Full spoilers follow for The Lord of the Rings: The Rings of Power's first two seasons, up to – and including – season 2 episode 5.
The Rings of Power actor Owain Arthur has opened up on the incredibly personal memory he used to inform season 2's gut-wrenching scenes between his character Prince Durin and Peter Mullen's King Durin.
Speaking ahead of The Rings of Power season 2's launch on August 29, Arthur discussed the deeply private and moving story – one that, in his own words, he's "never shared before" – that super-charged emotional scenes between Khazad-dûm's ruler and his heir-apparent.
Sequences involving the pair have always been melodramatic, especially since they fell out in The Rings of Power season 1 episode 7 over the mining of Khazad-dûm's vast reserves of mithril. However, with the dwarven king and prince reconciling early on in the hit Prime Video show's second season, it seemed they'd repaired their relationship.
Initially, it seems King Durin's ring will solve Khazad-dûm's problems (Image credit: Prime Video)Not so. Numerous problems, including the destruction of their sun shafts, have impacted the dwarven kingdom of Khazad-dûm since the highly-rated Amazon series returned. Understandably desperate for a solution, the dwarves – a suspicious Prince Durin notwithstanding – accepted Lord Celebrimbor and the mysterious Annatar's offer of help to prevent their realm falling into ruin. Cue the forging of seven of the titular rings for King Durin and his fellow dwarf lords.
Unfortunately, these rings are not like the elven ones that were crafted in The Rings of Power season 1 finale. As the series' creators told me prior to season 2's release, they're "more seductive and sinister"; a by-product of Annatar – the latest of Sauron's disguises – being more heavily involved in their creation.
Ahead of The Lord of the Rings prequel series' return, Princess Disa actor Sophia Nomvete also suggested "there has to be a cost" with the dwarven rings' creation – and "a cost" there most certainly is. Even though the dwarf lords' hard-headedness saves from being fully corrupted by Sauron's ring-based influence, the dark magic housed within has a manipulative effect on them. Indeed, it makes them greedy for gold and jewels, which is why we see King Durin become unexpectedly covetous for riches as season 2 episode 5, titled 'Halls of Stone', progresses.
The Rings for Dwarves are complete. Watch The Rings of Power Episode 5 now on Prime Video. pic.twitter.com/Z1J9EWmhGHSeptember 12, 2024
Knowing full well that his father has never been one for hoarding treasure, Prince Durin senses something has changed – and, clearly, not for the better. What fans have glimpsed in this season's fifth episode, especially in the gut-punching scene where Durin III deflects his son's concerns over the rings by officially reinstating him as the kingdom's heir to the throne, is the beginning of another downturn their father-son relationship. And, as Arthur exclusively told me, what happened during that sequence, as well as other emotionally impactful scenes to come in season 2's final three episodes, hit a little too close to home for him on a personally difficult level.
"King Durin is such a strong anchor for Khazad-dûm and his son, and he's always offering advice" Arthur said. "And, when he begins wearing the ring, there's a change in him. It's almost like he's got Alzheimer's [disease]. I've not said this to anyone before, but I've dealt with people who suffer from Alzheimer's and I couldn't escape that feeling of losing your father, even though he's right there in front of you.
"The ring is taking him away from Prince Durin and, though he tries, he can't tell his father, and his own king, not to wear the ring again, but it kills him inside to see his father changing before his eyes. So, that's the challenge that faces him and the big shift we see between them in season two."
Clearly, Annatar/Sauron has got a lot to answer for by driving yet another wedge between Durin III and Durin IV, but he's not drawn the most ire from viewers in The Rings of Power's latest episode. Indeed, in the wake of episode 5, fans have reacted with fury over events surrounding arguably season 2's slimiest individual. I won't spoil what's to come in one of the best Prime Video shows' final three installments, either, but rest assured: you're all in a much bleaker and explosive ride as season 2's endgame approaches.
You might also likeMore research has come to light confirming that VMware customers, unhappy with the Broadcom takeover, are looking to move elsewhere.
Analysis by cloud computing company Civo revealed that more than half (51.9%) of VMware customers are considering leaving the platform.
The news comes around 10 months after Broadcom acquired VMware in a deal worth $69 billion – a move that has left customers uncertain about changes to their licensing agreements and costs.
VMware customers still aren’t happy about the Broadcom takeoverMonths of instability and drastic changes enacted by Broadcom have prompted customers to reevaluate their cloud strategies, with almost half (48.7%) actively exploring alternative providers.
Civo revealed growing interest in open-source alternatives to VMware. Customers are attracted to their simplicity and predictable pricing structures. In fact, the majority of those looking to move (44.9% of all respondents) are considering migrating to open-source alternatives.
However, these aren’t without their drawbacks – 28.6% are worried about security issues and 23.2% are apprehensive about the lack of support and service level agreements (SLA) that typically form part of a proprietary package.
Civo VP of Global Sales Henry Godwin commented: “We’ve heard from a lot of concerned VMware customers over the previous nine months. Ultimately, businesses want certainty. They cannot continue in a situation where prices are skyrocketing, without any parallel improvement in service.”
In the months that followed Broadcom’s acquisition of VMware, major changes were announced including the simplification of its portfolio and the termination of perpetual licenses.
Looking ahead, Godwin said that prospective open-source platforms should focus on delivering cost, security, support and service reliability in order to catch customers leaving VMware.
More from TechRadar ProIt’s been a big week for Apple. The technology giant unveiled the iPhone 16 family – 16, 16 Plus, 16 Pro, and 16 Pro Max – two pairs of AirPods, a brand new Apple Watch, and a fresh paint job for the Ultra 2. We’ve been unpacking, analyzing, and even going hands-on with everything Apple dropped at its special event titled “It’s Glowtime.”
In between going hands-on with the latest devices, Lance Ulanoff and I also took some time to visit the ultra-cool and ultra-sleek podcast studio within Apple Park. Two special guests joined us for the latest special edition of the TechRadar Podcast.
Tech content creator and TikTok superstar Katarina Mogus and KTLA tech reporter and nationally syndicated radio host Rich DeMuro joined us for a wide-ranging discussion on all of Apple’s new devices.
(Image credit: Future)Do the iPhone 16 and 16 Pro offer enough changes for you to upgrade? Are we excited about the eventual rollout of Apple Intelligence, and are AirPods Pro 2 about to make hearing aids even more accessible?
We tackle all of this, plus the new Apple Watch Series 10 – and that gorgeous new display – and whether anything was missing from the special event that we were hoping to see. And considering both Katarina and Rich are experts at creating content, we got their respective takes on the all-new Camera Control button – though, is it a button?
You can watch the full podcast in video form below or click the links here to listen on Apple Podcasts or Spotify. Of course, while you’re there, why not subscribe to hear future episodes?
You Might Also Like...FromSoftware has released a new update for Elden Ring which introduces a number of adjustments to Shadow of the Erdtree's final boss.
Promised Consort Radahn is generally considered to be the toughest foe in the expansion by players who have managed to come face-to-face with him, so some who have been having trouble with him will be glad to know that the final boss has now been considerably nerfed.
As detailed in the patch notes for version 1.14, FromSoftware has changed the action pattern of the boss when the battle first starts - which could mean he'll no longer dive headfirst towards you when you enter the arena - and some attack moves have also been adjusted, though it's not mentioned which ones.
Some of Radahn's attacks have also been reduced in damage and stamina, as well as the attack range of some non-weapon-based attacks, which could mean his phase three abilities, and the visibility of some attack effects have been improved.
Aside from the highlight of the patch, the update has also made adjustments to PvP equipment and skills, while a selection of base game equipment, incantations, and spells have received their usual tweaks.
Elden Ring - Version 1.14 Patch Notes:
Final Boss Adjustments
PvP-exclusive balance adjustments
Equipment:
Skill:
Scattershot Throw
Discus Hurl
Weed Cutter
General balance adjustments
Equipement:
Hand-to-Hand Arts weapon type
Colossal Sword weapon type
Backhand Blade weapon type
Small Shield and Medium Shield weapon types
Rellana’s Cameo Talisman
Weapon Arts
Light
Darkness
Dynastic Sickleplay
Shield Strike
Moon-and-Fire Stance
Devonia's Vortex
Spell
Rellana's Twin Moons
Incantation
Aspects of the Crucible: Thorns
Aspects of the Crucible: Bloom
Divine Bird Feathers
Furious Blade of Ansbach
Midra's Flame of Frenzy
Bayle's Flame Lightning
Bug Fixes
Possible unstable performance fixes
You can't always get what you want, but with prices starting at just $40 / £35, you can probably afford at least one of The Rolling Stones' new Bluetooth speakers.
Dartford's finest just announced a collaboration between their own fashion and lifestyle brand, RS No.9, and Californian audio brand Speaqua, to unveil a range of five bijou Bluetooth speakers. And there's no need to paint them black, as that would cover up the iconic tongue and lips logo on the front of the two different designs; The Cruiser ($40 / £35) and The Barnacle (from $75 / £60).
The Cruiser design is the perfect pocket size for midnight ramblers, and even includes a bottle opener when in need of a cold drink – like mother's little helper.
Can't you hear me knocking? Not with this speaker… (Image credit: RS No. 9 / Speaqua)Start them up and these smaller speakers promise to give you satisfaction for five hours using their dual speaker pairing system. There's also a leash attachment to link to a backpack, belt loop or tent, because you don't want to mess it up. The Cruiser comes in white, red and a checker graphic.
The larger Barnacle design in 'Vibe' and 'Pro' comes with a GoPro mount, a built-in carabiner clip, and even suction cup. It can also store 2,000 songs, has an eight-hour battery life and is waterproof, so even if your outdoor gathering starts screaming 'Gimme shelter', your speaker will keep bringing sweet sounds of heaven.
A quick summary of the models? Sure, time is on my side, after all. The largest Barnacle Vibe is $105 / £90 (sadly they aren't available in Australia at present), the Barnacle Pro is $75 / £60 and the smallest Cruiser is just $40 / £35.
Might they be joining the beggars banquet that is our best Bluetooth speakers roundup soon? We'll get the steel wheels in motion. My advice? Don't be waiting on a friend to buy you one…
You may also likeThe Nevada state employment department has revealed it will be utilizing Artificial Intelligence to help speed up its unemployment appeals process by analyzing transcripts from appeal hearings and issuing a recommendation decision.
The department reported it has been ‘buried’ in a backlog of claims since the start of the pandemic, and is desperately looking for ways to get back on track.
It has also confirmed it will not be training a new generative AI model for the system, but will instead use Google’s Vertex AI studio, which will reportedly cut the review process from hours down to just five minutes - in spite of new research which suggests AI models in general are worse than humans in ‘every way’ at summarizing documents, and often create additional work for workers.
Clearing the backlogExperts have warned against the approach, not just because Large Language Models don’t understand text or reason logically and within a context the way that humans can, but also because it may not save the department much time.
"If someone is reviewing something thoroughly and properly, they’re really not saving that much time," noted Morgan Shah, Director of Community engagement for Nevada Legal Services. "At what point are you creating an environment where people are sort of being encouraged to take a shortcut?”
A lack of accuracy in the model concerns Nevada Legal Services lawyers, who cite AI ‘hallucinations’ as a worry, which is an industry term used to describe when an AI model produces factually incorrect or misleading responses.
Any AI decision will also be double checked and reviewed by a human referee before it is handed out - but if the human referee makes a decision based on the AI hallucination, a court may not be able to overturn the decision.
The infamous IBM quote springs to mind, ‘a computer can never be held accountable, therefore must never make a management decision’. Research has shown many of us are still very wary about AI, especially in high-risk products (like medical diagnoses and automated vehicles). The success of this experiment could have an impact on a wide range of government departments going forward.
Via Gizmodo
More from TechRadar ProFull spoilers follow for The Batman. Mild spoilers also follow for The Penguin.
I adored The Batman but, whether it was its near-three-hour runtime, the fact that the legendary vigilante received another big-screen reboot, or some other reason, I can understand why some people didn't. Still, as my review of The Batman and its high ratings on Rotten Tomatoes suggest, it had many great things, including numerous scene-stealing turns from Colin Farrell as Oz Cobb/The Penguin, going for it.
When The Penguin, a TV spin-off centered on Farrell's morally complicated and manipulative antagonist, was announced, then, I was excited albeit apprehensive. Crowd-pleasing as Cobb was in The Batman, aka one of the best Batman movies, his total screen time was a miserly eight minutes. Could this unhinged yet charismatic lowlife really make the step up from minor villain to full-blown protagonist and hold down an eight-part miniseries?
The answer is yes. Admittedly, I've only seen The Penguin's first two episodes but, if the other six are as absorbingly chaotic as its initial entries, HBO has another unmissable TV hit on its hands.
Hatching a plan The Penguin's story begins one week after the events of The Batman (Image credit: Macall Polay/Max)Beginning one week after The Batman's ending, which saw much of Gotham flooded as part of The Riddler's seawall-destroying plan to expose the city's level of corruption, The Penguin finds its lawless underworld in disarray. The death of crime kingpin Carmine Falcone has created a power vacuum in Gotham's underbelly and a full-blown gang war between the city's various crime syndicates is inevitable.
For the weaselly and calculating Cobb (Farrell), the demise of the Falcone family's patriarch is particularly advantageous. Not only does it present him with the opportunity to worm his way up the career ladder – he was one of the Falcone family's most loyal servants until Carmine's death, after all – but, once near the summit, potentially assume control and become Gotham's new, undisputed crime boss.
The Penguin's first pair of episodes have only scratched the surface of this multidimensional individual
Doing so won't be easy, however, especially with Carmine's children – the alcohol-dependent, impetuous Alberto (Michael Zegen) and cold-blooded, psychotic Sofia (Cristin Milioti) – expected to replace their father. The vindictive Cobb, then, will have to employ every ounce of his cunning to achieve his goal as he embarks on the criminal warpath.
And, thanks to Farrell's scintillating return as Cobb, scheming and revenge-fuelled he most certainly is. I'm not being hyperbolic when I say Farrell delivers one of the finest TV performances of the year as Cobb, either. The Irish actor's powerhouse display builds on his all-too-brief showing in The Batman to anchor The Penguin with an Emmy-worthy, character-driven act.
The Penguin slowly teases out the backstories of its main cast, including Sofia Falcone (pictured) (Image credit: HBO)The emotional intensity that Farrell imbues Cobb with is nothing short of terrific. Indeed, the unpredictability that Farrell weaves through his take on the famous Batman villain means you don't know which version of Cobb you're going to get. Farrell's ability to switch between Cobb's brutish, brooding, callous, darkly comedic, and wily personas from scene to scene – and even within the same scene – with immeasurable ease speaks to the Oscar-nominated star's natural talents and full commitment to a role that, as he told me during a chat about The Penguin's story beats and runtime, he was "excited" to sink his teeth into.
Farrell delivers one of the finest TV performances of the year
Speaking of "natural talents", Cobb has an intrinsic ability to talk anyone's ear off. Sure, there are rare occasions where The Penguin's lead character sits pensively to plot his next move, or stews in anger over a recent development, such as the bombshell revelation that his 'drophead' drugs operation is being shut down. A serial talker by trade, though, Cobb regularly floods the air with wisecracks, bizarre rants, and rhetorical conversational beats that provide a riveting insight into the inner workings of this tragic villain.
Oz Cobb (right) uses his cunning to make Salvatore Maroni (left) and his family go to war with the Falcones (Image credit: Max)Such a skill helps, of course, when you're trying to play Gotham's two biggest crime syndicates – the aforementioned Falcones and their arch-rivals in the Maroni crime cartel – against one another. It's a perilous plan, not least because of his contrasting loyalties to each family, and when his plans are hindered by unforeseen events or fail entirely, the metaphorical noose slowly and continually tightens around Cobb's neck with each passing moment. But, ever the quick-thinking, clever, and crafty guy, he performs a Houdini-like escape that allows him to fight another day. I feel like The Penguin's first pair of episodes have only scratched the surface of this multidimensional individual, and I can't wait to learn more about him.
Family feuds Victor Aguilar becomes Oz Cobb's hired goon after an unfortunate run-in with the Gotham gangster (Image credit: HBO)And learn more I will, not least through Cobb's tense interactions with The Penguin's roster of compelling and equally morally complex supporting characters.
Chief among those individuals is Victor Aguilar (Rhenzy Felix), a young criminal who reluctantly becomes Cobb's main lackey after an ill-fated run-in with The Iceberg Lounge's owner. A dynamic filled with tense drama and awkward humor, the felonious mentor-student partnership – if it can be labeled as such, given the verbal and psychological abuse Cobb occasionally inflicts on Aguilar – that develops is surprisingly potent and occasionally endearing in its makeup. Farrell and Felix are a wild but likable double act whenever they share the screen, and Aguilar's positioning as the audience's point-of-view character, particularly in episode one, lends itself well to contextualizing Cobb's motivations, fears, and trauma that inform the toxic yet ambitious survivalist he's become.
Cobb and Sofia's dynamic... drives The Penguin's melodramatic and blood-soaked story
There are other relationships that are ripe for exploration – and may take on greater prominence in later episodes – that tentatively provide glimpses into different aspects of Cobb's life. Interactions with Eve Karlo (Carmen Ejogo), Cobb's escort lover, have a sultry yet slightly dishonest quality, while the close bond Cobb shares with his mentally ill mom Francis (Deidre O'Connell) is simultaneously saccharine and incendiary.
Francis Cobb keeps Oz focused on his plan to become Gotham's new criminal kingpin (Image credit: HBO)However, it's the twisty-turny nature of Cobb and Sofia's dynamic that drives The Penguin's melodramatic and blood-soaked story. Initially, given her understated introduction midway through its premiere, I expected Milioti's Sofia to lurk in the shadows for a while before taking on a greater role as the plot progressed.
I'm glad that wasn't the case. From the moment she takes Cobb out to dinner for a seemingly innocent catch-up, Milioti's Sofia is an unsettling presence whose mild-mannered exterior conceals her animalistic and ultraviolent tendencies. The discomforting and ice-cold aura she exudes, coupled with her mental instability, makes Sofia an incredibly dangerous individual that even Cobb has to walk on eggshells around. Indeed, sequences built around the pair play out with nail-biting brilliance that gives the untamed dynamic of The Penguin's Machiavellian-inspired leads plenty of room to shine amid the criminal underworld's wider power struggle, and their own inter- and intrapersonal issues.
Sofia Falcone and Oz Cobb's relationship tos and fros throughout The Penguin (Image credit: Max)The most absorbing aspect I noticed about this relationship is how much it shifted in the two episodes I've seen. From close associates to adversaries, and then frenemies with a common goal when Sofia is effectively displaced within the male-dominated Falcone crime family, there's a real Killing Eve and True Detective season 1 tonality to their bond. I fully expect the paradigm to change time and again, too, but it's nonetheless intriguing to see the duo ally themselves with the other – and likely use each other for their own nefarious means – as they aspire to become Gotham's new crime lord.
Fresh, yet faithful Colin Farrell's transformation into Oz Cobb is nothing short of spectacular (Image credit: HBO)Shocking no one, there's also a clear synergistic energy between The Penguin's gritty, downtrodden-flavored aesthetic and vibe and that of The Batman. Considering both projects exist in Matt Reeves' Bat-Verse – now known as The Batman Epic Crime Saga – that's to be expected, as is the big-budget, cinematic, prestige television feel that many HBO shows carry these days. Oh, and there's the odd intriguing reference to wider Batman lore that long-time fans of the Dark Knight should keep their eyes out for because, trust me, there are a couple mentioned in The Penguin that may set up some tantalizing things to come in The Batman Part II and beyond.
The Penguin is another crime epic home run for HBO
What I wasn't anticipating was how hard The Penguin goes in the violence stakes. The Batman wasn't a wholly family-friendly flick, in fact – the Tim Burton-directed Batman movies aside (read more about them in our Batman movies in order guide) – I'd argue The Batman is the iconic DC superhero's least kid-friendly movie due to its adult-leaning material, and stark commentary of societal oppression and marginalization. Even so, it toed the line of what passes for a PG-13 film, so I was pleased to see that The Penguin didn't overlook the more vicious elements of the Batman universe alongside its bleak overtures.
If I had one complaint about this TV spin-off – and it's an incredibly minor one – it's that The Penguin's first two episodes feel a little long. Yes, it's an HBO drama production, so episodic runtimes exceeding 50 minutes are par for the course. But, while I'm not asking for the bizarrely inconsistent nature of Marvel TV shows that air on Disney Plus, there were a couple of instances where I thought it was unnecessary for certain subplots to be dragged out. Let's see if I still hold that opinion further down the line.
My verdictBound by its morally complicated and love-to-hate characters, engaging and thematically dense plot, and equally fresh and faithful take on the Batman franchise, The Penguin is another crime epic home run for HBO. Its engrossing deconstruction of what it means to be a villain – one viewed through the prism of the seduction of power and opportunism – means, even just two episodes in, I already believe that it deserves to sit alongside The Sopranos, True Detective, The Wire, and more in the studio's crime drama pantheon.
I picked out The Penguin as one of 14 shows I'm excited for in late 2024 and, after seeing what it has to offer, I feel justified in doing so. With many powderkeg revelations to come amid its overarching cat-and-mouse narrative that's sure to contain reams of interfamilial discord, I simply can't wait to immerse myself in the rest of Oz Cobb's story. It'll have plenty of competition on the TV front around its launch date – Marvel's Agatha All Along and Netflix's Monsters: The Lyle and Erik Menendez Story to name just two – but don't be surprised if The Penguin is eventually labeled one of the best Max shows of all-time.
The Penguin launches on HBO and Max (US) on Thursday, September 19. It'll debut on Sky and Now TV (UK), plus Binge (Australia), on Friday, September 20.
Audiobooks are a booming business, but it's impossible to imagine high-quality performers reading every book ever written out loud. To try to fill that gap, Audible, Amazon's audiobook arm, is testing out using voice clones produced with AI to speed up the process. The idea of a massive increase in books with an audio format has obvious appeal but immediately begs the question of whether they would be able to match a human performance, or whether it's worth pursuing even if they can.
The program, in beta in the U.S., is for a group of current Audible narrators to create voice clones using AI trained on samples of their speech. They will then be able to plug these AI replicas into their book recordings. The AI voice won't just be a plug-in for certain chapters and passages, either. Narrators can edit their AI voices to fix pronunciation, slow down or speed up the pacing, and then review the final production to ensure accuracy, just as they would in a live reading.
Audible suggested that AI voices will be present alongside human performances in a book, aiding rather than replacing the narrator. That means the narrators retain control over their AI voice, and they can audition their real and synthetic voices for reading projects. The exact payment system Audible will use for AI voices hasn't been completely worked out yet, but the beta offers a share of royalties on income from titles. How much narrators can expect to earn from AI-generated recordings compared to live readings is less clear. Plus, Audible mentioned that beta participants will be able to produce their AI voice for free, hinting that those not in the beta may have to pay a fee, or possibly a subscription, for the synthetic version of their voice.
"Audible continues to hear from members of our creator community who are interested in using emerging technologies to make more audio content available to listeners. There is a vast catalog of books that does not yet exist in audio and as we explore ways to bring more books to life on Audible, we're committed to thoughtfully balancing the interests of authors, narrators, publishers, and listeners," Audible explained in the announcement. "Narrators continue to maintain control of the projects they want to audition for, using voice replica or live performance, and will remain central to the production process."
AI bookwormsAssuming the beta test goes well, the option to add an AI-produced audio track will then be expanded to the authors, agents, publishers, and other copyright owners later this year. That suggests Audible is testing both the technical and political waters to see how the people involved in making an audiobook feel about the idea even before it becomes available to listeners.
Still, even if you don't get an AI version of a current professional narrator, AI-generated voices are spreading thanks to improved synthetic voice cloning. For instance, ElevenLabs now offers AI versions of the voices of James Dean, Burt Reynolds, Judy Garland, and Sir Laurence Olivier for its Reader App, which can read out everything from books to websites.
Amazon clearly wants to show that it is focused on ensuring that the people involved in the project are happy. However, the company was more cavalier with its self-published audiobooks, adding AI voices through Kindle Direct Publishing (KDP). Authors could turn their books into audiobooks read by entirely synthetic voices with mixed reviews of their quality. There are now tens of thousands of titles on Audible with AI-generated voices. Professional narrators have complained about how it degrades their work and casts aside quality for cheapness even as it reduces their opportunities. The lack of a filter for AI-read books hasn't helped matters. If Audible is going to navigate through these issues and assuage the writers and narrators, along with their fans eager to hear the books, the company will need to listen closely.
You might also likeWix, one of the best website builders, has now added its Artificial Intelligence (AI) tool to yet another website building feature, promising an even more streamlined and enhanced design process. This time around, Wix has announced its ‘AI theme assistant’, offering a new way to support web designers in choosing the best visual design and helping further cement the platform as one of the best AI website builders on the market.
A website theme carries multiple elements, from the color palette, to fonts, to the size of the characters, and more. Picking the best theme is as important as the site’s functionality, Wix argues, since only together can a business create a “unified, professional experience.”
As of today, English language users can open the Wix Editor and find a chatbot with whom they can discuss different design elements.
Supporting designers"Our theme assistant is designed to translate users' creative needs into actionable steps, guiding them through the vast array of design options,” commented Oded Nachshon, Head of Wix Editor. “We’re already seeing users complete their sites with impressive results, demonstrating the effectiveness of the assistant in simplifying the design process and helping users create websites that truly reflect their vision."
In practice, users will chat with the bot and ask it for guidance about the design process. The bot will respond not just with actionable results, but also with information that can further educate the user about visual design, elevating the overall aesthetic of the site.
After programming, text generation, and image generation, web design seems to be the next frontier where AI is confidently pushing through. So far, we’ve seen all of the biggest website builder service providers integrate generative AI tools, helping web designers create new websites from scratch, using nothing more than simple human-like conversation.
Furthermore, Yoast also recently introduced artificial intelligence, helping users optimize their content for search engines with nothing else than a few clicks.
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