Technology

Sports analytics technology company TrackMan was unknowingly exposing sensitive customer data, researchers have warned.

Jeremiah Fowler, a security analyst known for tracking down unprotected databases, revealed new findings he determined belonged to TrackMan.

The database did not have a password, and contained 31,602,260 records - for a total of 110 TB, including sensitive customer data such as names, email addresses, IP addresses, and security tokens - plenty of information to run identity theft, phishing, and other malicious activities.

Ramifications of unsecured databases

After discovering the database, Fowler reached out to TrackMan, who restricted public access the same day. However, we don’t know for how long it was sitting out in the open, or if someone accessed it beforehand. We also don’t know if it’s TrackMan who manages this database, or if it is a third party.

TrackMan is a technology company specializing in sports analytics, particularly for golf and baseball, with solutions used by the Golf Channel, BBC, and CNN World. It uses radar and imaging technology to track the trajectory and performance of balls and players with high precision. Athletes, coaches, and teams, use TrackMan’s detailed insights to improve performance on things like ball speed, launch angle, or spin rate. Its products are widely used in professional leagues, training facilities, and by broadcasters for enhancing sports analysis and fan experiences.

Unsecured databases remain a top cause of data breaches and leaks. They are often inadvertently exposed to the internet, either due to misconfigurations or oversight during deployment. Without basic security measures like password protection or encryption, they become easy targets for hackers, who can locate them using automated tools and web scanners. The simplicity of accessing these databases, often without needing to bypass any security layers, makes them highly vulnerable to unauthorized entry.

The ramifications of hackers finding such databases are severe. Businesses can experience financial losses, regulatory fines, reputational damage, and loss of customer trust. They can also face lawsuits, compliance violations, and long-term operational disruption.

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It has 4K resolution, color night vision and is on sale for just $160 right now.

Stocking stuffers add fun to the holiday season and they don't have to be expensive. Our gifting experts uncovered the best affordable stocking stuffers for everyone on your gift list, whether it’s for your tween, partner, friend or even pet.

Experts weigh in on what you should keep in mind when storing your outdoor electric appliances.

Google has denied claims that Pixel phones provide the company with private user data such as location, network status, phone number, and app list every 15 minutes.

Cybernews published a report containing these allegations on October 9, citing its own research team’s findings as evidence. In short, the report claims that Pixel phones share a substantial amount of personal data with Google at regular intervals, sometimes with services the user has not consented to using, and that the phone independently looks for new code to run, suggesting some degree of remote control is possible.

Google has since responded, saying that some data sharing is necessary for the provision of services by any phone company, and that the report “lacks crucial context” and misinterprets technical information.

Google Pixel data sharing claims

The Cybernews report claims that Pixel phones share personally identifiable information like the user’s email address, location, and phone number with several different Google endpoints, such as Face Grouping, Device Management, and Policy Enforcement.

Researchers made the claims after running a series of tests with the Google Pixel 9 Pro XL, using a proxy to intercept inbound and outbound network traffic, though this traffic was technically incomplete as rooting the phone disables AI and some other features.

Put simply, the report says the researchers could see the data leaving and entering the Pixel 9 Pro XL over wireless networks.

In the case of the Face Grouping endpoint, which is linked to the Google Photos feature of the same name, the team had not given any form of consent to the Google Photos app.

The team also claim to have found evidence of communication to an endpoint called “check-in” every 40 minutes, which shared data such as the phone’s firmware version, network status, SIM card carrier, and user’s email address.

The report notes that location data is shared even if GPS is disabled, using nearby Wi-Fi networks to estimate the user’s location.

Google’s response

Google responded to the claims made in the Cybernews report, and the outlet includes this response as part of the report. Tweaktown suggests this response was shared by email.

The response from Google emphasises that data collection and transmission is an essential part of many Google Play services, which provide core functions on certified Android devices.

Google also said that modifying – in this case rooting – a phone can trigger unintended data checks, and that users do need to explicitly consent to location, background activity, and usage data permissions.

A section of response shared by Cybernews reads: “User security and privacy are top priorities for Pixel. You can manage data sharing, app permissions and more during device setup and in your settings. This report lacks crucial context, misinterprets technical details and doesn't fully explain that data transmissions are needed for legitimate services on all mobile devices regardless of the manufacturer, model or OS, such as software updates, on-demand features and personalized experiences”

Should you be worried about your phone sharing data?

In cases like this, it’s important to read as much as possible from both sides before forming an opinion. We aren’t in a position to offer any definitive answers here.

However, it's fairly common knowledge these days that phone makers in general collect and retain a lot of data as part of their service provision and commercial operations.

If you’re worried about what permissions your phone software and specific apps have, you can usually check, approve, or revoke these in the settings app of whichever phone you use.

If you want to take your phone privacy to the next level though, you might consider a Virtual Private Network (VPN), which makes it harder for third parties to see your network activity – head over to our list of the best VPNs for more details.

And, as ever, be sure to keep up with our phones coverage for the latest news and updates.

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OpenAI, the company behind the famed Chat-GPT generative Artificial Intelligence (AI) solution, says it has recently blocked multiple malicious campaigns abusing its services.

In a report, the company said it blocked more than 20 operations and deceptive networks around the world in 2024 so far.

These operations varied in nature, size, and targets. Sometimes, the crooks would use it to debug malware, and sometimes they would use it to write content (website articles, fake biographies for social media accounts, fake profile pictures, etc.).

Disrupting the disruptors

While this sounds sinister and dangerous, OpenAI says the threat actors failed to gain any significant traction with these campaigns:

"Threat actors continue to evolve and experiment with our models, but we have not seen evidence of this leading to meaningful breakthroughs in their ability to create substantially new malware or build viral audiences," it said.

But 2024 is election year - not just in the States, but elsewhere around the world - and OpenAI has seen ChatGPT abused by threat actors trying to influence pre-election campaigns. It mentioned multiple groups, including one called “Zero Zeno. This Israeli-based commercial company “briefly” generated social media comments about elections in India - a campaign that was disrupted “less than 24 hours after it began.”

The company added in June 2024, just before the elections for the European Parliament, it disrupted an operation dubbed “A2Z”, which focused on Azerbaijan and its neighbors. Other notable mentions included generating comments about the European Parliament elections in France, and politics in Italy, Poland, Germany, and the US.

Luckily, none of these campaigns made any significant progress, and once OpenAI banned them, they were stopped entirely:

“The majority of social media posts that we identified as being generated from our models received few or no likes, shares, or comments, although we identified some occasions when real people replied to its posts,” OpenAI concluded. “After we blocked its access to our models, this operation’s social media accounts that we had identified stopped posting throughout the election periods in the EU, UK and France.”

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A new AMD Ryzen 7 9800X3D leak provides us with a tempting glimpse of some potentially major advances made by this next-gen CPU in terms of clock speeds for 3D V-Cache chips, where a large cache has been a considerable drag factor on the clock frequency achieved.

Maybe that isn’t the case anymore, at least not if a video from Bilibili posted on X by leaker HXL (highlighted by VideoCardz) is anything to judge from, though as ever, we must be careful about leaks.

9800X3D Base 4.7 GHzAll Core Turbo 5.2 GHzhttps://t.co/cPk2fEhroH pic.twitter.com/J0O5uZqs4POctober 11, 2024

That in mind, the clip (which is actually just a slideshow of screenshots) shows a purported Cinebench R23 result, which measures the CPU’s rendering performance for single-threaded and multi-threaded performance. However, rather than the result, what’s really interesting here is the clock speeds are shown.

We see that AMD’s Ryzen 7 9800X3D has a base clock of 4.7GHz and hits an all-core boost speed of 5.2GHz. Again, we should underline that we can’t be sure if this is a genuine leak or not.

To give you some perspective, if we compare these clock speeds to its predecessor, the 7800X3D has a base clock of 4.2GHz – so the 9800X3D is supposedly 500MHz faster – and all-core turbo of around 4.8GHz – so we’re looking at 400GHz faster for the X3D newcomer.

Pretty impressive, to say the least, and it would appear that AMD has solved its cache problems holding back clocks, finding a sweet spot between clock speeds and 3D V-Cache.

So, we could be looking at some pretty insane frame rates for PC games here. Judging by previously leaked Cinebench results for the 9800X3D, the chip will be a much better all-rounder in performance terms, too – handling multi-core computing tasks more ably, but still being excellent for games. All of this is in theory, of course.

(Image credit: Future/John Loeffler) Intel must be getting worried at this point

To sum up, Intel might be sweating a little bit right now, and a mainstream X3D offering like this could leave Team Blue’s new Arrow Lake silicon in the dust, at least as far as PC gamers are concerned.

Notably, Intel has already conceded defeat in the PC gaming arena by admitting that its Arrow Lake CPUs will be 5% slower than AMD’s 3D V-Cache Ryzen 7000 processors.

As Wccftech reports, during a Q&A session, Intel VP and general manager of technical marketing, Robert Hallock, stated that: “We showed some data on the 7950X3D. Based on my understanding of the performance, that part is within a couple of percents so I think we will be about 5% back versus X3D which we feel really really good about considering that we have just the cache that’s built within the CPU and the great IPC of the product so you’ll see about a 5% deficit, I want to be clear about that.”

And that’s the scenario against current-gen 3D V-Cache from AMD, so providing this leak is correct, it looks like Intel is in real trouble when it comes to the 9800X3D, a CPU which could arrive soon.

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It supports fast charging for up to three devices, and it's $35 off with an Amazon Prime subscription.

The winless hosts take on League A, Group 3 leaders in Zeneca.

The free-scoring Dutch take on the struggling Hungarians.

The best free streaming services are about to get some new competition, with DirecTV announcing plans to launch its own free ad-supported streaming TV (FAST) service on November 15.

The satellite TV provider, which is known for its live TV service DirecTV Stream (formerly known as DirecTV Now), offers access to more than 150 network, local, and sports channels. Not all of these will be available through the new service; instead DirecTV has said that it will give viewers access to "curated FAST Channel content".

In addition to that, MyFree DirecTV will launch with an "extensive" on-demand library of movies and shows to choose from, although the exact size of the catalog is still under wraps. DirecTV has said it plans to roll out additional content in 2025 and beyond.

You'll be able to access the new DirecTV free streaming service in the US on mobile, and select smart TVs and streaming devices, and if you're already signed up to one of the best DirecTV packages or deals then your personalized 'Your TV' carousel will also be available on the new free service.

A brighter TV future

Amy Leifer, DirecTV's head of advertising, said in a statement that the goal of the new service was to give "consumers quality content with more choice and more control at the right value". With FAST services reportedly already generating close to $8 billion so far this year in the US, there's clearly a lot of demand out there from those with subscription fatigue.

But the space is becoming increasingly crowded, from Comcast's and Charter's Xumo to Amazon's FreeVee and Paramount's Pluto TV – and even Netflix could be planning a completely free ad-supported service. But what makes the introduction of MyFree DirecTV interesting is its connection to Dish Network.

Dish Network used to be a major competitor of DirecTV, but in September 2024 it acquired the company's video-distribution businesses, which just so happen to include a legacy streaming service that launched back in 2015: Sling TV. It also owns Sling Freestream, which is said to have a catalog of more than 40,000 titles.

While we don't know what MyFree DirecTV's library will officially look like, it's fair to speculate that these sister services might help bolster its catalog. DirecTV's existing channel lineup also includes – according to Variety – the Lionsgate’s MovieSphere FAST channel, which has shows movies such as 3:10 to Yuma, Ender’s Game and Wind River, so this new free streaming service could have a treasure trove of content.

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Wouldn't it be great if you didn't have to choose between performance, portability and power when you wanted the perfect laptop? With LG, you don't have to. The LG gram delivers pro-level power and military-spec toughness in one of the lightest laptops around.

Don't let that light weight – just 1,199g for the 16-inch model, with the 17-inch coming in at just 1,350g – and svelte 15.7mm slim case fool you. Inside the LG gram is some serious processing power and a spectacular screen too. This ultra-light laptop punches way above its weight.

(Image credit: LG) Made light for life

Some laptops will bog you down. The LG gram isn't one of them. With a super-slim 15.7mm chassis and an astonishingly low weight of just 1,199g this powerful performer is slim, powerful and strong. And by strong we mean really strong: the LG Gram has passed the most rigorous military durability tests, and it's ready for even the toughest tasks and most demanding days.

(Image credit: LG) Premium performance

The LG gram is fuelled by the cutting-edge Intel® Core™ Ultra 7 Processor with Intel® AI Boost to supercharge your graphics, accelerate your AI and deliver exceptional energy efficiency too. The combination of lightning-fast LPDDR5X RAM and a state of the art cooling system means your LG Gram keeps its cool even in the most resource-intensive tasks.

A stunning screen, even in sunlight

Somehow LG has managed to fit a massive 16:10 WQXGA (2,560 x 1,600) IPS display into that super-slim chassis. Its wide aspect ratio means you can fit more tools on screen without having to scroll, and IPS's wide viewing angles make this display particularly easy on your eyes. The high resolution display delivers 99% DCI-P3 colour gamut for incredible colour accuracy as well as vivid visuals in apps, movies and games. And thanks to its anti-glare low reflection (AGLR) technology, you can enjoy all the benefits of that stunning screen even in bright light.

(Image credit: LG) Incredible audio for every adventure

With the LG gram, your apps and your audio come alive. That's because the LG gram comes complete with Dolby Atmos for the most incredible immersive audio, delivering 360-degree audio adventures. Whether you're enjoying spatial audio in music or gaming or sitting in the middle of a thrilling Atmos-soundtracked movie, the LG gram makes other laptop sound systems seem awfully two-dimensional.

(Image credit: LG) Superbly social and completely connected

Your LG gram isn't just a brilliant laptop. It's also incredibly connected. LG gram enables you to connect up to 10 devices simultaneously, including iOS and Android, to share, collaborate and create like never before. And that's not all. The LG gram is packed with expansion ports too, making it a plug-and-play paradise of productivity and an oasis of endless entertainment.

Serious stamina for the toughest tasks

The LG gram isn't just incredibly light and incredibly powerful. It's incredibly energy efficient too. Its 77W high-capacity battery powers prolonged productivity and play with no strings attached, delivering exceptional battery life in games and apps alike.

Whether you're looking for a laptop for work, for studying or for play, the LG gram delivers power, performance and portability without compromise.

Click here to find out which LG gram will be the perfect partner for you.

LG's UltraGear products have long set the standard for gaming monitors. And LG's 2024 UltraGear monitors have raised the bar so high it's gone into orbit. With up to 30% brighter OLED displays than rival monitors, astonishingly fast refresh rates for stunning performance and a choice of sizes from compact to all-encompassing, there's an UltraGear for everyone.

The most advanced OLEDs around

The 2024 LG UltraGear OLED range features MLA+ technology to deliver groundbreaking brilliance of up to 1,300 nits, up to 30% brighter than the competition, so you never need to worry about being left in the dark. That makes your UltraGear a great gaming monitor and an amazing display for your movie watching too.

Serious speed in every environment

LG continues to dominate the industry with its world-first innovations in the gaming monitor market. Where some displays are pretty chuffed with refresh rates of 144Hz, the LG UltraGear W-OLED leaves them in the dust with its refresh rates of 240 to 480Hz. That's astonishingly fast and you can really see the difference: it means silky-smooth performance compared to the competition, delivering speeds that give you the edge in every environment. The LG UltraGear OLED delivers up to 480Hz at 1080p and 240Hz at 4K.

The big display that thinks even bigger

(Image credit: LG)

LG's 45-inch UltraGear isn't just big. It's bigger than some 48-inch displays. That's because while some 48-inchers have a total screen size of 4,059cm2, LG's 45-inch model clocks in at a massive 4,550cm2. That's 12% more gaming goodness. And it's more immersive too. LG's 45-inch model delivers 22% more space than Samsung's 49-inch display, delivering a truly exceptional in-game experience.

Vivid visuals without dead space

The thing with some big gaming monitors is that your eyes can't take them all in: their size and more importantly their shape means that there's dead space of as much as 13.9%. That's space you can't see when you're absorbed in the game, so if the game UI or HUD is living in those dead spaces you're potentially missing key information that could give you the edge.

With LG's 45-inch model, the 21:9 aspect ratio guarantees an optimal image with just 6% dead space – so you can see more and win more.

Made for the games you want to play

By delivering an industry standard 21:9 aspect ratio instead of going for something more gimmicky, LG UltraGear monitors give you a longer list of games to choose from. Where just 51 of the top 107 games support aspect ratios such as 32:9, 88 of them run beautifully in 21:9.

(Image credit: LG) Monitors you won't want to stop watching

LG has thought about something many rivals don't: comfort. Gaming can be particularly hard on the eyes because it's hard to tear yourself away from a particularly intense session. And because so many of us love to play in the dark, in low light or with atmospheric lighting around us, that can make some monitors very tiring. Not the LG UltraGear. Its 35% anti-glare, low reflection display gets rid of glare for clear viewing even in low light, and its UL Low Blue Light Platinum certification means it emits 22% less potentially harmful blue light than the competition. That doesn't just mean more alert eyeballs. It also means better resolution and less colour distortion too.

Don't take LG's word for it: ask the experts

LG takes its quest for gaming supremacy so seriously that it's asked the Gen.G Academy, which runs LCK's first 4-peat champions Gen.G, to rate the LG UltraGear. The conclusion? The academy has certified it as the very Best Gaming Monitor. High praise indeed.

Whether you're looking for a compact 24-inch gaming monitor for work as well as play, the 32-inch dual-mode display with Pixel Sound or the astonishing 45-inch models for the most immersive gaming experience ever, every LG UltraGear gaming monitor takes your gaming to the next level.

Click here to find the perfect LG UltraGear for you.

Twice in the last five years, Apple has hosted a conference for police agencies to teach them how to utilize its products in operations, a new report has revealed.

Forbes has claimed the Global Police Summits were held behind closed doors, once in 2019 and once in 2023, and reportedly involved officers from up to 50 departments from seven different countries.

The event contradicts the reports that suggest Apple has been at odds with law enforcement agencies over the protection of user privacy.

Mixed signals

Most of us use tech on an everyday basis, and as technology becomes increasingly integrated in our daily lives, the capability for tech to violate users' privacy expands. In 2022, Meta received over 400,000 data requests from law enforcement, and disclosed at least some information 75% of the time.

The discussions and talks held at the convention were on a number of topics, including surveillance and basic communications. The platform reportedly allowed collaboration and discussion between agencies across the world, sharing successes and lessons from their technology mobilization.

Amongst the popular products at the convention was the Vision Pro headsets for surveillance work - as well as Apple CarPlay for police vehicles. “The Apple ecosystem all works very nicely together”, commented Orange County police CIO Dave Fontneau.

As technology has developed in recent years, new concerns about privacy have been introduced, such as with AI facial recognition services, which Microsoft have banned Law Enforcement from using. The summit suggests Apple is trying to sit the fence between helping law enforcement and protecting customer privacy.

“These companies want to have their cake and eat it.” explained Electronic Frontier Foundation senior policy analyst Matthew Guariglia. “They want to get the reputation that they protect users' data and they will do so at the expense of their relationship with law enforcement, and at the same time recognizing that creating tech for law enforcement is a multi-billion-dollar industry.”

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A new preview for Windows 11 version 23H2 has been released with some nifty additions in terms of new features, including one that Phone Link fans will definitely enjoy.

This is preview build 22631 (also known as KB5044380 in Microsoft’s documentation) and it has arrived in the Release Preview channel of the Windows Insider Program. In other words, this is the final testing channel before release, meaning that in theory, the features therein should arrive as part of November’s cumulative update for 23H2.

One of the most interesting moves is on the phone front, and it means that if you have an Android device hooked up to your PC courtesy of the Phone Link app, you’ll soon be able to access content on your mobile right from Windows 11’s Start menu. You’ll be able to check the status of your phone’s battery, listen to voice messages and look at photos, and continue recent activities that you were in the midst of on your handset – all right from the Start menu.

To benefit, as mentioned you’ll need to have Phone Link set up with your Android phone, and for the moment, it’s an Android-only affair (Microsoft says that iOS support is coming soon, though). This feature will be managed in the Settings app, and you’ll need to head to Settings > Personalization > Start.

(Image credit: Shutterstock/number-one) More features and fixes coming to Windows 11

If you use an Xbox controller with your PC, build 22631 provides a new on-screen keyboard to allow typing using the controller, and also shortcuts that leverage the gamepad’s buttons (the ‘X’ button is backspace, for example).

With the broader Windows 11 interface, this preview also allows you to prevent apps from displaying suggestions to turn off notifications.

Furthermore, newer PCs with a ‘Copilot’ key can now customize this key to do something other than fire up the AI assistant, so it can be programmed to open a specific app. (With some limitations, mind you - this only works with signed MSIX apps, as we discussed when this feature was spotted in an earlier testing channel).

Build 22631 also delivers fixes for various bugs in Windows 11 and Microsoft apps, including a Microsoft Teams issue, a battery power drain glitch for some devices while in standby mode, and a fix for multi-function printer problems.

This is a very solid and thankfully uncontroversial update that brings nifty new ways to link your phone and Windows 11 PC, as well as addresses various bugs and performance issues. This is the kind of Windows 11 update I can get behind and as mentioned, hopefully, these features will be arriving in the November update for 23H2.

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I’ve seen my fair share of controllers, so it’s pretty rare that a new one really gets me excited. That said, this brand new controller from peripheral company GameSir has definitely piqued my interest thanks to a feature that looks both practical and incredibly cool.

The GameSir Tarantula Pro is a PC and Nintendo Switch controller with basically all the bells and whistles you'd want. It’s got gyroscope support, HD Rumble, an RGB lighting strip, two remappable rear buttons, and compatibility with both the GameSir  and GameSir Connect apps for a plethora of customization options.

Throw in GameSir’s Mag-Res TMR thumbsticks, which the company claims offers all the durability of premium Hall effect modules with lower power consumption, and you have what seems to be a very well-rounded package. The thing that has really caught my eye, though, is the fact that the markings on the controller’s face buttons can be swapped at any time with a simple click.

It’s all powered by a special gear mechanism, which is actually partially visible through a tiny plastic window underneath the buttons. You can choose between a traditional Xbox layout, which would be ideal for PC, or swap it for the inverted layout you'd see on the Nintendo Switch Pro Controller. 

This finally addresses one of my biggest complaints with using a Nintendo Switch controller on PC - the fact that your on-screen prompts and the buttons on your controller don't always line up. Given that GameSir already makes some of the best PC controllers and best Xbox controllers, I’m optimistic that this could become one of the best Nintendo Switch controllers out there today - especially for those of us who like to game on multiple platforms. 

You can find the GameSir Tarantula Pro at both Amazon and the GameSir website for $79.99 / £79.99.

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With the rapid advancements in generative AI over the past few years, AI has become an increasingly valuable and widely adopted tool in aiding business processes. Not only does it offer the opportunity for organizations to improve productivity and reduce costs but it’s also boosting innovation, with the World Intellectual Property Organization (WIPO) reporting a surge in AI-related patent applications, indicating increased innovation in the field.

Despite significant investment in AI technology, many businesses are not fully capitalizing on its potential. Our recent study reveals a notable disparity: while 80% of businesses are increasing their AI investments, only 47% of UK workers are actively using AI in their roles. Moreover, concerns about AI accuracy persist, with 30% of respondents expressing worries about the reliability of generative AI outputs. Although the high level of business investment is encouraging, there's a clear need to broaden AI adoption among employees. To maximize the return on both Enterprise and generative AI investments, organizations must focus on empowering their workforce to effectively utilize these technologies.

Bridging the AI knowledge gap

Effective AI integration in the workplace must begin with comprehensive AI training, where there is already a significant gap in this area: nearly half of UK employees report not being offered any AI training. This lack of proper guidance on AI usage has led to widespread mistrust among the workforce. The survey found that 45% of UK workers express a lack of trust in AI technologies. Organizations are potentially leaving themselves open to instances of unethical AI use, and/or security risks.

Cultivating an AI-enabled workforce

Despite the potential of AI to address workplace challenges, many employees still struggle with issues it could resolve. Our research shows that 62% of workers believe they would benefit from a reduced workload, while 35% express a need for more time to complete their tasks. To harness AI's potential in addressing these concerns, organizations must create an environment where staff feel confident to safely explore and experiment with AI integrations. It's crucial to recognize that while business leaders grasp the overarching corporate strategy, employees possess invaluable insights into their specific roles and workflows. Therefore, successful Enterprise AI integration requires a balanced approach that aligns with both the strategic vision of leadership and the practical needs of the workforce.

Responsible AI use

The responsible use of AI isn’t as simple as prescriptively banning specific prompts or the use of certain company confidential data. Instead, it involves setting a comprehensive direction for the entire business on AI use.

As the performance of Enterprise AI integrations improve with access to better quality data, ensuring security and governance processes are in place has the complementary effect of improving accuracy while insulating businesses from security risks. This way, employees work with the knowledge they’re using AI securely, giving them the freedom to experiment with how the technology could benefit them.

Businesses should assess and prepare their existing technology stack for AI integration. This preparation is crucial, as only 44% of UK workers believe Enterprise AI currently has the necessary context to be valuable. By providing AI models with access to contextual company data, businesses can significantly enhance AI's effectiveness and open up a range of new opportunities.

Automation extending AI value

The capabilities of Enterprise AI are already extensive, encompassing a wide array of tasks. When integrated with automation technologies, its potential expands significantly, dramatically enhancing both its scope and efficiency. Automation can give employees the ability to complete repetitive tasks, supplemented with the capabilities of AI they can even analyze text, images, and video. This offers them flexibility over how they complete their own work and encourages them to find new, more productive methods of completing tasks.

Furthermore, offering employees software automation and Enterprise AI together provides opportunities to build efficiencies across a business. Individual employees automating tasks can compound into entire divisions of large organisations automating workflows end-to-end. The combined impact of giving all employees control over their workflows and the skills to automate can transform both their productivity and the way businesses operate as more efficient ways to work are found over time.

Effective AI implementation requires a collaborative approach

Investing in AI technology alone is not sufficient to guarantee success. The value derived from Enterprise AI deployments stems from a combination of factors: employees developing skills to effectively utilize AI, companies implementing models securely and ethically, and the ability to integrate company-specific contextual data to enhance AI outputs.

UK businesses aiming to leverage AI must focus on these areas to avoid inefficiencies. Given the significant opportunities presented by Enterprise AI and automation, it's crucial for organisations to carefully consider how these technologies can be best integrated within their specific operational contexts.

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This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro