount if you commit to an annual subscription upfront, which can significantly reduce costs.

While the pricing is generally competitive, it's worth noting that costs can add up quickly when you have a large number of employees who need access to the CRM. It’s also a little unfortunate that the AI sales assistant, Zia, is fully accessible only on the Enterprise and Ultimate plans. Still, the platform offers a generally good value for money for most small and medium-sized businesses.

Zoho CRM FAQWhat are the main features of Zoho CRM?

Zoho CRM has many of the core functionalities that users expect from a leading platform of this type. For example, it includes tools for lead, deal, and contact management, as well as workflow automation to simplify repetitive tasks. What's more, recognizing that today's communication landscape is much more fragmented than it used to be, Zoho CRM lets users connect with customers through various channels, including email, telephone, social media, and live chat.

Of course, any CRM worth its salt doesn't just help businesses achieve sales, but also examines the aftermath. As such, Zoho CRM offers customizable dashboards and real-time reports to track sales performance, forecast revenue, and gain insights into customer behavior.

How easy is it to integrate Zoho CRM with other applications?

This is an area where Zoho CRM really shines, courtesy of the other solutions that come under the Zoho umbrella. Zoho CRM has native integration capabilities with other Zoho products, such as Zoho Books, Zoho Campaigns, Zoho Desk, and Zoho SalesIQ, as well as a wide range of third-party tools, including Google Workspace and Microsoft Office 365.

How do I assign leads to different users?

Users can set up Lead Assignment Rules based on specific criteria to automatically distribute new leads to the appropriate sales team members, ensuring a fair and efficient process. In addition, leads can be assigned to multiple different marketing campaigns.

Zoho CRM review: Final verdict

Throughout my experience with Zoho CRM, I have been consistently impressed by its robust set of core features, including lead and opportunity management, sales forecasting, and reporting. That being said, the responsiveness and quality of assistance can be inconsistent at times.

While the plans are generally cost effective and offer good value, certain essential features are restricted to higher tier plans only. For example, Zoho’s new AI sales assistant, Zia, is only available to Enterprise and Ultimate plan users. And while a Free plan does exist, it’s highly limited in functionality and serves only for testing purposes at best.

Still, Zoho CRM is a versatile choice for small businesses looking for a solid hub for their sales and customer facing teams. But, I’d recommend it only if AI features aren’t a priority to your organization, unless you’re willing to spend $50+ per user per month for one of the higher tier plans.

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Monday.com is a project management system designed to give you a flexible and transparent way to organize your work. With a highly visual scheduling interface and customizable workflows, Monday.com adapts to the unique way members of your team approach their projects.

But just how well does this software work? As you’ll discover over the course of this Monday.com review, the platform is leading the industry when it comes to ease of use and security but may be lacking when it comes to advanced functionality.

Monday.com - quick menu

1. Plans and pricing

2. Basic Membership

3. Standard Membership

4. Pro Membership

5. Enterprise Membership

6. Features

7. Interface and In Use

8. Support

9. The Competition

10. Final Verdict

• You can sign up to Monday.com here.

Plans and pricing

There are four different levels of Monday.com membership: Basic, Standard, Pro, and Enterprise. Prices vary depending on the number of user accounts you require, with the cheapest memberships only allowing you to add two users and top-end options supporting more than 200 accounts.

(Image credit: Monday.com)

Whichever membership tier and user capacity you pick, you’ll pay for Monday.com through monthly or annual payments. Opting for yearly billing will save you 18% in membership fees.

Overall, the pricing for Monday.com is competitive but some subscriptions don't represent the best value for money. The Basic plan, for example, doesn't offer many features and would work out pretty expensive for larger teams.

Basic Membership

The Basic subscription is Monday.com’s cheapest plan, costing $49 per month for 10 users. With a Basic membership, you’ll be able to organize your team using Kanban boards, which are simple ways to visualize workflows. Each Basic Monday.com system includes 5GB of cloud storage space, so you’ll probably want to upgrade if you have a large team.

Another major limitation is the fact that Basic Monday.com systems only store user activity logs for one week. If you intend to keep business-critical files on your Monday.com system, this could be a serious problem, as you won’t be able to see who modified them.

Standard Membership

A step up from the Basic membership is the Monday.com Standard plan, which costs $79 per month for a 10-person team. For most Monday.com customers, the extra investment will be worth it as the Standard package comes with a far more comprehensive feature set.

Take visual workflow management, for example. With a Standard account, you gain the ability to display project tasks on a highly visual timeline, a bit like a Gantt chart. You also get 50GB of file storage space and unlimited user activity tracking.

(Image credit: Monday.com)Pro Membership

Next is the Pro membership tier, priced at $119 per month for 10 user accounts. If you want to connect your Monday.com dashboard with other platforms, this is likely to be the right option for you as it supports up to 25,000 integration actions per month.

At this membership level, storage space is unlimited, which is great news if you need to work with a lot of large multimedia files. Pro subscriptions unlock lots of useful project tools too, such as chart views, time tracking, and private task boards.

Enterprise Membership

Enterprise is Monday.com’s flagship package. Unfortunately, no public pricing information is available for this type of membership as Enterprise installations are customized to the unique needs of each customer.

Enterprise accounts come with a 99.9% SLA uptime guarantee, which means you can rely on them for mission-critical tasks and storing important files. They can also be used to create audit logs and set individual account permissions.

(Image credit: Monday.com)Monday.com comparison table

Price (for 10 users)

Key Features

Limitations

Basic

$49 per month

Kanban boards

Limited to 5GB cloud storage, user activity logs stored for only one week

Standard

$79 per month

Timeline views (like Gantt charts), unlimited user activity tracking

Limited to 50GB file storage space

Pro

$119 per month

Chart views, time tracking, private task boards, unlimited storage

Up to 25,000 integration actions per month

Enterprise

Contact for pricing

99.9% SLA uptime guarantee, audit logs, individual account permissions

Pricing is customized and not publicly available

Features

You can think of Monday.com as a comprehensive productivity suite that includes all the features needed to divide up the work of your team, monitor project progress, and ensure individual tasks are completed to schedule.

To help you do that, Monday.com comes with project templates that you can use to build your system on top of when you first set up a Monday.com account. These include options for daily task management, departmental planning, and video production.

Once you’ve picked a workflow design to use, you’ll have plenty of freedom to tailor it to the particular needs of your organization. For example, you can add a star system to show the priority of different tasks. Also, there are numerous display options available, such as maps and calendar views.

One way that Monday.com simplifies project management is by making it easy to assign individual tasks to different members of your team. After you’ve done so, you’ll be able to access a comprehensive “Timeline” view of your various projects. At a glance, this feature will show you who is responsible for each part of a project, and when different tasks will be completed.

(Image credit: Monday.com )

But Monday.com doesn’t just make it easier to organize your work; it actually makes it easier for you to do it too. That’s because this platform features advanced collaboration tools that let your team message each other, share key files, and comment on work progress.

As if that wasn’t enough, Monday.com can integrate with dozens of third-party productivity platforms such as Mailchimp and Shopify. If you’re already invested in other tools, that’s great news, as Monday.com will work with your current tech stack.

(Image credit: Monday.com)Interface and In Use

The Monday.com system looks awesome with colorful designs and big buttons that make it easy to navigate between different screens. Core features such as your message inbox, weekly tasks, and shared project boards can all be quickly accessed via a panel on the left-hand side of the interface.

Things are just as straightforward on the mobile version of the platform, which can be accessed through Android and iOS applications. With the rise of hybrid work, these days, it’s super common to work on the move, so it’s great that Monday.com makes adding new tasks and keeping track of your teammates’ progress easy on your mobile.

(Image credit: Monday.com)Support

Wherever you are in the Monday.com system, you’ll be able to access support through a little “help” icon at the bottom right of the screen. Support is available via live chat, tickets, and pre-arranged webinars.

There's also a community forum and academy to offer additional support, regardless of the plan you opt for. If you do subscribe to the Enterprise plan, however, you also have direct access to the Monday.com support team. They can offer help with onboarding, detailed training and more bespoke support.

Monday.com's AI features

Monday.com has integrated AI into its platform through various tools and features. The first AI tool you are likely to come across is Monday.com's AI Blocks. These are pre-built AI functions that can be added directly to workflows. They can be used to automatically categorize data, extract information from documents, detect sentiment in text, and translate content into multiple languages.

The platform also offers AI assistants that can generate content, such as email drafts and summaries of updates. They can also help with tasks like creating project templates and building formulas based on a natural language description of the objective.

Users of Monday.com will also be able to access AI Agents to help them complete tasks. Monday.com is developing specialized AI agents to handle complex tasks, such as the Project Analyzer, which monitors hundreds of projects in real-time, flags bottlenecks, and provides proactive insights.

The Competition

There’s no question that Monday.com lacks some of the advanced features available with alternative project management platforms like Microsoft Project. However, the design of the Monday.com system is more user-friendly, making it a better choice if you don’t want to spend hours training your team to use it.

Be sure to check out our buying guide looking into the best project management software for a full rundown of how Monday.com compares to some of its rivals. It's also worth having a look at our list of the best CRM software, with many of those platforms also containing project management functionality.

Monday.com FAQWhat is the difference between Monday.com's CRM and its Work Management platform?

Monday.com's Work Management platform is a versatile project management tool for any team to organize tasks and workflows. Monday.com CRM, on the other hand, is a specialized product built on the same core platform but with features specifically for sales and customer-facing teams. It includes tools for managing sales pipelines, tracking leads and contacts, and automating sales-related tasks.

Is there a free version or a free trial for Monday.com?

Yes, Monday.com offers a free plan for up to two users, which provides basic CRM capabilities. The vendor also offers a 14-day free trial for its paid plans, which automatically puts the user on the Pro plan so they can experience all of the platform's features.

What are some of Monday.com's key features?

Monday.com's commonly highlighted features include many of those that users have come to expect from a top-level CRM. They will enjoy centralized communication as a result of two-way email sync with Gmail and Outlook, email tracking, and mass email capabilities.

Pipeline management, as well as lead and contact management, is also available, so users can drag-and-drop functionality, manage contacts, and enjoy different visual views. Users will also find advanced reporting features, including dashboards with widgets like Funnel Charts and Leaderboards for real-time sales analytics and forecasting.

Final Verdict

Monday.com is the ideal project management tool for anyone looking for an accessible system that their team will actually use. Unfortunately, some important features, like calendar views, are only available with its more expensive subscriptions. All the same, Monday.com stands out for its slick design and adaptable third-party integrations.

• You can sign up to Monday.com here.

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It still seems surreal that Helldivers 2 is 18 months old. A year and a half on from the PlayStation 5 and PC release of a co-op shooter that captured millions of players, it’s finally come to Xbox consoles as well.

Review info

Platform reviewed: Xbox Series X
Available on: Xbox Series X and Series S, PS5, PC
Release date: August 26, 2025 (Xbox)

Back in February 2024, we awarded the game four out of five stars and have since called it one of the best PS5 games, but if there’s one title that’s shown the potential of live service gaming, it’s Helldivers 2. Arrowhead’s third-person shooter has grown exponentially, meaning that Xbox players have entirely new systems and mission types to play with, as well as a whole new faction.

That means it’s easily one of the best Xbox Series X games and a smorgasbord of pseudo-fascistic flag-raising, but it does come with some growing pains.

A winning formula remains

(Image credit: PlayStation Publishing LLC)

If you’re new to Helldivers 2 and have only an Xbox console, what’s all the fuss about?

Basically, Helldivers 2 is a co-op shooter that has you landing on different locations on planets, completing objectives, then working to ‘get to the chopper’ and extract via dropship.

No two excursions play out quite the same way. Different biomes offer unique challenges, like thick fog or biting cold, while you’ll also come up against one of three enemy factions. All of this plays out against the backdrop of ‘The Galactic War’, which sees you and every other player across PS5, PC, and now Xbox, working to liberate planets.

Back in 2024, that meant a series of mission types that were fairly predictable, carried out against bug-like Terminids and Terminator-esque Automatons. Both carried their own challenges, but anyone jumping in now will also be tasked with fighting the Illuminate.

The most technologically advanced of all foes encountered thus far, they range from carpet-bombing ships and flying enemies to the genuinely pretty scary zombie-like creatures that can easily overrun a squad.

New toys, new problems

(Image credit: PlayStation Publishing LLC)

Thankfully, there’s plenty of firepower granted by Super Earth, with rifles, explosives, and much more that were there from launch.

Tailoring your loadout to the objective at hand remains just as important as ever, like popping a turret down while you’re uploading important data, or having a suite of rapidly reloading air support when on a hunting mission.

Much of this is tackled in the game’s tutorial (which remains just as chortle-worthy as it ever was), but the game beyond has outgrown that initial gauntlet. For example, there are new vehicles and even mechs to pilot, which have been added since launch, but there’s no room for them in the tutorial, so you’re left to your own devices once you unlock them.

That wouldn’t be so bad if you didn’t have to start from scratch on Xbox. When Helldivers 2 launched on PS5 and PC, I bemoaned the lack of cross-progression, but a year and a half on, it seems it’s still not coming.

(Image credit: PlayStation Publishing LLC)

That means if you have the game on PC and want to pick up where you left off on Xbox, you can expect to complete the tutorial and start off as a level one trooper again, shorn of all your shiny toys.

Given how many fun things I’ve been playing with on PS5, many of which are tied to premium Warbonds, it’s a shame there’s no option to pick up where I left off on Xbox. Then there’s the Warbonds themselves.

For the uninitiated, Warbonds act like battle passes, although they thankfully don’t expire. Each is themed on a certain type of weapon or damage type, and there are now well over a dozen. If you’re jumping in fresh, that’s a lot to catch up on, and while it’s hardly mandatory because so many of the free weapons are fun to use, it’s worth mentioning that it could be overwhelming.

The new Halo-themed Warbond is included, too, and offers weapons like the assault rifle and SMG, but it’s a ‘Legendary Warbond’, so it’ll set you back around $15.

Hellacious

(Image credit: PlayStation Publishing LLC)

Still, one upshot of being stripped back to basics is that it highlights just how right Arrowhead got it when developing Helldivers 2’s shooting and movement mechanics.

Best bit

(Image credit: PlayStation Publishing LLC)

It’s still a treat to drop an airstrike on just about anything, but there’s a special kind of magic when it accidentally lands on your teammates' heads and your entire party groans in voice chat.

Weapons are fun to use but have heft, and walking while shooting, or letting off lengthy bursts, can cause a huge penalty to accuracy. With some weapons requiring two players to load, or you to be totally stationary to change mags, there’s a ton of subtle intricacies to learn while you do your best to defend Super Earth.

Then there are the stratagems, which still produce screen-filling explosions and are an absolute rush to drop on a whole fleet of enemies (or, as is often the case, your own comrades through fluke or foolishness).

Outrunning a bunch of bugs or an Illuminate bombing run, triggering a cinematic artillery drop behind you, and just making it to the dropship on time for departure remains an experience unmatched in co-op gaming, and it’s somehow even funnier when you realize one buddy didn’t make it after all.

Should I play Helldivers 2 on Xbox?Play it if…

You missed out thus far
Helldivers 2 was a cultural phenomenon last year for a reason, and the Xbox version has lost none of its magic in the jump between platforms.

You’ve got a group of friends to play with
It’s not a prerequisite, but having friends to play Helldivers 2 with makes the entire experience more rewarding. It’s the perfect game for regaling friends with war stories of heroism and stupidity, and it’s hard not to play with a smile plastered on your face.

You’re a fan of Halo ODST
Helldivers 2 has a neat Warbond for Halo’s ODST, and it pays reverence to an underrated entry in a franchise that’s sadly lost its way in recent years. The big draws are the weapons, like the firecracker-like SMG and the classic Halo assault rifle, both of which feel great to use.

Don’t play it if…

You’re already playing on another platform
If you wanted to pick up Helldivers 2 on a second platform because you want to play away from the PC and don’t have a PS5, it’s worth remembering there’s no cross-progression. That’s a real shame, but levelling up to earn weapons (and purchasing warbonds) is a fly in the ointment.

Accessibility features

As with the PS5 version, there are a few accessibility features on offer in Helldivers 2 on Xbox.

Reticules can be changed in shape and color, while subtitles are available and in multiple sizes. There’s also text-to-speech and speech-to-text functionality.

How I reviewed Helldivers 2 on Xbox

Having spent countless hours spreading Managed Democracy on PS5 (and a chunk on PC, too), I jumped into the Xbox Series X version of the game and played for a few days across conflicts with all three enemy factions and playing with friends and strangers alike.

Whether it was the sound of airstrikes in my Logitech Astro A50X headset or making use of the adjustable triggers in my Xbox Elite Controller Series 2, I had a blast but also tried to come at the game from the perspective of someone that’s new to the series.

First reviewed August-September 2025

Helldivers 2 has dropped onto a new platform, but the Xbox version highlights some growing pains with Arrowhead’s megahit.

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As an all-in-one platform, HubSpot CRM centralizes all your marketing, sales, customer service, and content management needs with a focus on inbound techniques. The platform is considered to be one of the best CRM platforms on the market. Over 30,000 organizations across 90 countries have adopted HubSpot CRM, making it an exceedingly popular choice for companies seeking the best CRM for small businesses.

After putting the CRM through its paces, I've found it to be a robust and intuitive solution for organizing contacts, tracking deals, and gaining visibility into the sales process. The interface is clean and easy to navigate, with helpful features like email tracking, meeting scheduling, and live chat that streamline communication with leads and customers.

If there was one thing to say against HubSpot CRM, it’s the fact that the software can get quite expensive as you scale your business. While the free offering and generous entry-level plans offer a great starting point for new businesses, it’s easy to end up paying for things you don’t need as your business grows.

HubSpot CRMs core capabilities

HubSpot CRM delivers the essential features I expect from a customer relationship management system. I can store up to 1 million contacts and companies in the CRM for free due to some generous cloud storage, with each record capturing important details like contact info, website, social media profiles, industry, revenue, and more. When you add a contact, HubSpot automatically populates key details about their company, saving data entry time.

You can add up to 1 million contacts on the free plan. (Image credit: HubSpot)

Segmenting contacts into lists based on any criteria is simple with HubSpot CRM's powerful filtering tools. I can easily create dynamic lists that automatically update as contact properties change. For example, I set up a list of contacts from companies with 500+ employees who have visited my pricing page in the last month.

The deals dashboard is easy to navigate. (Image credit: HubSpot)

Deals and tasks keep things organized as you manage leads through the sales pipeline. I can create deal stages that mirror my sales process, drag and drop deals from one stage to the next, and easily see the value and quantity of deals in each stage. Tasks ensure critical to-dos never slip through the cracks. I can assign tasks to team members, associate them with specific deals or contacts, and set due dates.

For those who rely strongly on inbound, HubSpot CRM's built-in prospecting tool is useful for lead generation, identifying potential customers who are engaging with your website for the first time. It shows me which companies visited my site, even if they haven't filled out a form yet, and provides key details about those organizations pulled from HubSpot's database. I can review prospects and add promising leads to the CRM with one click.

Reporting features give me a clear picture of my sales pipeline and team performance. The dashboard displays my deal forecast, number of deals created and closed, productivity metrics, and more. I can dig into reports to see deals won and lost, sales leaderboards, and individual rep performance. Reports are easy to filter and customize.

Email tracking and templates help my team communicate efficiently with leads and customers. I can see who opened an email, clicked a link, or downloaded an attachment, then follow up accordingly. Templated emails save time on common messages. The Gmail and Outlook integrations allow me to log emails to the CRM and access templates, tracking, and more without leaving my inbox.

Live chat is another channel for real-time conversations with website visitors. I can configure targeted messages to specific web pages or audience segments. AI chatbots help qualify leads and schedule meetings 24/7. All chat conversations are automatically saved in the CRM.

Finally, the mobile app gives me access to key CRM data and features on the go. I can look up contacts, update deals, track emails, and more from my smartphone. This is invaluable when traveling or walking into a meeting.

Beyond the essentials, HubSpot CRM includes some handy tools that enhance productivity. The email integration with Gmail and Outlook is fantastic - I can track email opens, log sent emails to contact records, and create new contacts directly from my inbox. The meeting scheduler makes it painless for prospects to book time on my calendar, eliminating the usual back-and-forth. I also get a lot of value from the task reminders and automated workflows that keep me on top of follow-ups and outreach.

While the free HubSpot CRM is generous with its features, upgrading to one of the paid Sales Hub plans unlocks even more advanced capabilities like sales automation, predictive lead scoring, smart notifications, custom reporting, and more. But for many small businesses and sales teams, the free version provides the core tools needed to organize customer data and manage deals efficiently in one centralized system.

How easy is HubSpot CRM to use?

From the moment I first logged into HubSpot CRM, I found the dashboard to be clean, well-organized, and easy to understand. Whether working on contacts, deals, tasks, or reports, the layout and controls remain familiar and intuitive. The main navigation menu is clearly labeled and logically structured, making it simple to find the tools and data I need. The design consistency reduces cognitive load and allows me to move between various areas of the CRM without having to relearn the interface each time.

HubSpot CRM provides a wide range of options for tailoring the platform to my specific needs, but it does so in a way that is approachable and straightforward. I can easily add custom fields to contact and deal records, create personalized views, and build custom reports and dashboards without needing extensive technical skills. The drag-and-drop interface for building workflows and deal pipelines is particularly user-friendly, enabling me to automate processes and visualize my sales funnel with minimal effort.

When it comes to onboarding and training, HubSpot CRM offers a wealth of resources to help new users get up to speed quickly. The HubSpot Academy provides a comprehensive library of courses, certifications, and tutorials that cover every aspect of the CRM. I found the courses to be well-structured, engaging, and practical, with a mix of videos, quizzes, and hands-on exercises. The in-app guidance and tooltips are also helpful for discovering new features and understanding best practices.

It's worth noting that HubSpot CRM's ease of use extends beyond the core functionality. The platform's integration with tools like Gmail, Outlook, and Google Calendar is seamless, allowing me to manage my email and schedule without leaving the CRM. The mobile app is also well-designed and provides access to all the essential features, enabling me to stay productive on the go.

Overall, HubSpot CRM really sets the standard for ease of use in the CRM space. Its intuitive interface, consistent design, and customization options make it accessible to users of all skill levels. The comprehensive onboarding resources and rapid time-to-proficiency ensure that teams can start realizing value from the platform quickly. While there may be a learning curve for some of the more advanced features, HubSpot's commitment to usability makes the journey smoother and more enjoyable than with many other CRM systems I've used.

HubSpot CRM integrations

You can integrate HubSpot with the business tools you already use - like Gmail. (Image credit: HubSpot)

HubSpot CRM offers a wide range of pre-built integrations with popular business applications, making it easy to connect your customer data with the rest of your tech stack. The HubSpot App Marketplace is a treasure trove of integrations, with over 1,000 apps across various categories like marketing, sales, customer service, and more. I was able to quickly find and set up integrations with Mailchimp, Slack, and Zendesk. Setting up these integrations was a breeze — most required just a few clicks and minimal configuration.

While the pre-built integrations cover a wide range of popular apps, there may be instances where a specific integration is not available out-of-the-box. In such cases, HubSpot's integration with Zapier is a major lifesaver. Zapier is an automation platform that allows for connecting HubSpot CRM with over 3,000 apps. I was able to set up a custom workflow that automatically creates a task in my project management tool whenever a new lead is added in HubSpot, all without writing a single line of code.

For more complex integration needs, HubSpot provides a robust API that allows for custom integrations. API documentation is comprehensive and includes code examples in various programming languages. I also haven't encountered any significant issues with API performance. On the rare occasion when I did need assistance, HubSpot's support team was responsive and helpful in resolving the issue promptly.

Beyond all this, I also appreciate HubSpot's focus on data sync performance. The platform uses a two-way sync that ensures data consistency across integrated apps. Changes made in HubSpot are automatically reflected in the connected tools. I don’t have to worry about manually updating information in multiple places or dealing with conflicting data. Data sync capabilities extend beyond just syncing contact and deal information. For example, the platform also allows for syncing of marketing assets, such as email templates and landing pages.

How good is HubSpot customer support?

When implementing a new CRM system, having access to responsive and knowledgeable customer support is crucial. During my experience with HubSpot CRM, I appreciated the variety of support channels offered here.

However, it's worth noting that the level of support can vary depending on your subscription tier. While all users have access to the Knowledge Base and Community Forums, live support channels are limited to Professional and Enterprise tiers.

With a Professional or Enterprise subscription, I have access to phone, email, and chat support. The support representatives are friendly, knowledgeable, and always willing to go the extra mile to resolve my issues or answer my questions. The average first response time for support inquiries is impressively short, often within an hour or two for email or chat and immediate for phone support.

Beyond live support, HubSpot offers an extensive library of self-service resources. The HubSpot Academy is a standout, providing a wealth of courses, lessons, and certifications on every aspect of the CRM. I've found the courses to be well-structured, informative, and engaging, with practical examples and hands-on exercises. The Knowledge Base is another powerful self-service resource, offering a searchable database of articles, tutorials, and FAQs.

When these resources prove insufficient, HubSpot also maintains an active community forum where users can ask questions, share best practices, and learn from each other. This is a great place to ask questions that haven’t been covered in the other self-help resources. Personally, I've found the community to be welcoming, knowledgeable, and eager to help.

When it comes to overall customer satisfaction, HubSpot consistently receives high marks. The company is transparent about its customer satisfaction scores (CSAT), which typically fall between 75% and 85%. This is a strong indicator that the majority of users are happy with the support they receive.

HubSpot’s AI capabilities

Artificial intelligence is everywhere - even if you haven’t realized it yet - and many CRMs are competing to outdo each other in terms of their AI functionality. HubSpot's AI tools include its AI-driven sales assistant and predictive lead scoring, both of which work to streamline sales processes and provide actionable insights for employees.

Although using AI can sound somewhat complicated at first, HubSpot makes ease of use a priority for its AI features. HubSpot's AI is designed to be user-friendly and integrated into the platform, making it accessible even for those without a technical background.

HubSpot CRM: Plans and pricing

Plan

Free

Starter

Professional

Enterprise

Price

$0/user/month

$15/user/month

$90/user/month

$150/user/month

Best for

Small businesses or startups testing the waters

Growing businesses seeking basic marketing and sales tools

Experienced teams needing advanced features

Large enterprises with complex requirements

Features

Basic CRM functionality; Contact management; Email tracking

Email marketing; Sales automation; Content management tools

Omnichannel marketing automation; Custom reporting; Sales analytics

Custom solutions; Advanced security features; Multi-domain reporting

Limitations

Limited automation and no advanced features.

No workflow automation or advanced reporting.

Significant price jump from Starter.

an be costly for smaller organizations.

While it may not be the cheapest option on the market, HubSpot offers a compelling blend of features, flexibility, and scalability that justifies its pricing. That said, prices can add up quickly when you’re on one of the higher-tier plans, so you’d best stick to the features you need.

Unlike many other CRM providers, HubSpot actually offers a fully functional CRM at no cost, with unlimited users and up to a million contacts. This free tier includes essential features like contact and deal management, email tracking, and live chat. It's a great way for businesses to get started with a CRM without any investment.

Once your business has outgrown the free CRM, you can choose between a range of plans across different modules like the Sales Hub, the Service Hub, or the Marketing Hub. Each plan adds on to the capabilities of the free CRM with enhanced features unique to that module.

For example, Sales Hub Starter includes support for multiple currencies, along with eSign software and the ability to perform simple automations. Similarly, Marketing Hub Starter offers access to live chat integrations and email marketing support. Prices usually start from $15/user/month for the Starter plan for each Hub, going all the way up to several thousand dollars per month for enterprise customers.

For businesses looking to bundle multiple HubSpot products, the Customer Platform offers a discounted price that packs together essential features from the Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub into a single plan. This bundle is ideal for enterprise businesses that want to leverage the full power of HubSpot's ecosystem.

For new customers, HubSpot offers a generous 14-day trial, plus discounts and bundles that can provide significant savings. For example, they offer a 25% discount for startups and a 40% discount for nonprofits.

HubSpot CRM FAQIs HubSpot really free? What’s the catch?

Well, there’s no catch, per se, but, as always, you should read the fine print. While the core CRM is actually free for an unlimited number oif users and up to one million contacts, the "catch" is that more advanced features, such as advanced automation, custom reporting, and predictive lead scoring, are locked behind paid plans. If you want to access moire advanced features, you may have to fork out for Sales Hub or Marketing Hub - add-ons to the core CRM, which do come with a fee. Having said that, while the functionality of the core plan may be limited compared to the paid tiers, the free version remains generous.

What is the difference between HubSpot CRM and the other HubSpot "Hubs"?

Within the HubSpot ecosystem, the CRM is the free, foundational database. The other "Hubs" are paid subscriptions that add specialized tools and advanced functionality on top of the CRM. For example, Marketing Hub adds email marketing and lead nurturing workflows, while Sales Hub adds sales automation and e-signatures.

What integrations does HubSpot CRM offer?

HubSpot has a vast App Marketplace with over 1,000 pre-built integrations with popular tools like Gmail, Outlook, Slack, and Zendesk. For more complex needs, it offers an API for custom integrations and connects with automation platforms like Zapier.

What are some common use cases for HubSpot CRM?

Common use cases for HubSpot include managing and segmenting contacts, tracking deals through the sales funnel, automating follow-ups, analyzing sales team performance, and providing a centralized platform for sales and marketing teams to collaborate.

HubSpot CRM review: Final verdict

After thoroughly evaluating HubSpot CRM across multiple criteria, I believe that this is a solid CRM for small and medium-sized businesses, offering a robust set of features for contact management, deal tracking, and sales automation.

HubSpot’s user-friendly interface and design make it easy for teams to learn, with responsive live channels and comprehensive self-service resources to iron out any hiccups during initial adoption. I also liked the amount of flexibility offered in integrating the platform with other workplace productivity tools, with options ranging from built-in connectors to iPaaS vendors to a custom API.

However, while this is a solid platform for businesses of any size, it’s not without its shortcomings. For example, the existence of support tiers makes it impossible to receive live assistance as an entry-level paid subscriber. But on higher-tier plans, prices can quickly add up depending on the number of users, making the partnership less than sustainable.

Still, HubSpot CRM should fit the needs of most small-to-medium enterprises, especially with its generous free plan that offers near-unparalleled value in the world of CRMs. For larger organizations, thorough cost calculation is necessary to prevent overspending on unnecessary licenses or features.