Technology

Google has rolled out a new AI-powered shopping feature to help you figure out what the clothes you are interested in buying might look like when you wear them. It's dubbed "try it on" and it's available right now in the US through Google Search Labs.

To get started, you just need to switch it on in the lab. Then, you upload a full-length photo of yourself and start looking for clothes in the Google Shopping tab.

When you click on an image of some outfit from the search results, you'll see a little "try it on" button in the middle of the enlarged version of the outfit in the right-hand panel. One click and about ten seconds later, you'll see yourself wearing the outfit. It may not always be a perfect illusion, but you'll at least get a sense of what it would look like on you.

Google claims the whole thing runs on a model trained to see the relationship between your body and clothing. The AI can, therefore, realistically drape, stretch, and bunch material across a variety of body types.

The feature doesn't work with every piece of clothing you might see, or even every type of outfit. The clothing retailer has to opt into the program, and Google said it only works for shirts, pants, dresses, and skirts.

I did notice that costumes and swimwear both had no usable images, but I could put shorts on myself, and costumes that looked enough like regular clothes were usable. The AI also didn't seem to have an issue with jackets and coats as categories.

Elvis looks

(Image credit: Photo/Google AI)

For instance, on Google Shopping, I found replicas of the outfits Elvis wore for his 1966 comeback and one of his jumpsuits from the 1970s. With a couple of clicks, I could imagine myself dressed as the King in different eras.

It even changed my shoes in the all-black suit. I'd always wondered if I could pull off either look. The images are shareable, and you can save or send them to others from the Google mobile app and see how much of an Elvis your friends think you are.

Super summer

(Image credit: Photo/Google AI)

The details that the AI changes to make the photos work are impressive. I used the AI to try on a fun summer look and the closest to a superhero costume I could try. The original photo is me in a suit and jacket with a bowtie and black dress shoes. But the shoes and socks on both AI-generated images not only match what was in the search result, but they're shaped to my stance and size.

Plus, despite wearing long sleeves and pants, the AI found a way to show some of my arms and legs. The color matches reality, but its imperfections are noticeable to me. My legs look too skinny in both, like the AI thinks I skipped leg day, and my legs in the shorts have not been that hairless since I turned 13.

Imperfections aside, it does feel like this will be a major part of the next era of e-commerce. The awkward guessing of whether a color or cut works for your skin tone and build might be easier to resolve.

I wouldn't say it can make up for trying them on in real life, especially when it comes to sizing and comfort, but as a digital version of holding an outfit up against you while you look in a mirror, it's pretty good.

Ending unnecessary returns

(Image credit: Photo/Google AI)

Uncanny as some of the resulting images are, I think this will be a popular feature for Google Shopping. I'd expect it to be heavily imitated by rivals in AI development and online retail, where it isn't already.

I particularly like how the AI lets you see how you'd look in more outlandish or bold looks you might hesitate to try on at a store. For example, the paisley jacket and striped pants on the left or the swallowtail jacket and waistcoat with Victorian trousers on the right. I'd hesitate to order either look and would almost certainly plan on returning one or both of them even before they arrive.

Returns are a plague on online retailers and waste tons of packaging and other resources. But if Google shows us how we’d look in clothes before we buy them, it could chip away at return rates; retailers will race to sign up for the program.

It could also open the door to more personalized style advice from AI. You could soon have an AI personal dresser, ready to give you a virtual fit check and suggest your next look, even if it isn't something Elvis would have worn.

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• "AI is here", Jensen Huang tells Dell Technologies World 2025
• Speaking to Michael Dell, Huang once again extols virtue of AI tech
• Nvidia and Dell combine to launch "AI Factory 2.0"

Nvidia CEO Jensen Huang has once again looked to highlight the huge potential AI can offer companies of all sizes in the coming months and years.

Speaking at the recent Dell Technologies World 2025 event, Huang noted “AI is here - this is unquestionably the single biggest platform shift.”

In conversation with Dell Technologies CEO Michael Dell, Huang added how, “from a technology perspective…we’re now in perception to generative to now reasoning AI models, and that’s at the raw technology level.”

"The biggest reinvention"

Huang highlighted how Nvidia and Dell are teaming for enterprise AI, which he called, “one of the largest opportunities ahead of us”.

“These are companies that are essentially building a digital workforce of AI agents, which can be working in cybersecurity, software engineering, marketing and sales operations, and forecasting, and supply chain management - all these different AI agents are being created now, that can augment our human workforce with a digital workforce.”

(Image credit: Dell Technologies)

One of the biggest announcements at Dell Technologies World 2025 concerned the expansion of Dell’s AI Factory platform, which has received some significant updates thanks to Nvidia.

Initially launched at DTW 2024, the next iteration of the Dell AI Factory, unsurprisingly called Dell AI Factory with Nvidia 2.0, encompasses client devices, servers, storage, data protection and networking

The new iteration includes six new servers, including the air-cooled PowerEdge XE9780 and XE9785, and the liquid-cooled XE9780L and XE9785L, all of which support up to 192 Nvidia Blackwell Ultra GPUs with direct to chip cooling.

These new releases can also be customized with up to 256 Nvidia Blackwell Ultra GPUs per Dell IR7000 rack, which Dell claims can deliver up to four-times faster large language model training than its predecessor.

The two companies also announced Dell Managed Services for the Dell AI Factory with Nvidia, which looks to simplify AI operations with the management of the full Nvidia AI stack, and 100-times faster token generation per second for distributed AI inferencing, with more than 80% reduction in latency, to help support the growth of agentic AI.

(Image credit: Future / Mike Moore)

Noting that he and Huang had known each other “for some 30 plus years”, Dell asked the Nvidia CEO if he wanted to give any advice to the Dell Technologies World audience.

"This is a once in a lifetime opportunity - in the last 60 years, this is the biggest reinvention that you and I have seen,” Huang noted.

“This is incredibly exciting technology - you want to engage it. The impact to your company is incredible. And you want to be an early adopter.”

“This is the beginning of a decade of transformation. But you don't want to be second - this is the time, and you want to be first.”

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Jony Ive, who famously designed the iPhone (among other iconic Apple devices), is about to become the design lead for OpenAI, the chatCPT AI giant that, for now, does not make a single hardware device.

The Wall Street Journal on Wednesday reported the impending deal, which sees OpenAI acquire Ive's io company in a deal valued at $6.5 billion. As part of that, Ive becomes the design lead for OpenAI, a role he's been slowly-stepping into for some time.

Ive, who famously led Apple's design for decades, left the company in 2019 and, in recent months, has expressed some misgivings about the possible negative impact of the previous products he's worked on (which might include the iPhone).

"I think when you’re innovating, of course, there will be unintended consequences, You hope that the majority will be pleasant surprises. Certain products that I’ve been very, very involved with, I think there were some unintended consequences that were far from pleasant,” said Ive earlier this month, according to the Verge.

While reports indicate that Ive and OpenAI CEO Sam Altman are interested in building AI-capable consumer hardware, a smartphone is probably not on that menu.

Instead, most expect the duo to focus on wearables like earbuds and smartwatches that could be enhanced with, for instance, cameras that could see your surroundings and use onboard AI to help you act on and react to them.

A soft approach

Ive's focus will also apparently be on upgrading OpenAI software's visual appeal. So expect an infusion of Ive-ness on ChatGPT on mobile and the desktop (where it has a particularly techy or dev-friendly look), as well as on Sora and Dall-E interfaces.

In the latter part of his career at Apple, Ive was most responsible for stripping away skeuomorphism – making digital icons look like their real-world counterparts – across Apple's platforms. OpenAI's software doesn't suffer from the skeuomorphic scourge, but some could argue its overall look is less than elegant.

If you're curious if Ive's design skills are still up to snuff, just take a look at the updated Airbnb, which Ive's Loveform firm redesigned. Loveform, by the way, is set to remain a stand-alone company and will, according to The Wall Street Journal, work with OpenAI as a client.

The news must sting Apple a little bit. The company, which partnered with OpenAI to include ChatGPT access in Apple Intelligence, has not only failed to deliver its own generative AI, but is falling behind the industry in delivering a true, combined hardware/software AI experience.

Open AI CEO Sam Altman (Image credit: Getty Images / Tomohiro Ohsumi / Stringer)Hints of hardware to come

It'll be fascinating to see what Altman and Ive cook up, and we already have some hints.

Altman announced the deal by tweeting that he's "excited to try to create a new generation of AI-powered computers." Taken literally, we might expect an AI PC from the team, but I think here Altman means "computers writ large" in that most intelligent consumer electronics could be considered computing devices.

The tweet was accompanied by a video featuring a conversation between Ive and Altman, in which Altman described developing "a family of devices that would let people use AI to create all sorts of different things."

Without disclosing the product, Ive revealed that "the first one we've been working on has almost completely captured our imagination." Further, Altman added that Ive handed him the device to take home. "I've been able to live with it and I think it's the coolest piece of technology that the world will have ever seen."

No matter what they're building, it's worth remembering that the road to AI hardware success is already littered with the rotting carcasses of failed ventures like Human AI. Regular people have not shown great interest in wearing AI hardware that doesn't align with their current fashion choices.

thrilled to be partnering with jony, imo the greatest designer in the world.excited to try to create a new generation of AI-powered computers. pic.twitter.com/IPZBNrz1jQMay 21, 2025

That said, there may be an opportunity for OpenAI, Ive, and Altman in the smart glasses space. It's the one AI-connected device area that appears to be showing some real signs of life. That's mostly down to Meta's efforts with Ray Ban Meta Smart Glasses, but also evidenced by the upcoming influx of Android XR competitors from Google partners Samsung, Warby Parker, and others. Some were announced this week at Google I/O 2025, and all of them will feature Gemini at their core.

OpenAI and ChatGPT may be leading in the generative AI space, but Google Gemini is close behind. And if Android XR partners can deliver stylish Gemini Smart Glasses this year, it could quickly vault Gemini into the lead. At the very least, this puts pressure on OpenAI to deliver something.

Is Jony Ive the secret sauce that will make ChatGPT AI glasses, earbuds, smart watches, and other consumer hardware possible and desirable? Maybe. OpenAI says we'll see their work next year. Just don't expect a ChatGPT Phone.

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• The Bear season 4 trailer has been released
• The timer suggests it could be the final challenge for the stressful cooking drama
• Season 4 arrives on Hulu and Disney+ on June 25

The Bear season 4 has an intense trailer ahead of its Hulu (US) and Disney+ (international) release on June 25.

Maybe I'm reading too much into things, but deciding to include the ever-stressful clock could indicate we're counting down to the finale.

There are also moments of Carmy (Jeremy Allen White) trying to remember why he loves what he does and approaching a meeting with his mother (Jamie Lee Curtis), so even if it isn't the final season, there's still plenty of drama ahead, and it seems to be building to something big.

Previously, I noted that The Bear made Emmys history for most comedy wins, but it's still the most stressful Hulu show on TV, and I'm sure season 4 will be no different.

Check out the new trailer below.

What is The Bear season 4 about?

(Image credit: Hulu)

An official plot for The Bear season 4 reveals: "Carmen 'Carmy' Berzatto (Jeremy Allen White), Sydney Adamu (Ayo Edebiri), and Richard 'Richie' Jerimovich (Ebon Moss-Bachrach) push forward, determined not only to survive, but also to take The Bear to the next level. With new challenges around every corner, the team must adapt, adjust and overcome."

There's still quite a lot to speculate on regarding one of the best Hulu shows, so we'll have to wait patiently to find out more about season 4. It won't be long, though, and much like the clock in the trailer, I'm counting down the hours.

Until then, why not check out the biggest Hulu movies to stream in May 2025 or 5 new Hulu movies with over 91% on Rotten Tomatoes to tide you over.

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• Chrome's password manager will now allow for automated password change
• The new feature helps reduce friction, Google says
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Users can now change compromised passwords directly in their Chrome browser, in just a few clicks. This is the promise given in a new Google blog discussing the extensive changes the company is bringing to user authentication and identity verification.

Most browsers already come with a (rudimentary form of) password manager, allowing users to generate strong passwords, store their credentials, and auto-fill them for speed and convenience.

Now, Google’s Chrome devs, Ashima Arora, Chirag Desai, and Eiji Kitamura, said the company is building on that foundation to “fix compromised passwords in one click”.

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Changing passwords

“Automated password change makes it easier for users to respond when their credentials are at risk,” the blog reads. “When Chrome detects a compromised password during sign in, Google Password Manager prompts the user with an option to fix it automatically. On supported websites, Chrome can generate a strong replacement and update the password for the user automatically. This reduces friction and helps users to keep their account secure, without hunting through account settings or abandoning the process partway.”

Passwords are still, by far, the most common and popular form of authentication. They are also the least secure form, as people tend to create weak, easy-to-guess passwords, tend to share them with friends, family and coworkers, or store them in insecure locations that hackers can easily access.

The community has rallied behind alternatives such as passkeys, biometric authentication, or physical security keys. Google is also working on all of these (and then some), but stressed that passwords were “still the world’s most common authentication method,” suggesting that it’s not abandoning the practice any time soon.

The full blog is a rather interesting read, discussing a unified sign-in experience, improved identity verification, and enhanced session security. You can read it in more detail on this link.

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