Amazon is making huge changes to its Fire TV platform this year in a move that's definitely coming to us from the "What could go wrong?" files.
A new report says that the Fire TV Stick devices will be shipping with a completely new operating system later this year. The devices currently run a modified version of Android, but the move will be to Amazon's own Vega OS.
As someone who dreads the inevitable issues that even a minor software or firmware change can cause, I'm not sure this is going to be a smooth transition with every bug and incompatibility stomped from day one. And it's also going to reduce the flexibility of future Fire TV devices.
The software change is expected to come to Fire TV Sticks long before it appears in Fire TVs. (Image credit: Amazon) What is Amazon doing with its Fire TV software?According to well-informed TV tech writer Janko Roettgers, Amazon is "courting major publishers" to bring their apps to the new operating system: unlike the current OS, Vega won't support Android apps, and they can't be ported over.
While Vega OS hasn't been officially announced, it'll be arriving on a new, non-Android TV streaming device later this year according to Roettgers.
Vega is based on the Linux operating system, and Roettgers discovered its existence in 2023. It already powers the Echo Show 5, the Echo Hub and the Echo Spot.
Roettgers says that some big names are already on board. "I’ve been able to confirm that Paramount, Rakuten and the BBC’s UKTV subsidiary are among the publishers building TV apps using the Kepler SDK," says the report.
It doesn't look like the move will apply to Fire TV televisions from Amazon's partners: they appear to be moving to Android 14, based on other documentation. Perhaps that update will come to existing Fire TV Sticks and Cubes too.
However, speculation that this Android 14 move meant Vega was being ditched appears to be incorrect, at least according to Roettgers. The big danger here is that Amazon may end up releasing a new device that's inferior to the existing ones – with more limited app supported, less well-embedded features, and more chance of bugs and problems.
The launched of Vega on Fire Sticks has reportedly already been delayed once, and there's not a lot of time to get all apps polished and ready for a 2025 launch, so perhaps it'll be pushed back again – watch this space.
You might also likeEverybody loves a good medical drama, as the success of The Pitt shows. That's why Grey's Anatomy continues to sit atop the streaming charts.
It's currently the ninth most-watched show on Hulu this past week and has remained in the top 10 since becoming the second most-streamed show in 2024. With over 20 seasons to stream, that's a lot of red hot white coat action.
If you've already binged one of the best Hulu shows, or if you're looking for something medical-themed but in a different way, there's no shortage of medical-set shows to stream online: TV networks know they're reliable ratings-grabbers, so they've been making them for decades.
That makes Hulu particularly good for ER-based adventures: its catalog of network TV shows is more packed than the waiting area of your local ER. And among those shows are three that are particularly likely to get your heart monitor beeping.
ERI need to warn you about this one: if like me you watched ER back in the day, the sight of Robbie from The Pitt (Noah Wyle) as fresh-faced junior Dr Carter will make you feel older than Methuselah. The mid-90s show is very similar to The Pitt in its fast-paced action and ensemble cast, and it made a star of a young actor called George Clooney.
The show was highly rated by critics – season 2 got the full 100% rating – but it's worth noting that while ER was pretty good in its portrayal of gay and lesbian characters, like other shows of the 90s its portrayal of trans and intersex characters is appalling.
HouseWhat if Sherlock Holmes, but in a hospital? That's the elevator pitch for House, in which cranky genius Dr Gregory House (Hugh Lawrie, an incredible bit of casting) solves medical mysteries.
Like ER its second season has the full 100% Rotten Tomatoes rating, and while it's less impactful now its high production values and its use of a terribly flawed human – House is a misanthrope and a drug addict – as the hero made it stand out from the medical drama crowd.
9-1-1With a 94% rating for its eighth season, 9-1-1 clearly doesn't lose any of its momentum: it gets better as it goes along. It's about first responders dealing with traumatic events, and watching Season 1 the Financial Times predicted that "it could yet turn out to be a classic of the lantern-jawed hero genre."
Like many shows it can teeter on the edge of silliness and sometimes falls right into it, but that's part of the appeal: as Paste Magazine put it, "this trashy show is spectacular [and] you must immediately begin watching this nonsense."
You may also enjoyNintendo of America president Doug Bowser may have teased the next mainline Super Mario game for the Nintendo Switch 2.
Speaking to CNN following the big Switch 2 Direct, Bowser was asked about the noticeable absence of a new mainline Mario game for the Switch 2, something that many were expecting to be revealed, considering the massive success of Super Mario Odyssey last generation.
Bowser didn't confirm or deny that a new mainline Mario game is in development for the new handheld, but he did drop a hint that suggested Nintendo has plans for the series.
"Stay tuned," Bowser said. "You know, we have a long, long catalog, and a long list of (intellectual property) that I’m sure will make its way to the platform."
Although there won't be a new Super Mario game to look forward to anytime soon, Mario Kart World has officially been announced and will be launching alongside the Switch 2 on June 5, 2025.
The Nintendo Switch 2 will cost $449.99 / £395.99 or $499.99 / £429.99 for the Mario Kart World bundle which includes a digital copy of the upcoming game.
Pre-orders are now live in the UK. US pre-orders are set to begin on April 24 after Nintendo delayed its initial April 9 date as it assessed the potential impact of tariffs.
You might also like...Sophisticated scam campaigns that used to take cybercriminals weeks to set up can now pop up in minutes, Microsoft is warning. The difference? Generative Artificial Intelligence (GenAI).
The tools that emerged a few years ago, including ChatGPT, Copilot, Midjourney, and many others have not just cut down on time needed to prepare a sophisticated internet scam, they have also lowered the barrier for entry allowing even rookie fraudsters to prepare and run advanced campaigns.
In the latest Cyber Signals report on AI assisted scams, Microsoft said that cybercriminals are using GenAI for more than “just” phishing email copy. They create deepfakes (usually fake videos of celebrities endorsing a project), and create AI-generated “sham websites” mimicking legitimate businesses.
Keeper is a cybersecurity platform primarily known for its password manager and digital vault, designed to help individuals, families, and businesses securely store and manage passwords, sensitive files, and other private data.
It uses zero-knowledge encryption and offers features like two-factor authentication, dark web monitoring, secure file storage, and breach alerts to protect against cyber threats.
Preferred partner (What does this mean?)View Deal
Phishing and fraud“What used to take scammers days or weeks to create will now take minutes,” Microsoft warned.
But at the end of the day, this is still “just” phishing and fraud - people can mitigate the risk by taking it slow on the internet. Microsoft says the best thing to do is not to be fooled with “limited-time” deals and countdown timers, to only click on verified ads (many scam sites spread through AI-optimized social media ads), and to be skeptical of social proof (scammers can use AI-generated reviews, influencer endorsements, and testimonials to exploit trust people have in social media).
Finally, users should never provide personal or financial information to people reaching out via unsolicited SMS or email messages. “You should never provide a Social Security number, banking details, or passwords to an unverified employer,” it said.
Paying for a job opportunity is almost always a red flag. The best advice is usually the simplest: if it sounds too good to be true, it probably is.
Artificial intelligence will make internet fraud even more dangerous, but with a little common sense and a little care - it doesn’t have to be successful.
You might also likeApple has just released the third developer beta of iOS 18.5, and it comes with a few tweaks that could improve the Mail and Settings apps for you. But it’s a very lightweight update overall, and if you were expecting huge alterations, you might be left disappointed.
The first change can be found in the Settings app. There, the iOS 18.5 beta has added a more prominent AppleCare+ banner to the top of the page devoted to Apple’s warranty service. You can also find more information on AppleCare+ for each product registered in the Apple Account section of the Settings app, making Apple’s service easier to find.
The other new item to be found in the iOS 18.5 beta relates to the Mail app. In this instance, Apple has added a control to disable contact photos in your email inbox. This can be found by tapping the three-dot button in Mail’s top-right corner, then selecting the option to Show Contact Photos.
Previously, you had to dig around in Mail’s settings to find this control.
A minor update (Image credit: Future | Alex Walker-Todd)It’s worth noting that these changes have been present in earlier iOS 18.5 betas, as we described earlier in April. Without any other prominent features being added to the latest iOS 18.5 beta 3 release, this suggests that the latest update might instead focus on behind-the-scenes bug fixes and performance improvements.
We don’t know when exactly iOS 18.5 will launch out of beta, but we do know that iOS 18.4.1 is available to the general public.
This update focuses on bug fixes, with solutions for a range of problems coming as part of the release. That includes a fix for a CarPlay bug that rendered many people’s in-car entertainment inoperable or difficult to use.
Looking further ahead, Apple is set to announce iOS 19 at its Worldwide Developers Conference (WWDC) on June 9. That update is rumored to come with a wide-ranging design overhaul and a slate of interesting new features, which are likely taking up a lot of development time at Apple.
If that’s the case, the lack of major updates in iOS 18.5 makes a lot more sense, and could be a sign that more substanbtial updates are on the way.
You might also likeWindows 11’s latest preview version just arrived packing improved search functionality and some impressive new capabilities for accessibility, including the integration of Microsoft’s ‘Reading Coach’ app on certain PCs.
This is preview build 26120.3872 in the Beta channel, and some of the fresh additions are just for Copilot+ PCs, and specifically only for devices with Snapdragon (Arm-based) chips.
So, first up in this category is the integration of Reading Coach with Click to Do. To recap on those pieces of functionality, Click to Do provides context-sensitive actions which are AI-powered – this was brought in as the partner feature to Recall on Copilot+ PCs – and Reading Coach became available for free at the start of 2024.
The latter is an app you can download from the Microsoft Store in order to practice your reading skills and pronunciation, and Reading Coach can now be chosen direct from the Click to Do context menu, so you can work on any selected piece of text. (You’ll need the coaching app installed to do this, of course).
Also new for Click to Do (and Copilot+ PCs) is a ‘Read with Immersive Reader’ ability which is a focused reading mode designed for those with dyslexia and dysgraphia.
This allows users to adjust the text size and spacing, font, and background theme to best suit their needs, as well as having a picture dictionary option that Microsoft notes “provides visual representations of unfamiliar words for instant understanding.” You can also elect to have text read aloud and split into syllables if required.
Another neat feature for Copilot+ PCs – albeit only in the European Economic Area to begin with – is the ability to find photos saved in the cloud (OneDrive) via the search box in the Windows 11 taskbar. Again, this is AI-powered, so you can use natural language search to find images in OneDrive (such as photos of “Halloween costumes” for example). Both local (on the device) and cloud-based photos will be displayed in the taskbar search results.
All of the above are now rolling out in testing to Snapdragon-powered Copilot+ PCs, but devices with AMD and Intel CPUs will also be covered eventually.
A further noteworthy introduction here – for all PCs this time – is that Voice Access now grants you the power to add your own words to its dictionary. So, if there’s a word that the system is having difficulty picking up when you say it, you can add a custom dictionary entry and hopefully the next time you use it during dictation, Voice Access will correctly recognize the word.
There are a bunch of other tweaks and refinements in this new preview version, all of which are covered in Microsoft’s blog post on the new Beta build.
(Image credit: Microsoft) Analysis: Sterling progressIt’s good to see Microsoft’s continued efforts to improve Windows 11 in terms of accessibility and learning, even if some of the core introductions here won’t be piped through to most folks – as they won’t have a Copilot+ PC. What’s also clear is that Microsoft is clearly giving devices with Snapdragon processors priority on an ongoing basis, and that’s fine, as long as the same powers come to all Copilot+ PCs eventually (which they are doing thus far, and there’s no reason why they shouldn’t).
The Voice Access addition is a very handy one, although I’m surprised it took Microsoft this long to implement it. I was previously a heavy user of Nuance (Dragon) speech recognition tool (my RSI has long since been cured, thanks in part to taking a break from typing by using this software) and it offered this functionality. As Windows 11’s Voice Access is essentially built on the same tech – Microsoft bought Nuance back in 2021 – it’s taken a while to incorporate what I felt was an important feature.
As ever, though, better late than never, and I certainly can’t complain about Voice Access being free, or at least free in terms of being bundled in with Windows 11.
You may also like...Danish video conferencing equipment company Jabra has blamed bad microphones and webcams on poor interactions, leading to reduced productivity, particularly among hybrid workers who rely on the tech.
According to the company’s research, one in four workers regularly feel misunderstood due to insufficient communication tools, which is impacting productivity, wellbeing and career prospects.
More than one-third (35%) of UK knowledge workers agree that poor audio or video quality is to blame when it comes to misunderstanding, ranking it even more highly than chaotic conversations with multiple people speaking over each other.
Poor video and audio quality is bad for productivityJabra EMEA North VP and MD Nigel Dunn explained why bad mics and webcams can be bad for productivity: “Too many UK workers are still being held back by poor-quality audio and video – spending valuable time clarifying conversations, second-guessing what was said, or worse, missing key details altogether.”
Even though the speaker might not be battling with the result of poor audio or video themselves, 24% agree that they spend extra time clarifying their point, which takes additional time.
More than one-fifth (22%) also feel embarrassed or lose confidence after being misunderstood, with 14% believing that being misunderstood could cause them to miss out on professional opportunities.
Many workers agree that AI’s transcription abilities can be extremely beneficial post-meeting, but despite this recognition there remains some reluctance, with most British workers trusting humans over AI.
“We need to start with the basics and enable employees to communicate clearly with total confidence that they can be heard accurately, whether speaking to a colleague, a virtual assistant or relying on transcription tools,” Dunn continued.
Although many tech giants have implemented now-standard three-day working weeks from the office, and some are taking it even further by implementing full-time office working mandates, hybrid and remote work continues to be far more prevalent than it was prior to the pandemic. Having effective communication platforms and systems in place is now a must.
You might also likeWhile we have a good idea of many of the likely iPhone 17 Pro specs, we’re a lot less sure of what colors it and the iPhone 17 Pro Max will be sold in. However, one new color candidate has now emerged, with Sky Blue apparently being considered by Apple.
This is according to leaker Majin Bu (via Apple Insider), who claims that, according to “sources close to the supply chain,” various colors are under consideration, but Sky Blue is apparently the frontrunner.
Of course, you’ll be able to buy these phones in more than one color, but Apple only switched out one shade when moving from the iPhone 15 Pro to the iPhone 16 Pro, so it’s possible that the same will happen again for the iPhone 17 Pro.
In which case, the iPhone 17 Pro and iPhone 17 Pro Max might be available in most of the following shades: Black Titanium, White Titanium, Natural Titanium, and Desert Titanium, with one of them swapped out for a new color – which could perhaps be Sky Blue.
A MacBook Air M4 in Sky Blue (Image credit: Apple)You can see how this Sky Blue shade might look already, as you can get the MacBook Air (2025) in the same color – it’s a pale, understated blue that looks smart enough to fit with Apple’s typical Pro color schemes.
Lots of color claimsAll that said, we’d still take this latest claim with a pinch of salt, as while Bu has been right before, they have a mixed track record.
This also isn’t the first time they’ve talked about possible iPhone 17 Pro colors. Back in September, they claimed we might see either a Titanium Blue, Titanium Purple, or Titanium Green shade. Then, in October, they said Apple was choosing between Teal Titanium, Green Titanium, and Dark Green Titanium. Now, it’s apparently Sky Blue that we’ll most likely see.
There is some overlap in these leaks – after all, Titanium Blue and Sky Blue could be one and the same. But with all these possibilities put forward, it’s hard to take any of them too seriously – at least until another source corroborates one of these leaks.
You might also likeAfter a series of leaks and rumors, The Elder Scrolls 4: Oblivion remaster will be officially revealed later today.
Bethesda shared a post on social media last night confirming that it will broadcast some sort of Oblivion announcement today, April 22, at 11AM ET / 8AM PT / 4PM BST on Twitch and YouTube.
The remaster was leaked last week, so it's not difficult to predict what the announcement will be, however, it's possible that the livestream will also be followed up with a surprise shadow drop.
New details later emerged that claimed that the game would launch on April 21, 2025, but considering the deluge of leaks, it's speculated that Bethesda pushed the announcement and shadow drop back by one day.
Tomorrow, 11:00 am EST. https://t.co/CKo7HKjs7j and https://t.co/dgz4EnloQ0 pic.twitter.com/K36jZmFUO9April 21, 2025
Alongside an official launch date, we'll also likely receive an official gameplay trailer showcasing the remastered graphics that were leaked through a selection of screenshots, as well as its updated game mechanics.
It's also claimed that the game will launch on PS5, Xbox Series X, Xbox Series S, PC, and Xbox Game Pass. Although the Nintendo Switch 2 was just announced and confirmed to support third-party titles, it's unclear if we'll see the Oblivion remaster make its way to the handheld after it releases.
You might also like...The Nintendo Switch 2 hardware leads have confirmed that the console's magnetic Joy-Con 2 controllers may have at one point have shipped without release buttons.
In an interview with Mobile Syrup, Nintendo Switch 2 producer Kouichi Kawamoto shared that the Joy-Con 2 - now connecting to the handheld display magnetically as in place of the original's rail system - suggested that the original release method was a little more primitive than what we have now.
"Originally, we didn’t have the button that would release the magnet. And so you had to pull," said Kawamoto. "And then we discussed, 'Well, wouldn’t the kids pull it apart?' So my first request was, 'Please use a strong magnet.' And the second was, 'Okay, if you want to be able to pull it, please make sure you can pull it.'
Kawamoto also stated that the hardware team "had several ideas" for how the magnetic Joy-Con 2 could be disconnected, but that "the technology wasn’t quite available" for some of these ideas.
In the end, the solution is a simple but effective one. Both left and right Joy-Con 2 controllers have a release button nestled next to the triggers. As I discovered during my Nintendo Switch 2 hands-on session, it's as simple as holding these buttons in to safely disconnect them from the handheld unit.
In other news, Nintendo has finally confirmed pre-order dates for the Switch 2 in the US. Shoppers in the region will have a chance to put their console pre-orders down from April 24. The console and its games will have their prices remain the same, but you should expect accessories like the Joy-Con 2 and the Switch 2 camera to have some slight price increases.
You might also like...In some bad news for all the lovers of Nintendo's line of collectible figures out there, it looks like upcoming amiibo will more expensive than first anticipated.
Late last week the company announced that Nintendo Switch 2 accessories would "experience price adjustment", with retail prices increasing across the board in the US. The Nintendo Switch 2 Pro Controller, for example, went up to $84.99 from $79.99, while a pair of Joy-Con 2 controllers now costs an eye-watering $94.99 - up from $89.99.
The Nintendo Switch 2 dock and camera were also hit, rising from $109.99 to $119.99 and from $49.99 to $54.99 respectively. Notably, the prices of upcoming amiibo figures were not mentioned in the announcement, though now it seems clear that they will also be affected.
GameStop was the first retailer to increase amiibo prices, raising the cost of the upcoming The Legend of Zelda series from $19.99 to $29.99 each. The Street Fighter 6 series was also hit, going up from $29.99 to $39.99.
This week, Walmart followed suit - increasing the asking price of both The Legend of Zelda and Street Fighter 6 series amiibo by $10. This would indicate that the amiibo price rises are not an isolated incident and that we might see $29.99 and $39.99 becoming the standard price point for future figures.
I'm very much hoping that this isn't the case, as almost $40 for a single collectible is very steep. You can easily find many of the best Nintendo Switch games for that price and, as much as I like some Street Fighter characters, I definitely know what I would rather have.
Just bear in mind that we don't know whether this is an official change in MSRP quite yet and Nintendo did not immediately respond to a request for comment on this matter.
Nintendo Switch 2 pre-orders were delayed indefinitely in the US on April 4, 2025. In a statement given to TechRadar Gaming, Nintendo cited "the potential impact of tariffs and evolving market conditions".
The console is is set to launch worldwide on June 5, 2025. It will cost $449.99 / £395.99 or $499.99 / £429.99 for a bundle that includes a digital copy of Mario Kart World.
You might also like...The rollout of One UI 7, which is Samsung's take on Android 15, has been a rather tortuous one so far – but it appears there is some light at the end of the software update tunnel, with both the Samsung Galaxy S23 and the Galaxy S24 FE now receiving their upgrades.
News of the updates are popping up in various places, with SamMobile spotting that Galaxy S23 devices are now receiving the software, and well-known tipster @tarunvats33 reporting on the arrival of One UI 7 for the Galaxy S24 FE.
There is a caveat here, which is that the rollout has only been seen in Samsung's home country of South Korea so far. However, it shouldn't be too long before these same devices get One UI 7 across the rest of the world.
The Samsung Galaxy S23 launched in 2023, which suggests the Samsung Galaxy Z Fold 5 and the Samsung Galaxy Z Flip 5 – the flagship foldables from that year – should also be getting One UI 7 in the near future.
The story so farBreaking!!Galaxy S24 FE receives One UI 7 update in Korea.Build Version: S721NKSU2BYD9/S721NOKR2BYD9/S721NKSU2BYD9 pic.twitter.com/uTVOi0CSAAApril 22, 2025
We got our first proper look at One UI 7 when it appeared on the Samsung Galaxy S25 handsets that were launched in January. Though it was missing some small finishing touches, the software development was virtually completed in time for those devices.
The One UI 7 upgrade has taken a while to reach older Samsung phones though. The release date for the Galaxy S24, Galaxy Z Fold 6, and Galaxy Z Flip 7 handsets was originally set for April 7, but even then it didn't all go smoothly.
Within the first few days, there were reports of a bug that had halted the rollout of the software, though there wasn't much in the way of clarity around what had happened – or when One UI 7 might continue to be pushed out to devices.
Since then, the 2024 Samsung handsets have apparently started getting the update again, and now the 2023 phones are following on. If you're just getting the software, you don't have long to explore its features, because One UI 8 is already on the way.
You might also likeGoogle has just released a second April 2025 Google Pixel Watch software update, which includes a vital step count algorithm fix to correct previously over-inflated step counts.
Google announced the update on its support site. It says it has started rolling out and will be pushed to devices in phases over the next few weeks. As always, when you get the update depends on your carrier and device, but you should get a notification to tell you when the download is ready.
Since the March and first April software updates, Google says that some users have reported receiving step counts that were higher than expected. Google changed the step count algorithm in March, but has since reverted to the original algorithm for all users.
Pixel Watch's second April updateGoogle also confirms that the update is far more significant for anyone on last year's Pixel Watch software. Wear OS 5.1 brings users in the US the Loss of Pulse Detection feature, which can alert emergency services and bystanders if your heart stops beating. However, you'll need the best Android smartwatch, the Google Pixel Watch 3, to take advantage of this feature.
If you're still on the November release, other upgrades include new Menstrual Health support, Media Controls upgrades, and an expansion of Auto Bed-Time Mode on the Pixel Watch 2. The step count upgrade is of course, absent.
Sadly, this isn't the Pixel Watch Gemini upgrade we've been waiting for. While that did show up briefly on devices in recent weeks, Google may be reserving the AI rollout to its wearables line for the unveiling of the Pixel Watch 4, which we can probably expect later this year.
Gemini will replace Google Assistant as an AI-powered on-wrist assistant. While that's good news for Pixel Watch fans, Fitbit owners will be left out in the cold, with Google confirming it will end Google Assistant support on Fitbit with no Gemini replacement in sight, a change that has already started to take effect.
You may also likeIt seems that the Nintendo Switch 2 Editions of The Legend of Zelda: Breath of the Wild and Tears of the Kingdom won't support Switch Online's cloud save backup feature.
As reported by Eurogamer, both the US and EU store pages for the Switch 2 games offer a disclaimer that reads, "Please note: this software does not support the Nintendo Switch Online paid membership's Save Data Cloud backup feature."
This is significant because, as one Resetera user pointed out, Nintendo has already said that players can import their original Switch save data to the Switch 2 Editions, but if these disclaimers are true, it could mean that players can't create a new cloud save file on the Switch 2 for these games.
It also means if players start a new playthrough on the Switch 2, they can't create a file to backup their save.
Although the US and EU store pages both feature this disclaimer, the Japanese website states otherwise.
"To use the save data storage service, you must subscribe to Nintendo Switch Online (paid membership)," the page reads (via Google Translate).
Notably, games like Super Mario Party Jamboree, Kirby and the Forgotten Land, and Metroid Prime 4 don't offer the same disclaimer, which makes me wonder why both Zelda games do. Nintendo has yet to officially comment on the decision.
This new development comes after Nintendo confirmed, after some confusion, that Nintendo Switch 2 Edition games, like Breath of the Wild and Tears of the Kingdom, will contain the full game and upgrades on the cartridge.
However, there is still some uncertainty as to whether players will need to re-purchase Breath of the Wild's downloadable content (DLC)
The Nintendo Switch 2 launches on June 5, 2025, for $449.99 / £395.99 or $499.99 / £429.99 for a Mario Kart World bundle.
Pre-orders are now live in the UK, but US pre-orders and Canadian pre-orders have been delayed as Nintendo assesses the potential impact of tariffs.
You might also like...Ahead of the 98th Oscars ceremony, scheduled for March 2026, the Academy of Motion Picture Arts and Sciences has made its first official rule regarding the use of generative AI in films.
This follows a controversial 2024 season that saw Best Picture finalist The Brutalist (and, to a lesser extent, co-nominee Emilia Perez) come under fire for its use of AI to alter actor performances and create architectural drawings.
As recommended by the Academy’s Science and Technology Council, this new rule states:
"With regard to Generative Artificial Intelligence and other digital tools used in the making of the film, the tools neither help nor harm the chances of achieving a nomination. The Academy and each branch will judge the achievement, taking into account the degree to which a human was at the heart of the creative authorship when choosing which movie to award."
The new guidelines come alongside three other notable rule changes and additions:
Faced with the choice to take a stand against generative AI or allow its controlled use, the Academy has landed on a rule that is decidedly neutral and does little to change the current status quo.
While the Academy taking the safe route is hardly surprising, it arguably ignores Hollywood’s history of always being at the forefront of embracing new technology – and at a time when the use of AI in filmmaking is becoming increasingly common.
It’s not the first instance of film critics and commentators coming out swinging against AI. 2023's Late Night with the Devil was condemned by some for its use of AI to generate a handful of still images that only appeared onscreen for a few seconds, but while it was one of the year’s best horror films it was perhaps no huge surprise that it didn’t receive any Oscar nominations – horror films rarely do.
Conversely, a more serious historical drama based on a true story, such as The Brutalist, was sure to receive attention from the Academy, putting extra eyes on its use of AI.
(Image credit: A24)While it received 10 Oscar nominations, it’s hard not to feel that the film’s chances at winning Best Picture (which it ultimately lost to Anora) were unfairly tarnished due to its use of AI – although the fact that Adrien Brody went on to win Best Actor for his role in the film does somewhat undermine that notion.
That's because Brody’s AI-enhanced performance is at the centre of the backlash this film has received. Unlike French, English or Australian accents, which have all been poorly performed too many times to count, Hungarian vowel sounds are reportedly notoriously difficult – even for Brody, whose mother is Hungarian.
So, while Brody and co-star Felicity Jones tried their best to offer an authentic accent during filming, with the actors’ permission editor Dávid Jancsó ultimately opted for an AI tool to achieve perfection.
Whether Brody’s win hinged on that enhancement is impossible to say, but it's clear Academy voters were happy with this particular trade-off.
Where do we draw the line?AI isn't going away anytime soon, and in certain ways – like the voice enhancement in The Brutalist and Emilia Perez – it offers a subtle enhancement to the authenticity of an actor’s performance.
That doesn't necessarily make its use right, though. One could argue that an actor shouldn't be cast if their singing isn't up to par for a musical.
If authentic Hungarian is a must, maybe hire a Hungarian actor – or, if you need the starpower of an Adrien Brody, perhaps audiences would favor the earnestness of an actor's performance versus technical accuracy.
Hollywood workers have made no secret of their worries surrounding AI and its potential impact on jobs. The use of AI in the writing process was one of the biggest issues raised during the 2023 Writers Strike.
(Image credit: Mario Tama/Getty Images)It undoubtedly would have sent a powerful message if the Academy barred the use of AI in films outright, but that's honestly an unrealistic expectation in 2025.
But, while it's pleasing to see the Academy taking into account "the degree to which a human was at the heart of the creative authorship", it’s hardly a clear, measurable rule for how AI can and can't be used – and leaves the door open to future controversies.
AI won't be going away anytime soon – but as much as you can expect it to pop up more, we’ll undoubtedly see more films carrying disclaimers that proudly state no AI was used in their production, as found in the end-credits of Hugh Grant's horror outing Heretic.
The Academy may have pushed the problem under the carpet, but with AI’s growing influence it's unlikely we've seen the last rule change.
You might also like...The biggest challenges facing Channel stakeholders include performance concerns, as there's an ongoing desire for the latest technology and a perception that refurbished tech is inferior. Revenue is also a factor, as companies profit from selling new equipment and need to adapt to offering sustainable services.
Education remains crucial, as there's a need for a significant shift in consumer behavior from buying new to embracing the circular economy and considering the full product lifecycle, including disposal.
Increased environmental pressures and government legislation are driving demand for Channel stakeholders to explore new ways they can reduce their carbon footprint and tackle e-waste. With the Technology Channel placing sustainability near the top of its list of priorities, businesses are responding by automating roles, utilizing electric vehicles for logistics and reducing e-waste headed for landfills.
Channel operators should be adopting the ‘Repair, Rework, Reuse’ model, which aims to extend IT hardware lifecycles and reduce the carbon footprint of technology wherever possible. Through the development and implementation of robust sustainability initiatives, vendors, distributors, resellers and MSPs can play a leading role in helping to create a more circular economy and minimize e-waste.
What key strategies, policies and procedures should be adopted to meet net zero targets?Developing a robust strategy is essential for Channel businesses to bolster their net zero, carbon offsetting and sustainability goals. Companies that aim to create a comprehensive e-waste strategy must align their initiatives with environmental regulations and industry standards while striving to minimize the impact of their operations on the environment.
To create a concise strategy, Channel organizations must analyze their current operations - from sourcing components to end-of-life disposal - to minimize waste generation at each stage of the supply chain. The importance of this was revealed in our recent Sustainability report, with 36% of respondents already implementing initiatives to become more sustainable, and a further 37% looking to roll out strategies within the next 12 months.
Businesses need to create a plan that aligns with their future growth trajectory and the impact that this will have on emissions. With that in mind, the best option is to reduce the carbon intensity of their operations by establishing reduction strategies and mobilizing infrastructure change. This can take effect across a number of areas in an organization, most predominantly in the business’ supply chain, which links back to the company’s scope 3 emissions.
Channel operators must also consider measures to extend the life of hardware beyond the typical manufacturer lifespan, whilst ensuring the necessary quality standards and warranties are met. By repairing, reworking and reusing IT hardware, organizations can also reduce their carbon footprint and that of customers, whilst reducing cost.
How can vendors build e-waste initiatives within their partner programs?Consumers and businesses across the Channel sector are waking up to the importance of Environmental, Social and Corporate Governance (ESG) with supply chain transparency, sustainable finance and renewable energy sources and materials all key to helping industries meet their net zero, carbon offsetting and sustainability goals.
Vendors are now incorporating e-waste initiatives in processes to help streamline operations and boost efficiency for Channel partners. This not only enables significant environmental savings, but also an economical one for Channel partners and their end user clients.
By delivering white label maintenance, engineering services’ solutions and break-fix maintenance, Channel vendors can enable partner organizations to benefit from cost-effective, multi-vendor hardware maintenance services. This mitigates the need to dispose of mass hardware, allowing partners to extend product life cycles and reduce their carbon footprints through dedicated platforms like EcoVadis and by creating strategies internally, like a sustainability dashboard.
How is sustainability influencing customers and purchasing decisions?It’s not for everyone – some customers are still very focused on price. Others see sustainability as a nice to have but would not be willing to pay considerably more. However, we are starting to experience a shift for ESG credentials to form part of the tender process, up to 30% of the total scoring for a partner in some cases. Also the frequency of being asked about sustainability is increasing.
As Channel vendors continue to scale their respective operations, they must consider their ESG strategies and goals and how best to meet the demands of customers, environmental legislation and compliance. They can also improve their sustainability approach by automating roles, utilizing electric vehicles for logistics and reducing electrical and electronic waste headed for landfills.
By investing in sustainable strategies, Channel partners gain a competitive edge, enabling them to improve business growth and strengthen stakeholder and consumer relationships while adhering to their sustainability principles.
How can data be leveraged to better understand and manage problems?For Channel firms wanting to make their supply chain more sustainable, the process of collecting and sharing data is often seen as a key challenge. However, once the hard work of data collection is done, it is hugely beneficial for evaluating an organization's ESG performance.
Channel businesses, like many others, are relying heavily on data and analytics to make crucial business decisions. While this is seen as efficient, if decisions are being made based on data that is unreliable and inaccurate, the impact it can have could be huge. Accurate data collection is essential for tracking Scope 3 emissions, yet just 10% of the companies with under 100 employees surveyed for our research said they prioritize managing customer sustainability goals.
By leveraging digital solutions to aid visibility and transparency of both supply chains and in line with required sustainability metrics, companies can expect to deepen engagement with their customers, reduce risk and create trust with their supply chain stakeholders. Just as importantly, sustainability practices and corporate responsibility can deliver a positive impact both inside and outside of the business long term.
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