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Samsara is built around the idea that fleet managers shouldn't have to toggle between different tools to stay on top of their operations. The platform combines GPS tracking, AI-powered dashcams, ELD compliance, and asset management in one place. If you're still weighing your options, TechRadar's best fleet management software guide covers the competitive field in detail.

TechRadar reviewers spend hundreds of hours each month evaluating B2B software across categories. Samsara consistently ranks near the top of our fleet management testing. It's also our top pick for fleet management in 2026, which is exactly why I've been especially rigorous about where it falls short. The platform serves transportation, construction, logistics, and government organizations, from small owner-operators up to large enterprises.

What I found is a platform that earns its reputation through genuine depth, anchored by standout safety and compliance tools. It also comes with some real trade-offs for smaller organizations around pricing transparency and contract flexibility, things that aren't always obvious from the product page.

Samsara: At a glance

Attribute

Notes

Score

GPS tracking

Updates every second with live traffic overlays, weather alerts, and custom recurring route locations

5/5

Asset management

Covers trailers, equipment, and cargo with environmental sensors for temperature-sensitive loads

4/5

Usage analytics

Detailed fuel, maintenance, and powered equipment utilization reports across the full fleet

4.5/5

Cost control

Idle time alerts, fuel tracking, and route optimization supporting 100+ stops help cut running costs

4/5

Compliance monitoring

Full ELD and HOS compliance for FMCSA mandates, with automatically compiled audit-ready records

5/5

Alerts & notifications

SMS and email alerts for geofencing, idling, engine faults, and weather put it a step above most rivals

4.5/5

Ease of use

Clean, intuitive dashboard widely praised by users, though the mobile app has occasional performance issues

4/5

Price and scalability

Premium pricing with no public rates and a mandatory three-year contract limits flexibility considerably

3/5

Customer service

24/7 phone, live chat, and ticketing available, but response times vary and billing disputes take time

3.5/5

Samsara holds up well across nearly every attribute I tested. Its compliance and tracking tools are best-in-class, though the pricing model and contract terms bring the overall score down slightly.

Samsara: Features

Samsara's GPS tracking is among the most precise I've come across in this category. Location data refreshes every second with live traffic overlays and weather alerts, and a custom location tool lets you set recurring routes for drivers. Route optimization handles 100-plus stops, which makes a real difference for delivery fleets or utilities operations running complex daily schedules.

The AI safety layer is where Samsara pulls furthest ahead of mid-market alternatives. Dual-facing dashcams capture both the road and driver behavior, feeding into automated coaching workflows that surface risky events without requiring a manager to dig through footage manually. A 2025 platform update added AI-powered incident detection that flags near-misses in real time rather than after the fact.

Reporting customization is the weakest area in an otherwise strong feature set. Users on G2 and Capterra consistently note that dashboards become fairly rigid once you move past the standard views. Competitors like Geotab offer more flexibility there, and enterprise buyers running large operations may feel that constraint acutely.

Feature highlights:

• Real-time GPS with per-second updates, live traffic overlays, and weather alerts
• AI dashcams with automated driver coaching and real-time incident detection
• FMCSA-certified ELD and HOS tracking with automatically compiled audit records
• Geofencing alerts via SMS and email, while rivals like Motive deliver email only
• Environmental sensors for refrigerated cargo and temperature-sensitive loads
• Open REST API for connecting Samsara to ERP, TMS, and third-party software

Samsara: Ease of Use

(Image credit: Samsara)

The dashboard is well laid-out, with live maps, driver status, maintenance logs, and alerts all visible from the main view without drilling through submenus. Hardware installation is plug-and-play: you connect the device to a vehicle's OBD-II port and pair it through the Samsara Fleet app. Samsara also provides product tours, tutorial videos, and webinars for onboarding, with direct setup support available if anything goes wrong.

The mobile app is less consistent. Most drivers find it workable for HOS logging and route updates, but G2 and Capterra reviews flag recurring issues including crashes, slow load times, and delays when editing driver logs. Fleet managers overseeing operations from a desktop will rarely hit these problems, but drivers in the field are more likely to run into them.

Samsara: Pricing

Samsara doesn't publish pricing publicly, so you'll need to request a custom quote through the contact form on its website. Based on pricing we confirmed directly during testing, software subscriptions run between $27 and $33 per vehicle per month, with hardware adding $99 to $148 per unit. Dashcam-equipped configurations push the monthly total to around $40 to $60 per vehicle.

The three-year minimum contract is the biggest sticking point, and Samsara generally requires prepayment for the full term. There are no refunds after the 30-day free trial closes, so if your fleet size drops mid-contract you're still paying. Verizon Connect starts at roughly $23.50 per vehicle per month, and Motive offers one-year terms from around $25, making both more practical choices for fleets not ready to commit long-term.

Samsara: Customer support

Samsara offers 24/7 support via phone, live chat, and a ticketing system accessible within the platform. Its Better Business Bureau A+ rating reflects positively on how the company handles formal escalations. User reviews on G2 consistently describe the implementation and onboarding team as responsive and knowledgeable.

Post-onboarding, the experience becomes less predictable. Complaints about slow response times and unresolved billing disputes appear regularly across Capterra, G2, and BBB reviews. Samsara's self-service knowledge base is extensive and resolves most routine technical questions, though billing issues tend to take longer.

(Image credit: Future)Samsara: Alternatives

• Verizon Connect: A comparable feature set at a slightly lower starting rate of around $23.50 per vehicle per month, though customer satisfaction scores tend to trail Samsara's on major review platforms.
• Motive: Similar AI dashcam capabilities with more flexible contract terms, including one-year and month-to-month options, making it a better fit for fleets not ready for a multi-year commitment.
• Geotab: Ranked first by ABI Research in 2025 for integration breadth, with over 430 verified solutions in its marketplace, making it worth prioritizing if connecting fleet data to third-party systems is a requirement.

Samsara: Final verdict

Samsara is one of the most capable fleet management platforms on the market, and my testing confirmed why it sits near the top of most comparison lists. The per-second GPS tracking and AI-driven safety features are executed at a level that mid-market competitors can't easily replicate, and the open API makes it relatively straightforward to connect with existing business systems. For transportation or logistics operations running 10 or more vehicles, that combination of depth and connectivity is hard to find elsewhere.

The contract terms are the real obstacle. A mandatory three-year prepayment with no published pricing and variable billing support adds friction at every stage. If those factors are dealbreakers, Motive or Teletrac Navman offer more flexibility; otherwise, Samsara delivers on what it promises.

Samsara: How we tested

My evaluation of Samsara included hands-on testing of the platform's core features, covering the dashboard, driver app, alert configuration, and reporting tools. I also requested a quote directly from Samsara's sales team to verify pricing, and cross-referenced user experience patterns through G2 and Capterra. Feature and safety data referenced in this review draws on Samsara's 2025 Safety Report and ABI Research's 2025 fleet management assessment.

Samsara: FAQsDoes Samsara require a contract?

Samsara requires a minimum three-year commitment, with pricing typically prepaid for the full term. After the 30-day trial window closes, there are no refunds, so it's worth being certain before signing. Motive and Teletrac Navman both offer shorter-term contracts if flexibility is a priority.

How much does Samsara cost per vehicle?

Samsara doesn't publish rates on its website, but pricing confirmed during testing puts software subscriptions at $27 to $33 per vehicle per month. Hardware runs an additional $99 to $148 per unit, and fleets adding AI dashcam configurations can expect monthly totals closer to $40 to $60 per vehicle.

Does Samsara support ELD compliance?

The Samsara Driver App is FMCSA-certified for ELD and handles Hours of Service tracking automatically from an iOS or Android device. All records appear on the same dashboard as GPS and diagnostics data, which makes roadside inspections and internal audits considerably less painful.

What is the minimum fleet size for Samsara?

Samsara requires a minimum of three vehicles, which rules it out for very small operations. If you're tracking one or two vehicles, GPS Trackit is worth considering since it imposes no minimum fleet size requirement.

Can I integrate Samsara with other business software?

Samsara offers a full REST API and prebuilt webhooks that connect to ERP systems, transportation management software, and other third-party tools. Some integrations are included in the base subscription, but others carry additional fees. It's worth clarifying exactly what's covered in your quote before signing.

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Light spoilers follow for 2026's Masters of the Universe movie.

It's been a rocky road for Masters of the Universe since Mattel initially created the sci-fi fantasy franchise in 1982. Indeed, from the heady heights of its popular toy range and subsequent animated shows in the 1980s, to its first live-action film and recent TV reimaginings that have been slammed by fans and critics alike, it's endured more than its share of ups and downs.

The arrival of a new Masters of the Universe movie from Amazon, then, is a make-or-break moment for the brand. Become a hit and it could re-energize a franchise that's long deserved a return to the spotlight. Fail to resonate with lifelong fans and/or newcomers, though, and there may never be another opportunity to resurrect it. To paraphrase its most iconic quote, it's a good thing, then, that Masters of the Universe has the power to be one of 2026's most surprising new movies.

By the power of Grayskull...

Nicholas Galitzine stars as Adam, the exiled crown prince of Eternos and wielder of the Power Sword (Image credit: Amazon MGM Studios)

Masters of the Universe introduces us to Adam (Artie Wilkinson Hunt), the young, gentle, and timid crown prince of Eternos, aka the capital city of the planet Eternia ruled by his parents King Randor (James Purefoy) and Queen Marlena (Charlotte Riley).

When the malevolent Skeletor (Jared Leto) and his forces invade and conquer Eternos, Adam is hastily sent to Earth, i.e., his mom's home world, for his own protection alongside an ancient artefact called the Sword of Power. Unfortunately, Adam loses the all-powerful weapon, which grants superhuman abilities to whoever wields it, en route to his new safe haven.

Masters of the Universe is an extremely entertaining and lore-accurate space opera

Fast forward 15 years, and a grown up Adam (Nicholas Galitzine) refuses to give up on finding the Power Sword and returning to Eternos to liberate its people.

Eventually, Adam's persistence pays off. Not only is he reunited with the mystical blade, but also the adult version of his Eternos-based childhood friend Teela (Camila Mendes), who had traveled to Earth to track him down. Together, Adam and Teela return to Eternos and, alongside Teela's adoptive father and Eternos' former commander-in-chief Duncan/Man-at-Arms (Idris Elba), plus numerous other allies who join their cause, set out to end Skeletor's reign of terror.

Teela is one of Adam's many allies in the battle to overthrow Skeletor (Image credit: Amazon MGM Studios)

So far, so simple — and that remains the case throughout Masters of the Universe's runtime.

Indeed, it doesn't put a unique spin on the traditional 'Hero's Journey', aka the universal storytelling template coined by Joseph Campbell, nor does it reimagine the He-Man mythology like Netflix's Masters of the Universe: Revelations TV show did. Long-time fans who heavily criticized the latter for trying to reinvent franchise lore, then, will be relieved to hear that it doesn't similarly reinvent the He-Man legend for the sake of it.

Masters of the Universe does right by its source material

And, frankly, it doesn't need to. The He-Man and the Masters of the Universe brand might be 44 years old, but its core themes, such as self-empowerment and the quintessential battle of good versus evil, are as pertinent today as they were in the '80s.

Equally, its glam rock-inspired universe and iconic characters aren't as famous as they were decades ago, either. Nonetheless, retaining the franchise's classic elements is a sure-fire way of feeding into diehard fans' nostalgia and keeping them onside amid this latest reboot.

Idris Elba gets plenty of moments to shine as Duncan/Man-at-Arms (Image credit: Amazon MGM Studios)

As a result, Masters of the Universe does right by its source material and is therefore as faithful a reboot as you're ever likely to see.

From franchise-accurate costumes and locations, to the eclectic cast of individuals that inhabit its wildly creative universe and mythos surrounding it, the amount of crowd-pleasing fan service on show will convince even the most trepidatious fan that it's a worthy live-action adaptation. Throw in a reference to the greatest He-Man meme of all-time, and even viewers whose only exposure to the Mattel-owned IP comes via meme culture will appreciate what's on offer.

That all said, viewers hoping for a film with a less predictable plot will be left wanting more. Some might argue that's in keeping with the simplicity of its identically titled animated show, but, while its easy-to-follow narrative didn't ruin my enjoyment of what was on offer, I suspect some people will consider its story to be too generic for their tastes.

Feeling good and evil

The evil-doing Skeletor is a throwback to a time when villains had no interest in being redeemed (Image credit: Amazon MGM Studios)

Regardless, established fans and newcomers alike will find plenty more to enjoy about Masters of the Universe.

For one, there's no denying that it's highly entertaining. The early part of Adam's arc, which is punctuated by a series of 'fish out of water' moments on Earth and Eternia that speak to his initial alienation on both worlds, sprinkles a hefty dose of slapstick and self-aware humor on top of its drama-covered sundae.

Add in reams of banter thrown around by its charismatic group of heroes, including the scene-stealing sardonic android Roboto (voiced by a pitch-perfect Kristen Wiig) and vibrant, thrills-a-minute action on top, and Masters of the Universe is an absorbing galactic adventure that puts fellow sci-fi flick and recent Star Wars movie The Mandalorian and Grogu to shame.

Masters of the Universe is an absorbing galactic adventure that puts The Mandalorian and Grogu to shame

It helps that there aren't many weak links in Masters of the Universe's cast, too.

As the socially awkward prodigal son who spends the entire story running towards his destiny rather than away from it, Galitzine is brilliantly amusing as he is melodramatic. Sure, it's a performance that won't win any prizes on the 2027 awards circuit but, as a more multifaceted version of the franchise's archetypal hero, he leads this film with the right amount of weird, wonderful, and wow factor.

Though it pains me to say something positive about the controversy-courting Leto, he's also in fine form as Adam/He-Man's archnemesis. Equal parts menacing and sassy, Leto captures the core essence of Masters of the Universe's enduringly popular miscreant in a hammy display of true villainy.

Good though the movie's supporting ensemble are, some aren't given the necessary time or arcs to be as fully-rounded as they should.

Some characters aren't given the necessary time or arcs to be as fully-rounded as they should

Mendes' Teela and Elba's Duncan don't fall foul of that per se — the badass pair are given enough to do throughout Masters of the Universe's 132-minute runtime. Nonetheless, I would've liked their detached surrogate bond to be examined in more detail, even if it was at the expense of some of its comedy.

Evil-Lyn doesn't get as much screen time as she deserves (Image credit: Amazon MGM Studios)

The unluckiest member of Masters of the Universe's cast, though, is Alison Brie, whose Evil Lyn — aka Skeletor's right-hand lady — is given short shrift throughout. Brie does an as-ever excellent job with the material she has, but I longed to see more of her chewing the scenery as the double-crossing sorceress.

For a film with a reported budget of $170 million, its visual effects (VFX) are at-times incredibly jarring, too — the most glaring example of which involves a forest-based vehicle chase sequence involving He-Man and Skeletor's minions.

Indeed, for a movie of this size and scale, and whose VFX is largely unnoticeable elsewhere, the blending of its green/blue screen footage with computer graphic imagery (CGI) looks and feels cheap.

My verdict

In spite of those notable flaws and so-called Guardians of the Galaxy-ification of its universe, I had a really good time with Masters of the Universe. Sure, it's got those quintessential popcorn movie vibes, but it's nevertheless an extremely entertaining and lore-accurate space opera that, spoilers notwithstanding, also has a surprise or two up its sleeve.

Will that be enough to breathe new life into Masters of the Universe and help it thrive as a modern day franchise? Yes, I'd say so — but it'll need the support of general moviegoers more than its built-in audience to become the next vintage property to enjoy a cultural renaissance in the modern era.

Masters of the Universe arrives in theaters on June 3 (UK) and June 5 (US and everywhere else).

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