There seems to be a rather large elephant in the room of the smartphone industry right now. The likes of Samsung, Apple, and Google are investing heavily in the development (and marketing) of AI software, but consumers seem less than interested in a technology that has yet to be proven game-changing for their everyday lives.
At least, that’s the impression we get from reader comments, and a recent survey of more than 2,000 iPhone and Samsung Galaxy users found that 73% of iPhone-owning respondents and a whopping 87% of Galaxy-owning respondents feel that AI adds little to no value to their smartphone experience. That’s got to be tough reading for the technology executives who are collectively betting hundreds of billions on an AI-powered future.
Of course, adoption takes time, and Samsung, for its part, is committed to the long game. At MWC 2025, I spoke to Annika Bizon, Mobile Experience (MX) VP of Product and Marketing at Samsung UK, who spoke on the company’s “number one aim” with Galaxy AI – and whose own adoption figures paint a more optimistic picture.
“Last year we launched Galaxy AI into the market, and we've now got over 5 million people using it on a regular basis in the UK. It took the internet eight years to get to that figure," said Bizon. "Once you start using something, it becomes behavior, and our job is to change behavior, so people can see the benefits."
“Now,” Bizon continued, “you can only change behavior if people do see a benefit. So [that’s the] number one aim. The second thing for us: Galaxy AI is our hero messaging because we want to own that space and bring credibility to that space. But we also need to demystify it, right? Because AI means a million things. Look around today [at MWC]. What we're saying is: AI makes the mundane easier. It makes you more creative, giving you back time to do the things you love. However, you can't forget that people buy a phone for the camera, the battery life, the durability. Those are principles that will sit below every single product we bring to market.”
Galaxy AI was a key feature of Samsung's latest Galaxy Unpacked showcase (Image credit: Samsung)It’s clear, then, that Samsung hasn’t forgotten about the importance of hardware to consumers – despite the dizzying number of Galaxy AI-related ads you’ve likely seen over the past year. AI is Samsung’s “hero messaging”, but it’s a matter of synergy, not prioritization.
“If you think about hardware and software, they work together,” Bizon told me. “AI optimizes the battery on your phone, AI optimizes the camera on your phone – you can always iterate through hardware, but when you start adding AI into that, you really take the whole experience up to another level.
“[Our customers are using AI] because it's making their lives easier, whether that be Circle to Search, Live Interpreter, or the fact that I can book a restaurant through my voice and send an invite directly to my friend's calendar. That's all about saving time. If you save time, and you’ve got the best hardware [working alongside] the best software, you start to really change the customer experience. And that’s the important thing. Working in a way where technology works for you rather than you working for technology. AI is the space where we see all of our [technology] coming together – it’s like a PA in your pocket.”
Democratization is key to adoption The mid-range Samsung Galaxy A56 and Galaxy A36 launched with AI last week (Image credit: Future)Where smartphone-based AI was the preserve of the very best phones only a year or so ago, companies have now pivoted to offering AI at almost every step of the price ladder.
Google, for instance, offers the same AI features on the budget-friendly Google Pixel 8a as it does on the premium Google Pixel 9 Pro, while Apple recently debuted the Apple Intelligence-compatible iPhone 16e, lowering the cost of entry to its AI feature suite. Removing the exclusivity from AI will allow these companies to refine and stress-test their AI features in a way that simply isn’t possible with a limited sample size, and Samsung, to its credit, realized this earlier than most.
After launching Galaxy AI in January 2024 on the Galaxy S24 series, Samsung rolled out the same features to the Galaxy S23 series just two months later. Galaxy AI compatibility now covers everything from the high-end Samsung Galaxy S25 Ultra to the mid-range Galaxy A55.
We've got over 5 million people using Galaxy AI on a regular basis in the UK.
Annika Bizon, Samsung“AI for All is really important to us,” Bizon explained. “Everybody has a chance to use AI. Personally, I’m really proud of the fact that we took the step last year to take [Galaxy AI] onto previous-generation devices – that’s over 200 million devices globally, and we gave people the opportunity to experience it. You can only really get adoption when you've got a mass market to do that with.”
What’s more, the figures behind AI aren’t all bad. Those aforementioned survey results reflect the current sentiment towards smartphone-based AI, but recent research conducted by TechRadar publisher Future suggests people are increasingly swapping traditional search engines for AI tools such as ChatGPT.
Consumer habits are changing, and although Galaxy AI might seem gimmicky now, it won’t be long before millions of smartphone users really are using their voices to make restaurant reservations. Consider this: cars, laptops, and cheeseburgers were all perceived as dumb fads when they originally came to market. Now they’re crucial to the global economy.
You might also likeAs well as its stature of being one of the best music streaming services, Apple Music’s commitment to delivering top-notch listening experiences extends beyond albums, playlists and podcasts into radio, with stations such as Apple Music 1 and Apple Music Hits. For its next special radio broadcast Apple Music has enlisted a bona fide music lover, yet an unexpected one – King Charles III.
To celebrate Commonwealth Day happening on March 10, the sovereign himself will step into the role of emcee in a special broadcast for Apple Music 1 which was pre-recorded at Buckingham Palace.
Set to air at 6am GMT / 1am ET on March 10 on Apple Music 1, The King’s Music Room will take a dive into His Majesty’s experiences with music from around the Commonwealth and even reveal some hidden parts of his music identity.
The King’s Music Room has been described as “a musical journey that reflects His Majesty’s personal taste” as per Apple Music’s blog post, packing a recollection of personal anecdotes that recall His Majesty’s experiences with traveling Commonwealth countries and how these have impacted the evolution of the soundtrack to his life. Weaved in between these reflective moments are pockets of personal insights to his favorite songs and artists – and his taste might surprise you.
So, what will a playlist curated by the sovereign sound like? Well, it’s pretty much a given that there’ll be quite a bit of vintage, so you can expect to hear the sounds of smooth 1930s jazz. But what may come as a surprise is that King Charles III has his ear to the ground when it comes to new music releases, as artists such as Raye and Kylie Minogue have crept their way into the King’s Apple Music special.
In addition to music legends Grace Jones and Bob Marley, King Charles III’s Apple Music 1 broadcast promises a mixed-genre spectacle from Afrobeats, to Reggae, to modern pop and RnB.
There’s no denying that music has a very special place in His Majesty’s life, elaborating on his passion through a video statement: “Throughout my life, music has meant a great deal to me. I know that is also the case for so many others. It has that remarkable ability to bring happy memories flooding back from the deepest recesses of our memory, to comfort us in times of sadness, and to take us to distant places”.
If you have an Apple Music subscription, you can listen to The King’s Music Room anytime on demand, after the initial broadcast. However, you don't need a subscription to listen to the broadcast live on Apple Music 1.
You might also likeBack in January, right ahead of the 2025 Consumer Electronics Show, United Airlines announced that it was speeding up its rollout and installation of Starlink across its fleet. It was good news as Grant Milstead, VP of Digital Technology for the airline, told us that it was “kind of enabling the living room in the sky experience.”
How? Well, once Starlink is installed on United Airline’s aircraft, the result is free, fast Wi-Fi while on the ground and in the air as long as you are a member of MileagePlus, which is free to join. United Airlines sped up its planned rollout by confirming that the first commercial flight was expected on an Embraer E175 in the spring and that its entire regional fleet would be covered by the end of the year. Its first mainline aircraft would also have Starlink installed by the end of the year.
Now United Airlines has successfully installed Starlink on its first regional aircraft, learned some new lessons, and confirmed some theories about what this process would look like. And for anyone who flies United Airlines, it’s great news as you’re one step closer to getting this stronger, more stable connection in the sky.
(Image credit: United Airlines)The most significant learning is that installing the Starlink antenna, the wiring, and the wireless access points inside the cabin of the aircraft is a lot less time-consuming than a typical antenna for traditional airline Wi-Fi. United says that it takes about eight hours to install the Starlink equipment, which is about 10 times faster than the current in-flight Wi-Fi equipment (though that eight-hour window doesn’t include de-installation or the testing equipment).
And here’s the best part for me as someone who tends to fly United Airlines, and for any others who do – you can expect Wi-Fi speeds up to 250Mbps on these regional aircraft, which is 50 times faster than current internet speeds. That means, when connected, you won’t have to worry about missing a text – even one with images – being able to browse the web, stream a show, or be productive and accomplish some work while cruising in the sky. I, for one, can’t wait to put that to the test.
Additionally, the Starlink antenna and corresponding equipment weigh 85 pounds and are electronically steered, which means no moving parts inside. That makes it easier to move, and less likely to need maintenance. It’s also a lot lighter (other antennas weigh upwards of 300 pounds) and United Airlines says it “means the aircraft requires less fuel to operate than with other inflight providers.”
The faster installation process also means the aircraft will be out of service for a shorter time. Currently, non-Starlink Wi-Fi installations for United take over 10 days, meaning the plane will not be flying for that period. United Airlines expects the Starlink installation and testing to take just four days, and that includes removing the old equipment. Remember, it’s outside on the aircraft's hull and inside under panels, where access points are located.
(Image credit: United Airlines)Here are the steps for the installation process as it stands for United Airlines regional aircraft:
It’s clear that United Airlines is still operating on this sped-up schedule and is eager to get Starlink-powered internet to more passengers, starting with regional aircraft. It’s not a small set of flyers either – while United Airlines' entire fleet is over 1,000 aircraft, the regional fleet is over 300 airplanes.
With one of those airplanes already done, United Airlines expects to install Starlink on over 40 aircraft a month starting in May before wrapping at the end of 2025. The goal is to cover all regional aircraft and then at least one mainline airplane.
You might also likeIf you've got a Garmin Fenix 6, original Garmin Enduro, Quatix, Tactix Delta or MARQ watch, a new update is on the horizon, although it's currently only available to those who've signed up to Garmin's public beta program.
The update, version 28.01, doesn't add any of the new software features present on the best Garmin watches to these older watches, so it might not seem terribly exciting at first glance. However, it does make a few vital fixes to some potential issues on these watches.
Notably, Notebookcheck reports at least one user complaining that accessing music controls on their Garmin Enduro watch resulted in the device unexpectedly crashing, and others mentioning that update 28.00 results in faster-than-expected battery drain. Both issues are reportedly fixed in beta, according to Garmin's change logs.
Other issues fixed during the update include a user interface problem on the Garmin MARQ Aviator, errors with loading courses saved to the watch, and slow notifications.
What if I'm not part of Garmin's public beta program?If you're experiencing any of the problems above, and you're not part of Garmin's public beta, don't fret: this means the fix is being actively trialled on user watches, and will be coming to the wider community very soon.
Garmin's public beta program, like all beta testing, is a bit of a double-edged sword: yes, you can access new features to test before anyone else, but you also open up your watch to a lot of potential bugs, which helps Garmin solve these issues before pushing them out in wider updates.
It's a necessary service for a smoothly-run, regular update schedule, but it does mean your day-to-day experience can be a little inconsistent.
If you'd like to know more about signing up for Garmin's public beta program, our guide on how to sign up for the Garmin Beta Software program can get you started.
You might also like...Leading VPN firm, ExpressVPN, has just released its biggest ever update to its Linux app, promising to deliver a user-centric experience with usability and enhanced security at its core.
ExpressVPN's new Linux application finally introduces the much-requested Graphical User Interface (GUI), meaning that users will be able to interact with the same easy-to-use interface used across other platforms. The upgrade also includes some new features like an advanced kill switch, split tunneling, and more.
The new Linux VPN app is currently available for beta testing only and is compatible with Ubuntu 24.04+, Debian10, Fedora30, Raspberry Pi OS Buster, Mint 20, and Arch. If you wish to keep using the command-line interface (CLI) app, you can still benefit from the upgraded version and its new advanced features.
More customization and security, with an intuitive interfaceExpressVPN is one of the best VPN providers on the market, known for its feature-packed and easy-to-use applications. The upgrade comes then as a response to the popularity of Linux products and the need for high-quality VPN solutions.
"We recognized that the rapidly growing Linux community needed a powerful and intuitive VPN experience and got to work immediately," said Himmat Bains, ExpressVPN Head of Desktop apps.
This is where the new GUI comes in. The improved interface, which is available in light and dark modes across 17 languages, allows users to take control of their digital life in just a few clicks.
As Bains points out, though, the GUI is only one part of the upgrade. He said: "The new app integrates a host of advanced features that enable users to tailor their digital security experience – for more control and privacy while benefitting from the ease of use that ExpressVPN is known for."
For the first time, in fact, also Linux users can benefit from a split tunneling feature to select specific apps or IPs to be routed through the VPN or bypass it. An advanced kill switch option (here called Network Lock) also allows them to prevent internet access at all times unless the VPN is connected.
Image 1 of 3Thanks to the new light and dark modes, you can fully customize your app's look in 17 different languages. (Image credit: ExpressVPN)Image 2 of 3Head on the network tab to enable the advanced kill switch protection and LAN access. The latter allows you to securely connect to local devices on your network. (Image credit: ExpressVPN)Image 3 of 3From the split tunneling tab, you can select which apps and IP you want to either include or exclude from the VPN connections for better usability. (Image credit: ExpressVPN)Other security features that come with the new ExpressVPN's Linux app also include post-quantum encryption, alongside some advanced protection features to block intrusive ads, web trackers, malicious websites and adult content.
As with other platforms, the Linux app also comes with a choice of VPN protocol options that include OpenVPN and ExpressVPN's very own Lightway. Users will also be able to choose across servers in 105 countries worldwide.
As mentioned earlier, ExpressVPN will keep supporting CLI users, too, extending many of the same upgrades also for its Linux CLI new version. The provider suggests uninstalling your existing ExpressVPN Linux app (v3 and older) before installing the new Linux app (v4) to avoid any issues.
ExpressVPN’s new Linux app is now available for download in beta from the ExpressVPN website.
All in all, Bains said: "At ExpressVPN, our users have always been the driving force behind our innovations. Our major Linux enhancements are just one example, and reinforce our mission of making robust privacy protection accessible to everyone."
Criminals from the Akira ransomware group have been found using an unsecured webcam to launch their attack and encrypt their target’s entire network.
This is according to cybersecurity researchers S-RM, who found the threat actors first accessed their target’s remote access solution, either by brute-forcing the login credentials, or buying them off the black market. From there, they installed AnyDesk to pivot to other devices on the network, establish persistence, and steal sensitive data.
Then, they tried to deploy the encryptor for Windows, but were stopped by the company’s Endpoint Detection and Response (EDR) mechanism. After hitting this roadblock, Akira looked for other devices, outside EDR’s watchful eye, and found a live webcam vulnerable to remote shell access.
Avoidable incidentThe webcam ran on a different operating system based on Linux, allowing Akira to use its Linux encryptor. Speaking to BleepingComputer, S-RM said Akira used the webcam to mount Windows Server Message Block (SMB) network shares of the company's other devices. Then, they encrypted the network shares over SMB, successfully working around EDR.
"As the device was not being monitored, the victim organization's security team were unaware of the increase in malicious Server Message Block traffic from the webcam to the impacted server, which otherwise may have alerted them," S-RM said.
To make matters worse, S-RM confirmed that a fix for the webcam was available, meaning the entire attack could have been avoided with timely patching.
Other details were not disclosed, so we don’t know who the victims were, or what type of files Akira stole in this attack. We also don’t know if the company paid any ransom demands, or if the stolen files made it to the dark web.
Next to the infamous LockBit, Akira remains one of the bigger ransomware threats out there, so users should be on their guard.
You might also likeCompanies can try to avoid or minimize tariffs by requesting exemptions or legally reclassifying their products. Here's a look at some of the strategies that have worked in the past.
(Image credit: Brandon Bell)
It sounds very much like we're going to get a brand new iPhone model this year in the form of the iPhone 17 Air – which is apparently replacing the iPhone 16 Plus – and a couple of fresh leaks give us a bit of a better idea about what to expect from it.
First up, in his post about Apple's plans for a foldable iPhone, well-respected analyst Ming-Chi Kuo mentions that the folding iPhone will "use the same high-density battery cells as the ultra-thin iPhone 17".
The suggestion is that both the iPhone 17 Air and the foldable iPhone will make use of tweaked battery tech that packs more capacity into a smaller space – very handy when you're talking about super-slim handsets (one of which folds).
That should allay some concerns about the iPhone 17 Air having a relatively short battery life, due to its thinness. The new Apple C1 chip that made its debut in the iPhone 16e should also improve internal efficiency and help battery life on the iPhone 17 series.
Size mattersExclusive revelation: The length, width, screen size, and bezel(same iPhone 16 Pro Max) of the iPhone 17 Air and iPhone 17 Pro Max are exactly the same.Only the thickness is different. The iPhone 17 Air is 5.5mm thick, and the iPhone 17 Pro Max is 8.725mm thick. pic.twitter.com/YjcMFva5IWMarch 7, 2025
So, how thin is the iPhone 17 Air going to be? Regular tipster @UniverseIce suggests it's going to be a mere 5.5 mm (0.22 inches) front to back, which fits in neatly with what we've previously heard from other sources.
The same tipster also hints at the dimensions of the iPhone 17 Air, which are apparently also the same as the iPhone 17 Pro Max, and the iPhone 16 Pro Max: a height of 163 mm (6.42 inches) and a width of 77.6 mm (3.06 inches).
However, the iPhone 17 Pro Max is said to have a thickness of 8.725 mm (0.34 inches), compared to the 8.3 mm (0.33 inches) of the iPhone 16 Pro Max. This increased thickness could be down to improved cameras and a significant redesign.
So the iPhone 17 Pro Max is likely to be going thicker, while the iPhone 17 Air goes thinner – something for everyone, no matter what the size of your hands or pockets. If Apple sticks to its usual annual schedule, these phones will appear in September 2025.
You might also likeThe Labor Department will release the monthly jobs report card today, which is expected to show solid growth. But that's not the whole picture. And, the White House will host a cryptocurrency summit.
The kindergarten vaccination rate against the measles in Gaines County is 82%, far below the 95% needed to achieve herd immunity.
(Image credit: Julio Cortez)
I've got some bad news if you're a member of the Xbox Insider Program, as it seems as though the latest update pushed to the Alpha and Alpha Skip-Ahead channels could be wiping user profiles from Xbox consoles.
According to the comments on a recent post to the r/xboxinsiders subreddit, users were finding their Xbox Series X and Xbox Series S consoles seemingly reset when turning them on over the last couple of days. If you're unlucky enough to be impacted, this means that you will have to go through most of the setup process again in order to sign in with your Xbox account. While your purchases and game installations are thankfully unlikely to be impacted, customization settings and quick resume data are going to be missing and it might take a bit of time to get back to your desired setup.
Some users also reported being unable to get the update working at all, with multiple failed installations. One unlucky Redditor even stated that the language setting of their Xbox console is now "randomly set in what appears to be Chinese" leaving them completely unable to use the system because they "can’t read anything".
The issues have now reportedly been resolved, but that doesn't mean that you shouldn't tread carefully. This is a good reminder that you likely shouldn't have your main Xbox console signed up to the Xbox Insider Program as, while very rare, there is always a chance that early updates like this can go wrong.
This latest update was first released on March 5, becoming mandatory on March 6. It was intended to introduce a few small fixes to the profile system, TV options, and various small localization tweaks.
You might also like...If the rumors are to be believed, the Google Pixel 9a could make its official debut sometime later this month – but while we're waiting, a plethora of leaked images have found their way online, showing off the mid-range handset.
These pictures come from well-known tipster @evleaks, and look to be official marketing images from Google. We get a look at all four colors – Obsidian (black), Porcelain (white), Peony (pink), and Iris (purple) – though it's the purple that features the most.
Some key Android features are shown off in these images, such as access to the Google Gemini AI assistant, and built-in theft protection. There are also some lifestyle shots showing the phone in use in a variety of scenarios.
One of the pictures shows the Pixel 9a splashed with water, which makes us think it's going to retain the IP67 dust and water resistance of the Google Pixel 8a that launched last year, and which this handset will be replacing.
Ready for a close-up The leaked images suggest the Pixel 9a will bring new color options compared to the Pixel 8a (above), including black, white, pink and purple (Image credit: Philip Berne / Future)These leaked images also give us a close-up look of a controversial design choice Google has seemingly made with the Pixel 9a: the iconic Pixel camera bar bump is going away, with the rear camera sitting almost flush against the back of the device.
You can see from one of these pictures that there is what appears to be a very slight camera bump – and we do mean slight. That suggests the phone won't actually lie perfectly flat on its back when you put it down.
It's a bold move for Google to take away the one design choice that made the Pixel series distinctive, but it's a move that's been rumored for a while. It's possible that Google wants to get its mid-range phones and its flagship phones looking less similar to each other.
Whatever the thinking, this will all be official very soon. Most rumors are pointing to Wednesday, March 19 as the launch date for the Pixel 9a – and of course as soon as Google makes its announcement, we'll bring you the news here.
You might also likeThere's a new set of Philips Hue lights available in the US, specifically designed for use outdoors. The Impact series were previously only available in Europe, but they're now getting a wider launch, so you can use them to add a dash of light and color to your yard.
As Fabian of fan site Hueblog.com explains, the Philips Hue Impress series comprises three weather-resistant lights to brighten up your garden: the Impress Outdoor Wall Light, Impress Wide Outdoor Wall Light, and Impress Pedestal Light.
All three are fitted with Philips Hue White & Color Ambiance bulbs, meaning you can set them to white light at a color temperature of your choice, or take your pick from 16 million RGB colors. You can use them on their own, or as part of a larger Hue setup.
You can install the low-voltage Philips Hue Impress Pedestal Light anywhere in your yard using the spike on the bottom (Image credit: Philips Hue) Make a good impressionThe standard Impress Outdoor Wall Light (priced at $159.99) is the only one of the set that's designed to be hard-wired into the wall so there are no visible exterior cables. It contains two Hue White & Color Ambiance bulbs, and its case measures 9.4 x 6.1 x 5 inches.
The Impress Wide Outdoor Wall Light ($179.99) is a low-voltage light that's designed to be easy to install and extend yourself without the help of an electrician. As the name suggests, it's the larger of the two wall-mounted fixtures, measuring 11.7 x 6.8 x 8 inches.
The Impress Pedestal Light ($189.99) is another low-voltage unit that you can safely install yourself, and is held in place with a spike so you can position it anywhere you like outdoors. Its dimensions are 15.7 x 3.9 x 3.9 inches.
All three require a Philips Hue Bridge, which creates a mesh network that connects all your Hue lights, switches, sensors and cameras to your home Wi-Fi network, and to each other.
You might also likeOne of the main uses of ChatGPT is helping with coding and programming, and it’s one of the best AI tools for that purpose. Now, the latest version is able to generate code and add it directly into Apple’s Xcode development app in macOS without any longwinded steps. That could help make the whole process run much more smoothly than before.
In a post on X, ChatGPT developer OpenAI explained that the latest ChatGPT update features a new “Apply” button that automatically inserts the generated code into the correct location in your project. There’s also a toggle to “Auto-apply code,” which streamlines the workflow even further.
You’ve been able to spin up code in ChatGPT for a while now, which has helped make it more capable than even the best text editors for your coding needs. Yet ChatGPT has previously required you to manually copy and paste the generated output into Xcode yourself. Now, the two apps are much more tightly integrated.
ChatGPT can detect the code editing app that you’re using, whether that’s Xcode, VS Code, or something else. That allows it to automatically insert the code it creates in the right spot.
Coming to Windows soon (Image credit: Shutterstock / Elle Aon)ChatGPT’s developer OpenAI says that these changes are coming to all desktop ChatGPT users on Mac, including those on the app’s free plan. It also sounds like these capabilities will be coming to additional apps and integrated development environments in the future, although OpenAI didn’t specifically explain which ones.
Windows users don’t need to miss out either, as OpenAI staff member Alexander Embiricos confirmed on X that this functionality will be coming to Microsoft’s operating system “soon.”
The update brings ChatGPT in line with GitHub Copilot and Xcode’s own Swift Assist tool, which is already built into the app. Swift Assist runs on Apple’s private cloud servers, and the company says that your code is not stored or used for training. That might make it a more secure option than ChatGPT if you’re concerned about your code being swept up by a third-party artificial intelligence (AI) tool.
With Apple’s Worldwide Developers Conference (WWDC) set to open its doors in June, we could see further updates to Swift Assist at that time, and it’s a good bet that ChatGPT and GitHub Copilot will receive plenty of new features in the meantime. That means if you’re looking for an AI coding assistant, you’ve got plenty of options.
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